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Current Fashion Scene in the Middle East There have been many attempts at fashion weeks but not one definitive event that merits the attention & respect of the regional and international community. Most previous attempts have adopted a copy-paste approach to successful international fashion weeks without properly evaluating the region s needs and standing. While the Middle East is very promising, it has yet to reach its full commercial and production capacity typically attached to fashion weeks. More often than not, there have been shortcomings in a proper representation of the region s talent. From a production aspect, international standards were rarely met.


FFWD Vision & Mission Fashion Forward (FFWD) aims to be the definitive fashion platform for the entire Middle East. FFWD is not a week of fashion nor a fashion week. FFWD is a movement. Recognizing the strengths and weaknesses of the community, FFWD s mission is to drive the entire fashion industry in the region forward. FFWD will take place bi annually, in the months of April and October. FFWD is open to reputable designers that are originally from, or based in, the Middle East.


FFWD Event Concept & Positioning Statement •  FFWD will be the ultimate platform for the regions established and emerging fashion designers to showcase their collections to consumers, media & buyers, in a professional and cost effective manner. •  FFWD will also be a venue for education and exchange supported by renowned academic partners. Each season will host a series of forums, discussions and presentations with global role models and leaders, to inspire and nurture industry growth.


Event Format


Three catwalk arenas of varying sizes & packages • 

The varying sizes and packages will address different production demands of the participating designers.

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The multiple halls will complement the dynamics of the event. Shows can be efficiently scheduled, allowing ample time for set up and preparations.


Dedicated areas for forums, discussions & presentations Programming will be curated by leading fashion & design schools worldwide and industry experts. Inspiration keynote addresses, presentations & panel discussions by celebrity achievers..


Social Events & Fashion Parties Social events and fashion parties for the fashion community are strategically scheduled in between shows and forums for dynamic programming and optimal attendance.


FFWD Achievement Award & Scholarships From Season 2 (Oct 2013), FFWD will pay tribute to a designer, patron or entity that has contributed tremendously to the progress of the region s fashion industry. This will be bestowed annually during the October season. From Season 3 (April 2014), FFWD will grant scholarships and prizes to young designers and students through various competitions facilitated by our academic partners. This will be given annually during the April season.


Season 1 April 26 – 29, 2013 Madinat Jumeirah Dubai, UAE Venue that plays host to iconic events in Dubai, including the Dubai International Film Festival and Art Dubai.


Provisional Layout Season 1 & 2

Provisional Layout Season 1 & 2


Provisional Layout Season 3 onwards


Saudi Arabia Hatem Al Akeel Tahir Sultan Omar Azouri Daneh Buahmad Morocco Amine Bendrouiche Said Mahrouf Hisham Oumlil Kuwait Haifa Kaftans Tahir Sultan Cairo Amina K Qatar Toujouri

London Felicity Brown Qasimi Homme Body Amr Karen Karam Paris Elie Saab Rabih Kayrouz Rad Hourani L.A. Rami Kashou

Potential Established Designers


The Fashion Forward Association - Middle East (FFAME)


The Fashion Forward Association - Middle East (FFAME) is an organically growing and evolving body; an advisory council created through the support of the top experts representing the full spectrum of the fashion industry in the Middle East. FFAME aims to nurture the creative talent of the region, establish links between the professionals within the trade and continuously monitor the activity of the fashion industry providing it with an expertise and directions to help achieve the region s position as a major player in the international fashion arena. In addition to hosting the bi-annual FFWD, the organization will oversee the annual achievement award and scholarships.


The Assigned Organizing Event Company


Founded by experienced marketing and events duo Ramzi Nakad and Bong Guerrero, BRAG is a pioneering live marketing and experiential event management company in the region. A company that is known for creating live, interactive, emotionally engaging and memorable experiences; events that build business and equity by smartly bringing people and brands closer together. BRAG is an event management company with strong tactics like brand positioning, and strategic creative thinking backing its high quality executions that can activate, personalize, and connect major brands with relevant consumers across the full spectrum of formats. They extend the impact of an event through integration and other means of communication (ATL, BTL, PR & Social Media) to help generate more and longer lasting impact and higher ROI. Bong, Brag s Managing Director, has an extensive events experience within multiple industries including fashion, music, corporate and culture. Its Managing Executive, Ramzi has an extensive marketing experience with global brands. The combination of their background and expertise enables them to spearhead live marketing in the region.


BRAG Client Portfolio


Rabih Kayrouz FFWD Ambassador


Sponsors


Confirmed Sponsors


Potential [in discussion with] Sponsors


Corporate Sponsors Sponsorship Packages & Opportunities


Category Sponsor

•  •  •  •  •  •  •  •  •  • 

Opportunity to be associated to a high-end professional fashion event that merits the attention and respect of the regional fashion and VIP community. Opportunity to be a partner to a bi-annual live marketing platform which important announcements can be made. Opportunity for direct outreach to potential new customers, key opinion formers, high net worth individuals of the region. Exposure to 10,000 potential key consumers every season. Opportunity to brand and/or plug into an existing space or event On site branding opportunities in dedicated high visibility areas throughout venue. Collaboration mention in select PR roll outs (local, regional, international) Logo placement on select printed collaterals (Brochures, Folders, etc.) Category mention on FFWD dedicated microsite. Complimentary tickets to shows and After-Parties / Related Events.

PACKAGE VALUE: AED 150,000


Support Sponsor Limited to only 5 Sponsors

•  •  •  •  •  •  •  •  •  •  • 

Opportunity to be associated to a high-end professional fashion event that merits the attention and respect of the regional fashion and VIP community Opportunity to be a partner to a bi-annual live marketing platform which important announcements can be made. Opportunity for direct outreach to potential new customers, key opinion formers, high net worth individuals of the region. Exposure to 10,000 potential key consumers every season. Opportunity to brand and/or plug into an existing space or event On site branding opportunities in dedicated high visibility areas throughout venue. Support mention in all PR roll outs (local, regional, international) Logo placement on all printed collaterals (Brochures, Invites, Folders, Bags, etc.) Logo placement on all advertising material (Newspapers, Magazines, Outdoor, Online, and Social Media) Support mention on FFWD dedicated microsite. Complimentary tickets to shows and After-Parties / Related Events. PACKAGE VALUE: AED 285,000


Partner Sponsor Limited to only 2 Sponsors

•  •  •  •  •  •  •  •  •  •  •  •  • 

Opportunity to share partner sponsorship mention with FFWD & Title Sponsor Opportunity to partner the X brand with a high-end professional fashion event that merits the attention and respect of the regional fashion and VIP community Opportunity to be a partner to a bi-annual live marketing platform which important announcements can be made. Opportunity for direct outreach to potential new customers, key opinion formers, high net worth individuals of the region. Exposure to 10,000 potential key consumers every season. Opportunity to create a bespoke space to showcase product interactively within FFWD format. On site branding opportunities in dedicated high visibility areas throughout venue. “Partner” title mention in all PR roll outs (local, regional, international) Logo placement on all printed collaterals (Brochures, Invites, Folders, Bags, etc.) Logo placement on all advertising material (Newspapers, Magazines, Outdoor, Online, and Social Media) Partner mention on FFWD dedicated microsite. Partner mention on all radio advertisements. Complimentary tickets to shows and After-Parties / Related Events. PACKAGE VALUE: AED 660,000


Ad & Collateral Examples


Jumeirah Business Centre 1 Suite 2902 Jumeirah Lakes Towers P.O. Box 309136 Dubai, United Arab Emirates +971 4 4327844 www.brag.ae


FFWD/SAMSUNG