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Concept

To create a range of Hugo Boss perfume packaging for each season using the theme of wall art and stencils.

1. Brady Miller OUGD203 ‘Product, range and distribution’


Packaging

The final packaging consists of four spray painted perfume packaging for each season, four laser cut packaging and an advert in a fashion magazine. 2. Brady Miller OUGD203 ‘Product, range and distribution’


Design Development

The spray painted designs on the packaging was made using laser cut stencils. The same designs are laser cut on the packaging.

3. Brady Miller OUGD203 ‘Product, range and distribution’


Range and Distribution The designs would be spray painted onto walls around the city centre to advertise the perfume. A 2D barcode will also be spray painted which can be scanned into an iPhone using an app. 4. Brady Miller OUGD203 ‘Product, range and distribution’


Range and Distribution

The iPhone app will allow you to see all the places the fragrances will be sold. A link will also appear for the hugo website. 5. Brady Miller OUGD203 ‘Product, range and distribution’


Range and Distribution Each seasonal fragrance will have its own link on the existing Hugo Boss website.

6. Brady Miller OUGD203 ‘Product, range and distribution’


Range and Distribution A set containing four small bottles of each seasonal fragrance will also be available to purchase.

7. Brady Miller OUGD203 ‘Product, range and distribution’

Hugo, boards  

Hugo, boards