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Leading

Communication Group in the World


$

bn

Billings Worldwide in 2010


No. No

Media Buying Group


Who We Work With


Who We Work With


What we do

What we do Change the conversationsfor clients in their category to the advantage of their brands and products

How we do it Through developing contagious ideas that change the conversation


Conversations are at the heart of who we are

Connect us as human beings

Reflect our desires and aspirations

Allow us to share our dreams

The foundation of any transaction


That conversation is becoming more influential with the rise of digital content

WAS

IS

One Æ one

One Æ many

Local

Borderless

Temporary

Permanent

Casual

Searchable when needed

Word of mouth speed

Word of click speed


Some Conversations We Have Changed


How Orange Changed the Conversation about Telecommunications

THE CONVERSATION WAS: Minutes and cents

WHY IS THE IDEA CONTAGIOUS? Drawing in about human stories THE CONVERSATION IS: Optimism about all the things we can do as a community RESULTS: Orange brand rose 7 places to #44 in Interbrand rankings in 2008


How UBS Changed the Conversation about Wealth Management

THE CONVERSATION WAS: About financial expertise

THE CONVERSATION IS: Partnership to allow you to feel confident about your financial decisions RESULTS: Rose... places in Interbrand rankings 2003-7


How Schweppes Changed the Conversation about Soft Drinks

THE CONVERSATION WAS: When you get too old for soft drinks, you drink beer

THE CONVERSATION IS: It’s not girly to drink soft drinks RESULTS: Now aired in 17 countries, as content, content 10 million minutes of brand engagement


How Renault Changed the Conversation about Cars

THE CONVERSATION WAS: Cars are about the driver and the driving experience

THE CONVERSATION IS: Cars should be good to ride in an live in RESULTS: Renault’s ‘Golden Age’ in the 1990s. 1990s Creation of people mover category


How Airbus Changed the Conversation about Aircraft

THE CONVERSATION WAS: All aircraft are inherently bad for the environment

THE CONVERSATION IS: Airbus specialises in creating more modern technology that’s more efficient and more environmentally friendly. RESULTS: Within 18 months Airbus clearlyestablisheditself as the industry leader on the environment - with aviation audiences, Airbus wentfromparitywith Boeing to a 50% lead - withgeneralconsumers Airbus wentfrom a 3% l


How HP Changed the Conversation about Laptops

THE CONVERSATION WAS: Laptops are grey boring boxes, and you’d always buy the cheapest

THE CONVERSATION IS: Laptops are a part of your life and entertainment. You need one that can do all the things you want to do RESULTS: HP is once more the #1 computer maker in the world, leaving Dell to struggle


Great Contagious Ideas‌

Storyability

Social currency

Cocreatable


Our Specialized Divisions


Our Specialized Divisions

Publicis Dialog has evolved the concept of Holistic Communications to a higher level of effectiveness and accountability by uniting worldclass services in every major discipline, p , from Advertising g to Direct Marketing to Sales Promotion all under one roof.


Consumer & Trade Promotions – Print Material


Consumer & Trade Promotions – Print Material


Consumer & Trade Promotions – Print Material


Merchandising / POSM Display


Merchandising/ POSM Display - Gondola ends, in store banners -


Merchandising/ POSM Display - POP stands, woblers, danglers -


Merchandising / Displays


Visibility – Window branding


Sampling/In-store Promotions


Packaging


Packaging


Direct Mail


Exhibitions and Events


Our Specialized Divisions

ZenithOptimedia is part of the world's largest media services group. Fully owned by Publicis Group, our 175 offices in 69 countries ensure that we are able to offer a top level service wherever our clients require it.


Global Network

yy y y yy y y yy y y yy y

175 offices in 69 countries Staff headcount : 4,550 London HQ, regional y CEOs

yyy y y y y yyyyy y y y yyyyyyy y yyy yyyyy y y yy y yy yy

yy y y yy

y

y y

yy yy y

y y y y y yy y

y yy

y


Global Network

Asia Pacific 42 offices in 14 countries Headcount : 1,250+

EMEA 103 offices in 46 countries Headcount : 2,300+

Americas 30 offices in 9 countries Headcount : 1000


Middle East Operations Established in 1976 as part of Publi-Graphics Over 100 employees 8 countries KSA – JEDDAH & RIYADH UAE KWT QTR BHN EGY LBN JOR Associate offices Tehran, Oman, Syria & Yemen

y y y yy yy y


Our Media Tools We recognise the importance of the investment clients make in advertising g and communication and we believe that returns must be quantifiable and accountable. Our focus on ROI means helping clients to achieve achie e thei their business b siness goals by looking towards end results and not just intermediate measures. It also l means finding fi di the th mostt creative, compelling and effective ways of connecting with consumers. With so many communication opportunities available, we work hard to combine innovation and imagination with measurement and evaluation.


Our Process Strategic Management And Setting of Objectives

Media & Consumer Research Identifying Connection Points

Improvement

ROI Benchmarking and Budget Analysis

ROI Evaluation

Investment Management

Media Crafting

Negotiations Strategy


Our Specialized Divisions

Launch Event 1996 Media Relations

ILEG – Dubai Police

Dubai e-government

Event Management

Event Management

Launch Event

Media Relations

Event Management g

Event Management

Media Relations

Media Relations

Media Relations

Media Farm Trips

Event Management

Headline ranked as the premier

Event Management g Media Relations

Event Management g Media Relations

communications consulting firm with regards to superior client Event Management

service and level of senior counsel to clients.

Media Relations Trade Show Support

Event Management Event Management Media Relations

Event Management

Media Relations

Media Relations

Media Relations

Event Management

Media Relations

Media Relations

New Model Launches

New Model Launches

Media Farm Trips

Media Farm Trips

Media Relations


Services Headline offer a broad spectrum of public relations services, delivered by the originating office and, as needed, by the entire regional company in support of each client

Corporate Communications The success of a corporation depends on a number of factors. Public opinion is the first key. This is why we develop and execute comprehensive programs for corporations that seek to manage their reputation to be more successful.

Using qualitative and quantitative research as well as proprietary methodologies we identify strategies that will influence opinions and behaviour methodologies, of key target groups.


Services Crisis C i i & Litigation Liti ti Being prepared and responding effectively are the keys to successful crisis management. Headline Public Relations are well experienced in preparing for and managing crisis situations. Our services in this field consist of: • Conduct due diligence review, develop crisis handbook and message, train all spokespeople. • Provide situation analysis, tailored media and third-party strategies and messages,contingency statements and potential scenarios in crisis handbook. • Perform P f ongoing i iissues monitoring it i off media, di analysts l t andd governmentt affairs ff i to t help h l define d fi potential t ti l issue. i • Provide 24/7 Go-Team for emerging crises • Implement strategic planning process/due diligence review • Anchored by cross-disciplinary support -- media relations, corporate/consumer, employee communications and d investor i t relations l ti


Services Communications Collateral

Brochures

Flyers

Promotional Literature


Services Communications Collateral

Case Studies


Services Communications Collateral

Newsletters / Online


Services Crisis & Litigation Headline PR’s affiliates, GCI are the Agency of Record for Internal Communications at GM in the United States

Newsletters, Staff Training, Social Events


Services Logistic Facilitation Partnerships, Consortiums and Strategic Alliances are in the forefront of conducting business today. Enabling organizations to gain access to specialist technical k knowledge, l d these th relationships l ti hi enable bl organizations i ti to t achieve hi iimmediate di t market k t penetration in new geographies. Headline Public Relations presence enables us to identify appropriate partners and seek opportunities for our clients in areas of strategic importance. Press Office Our experience in running and managing press offices ranges from financial to exhibitions and sports activities. Whether it is a local, regional or international event, our specialist team provides unparalleled media relations requirements that encompass hospitality packages for visiting media, press conferences, interviews, bulletins and logistical support. support


Services Media Relations The success off any organization Th i ti relies li on the th ability bilit to t effectively ff ti l communicate i t with ith its stakeholders, a process in which the media play an important role. We have a region-wide network of media relations specialists who work directly with account teams on the development and execution of strategic media relations programs. These specialists bring a broad range of media expertise including business/financial, consumer, healthcare, international and technology. Many have valuable first-hand experience as journalists and communication directors for Fortune 500 companies.

There are now more media than ever, and there is an unending appetite for information. As a result, the challenge for public relations professionals is to really understand d d how h to effectively ff l reach h audiences d and d to influence fl minds d and d behaviour. b h

Our media relations experts maintain ongoing relationships with leading print, print wire, wire internet and broadcast media and manage databases of media contacts, editorial calendars and background information about reporters and various media outlets. Their pro-active monitoring of the media enables them to track media trends on an ongoing basis. basis


Services Media Training Having H i th right the i ht people l prepared d to t deal d l with ith the th media di is i fundamental f d t l to t any public bli relations programme. To obtain maximum value from press opportunities and to deal with potential crises, nominated spokespeople must have the necessary skills to enable them to feel comfortable and in control in media interview situations. There are several forms of media training available, based on varying levels of practical and theoretical skills. Media training most often starts with informing the client on the differences between different types of media and different types of journalists. There is also a discussion about the present agenda of the mass media, as well as the specific role that the interviewee plays on different occasions, depending on the situation. We also l go through h h the h messages and d arguments and d help h l the h client l f d the find h best b way to express this. The interview training can be done with a camera or a tape recorder. Our aim is to make the client feel comfortable with the situation. We provide W id media di training t i i modules d l t clients to li t throughout th h t the th region, i whether h th it be b basic training for marketing personnel through to bespoke courses for CEOs. Our experts have trained senior management from global companies such as Sony Ericsson, Walt Disney and British American Tobacco.


Services Monitoring, Measurement & Evaluation We believe in measuring success because we believe those measurements will demonstrate how much value we deliver to our clients. The challenge is finding the right metrics for each client. In general, there are three categories of Measurement:

• Output measurements: The number of articles published or impressions achieved or the number of clicks to websites, or data on reach and frequency.

• Strategic measurements: Which messages have been communicated most effectively; in which media; by which journalists and analysts

• Outcome measurements: The impact p on stakeholder attitudes or relationships p or the number of product or investment inquiries driven by coverage

We recommend looking at a range of metrics during the course of a campaign. I other In th words, d we prefer f to t use elements l t from f diff different t categories t i off measurement at different times during our communication programs because the different metrics allow us to determine the degree of success at different phases of a campaign.


Services Monitoring, Measurement & Evaluation Headline Public Relations is currently developing an aadvanced Press Monitoring service developed in partnership with PARC. Basis features include; daily clipping, alerts and advanced search features of over 800 regional g publications. p This service will enable us to introduce user friendly and management ready instant reports evaluating and comparing direct competitors relating to impressions, GRP’s, reach, media, country, target audience and much more, all linked to actual PARC media research. esea ch In the meantime the only professional service available on the market is through Media Watch ME. examples of monitoring reports follow.


Services Monitoring, Measurement & Evaluation


Services Photography, Audio-visual Headline has an extensive and elite list of professional photographers, film cameramen and production facilities selected not only for their technical abilities but also l for f their th i talent t l t and d suitability it bilit to t individual i di id l requirements. i t Social Initiatives Corporations p have recently y shown tremendous interest in undertaking social initiatives. Phrases such as “cause branding,” “strategic volunteerism,” “enviropreneurial marketing,” and “strategic philanthropy” have infiltrated the mainstream business vocabulary, y and companies p are looking g for ways y to integrate social perspectives into their marketing strategy. In the wake of September 11 and the recent spate of corporate scandals, “doing well by doing good” is increasingly being embraced as a business p philosophy. p y Headline are adept p at developing and managing sustainable social initiative strategies.


Services Speechwriting Headline Public Relations have experienced English, Arabic and French journalists and speechwriters as members of their executive team.

Sponsorship Management The company provides a comprehensive support package which promotes brand awareness through : Press Kits, Press Releases, Event Previews, Bulletins, Reports and Branded Photography.

• Provides a credible p platform to reach y your target g market • Build & maintain relationships with with influencers / target audience • Communicate brand attributes / benefits


Services Sponsorship Management


Services Sponsorship Management


Our Specialized Division

One of the most distinguished digital marketing agencies in the region. eworks creates and delivers digital communication delivers, solutions for a diverse cache of clients across various industries. eworks has got the expertise and the experience to make every brand create an impact.


Services

E-consultancy

Design & Development

>

Branding for the web >

Websites

>

Web marketing strategy

>

Intranets/ Extranets

>

Site Management & Maintenance

>

Multimedia

E- Media

Animated Presentations

> E-Media Planning

>

Interactive Brochures

>

Training CDs

>

Database Management

>

Virtual Tours

>

Adaptation to English/Arabic/French/U rdu/Farsi

>

B2B / B2C

>

Sales Presentations

> E-Media Sales > E- Media Buying > E- Media Monitoring ( Qualitative & Quantitative)


The Process

plan

design

create

assess

complete


The Process & Tools

plan

design

create

™Develop ideas from brief ™Online Strategy ™Preparation of the Project Initiation document which details scope of work, sitemap, architecture, hi technologies, h l i timelines i li

assess

complete

Publicis Network resources Industry resources & publications Online surveys


The Process & Tools

plan

design

™Site architecture ‘wireframes’ ™User interface look and feel’ ™Flash/animation ™S l guides ™Style id

create

assess

complete

Tools and Technologies: Illustrator / Photoshop Flash MX / Swift 3D / ActionScript


The Process & Tools

plan

design

™HTML Creation C ti ™Development, coding, hosting ™Forms, Database builds ™Integration with current systems ™Specific technologies

create

assess

complete

Technologies: ASP.Net, VB.Net, SQL Server, PHP, XHTML, CSS


The Process & Tools

plan

design

Testing website performance on PC and Mac platforms using multiple browsers - Internet Explorer, Firefox, Safari (the Mac browser), Mozilla & Netscape p as well as Mobile devices. De-bugging documentation.

create

assess

™St i server ™Staging ™Testing & De-bugging ™Quality checks ™Database testing

complete


The Process & Tools

plan

design

Hosting site(s) Testing documentation Maintenance agreement Doubleclick tracking (e-media) Webtrends (site)

create

assess

complete

™Uploading ™Additional testing & de-bugging ™On-going ™On going Maintenance


Our Work Our work encompasses a range of local and global brands across industries

Nestle Family

British Airways 1

British Airways 2

Kinder Bueno

Sanofi Aventis

British Airways 3

DWTC

HP DYPL

Cinestar Cinemas


Design & Development: Nestle Family

Business Objective Redesign MAGGI Middle East website to incorporate ‘freshness’ as a brand differentiator Unify the MAGGI and Nestle Laziz recipe databases Reinforce Nestle as a brand committed to health and wellness Solution All websites ebs tes were e e redesigned edes g ed to enhance e a ce the t e online o e experience e pe e ce to include c ude new sections and features such as cuisine of the world, integrated cookbook, enhanced search functionality, enhanced recipe display, recipe directory, etc. Weekly newsletters were dispatched to a customer database to encourage site interaction, pass-on readership and grow the user database Results Achieved a monthly average of 120,000 120 000 recipe views per month Achieved a monthly average of 20,000 article views Grew Nestle Family database to over 120,000 users


E-Media: BA World Traveller Business Objective: Stimulate sales volumes for World Traveller (WT) and World Traveller Plus (WTP) for Q4 06 across UAE, KSA, Qatar, Bahrain, Kuwait, Oman and Egypt Background: BA was then challenged with a boycott launched by travel agents based on margins. Launching a seat sale ATL in print during this period in UAE/Kuwait would be interpreted by major travel agents as proof that their ‘boycott’ was working. BA opted t d nott to t use print i t media di and d iinstead t d turned t d to t online channels to achieve their revenue objectives. Solution: Utilise a mix of 3rd party email and online banners to launch a campaign to reach the audience Results: An increase in sales volumes by 25% for World Traveller and World Traveller Plus An increase in sales volumes from ba.com to 7% more than th th the previous i North N th Atl Atlantic ti (NATL) seatt sale campaign.


E-media: BA Brand Campaign Business Objective: Reinforce the campaign proposition ‘the holiday starts from the moment you enter the plane. The concept behind this campaign is called “CLOUDS”. Target audience: High income travellers age 25-49 across UAE, Oman, Qatar, Bahrain, Kuwait, KSA and Egypt Solution: Online media campaign implementing the first Video Interstitial advert on leading ME business portal AMEinfo.com, serving users with customised ads depending on the speed of their Internet connection. Results The experience of a BA holiday in the concept of clouds was brought to life by the interstitial Thousands of views/clicks, views/clicks resulting in higher awareness


Multimedia: Sanofi Aventis Business Objective: Communicate the benefits of Plavix to patients directly through an interactive initiative packed with beneficial information on health issues and lifestyle health tips Solution: Multimedia DVD to target patients Areas addressed: Health Related Diseases Risk Factors Product Information Healthy Lifestyle tips


Multimedia: British Airways Training Program Business Objective: Train and educate employees in order to deliver better service. Solution: A multi-media training CD that included a video message from the BA Area Manager, TV commercials, quiz section, and course completion certificate generator. Result: Encouraged usage and participation from all employees as measured by printing of completed certificates tifi t


Website Design & Development: Kinder Bueno Business Objective: Research revealed that the brand ‘Kinder Kinder Bueno’ Bueno was then associated with ‘Kinder Kinder Surprise’ Surprise , and was perceived as being targeted at young children Objective: expand the audience to the age group of 15-25 yr olds while maintaining the relationship with core customers

Solution Online promotion advertised on product packaging: on purchase of a Kinder Bueno bar, bar consumers are eligible to download free music and ringtones from a central website where users access free downloads and play interactive games


Website Development: DWTC >

Site Objective: Âť

>

To create a user-friendly, dynamic website for DWTC customers (B2C & B2B)

Solution: Âť

User interface design, easy to use navigation/functionality


Design & Website Development: HP DYPL Competition p >

Business Objective: »

>

Target g yyouth market to create perception p p that HP is an innovative brand across ME region

Solution: »

HP Microsite website with music videos, videos online poll for users’ favorite band

»

5 musical bands selected online per country

»

5 finalist musical bands invited to perform live, event was broadcast live on website via satellite


Online Promotions & Games: Cinestar Cinemas >

Background: »

>

Solution: »

>

Drive user registrations g and site interactions

9-week competition, now linked as part of the DSS promotions tie-in promotions, tie in with the ‘Pirates Pirates of the Caribbean’ Hollywood movie launch through a “Treasure Hunt”

Result: »

Over 1,000 new registrants in the first 5 days


Our Specialized Divisions

Magic of light, rhythm of music, ad strength of image are now all available under one roof. CanDo, the global event company offers its clients the best of technological know-how using the very best, cutting edge equipment.


Print Portfolio Service Industry


Nutrition & Health


Food


Real Estate


Automobile


White Goods


IT


Publicis-Graphics  

Publicis-Graphics

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