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bradley martin benz pratt institute m. arch 1


vertical one studio: shifting hybrids critic: hina jamelle fall 2010

c.a.p. studio: cirque du soleil training and entertainment facility critic: gregory okshteyn spring 2010

urban mixed use studio: williamsburg independent music project critic: craig konyk fall 2009

context studio: montessori school critic: philip parker spring 2009

fundamental studio: smith & 9th street subway intervention critic: gregory okshteyn fall 2008


bradley martin benz + thomas holliday pratt institute m. arch 1


vertical one studio: shifting hybrids critic: hina jamelle fall 2010

the design of the proposed mixed-use building in the west chelsea neighborhood of manhattan took many cues from the site itself. the initially loosely-defined program found specificity in the unique surroundings of a neighborhood that is a melting pot of programmatic functions by fusing the ideas of the fading industrial influence of the area with the newly injected cultural elements. the resultant is a design that takes on the role of a “warehouse for culture� in which users are filtered through the building in order to experience different possibilities of culture ranging from informal and formal performance venues, restaurant and lounge, and indoor and outdoor event spaces.


located in the west chelsea section of manahttan, the site bounded by west 11th avenue and west 10th avenue, west 17th street and west 18th street serves as an intersection of industry, entertainment, and commerce. after a long history of industrial use the neighborhood has experienced a transformation in recent years to a center of culture. with the injection of high-end retailers, chic restaurants and night spots, trendy galleries, iconic buildings designed by frank gehry, jean nouvel, and richard meier, as well as the diller scofidio + renfro designed high line park this site presented itself as an opportunity to synthesize many programmatic influences into one cohesive experience of culture. by using the existing adjacent user typologies as a framework, a sympathetic programmatic hybrid was developed that included several different types and scales of performance venues, event and hospitality spaces, and cultural experiences.

WEST

EAST

reďŹ ned culture

unprocessed culture

large scale entertainment formal event

small scale hospitality support

informal performance


We s

t1 9th

Str ee

t

We s

t

RF

EN

OR

MA

NC

RE

HE

TS

PA C

E

manufacturing

SU

commercial

Str ee

t

SA

L

OR T

Hudson R iver

10 th

residential

AR

PP

We s

t1 7th

E

Av e

PE

EV

Str ee

Hig hL ine Pa rk

West Side Hwy

t1 8th

We s

t1 6th

Str ee

t


view from under high line


initial studies into the transformative system of carbon became the seed of the design process. by diagramming the unique shifting physical phases of amorphous carbon, graphite, diamond, liquid carbon, and carbon vapor as temperature and pressure changes a basis of design was established. just as carbon’s molecular organization, structural rigidity, and physical appearance changes as it transitions from one phase to the next, so too does the logic of the architectural manifestation as it transitions from one program to the next. structural systems transition from dominant to hidden, facades from transparent to opaque, and programmatic organization from flexible informal spaces to formally organized spaces.


first floor plan

second floor plan


view from high line


third floor plan

longitudinal section


longitudinal perspective section


physical model


view from under high line


bradley martin benz + nicole faris + jorge salcedo pratt institute m. arch 1


c.a.p. studio: cirque du soleil training and entertainment facility critic: gregory okshteyn spring 2010

cirque du soleil has established itself as the world’s preeminent circus brand by pushing the possibilities of the human body, technology, and sensation. by synthesizing traditional circus acts with unorthodox dance techniques, various forms of martial arts, fringe acrobatic acts, and inventive storytelling, cirque du soleil have separated themselves as one of the most recognizable and sought-after acts in las vegas. this studio’s challenge was to design a building on the las vegas strip to house a rehearsal space for cirque du soleil performers as well as several themed entertainment elements including a restaurant, lounge, and interactive gymnastic and acrobatic gymnasiums inspired by cirque du soleil elements.


located on the las vegas strip directly adjacent to circus circus hotel casino and across from the riviera hotel casino, the site finds itself deeply embedded in the flashy fabric unique to las vegas. challenges of scale within the overall row of casinos and hotels, the relationship to the bustling strip, and questions of articulation and form with respect to its overly dramatic neighbors were all essential questions to be answered by the resulting design.


intro/the pageant

the storm

the deep

the archer’s den

the wash-up on the shore

the shadow play

the climb

the blizzard

the ight

the twin brother in captivity

the forest people

the slave cage

the battle begins

the aftermath

outro

ka scenes


based on the analysis of one of several las vegas cirque du soleil performances, ka, the design of the building took shape. from connecting characters to building users, costume colors to architectural finishes, and the unique twisting stage system to overall building formal language ka drove the design process. by creating a system from the analysis and allowing it to create non-standard programmatic opportunities and hybrid conditions the building took on unique qualities not possible using standard design techniques.

Counselor

Counselor’s Son

Archer’s Daughter

Archers & Spearmen

the clli th g up (stand ding up p))

Court Jester

Twin Brother

th he fo he orre o est s

Twin Sister 00:0 00:00:00 0:00

00 00:1 00:10:00 0:00

00:20:00 00:2 0:20:00 00

00:3 00 00:30:00 0:00 00

00:40:0 0:40:00 00

00:5 00:50:00 0:00 00

th he me ws eadow (w waar)

the ciity ty wer) (pow 10: 0:00 0:00 00 01:1 01::1

01:00:00 1:00:00

01:2 01:2 20:00 0:00

Nursemaid

he sea ea the ((b (bi birth) tth h)

Valets

Forest People

ka analysis

The End

Outro

The Aftermath

The Battle Begins

The Slave Cage

The Forest People

The Twin Brother in Captivity n Capt tivity

The Flight

The Blizzard

The Climb

The Shadow Play

The Wash-up on the Shore he Sho ore

The Archer’s Den

The Deep

Mountain Tribe

The Storm

Mountain Tribe

Introduction/The Pageant Pagean nt

Archers & Spearmen


(partying + performance) + entertainment = outdoor practice and party rental space (shopping + performing) + entertainment = retail and equipment testing

AHU 1

AHU 2

RETAIL

MECH.

EQUIPM EQUIP MENT NT TESTI TE ESTIING NG CHILLER

TICE CE IOR PRACTI RACT EXTERIOR EXTER

BOILER

O OFFICES

UP

UP

UP

UP

CAFE

CAFE / BARTE AR END DING SCHO DIN OOL REGISTRATION / RETAIL

R INTERIOR PRACTICE

(eating + partying) + education = cooking and bartending school

(eating + shopping + performing) + education = cafe and registration

Performing Shopping

n

Eating (eating + performing + shopping) + entertainment = restaurant

Spectating (partying + performing ) + entertainment = dance club

Partying

EXTERIOR LOUNGE

RANT REST RE STAUR LOUNGE LOUNG LO OUNGE

EXTERIOR VIEWING AREA UP

UP

UP

UP

DN

UP

UP P

UP P

LOUNGE

VIEWING AREA

EXTERIOR LOUNGE GE INTERIOR PRACTICE

(performing + spectating ) + education= children’s practice space (partying + spectating ) + education = exterior lounge

program gradient

Performing Shopping


exterior practice equipment testing professional performace

lounge main restaurant main retail

enter t circu ainme ed la nt

uca tio tio n n

interior practice (adult) interior practice (child) cafe/bartending school class registration/retail

lounge

Lounge Restaurant Retail based on the diverging story line of characters in ka, the building utilizes the idea of duality by the organization of program. the overall scheme uses a central circulation zone to divide the educational programmatic elements from the entertainment programmatic elements.

Performance Restrooms/Lockers Mechanical

programmatic organization


first floor plan


second floor plan

Envelope

Floors / Circulation

Structure

building components

third floor plan


typical wall sections


first floor plan Retail/Equipment Testing

Exterior Practice/Party Rental

Divided Divided Energetic Energetic

Disoriented

Disoriented

Mechanical Rm.

Office/Admin.

Curious

Curious Nurturing

Dexterous

Dangerous

Devious

A-202 C-C

A-202 D-D

g

f

e

d

A-202 E-E

Relentless

h

i

A-202 C-C

A-202 D-D

j

k

c

b

g

f

e

d

A-202 E-E

h

i

j

k

c

b

a

a

AHU 1

AHU 2

RETAIL

MECH.

EQUIPMENT TESTING CHILLER

BOILER

EXTERIOR PRACTICE

A-201 A-A

A-201 A-A

UP

A-201 A-A

A-201 A-A

UP

UP

A-201 B-B

CAFE

A-201 B-B CAFE / BARTENDING SCHOOL

REGISTRATION / RETAIL

A-201 B-B

A-201 B-B

INTERIOR PRACTICE R

c

b

d

d

e

a f

A-202 D-D

A-202 E-E

c

b

e

a

A-202 D-D

A-202 E-E

g

f g

h

h i

i j

A-202 C-C

Cafe

k

Cooking + Bartending School

Registration/Retail Interior Practice (Adult)

j

A-202 C-C

k

Divided Relentless Energetic

Divided

Comical

Energetic

Enchanting

Disoriented

Divided

Nurturing

Disoriented

Disoriented

Curious

Curious

Nurturing

Devious

Curious

Comical Enchanting Dexterous

third floor plan Restaurant Lounge

Divided

Disoriented Energetic

Curious

Disoriented

Comical

Curious Enchanting

Nurturing

Divided

Relentless

Energetic

Comical Enchanting

A-202 C-C

A-202 D-D

g

f

e

d

A-202 E-E

h

i

A-202 C-C

A-202 D-D

j

k

c

b

g

f

e

d

A-202 E-E

h

i

j

k

c

b

a

a

EXTERIOR LOUNGE

A-201 A-A

EXTERIOR VIEWING AREA

A-201 A-A

UP

UP

UP

DN

UP P

UP P

A-201 B-B

A-201 B-B

LOUNGE

VIEWING AREA

EXTERIOR LOUNGE

A-201 B-B

A-201 B-B

INTERIOR PRACTICE

c

b

d

a A-202 E-E

A-202 D-D

c

b

e

d

a f

e A-202 D-D

A-202 E-E

g

f g

h

h i A-202 C-C

Interior Practice (Child)

A-202 C-C

k

Viewing Area Divided

user diagrams

i j

Energetic Relentless

Lounge Divided

Comical Enchanting

j k


second floor plan

fourth floor plan

customer

adult student

salesperson

waiter/batender

teacher

child student

mechanical/support

ofďŹ ce

partygoer

driver

spectator

diner

user-based facade development


north elevation


east elevation


south elevation


west elevation


longitudinal section


cross section


bradley martin benz pratt institute m. arch 1


urban mixed use studio: williamsburg independent music project critic: craig konyk fall 2009

LiveWork combines living and working dynamics to accommodate a total music culture in every aspect. I am looking to attract creative people across the entire musical spectrum including musicians, engineers, producers, sound technicians, independent record label representatives, and concert promoters. This will be a place to cultivate up-and-coming, independent professionals where creative individuals and groups can live and practice their craft while being in a community full of like-minded people with an encouragement for collaboration that would otherwise be unlikely. The program’s main fabrication area is a vinyl record pressing plant and will also include commercial space for a record store and a musical instrument shop. Other more public elements are a performance venue, space for a radio station, and office space for independent record labels and promotion organizations. Also included will be recording studios, and rehearsal space for the tenants of the building including musicians and producers as well as studios with public access. The recording studios will happen at several different scales, including a main studio for the use of the public, while also including other smaller recording spaces spaced throughout the building and even as small as individual units. Common areas for more informal rehearsal and collaborative opportunities will be dispersed throughout the program to encourage performance and musical interaction between the community.


williamsburg, brooklyn is an eclectic neighborhood that is attempting to come to terms with the dichotomy of its industrial history and the current developerdriven luxury condominium boom, as well as its embedded hispanic population and hasidic jewish community and the recent influx of largely young white hipster and artist types taking advantage of the affordable rent prices and convenient location. the site is situated just off the east river and bounded by kent avenue, whythe avenue, south fourth street, and south third street, just one block north of the willaimsburg bridge. the project attempts to reflect the idea of the site’s industrial past and young, creative present by creating an incubator for the manufacturing of musical culture.


User Groups: • Recording • Engineers • Sound Technicians • Producers • Musicians • Bands/Groups • Individual Artists (Live Instrumentation) • DJs (Electronic/Digital Media) • Radio • DJs • Sound Technicians • Engineers • Producers • Venue Staff • Sound Technicians • Event Promoters • Retail • Sales • Music Buyers • Labels/Promotions • Artist Representation/Management • Talent Scouts • Artist Promoters/PR • Journalism • Writers/Bloggers • Photographers/Videographers • Manufacturing • Engineers • Pressing Technicians Program: • Vinyl Record Pressing Plant • 30,000 SF • Performance Venue • 5,000 SF • Approximately 500 person capacity • Record Store • 10,000 SF • Musical Instrument Store/Repair Shop • 2,000 SF • Small Radio Station Studio • 2,000 SF • Independent Record Label Office • 2,000 SF • Music Promotions Office • 2,000 SF • Tenant/Public Recording Studios • Vary throughout building depending on user type • Dwelling Units • 80 Units • Vary throughout building depending on user type

program/user matrix

PROMOTIONS WRITER/ BLOGGER

MANAGEMENT/ REPS

PROMOTER

RECORD LABEL

PHOTO/VIDEO


RADIO STATION VINYL PRESSING PLANT

RADIO DJ

PRESSING TECH

PRODUCER

ENGINEER/ TECH

MUSICIAN

RECORD STORE SALES/ BUYING

RECORDING

PUBLIC

LIVE MUSIC VENUE

INTRUMENT SALES/ REPAIR


venue level floor plan

SOUTH 3RD STREET

DN UP

DN UP

DN

UP

DN

UP

WYTHE STREET

KENT STREET

DN

UP

UP

UP

DN

DN UP

SOUTH 4TH STREET

UP


typical lower residential floor plan DN

UP UP

UP

DN

DN

UP

DN

longitudinal building section


typical upper residential floor plan DN

UP

DN

UP

DN

UP

UP

DN


bradley martin benz pratt institute m. arch 1


context studio: montessori school critic: philip parker spring 2009

the creation of architecture begins with lines. by the mapping of separate systems of materiality, social interaction, and natural forces through the use of lines geometric intelligence was developed. lines converge and diverge, lines suggest movement and boundary, lines create continuity and difference. as these systems are overlaid they create a network of intelligence to be sifted, sorted, and deciphered to become the basis of architectural logic. the challenge was to understand the systems of material, society, and nature and synthesize them into a proposal for a montessori school in staten island, new york.


the staten island site is on a sloping lot bounded by carroll place, st. marks place, a church rectory, and a residential row just a block from the harbor. as a means of translating the site into usable information, an informal interpretation of wind forces was taken to gain an understanding of the natural forces on the site. this data was interpreted into vectors of different types, weights, and thickness to track the wind direction, intensity, and frequency. this was one element of information to layer upon others to create the overall network.


site wind diagram


montessori schooling employs a unique teaching methodology that focuses on experience through trial and error of the child rather than being lectured to or force-fed information. thus, a montessori classroom is filled with different stations for the children to experience various tasks and stimuli in order to master necessary skill sets. an interpretation of a matching game used to gain cognitive skills in montessori schools is the basis of the social and learning system utilized with the project. the qualities of symmetry, mirroring, and matching organization were carried through the project by the lines of the diagram.

schooling diagram


study model


study model


carroll place facade detail


A

B

3 5 C

C 1

6

7 4

A

FIRST FLOOR PLAN 1/8” = 1’-0”

first floor plan

B

1 ENTRY 2 CLASSROOM 3 OFFICE 4 STAFF 5 LIBRARY entry 6 ACTIVITY/COMMUNITY classroom 7 RESTROOM

1 2 3 office 4 staff 5 library 6 activity/community 7 restroom


second floor plan

third floor plan A

A

B

B

3 5

2

C

C

1

C

2

C

6

2

2 2 2 7

4

A

SECOND FLOOR PLAN 1/8” = 1’-0”

B

A 1 2 3 4 5 6 7

ENTRY CLASSROOM OFFICE STAFF LIBRARY ACTIVITY/COMMUNITY RESTROOM

THIRD FLOOR PLAN 1/8” = 1’-0”

B

1 2 3 4 5 6 7

ENTRY CLASSROOM OFFICE STAFF LIBRARY ACTIVITY/COMMUNITY RESTROOM

view from st. marks place


cross section “a-a”

3

3

2

2

1

1

CROSS SECTION “A-A” 1/8” = 1’-0”

3

3

2

2

1

1

CROSS SECTION “B-B” 1/8” = 1’-0”

cross section “b-b”


longitudinal section “c-c”

3

3

2

2

1

1

LONGITUDINAL SECTION “D-D” 1/8” = 1’-0”

view from carroll place


bradley martin benz pratt institute m. arch 1


fundamental studio: smith & 9th street subway intervention critic: gregory okshteyn fall 2008

the creation of a system in the form of a physical model led to the translation of ideas, rules, and logics into an architectural manifestation taking the form of a subway intervention in gowanus, brooklyn. the physical system came from a series of folds and cuts in a sheet of tyvek housewrap and was subsequently analyzed for its relationship of compression to permeability. by injecting the model with site logistics and programmatic necessities as forces, the model was deformed and created an intelligent system from which architectural ideas were derived and thus a physical manifestation in the form of a building.


the smith and 9th street subway station rises above the snaking canals of gowanus, brooklyn, a neighborhood that is currently navigating the convergence of the toxic nature of industry and the livable necessity of residence. beyond the contaminated canals, the residents must also grapple with the many noisy industrial establishments and elevated brooklyn queens expressway. because of the industrial fabric, many creatives have flocked to the area to take advantage of the large spaces and affordable rent. many small art galleries have sprung up along with independent music venues and hipster lounges as evidence of the gentrification of the area. all of these influences were considered and weighed heavily on the design intervention on the subway station.


view

ventilation

light

permeability analysis

design criteria


unit aggregation method


tyvek physical model


compression/permeability analysis


glassblowing studio


aggregation with defined programmatic locations


aggregation deformed by programmatic forces


retail store

cafe


benzdesignworkshop.com

Bradley Benz Graduate School Portfolio  

Student Work by Bradley Martin Benz while at Pratt Institute GAUD, M. Arch 2011

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