FOR IMMEDIATE RELEASE FOREVER YOGURT FOUNDER ANNOUNCES FRESH BOBA TEA SHOP Bee & Tea location to open in Wicker Park this spring CHICAGO (May 1, 2014) – Wicker Park is buzzing with excitement over its newest restaurant destination, founded by the same man behind existing neighborhood favorite Forever Yogurt, Mandy Calara. Bee & Tea (1843 W. North Ave.), specializing in honey tapioca boba tea brews, will open in June 2014 before launching national franchise opportunities within two months. “I immediately saw potential for the boba tea concept after visiting several stores on the West Coast,” Mandy Calara, CEO said. “Boba milk tea drinks have been all the rage for over a decade in Taiwan, and I think this can become a fun franchise alternative here in the U.S.” Bee & Tea modernizes the traditional Taiwanese boba tea experience for a young and hip crowd. The store offers several tea and milk bases, levels of sweetness, and tapioca boba toppings and flavors, giving customers endless possibilities for each specialized beverage. Dense and delectable smoothies in 18 fruity and sweet flavors are also on the menu, along with steamed Chinese buns known as bao made fresh on-site at the “B&T Bakery.” In addition to the urban storefront, Chicago residents will be able to catch boba on the go starting in June. The Bee & Tea truck will offer locals the same great tasting boba teas all over the city and at festivals, in addition to booking private events. Bee & Tea also plans on making a splash in the restaurant scene with special events throughout June for the opening of the Wicker Park store. Bee & Tea has strategized to expand through aggressive franchising, following Forever Yogurt’s path. “It’s amazingly simple to build a Bee & Tea store from the groundwork of existing or former frozen yogurt stores,” Calara explains. “Build out costs for this store, which still has the framework of the previous yogurt shop, are only averaging about $50,000.” Franchising opportunities will be available this summer as the company debuts Bee & Tea at the National Restaurant Association show at McCormick Place from May 17 – 20, and the International Franchise Expo at the Javits Center in New York from June 19 – 21. About Bee & Tea Bee & Tea modernizes the boba tea experience. With a fresh and urban storefront, Bee & Tea provides quality Taiwanese boba milk tea beverages with a wide variety of flavor, sweetness and topping choices for each guest’s brew. As a new business founded in 2014 supported by leaders in the franchise industry like Forever Yogurt and CrowdFranchise, Bee & Tea is projected to become a frontrunner in this niche market. Visit www.beeteashop.com for more information, and follow the buzz on Facebook and Twitter. Contact: Lauren Kaminski No Limit Agency (312) 526-3996 firstname.lastname@example.org
Bee & Tea • 215 W. Ohio St., Suite 1W, Chicago, IL 60654 P: 312.878.7597 • F: 312.628.7657 • E: email@example.com • W: beeteashop.com
Published on May 14, 2014
Published on May 14, 2014
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