Page 1

2010

bringing paper to life

bringing papíru paper to život life dáváme


introduction

You have in your hands the Branaldi catalogue. The aim of this catalogue is to provide an overview of the activities of the company and to present, in a clear and concise manner, our activities dedicated to you, our clients and partners. Over the past 14 years of its existence, Branaldi has experienced major development: a former producer of POS and POP materials made of paper and cardboard - we are now able to offer a wide portfolio of services.

INTRO DUCTI ON

We not only offer DTP studio services, but an entire marketing and production process – we can offer complex creative solutions concerning your presentation at the point of sale (POS), our engineers designers can design the most suitable POS materials for you (we not only use paper and cardboard, but also metal, plastics, wood, and their combinations). We will produce your promotional items using the relevant technology; and we have all the necessary finishing technologies available. Our services include co–packing: we can deliver the goods to the point of destination and install and arrange the stands, displays and other items at the POS (merchandising). We are simply able to carry out the entire process! In addition, we have a team of professionals who draw their knowledge and experience from everyday production and market-related activities. As a result, we can propose non-standard, variable solutions that allow for more interesting and unique presentations and - last, but not least – lower logistics costs. We believe that you will find our offer interesting! It is easy – call us, send us an email, simply get in touch, arrange a meeting, and we will get to work! We are looking forward to our mutual cooperation!

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branaldi world

BRA NALDI WORLD Moscow

design

sales

construction

low run series production

high run series production

logistic

Kaunas

design

sales

construction

low run series production

high run series production

logistic

Warsaw

Kiev

Berlin

designdesign

sales sales

construction construction Chrastava

low run low series run series production production

high run high run

series series production production Brandýs nad Labem

Prague

logisticlogistic

Wiesbaden

Bratislava

design

sales

construction

low run series production design

high run series production

logistic

design

design

construction

sales

logistic

logisticlogistic

sales

construction

low run series production

low run series production

logistic high run series production

logistic

Bucurest

Zagreb

designdesign

sales sales

construction construction

low run low series run series production production

highsales run high run series series production production

logisticlogistic

construction

low run series production

high run design series production construction

logistic

high run series production

high run series production

low run low series run series production production

sales

design

Ljubijana

sales sales

construction construction

Budapest

Wien

construction

high run series production

designdesign

high run high run series series production production

design

S

sales

construction

sales

low run series production

high run series production

low run series production

logistic

logistic

design

sales

construction

low run series production

high run series production

logistic

low run series production

branaldi world Czech Republic, Hungary, Poland, Romania, Bulgaria, Croatia, Germany, Lithuania, Latvia, Estonia, Ukraine, Slovakia, Slovenia, Russia … here is where you find our branches, here is where we work for you and fulfil your orders. Are you missing a region? No problem! Contact us! Contact any branch that is most convenient for you and we will agree on further steps and find a solution! Our customers’ satisfaction is our priority! 3


services We have a team of professionals with experience in each activity we offer (sales, engineering, DTP studio, creative design, production, and logistics). In addition, we have implemented a continuous improvement and knowledge extension program in each industry, which is supported by a regular upgrade of the means and technologies we use.

What do we offer? The work of technical and creative designers. All we need is your order, your idea, and you will receive our proposed solution in no time! We can prepare several optional proposals and present them in such a way that you to will get a clear picture of the solution (3D visualisation, placing proposal at POS). Afterwards, we will prepare the final graphic output and prepare the project for production (DTP studio). Tests, e.g. load or logistics tests, may constitute an inseparable part of the project. Subsequently, we will produce the ordered items (see page → 8 for our technologies). Low-volume or large orders, our production includes all your area of interest (language versions). We can provide storage facilities for the final items (to be delivered in steps), fill produced displays with your products (co-packing), and deliver them to the place of destination (logistics, transport). Do you need a complex solution? A solution that will include other advertising and marketing areas (communication, creative, media, PR strategy), i.e. a mosaic of ATL and BTL activities? In that case, we offer the services of our advertising agency, Branaldi Partners (see page →6).

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innovation

innovation “Today every invention is received with a cry of triumph which soon turns into a cry of fear.” Berthold Brecht

Non-traditional solutions instead of standard procedures - that is the key motto of our R&D department. Our team has experience with client negotiations and client needs. We also have a good understanding of your requirements with respect to POS/POP materials, technologies, logistics and technical parameters. We do not lack creativity and excitement. With a little exaggeration, we may say that we have the entire process at our fingertips. Our team searches for topics that are considered important from our perspective and from the perspective of our customers. These include e.g. the easiest logistics operations concerning displays, mainly assembly and handling of displays, as well as handling displays at POS. Our development department devotes a maximum amount of effort to produce to non-standard solutions for our clients, particularly non-standard technical design and non-standard materials (e.g. paper, cardboard, metal, plastics, and wood, both separately and in combination). Many solutions developed by our development workshop are patented (page → 36).

5


The company Branaldi Partners offers a complete portfolio of advertising and marketing services. The company is a ensures complementary program to Branaldi products. The firm was established as a response to our clients’ needs and requirements. The team of internal and external staff implements projects for the Branaldi brand. Their complex activities comprise of the preparation of sales support materials – the Branaldi Time internal magazine, product sheets (samples of non-standard solutions), Branaldi brand communication (preparation and ensuring of exhibitions, communication with media) and organisation of patent proceedings. Other activities of the company include the participation in Branaldi client projects – preparation of communication strategy (tactics, creativity), offer of services at POS (display arrangement, purchase behaviour, mystery shopping), testing (focus group, communication message, design, packaging material, price sensitivity), description of and communication with target groups (MML, communication channels). We always present customised solutions that are based on our knowledge of the client’s needs and of the market, all supported by our and our suppliers’ experience. Are you looking for new solutions and new perspectives on your activities? Try Branaldi Partners!

6 bringing paper to life

Branaldi partners

advertising agency BRANALDI PARTNERS


Branaldi partners


technologies

technologies → offset, digital print, screen print – printing on paper and cardboard, vinyl,

and other sheet or roll materials → surface finish → laminating → cutting, plotter cutting → bonding – manual, semiautomatic, automatic → Branaldi offers all these technologies and uses them to produce your orders

low run series production | digital print

offset coating: without coating UV areal finish UV parcial finish blind embosing gold embosing

special technology | plastic windows

| hotfoil stamp

completion, packaging, shipment 8 bringing paper to life


product categories

product categories • displays • packaging • standees • counter display holders • pallet islands • product models • banners • suspended displays • co-packing • branaldi solutions • carriers of stands • non-standard construction • variable construction

9


10


displays

displays 11


12 bringing paper to life

displays

DIS PLAYS


displays

Do you need to combine what is necessary with what is useful? Do you need to show your products and, at the same time, offer them for sale to your customers? Do you want to attract your customers showing them the benefits of the product offered? Use sales stands! Our sales stands always include an original solution corresponding to the promoted product – shelf stands, feed stands, chocolate, CD, DVD holders – we offer both standard and atypical solutions for you. Check our selected implemented projects for your inspiration. We will prepare your solution! Call us! Write to us!

13


14


packaging

packaging 15


PACKAG ING

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packaging

Market research shows that your customers continuously search for special promotion offers. Buy one product, get one free, or with a discount. You always have to attempt to attract customers, differentiate your products, and find a competitive advantage. Beware – it is not only the price or content that will sell your product. The packaging will!

17


18


standees

standees 19


standees

STANDEE

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standees

Do you have something new to oer? New product content? A new design? An irresistible price? Or do you simply want to draw the customer’s attention to your products or services? There is a solution!

21


22


counter display holders

counter display holders 23


counter display holders

COUNTER DISPLAY HOLDERS

24 bringing paper to life


We have bought the things we wanted; we’re standing in the queue, thinking about many different things, and we are still ready to spend more money. Offer the customer to do so!

counter display holders

We are all aware of it.

25


pallet islands

pallet islands

26


PALLET ISLANDS

Nowadays, finding a competitive advantage is becominging more and more difficult. Customers are becoming in many respects. And your competition never sleeps. Use the maximum of your space at POS. Make yourself visible! Differentiate yourself from your competition! Offer your customers an oasis (island) of your products.

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product models

product models

28


PRODUCT MODELS

Are you sure that the goods or services you oer are the best? Are you 100% sure? Show it 100%!

29

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banners

banners

30


BANNERS

Your presentation must be complete. You have a display. You have sales ensured at the cash-desk. Your customer will “meet� you at the entrance, see your 3D model of the promoted product. But do you communicate with your customer anywhere else? If not, we must improve that! Do not forget to buy!

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suspended displays

suspended displays

32


SUSPENDED DISPLAYS

External circumstances do not always allow us to present our products the way we would like, the way we are willing and able. That is why we offer suspended displays! They are flexible, variable, and allow you to get ahead of competitors – just hang them on shelves and the customer has your offer right at hand. Try it!

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co-packing

co-packing

34


We offer a solution! Not only do we produce all your sales materials – displays, floor graphics, and special offer leaflets – but we assemble the displays complete with your products and you can deliver finished promotional and sales materials including the products directly to your POS. Hello, we have something new for you!

CO-PACKING

Do you need to surprise your customers? Do you need to launch a new product – at all your sales points at the same time? Do you want to beat your competition?

35

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branaldi solutions

branaldi solutions

36


branaldi solutions

carriers of stands

Do you need a moving display? That is, you do not have a permanent place in your shop, and constant shifting damages the display? We have a solution for you! Not only will you get rid of the problem, but the solution allows for maintaining your graphic design. As a result, the presentation is uniform and does not spoil your brand’s image.

CAR RIERS OF STANDS cardboard pallet in the colour of the stand

wheeled cardboard platform

manipulation wheeled pallet

special wheeled pallet

special wheeled pallet with trimming

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Do you need to minimise logistics costs? Do you need to ensure fast installation and mounting? We have a solution for you! All that while, maintaining strength and carrying capacity.

folding-prop stand

BRANALDI SOLU TIONS folding-back stand

folding-shelf stand

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branaldi solutions

non-standard construction


Do you oer various types of products? Are you thinking about various methods of their presentation?

branaldi solutions

variable construction

Their presentation may vary (products in boxes, free for sale, suspended package). Do you need to present your products on shelves, in drawers, on sloping shelves? We have a solution for you! It is only up to you on how you assemble the display! Or how you change it later on!

adjustable shelf-height stand with variable shelf inclination

BRANALDI SOLU TIONS stand with variable use of dierent levels

adjustable shelf-height stand, various types of shelf facing

39


new production plant in Chrastava The history of Chrastava has been long and rich. The first reference to its existence dates back to 1352. Originally, the place was known for metal mining – e.g. copper, tin, lead, silver, iron, etc. Everything changed at the end of the 1980s and the beginning of the 1990s – Chrastava became a proper town. The partial and continuing transfer of our activities to Chrastava has been happening for several reasons. The current production, warehousing, and handling facilities are no longer sufficient. Permanent demand to increase quality and speed, change and improve our “fleet,” and offer new services all force us to further develop. The acquisition of manufacturing facilities in Chrastava will allow for further development that will have a direct impact on our production. We will be able to expand our offer of technologies (we are considering the commencement of our own input material production) and, in combination with a new information system, we will increase production capacity, reduce production times, and improve the quality of output. Another important reason is the strategic location of Chrastava. This will allow for cost-effective logistics and expansion of auxiliary services – storage and co-packing (HACCP standard). Last but not least, we attempt to maintain cultural heritage. The building is the former Fiegel & Widrich dye and finish factory in Andělská street built between 1904 and 1907. The building consists of identical six-aisle halls. A smaller building also sits on this piece of land, built in the same Dutch art-nouveau style by Gustav Sachars Sohne. Until 1970s, it was a Breitfeld-Daněk power plant using the power from the Lusatian Neisse river.

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CHRAS TAVA

bringing paper to life


Chrastava The renovation of this location is under way. We will invite you for a visit soon!

Warsaw

Berlin

Chrastava

Wiesbaden

41


AWA RDS

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POPAI AWARDS CZ GOLD crown 2003

POPAI EUROPE awards GOLD 2003

Obal roku 2009

POP awards CZ GOLD crown 2007

LOLLIPOP awards H GOLD 2007

POPAI AWARDS CZ GOLD Crown 2007

Loli POP AWARDS H GOLD 2005

GOLD Crown 2006

POPAI AWARDS CZ

ITALIA SUPERSTAR bronze

awards

awards


realisation

realisation

REA LI SA TIO N 43


2010

BRINGING PAPER TO LIFE Branaldi s.r.o. U Jízdárny 381 250 01 Brandýs nad Labem e-mail: info@branaldi.cz

bringing paper to life


katalog_GBverze_2010  

katalog nabidka společnosti B. GBverze 09/2010

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