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OVERCAST PRINT DESIGN | BRANDING PRODUCT DESIGN

Objective

This project was to create an advertisement for either a real company, or an entirely fictional one, in which case the branding must also be created, in addition to the advertisement. I decided to make my own clothing company, something I’ve wanted to do for some time.

Constraints • 8.5 inches x 11 inches • Original Branding • Origional Text

OVERCAST

• Origional Photography

Audience

The target audience are outdoorsy adventurous types who enjoy high quality, stylish clothing. The audience was considered in every part of the project from the logo to the language used in the copy of the advertisement. Possible competitors of this brand are Burton and Patagonia.

For the origninal version of this project (Left), I decided to use an image where the focus was not the model, in order to keep the focus on the clothes and capture the outdoorsy feel. In the latest edition (Above), I chose a clearer photo and allowed the layout to breathe by bringing the logo to the bottom half of the page.


OVERCAST WEBSITE WEB DESIGN

Objective

Here I was tasked with creating a shopping website which included 18 pages and the product of our choice. I decided to build off of the clothing line I previously created for a previous editorial project.

Constraints • 18 pages total • Original Branding • Original Text • Foundation 5 • HTML • CSS

Audience

The audience are adventurous types who are looking to purchase high quality, good looking clothing, with a minimalist feel to them.


PHOTOGRAPHY Objective

My photos are adventurous and dramatic, as they capture individuals in grand settings while the photograph’s hues aid in conveying the mood the audience. I primarily photograph people that are alone because the feel of the photos become pleasantly solitary and intimate.

Constraints • Original Photography • Canon Rebel T3 • 50mm Lens

Audience

I hope all audiences can appreciate my photography. I try to capture emotion through body language, lighting and colors.


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Ava n t G a rd e G othic is a fon t fa m ily ba s ed o n t h e lo go fo n t u s ed in t h e Ava n t G a rd e m a ga z in e. He r b Lub a l in d evise d t h e lo go c o n c ep t a n d it s c o m p a n io n h ea d lin e t y p efa c e,

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the n he a n d Tom C a r na s e, a p a r t n er in L u ba lin s d es ign firm , wo rked to get h er to

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tra n sfor m the id e a in to a c o m p lete t y p efa c e.

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width fonts.The condensed fonts were drawn by

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densed), with complementary obliques for widest

signed by André Gür tler, Erich Gschwind and

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Ed Benguiat in 1974, and the obliques were de-

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complete typeface.

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worked together to transform the idea into a

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Carnase, a par tner in Lubalins design firm,

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companion headline typeface, then he and Tom

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Herb Lubalin devised the logo concept and its

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logo font used in the Avant Garde magazine.

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Avant Garde Gothic is a font family based on the

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• 11 x 17

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Constraints

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I was tasked with creating two posters to explore and exhibit different typefaces. Here I chose to showcase Avant Garde and Bodoni since they are some of the cleanest, most classic typefaces ever designed.

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PRINT DESIGN

Objective

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TYPE POSTERS

The fon t fa m ily c o n s is t s o f 5 weigh t s ( 4 fo r c o n d en s ed ) , w it h c o m p lem en ta r y ob l i q u es fo r w id es t w id t h fo n t s.Th e c o n d en s ed fo n t s were d ra w n by Ed Ben gu ia t in 1974, a n d t h e o bliq u es were d es ign ed by A n d ré G ü r t ler, E rich G s ch w in d a n d C h ris t ia n M en gelt in 1977.

1968

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The Avant Garde poster was inpired by the geometry and uniformity of the typeface itself. For the first itteration (Left), I utilized the consistency of the typeface to create the most visual element, accompanying it with information. In the revision (Right), I created more contrast within the piece, allowing the information to pop off of the page more.

• Original Type • Original Layout

Audience

Designers and type enthusiasts would be able to appreciate these posters for their aesthetic, while people who are not acquainted with type can learn from the info on the poster.

For the first version of the Bodoni poster (Left), I tried to capture the elegance of the font with shadows and varying reds. In the revision (Right), I used bolder reds while enhancing the layout in order to place the text and examples in a more efficient use of space. Giambattista Bodoni (1740–1813) was called the King of Printers and the Bodoni font owes its creation in 1767 to his masterful cutting techniques. Predecessors in a similar style were the typefaces of Pierre Simon Fournier (1712–1768) and the Didot family (1689-1836). The new typefaces displaced the Old Face and Transitional styles and was the most popular typeface until the mid-19th century. Bodoni’s influence on typography was dominant until the end of the 19th century and, even today, inspires new creations.

Bodoni

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Giambattista Bodoni (1740–1813) was called the King of Printers and the Bodoni font owes its creation in 1767 to his masterful cutting techniques. Predecessors in a similar style were the typefaces of Pierre Simon Fournier (1712–1768) and the Didot family (1689-1836). The new typefaces displaced the Old Face and Transitional styles and was the most popular typeface until the mid-19th century. Bodoni’s influence on typography was dominant until the end of the 19th century and, even today, inspires new creations.

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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JWU LAX MAGAZINE PRINT DESIGN | BRANDING

Objective

Assigned as the final project for my Editorial Design class, I was tasked with creating a completely original mini-magazine that captures the attention of sports fans while still feeling modern yet authentically Johnson & Wales.

Constraints • 7 inches x 10 inches • Original Text • Original Photography

Audience

The magazine is catered to sports fans (specifically lacrosse) and people who enjoy keeping up with the Johnson & Wales athletic teams. Inspiration was taken from Sports Illustrated and Inside Lacrosse, as well as advertisements and articles for other JWU sports teams, to ensure that the piece would be appealing to this target.


COPENHAGINN WEB DESIGN | BRANDING

Objective

The Copenhag-inn is a fictional boutique hotel which would be located in Copenhagen, Denmark. The task was to complete original branding as well as create a one-page website for the hotel.

Constraints • Original Branding • Original Logo • Original Text • Foundation 5

Audience

The target for a unique hotel such as this would be travellers who appreciate Danish culture. These people would be looking for an unique place to stay and enjoy their time while visiting.

In the early versions of the website (Above) I created a basic travel website with a rigid structure and clear grids. This resulted in a solid foundation, although the page was lacking interest. After revising the website (Below), the grid structure remained. However I introduced aesthetically pleeasing duotone images to allow the layout to breathe. Next, I revised the harsh red blocks to a stronger typographic hierarchy on a white background to guide the viewers eyes to the most important information.


FIGHT FOR FLORA

PRINT DESIGN | BRANDING PRODUCT DESIGN

Objective

Fight For Flora is a fictional nonprofit brand. The task was to create original branding complete with advertisements, clothing mockups and an infographic to effectively educate people on the mission of the organization.

FIGHT FOR

FLORA

Constraints • Advertisements • Clothing Mockups • Infographic • Original Branding • Original Photography

FIGHT FOR

THE DEATH OF OUR WOODLANDS

FLORA

• Original Text OF THE WORLDS TROPICAL FORESTS HAVE BEEN CLEARED OR DEGRADED

Audience

The audience for this organization is non-specific, as the brand tries to appeal to all people. The objective is to raise awareness for deforestation and to inspire people to get involved.

4500 18 MILLION

ACRES OF FOREST ARE CUT, BURNT OR BULLDOZED EVERY HOUR

ACRES OF THE WORLDS FORESTS ARE ESTIMATED TO BE LOST EVERY YEAR

WHAT IS AFFECTED BY DEFORESTATION?

F FORESTS CLIMATE

WATER CYCLE

GLOBAL VAIROUS WARMING WILDLIFE

HOW CAN YOU HELP? AT THE CURRENT RATE OF DEFORESTATION, ALL OF EARTHS FORESTS WILL BE GONE BY 2110.

REDUCE THE AMOUNT OF PACKAGING YOU BUY BOYCOTT DESTRUCITVE COMPANIES PLANT TREES SUPPORT COMPANIES THAT USE RECYCLED GOODS

TO FIND OUT MORE VISIT W W W. F F F . O R G

SPREAD THE WORD


PERSONAL BRANDING BRANDING

Objective

When starting my personal brand, I knew I wanted a clean feel and I wanted to create a logo for myself that felt more like seal or an emblem rather than just a monogram. After 2 months I finally landed on the current emblem. In all of my work, I make sure that the project emphasizes good design first, then my minimalistic style adds interesting yet clean elements to the piece.

Constraints • Original Branding • Resume • Business Cards • Website

Audience My audience should feel that they are seeing works that are calculated and orderly. Potential employers looking to hire a graphic desgin student will know they are receiving good quality from an inventive, driven creative with a genuine passion for graphic design, photography and illustration.


ALPHABET HAND-LETTERING

Objective

After creating an alphabet by hand last year, I decided to digitize each letter. The alphabet was built and measured using a grid structure. Finally, I recreated the letter forms using Adobe Illustrator.

Constraints • Illustrator • Handmade

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Audience

Typography aficionados might enhoy this typeface. The letters are extremely geometric. Each letter seems like a tiny maze that is easy to get lost in.

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Profile for brad morris

Final cases  

Sophomore portfolio.

Final cases  

Sophomore portfolio.

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