Issuu on Google+

Offers Valid February 1-29, 2012

Focus February 2012

In this issue: Dental Health Month • Equine Healthcare • Finch Season • Lawn Preparation • Pond Opening • Hershey Hotlist

se Purcha

. and

5 4-Pks

RECEIV

Purc

ARD! GIFT C

and

30%

Pu

orEa. 8 Lb. 4

E CEIV

RE

NATURE’S MIRACLE STAIN & ODOR GALLON 4 PACK PDQ CASE Bci # Upc Color/Size Om Reg. Sale ________________________________________________________ 510807 001806551250 Gallon Ds. $76.76 $52.96

b.

20! VE $

EI

REC

se rcha

OFF

HERSHEY

75 L

a. 3.

6E hase

E a $20

HotList

$20!

JOINT COMBO HOOF & COAT Bci # Upc Color/Size Om Reg. Sale ______________________________________________________ 313030 086621025790 3.75 Lb. Ea. $38.32 $32.96 553805 086621051171 8 Lb. Ea. $77.68 $65.94

HotList HERSHEY

GREAT VALUE

7

$ 20

E AFT $

TE EBA 0 R R 8

376

REBATE

LYRIC DELITe BIRD FOOD

Logo Logo

Bci # Upc Color/Size Om Reg. Sale ________________________________________________________ 390491 088685190674 5 Lb. Ea. $7.83 $7.20 390484 088685472916 20 Lb. Ea. $28.83 $26.52

POWER BUY PETSAFE WIRELESS CONTAINMENT SYSTEM (Contains 2 of BCI# 144790)

$

9000

Bci # Upc Color/Size Om Reg. Dealer Show _____________________________________________________________ 535878 647007035361 Petsafe Wireless PC Ds. $530.46 $466.80 :: Order by PARENT CODE :: REBATE WILL automatically be tracked at end of promotion.

P.O. Box T, Hazleton, PA 18201 | www.bradleycaldwell.com

1


2012 February Focus | table of contents

Focus | table of contents

CONTENTS FEBRUARY FOCUS 2012

Hershey Preview

Front Cover, 3, 7, 8, 10, 11, 12, 13, 17, 28, 30, 34, 39

Drop Ship

3

Equine

First Aid 36 Grooming 37 Joint & Hoof Care Front Cover, 36 Supplements 34, 35 Treats 38 Halters & Leads 38

Featured Vendors:

Bonide 3, 24, 25 Browns 20 Coastal Pet 6 Droll Yankees 32 Durvet 4, 5 Marshall Pet 20 Nylabone 12, 13 Laguna 22, 23 Preen 28 Scotts 3, 26, 27 Tropiclean 12, 13 Vitakraft 20

Lawn & Garden

Clean-Up Back Cover, 29 Fertilizers 28 Seed Starting & Tools Back Cover, 31 Snow Tools Back Cover, 31

HotList HERSHEY

from the on - Top sellers Ic is th r fo ch Wat the entire ing offered for be e ar ow Sh Hershey ry. month of Februa

t he r e-buzz? Do you get yoldu a special "one Week Only" Sale!

e ho u can take Once a week w ail address so yo em ur yo ve ha Make sure we ese deals! advantage of th

Register online

today!

Pet Aquatics 21 Carriers & Crates 16 Cat Food & Litter 18 Cleaners & Odor Removers Front Cover Dental Health 12, 13, 14 Dog Beds 16 Dog Homes 16 Dog Toys & Treats 4, 7, 8, 9, 10, 11 Grooming 15 Small Animal 19, 20

Wild Bird

2

Finch Food

32, 33

Song Bird Food Wild Bird Feeders Wild Bird Food

33 32 33

Reba

tes

will be tracke (credit d auto at the memo m a tically s) end of a n d issu the Fo ed cus P romot For co ion. mplete d etails visit w on the ww.br se pro adleyca motion ldwell.c om. s,


**Visit B for or CI Website de and m r forms ore in forma tion!

Purch as grass e $2000 o f s and g eed and f assorted ertilize et ex ten rs sk May 1, u's 2012. ded terms of

HotList HERSHEY

2012February FebruaryFocus Focus||drop category 2012 ship

Focus | drop ship

More nutrition from your Feed, More Performance for your supplement! Animed is committed to manufacturing supplements containing the highest quality ingredients and nutritional value at an economic price. **Visit BCI Web for special Hershey Show pricing on Aniprin, AniHist, AniGest, MSM, Rice Bran Oil and other vitamin supplements.

Scotts early order program is still available in the month of February. Receive discounts, terms and dealer coop on all mixing warehouse and soils drop ship orders. Mixing warehouse order needs to be $4000 and soils need to be 10 pallet for half truckload orders.

SALE p rice $ 66

335

ion mot ular o r P g ent ell's re m t r w o d nd Ass on Bir ating, a p i D Sh gs od rop % savin 0 Days de a go ducts! D This s a 25 ricing, 6 ill provi ing pro r p offe Ship ht. It w eir clean g h Drop aid Frei n of t o p i Pre s sect cros

3


2012 February Focus | durvet

Why should you make Durvet your preferred brand? Member Owned Organization, which means limited distribution!

Line-up of animal health products provide dealers greater exclusivity compared to other brands. Not found in Wal-Mart, Costco, PetSmart, or Petco.

copy of Download your Builder fit Durvet’s Pro y. da to Magazine ntains Profit Builder co ru st ctive, informative, in ticles designed entertaining ar additional to give retailers pective into insight and pers their market. www.durvet.com

Provides dealers with cost effective alternatives to major pharmaceutical animal health brands

Purchase $500 worth of the below Catchmaster fly control products and receive a $25 Best Buy Gift Card. Offer Valid February 2-May 31, 2012 See the BCI Website for more details. Gift Card amounts will be automatically calculated at the end of the promotion.

BCI# 698680 698683 698681 698682 698691 698684

UPC 029049009638 029049009126 029049009300 029049091442 029049191446 029049009751

Visit the BCI website for Product Comparison Sheets

Product Gold Stick Fly Glue Trap 24 In. Gold Stick Fly & Wasp Trap 10.5 In. Spider Web Fly Glue Trap Double Fly Ribbon 4 Pack Fly Ribbon Bulk 96 Piece Baited Fly Bag Trap

OM 24 Ea. 12 Ea. 1 Ea. 24 Ea. 1 Ds. 12 Ea.

2012 Spring Dealer Program EquiMax

Buy 22 Get 2 Free Buy 62 Get 10 Free BCI# 528584

4

UPC Product 087219064054 Equimax Paste

OM 1 Ea.

Reg. $14.24

Sale $9.90

See BCI Website for Order Form. Place orders with BCI Customer Support Services to qualify for free goods.

Reg. $5.41 $2.68 $14.37 $0.95 $20.64 $5.13

Sale $4.01 $2.01 $9.69 $0.75 $15.36 $3.80

Visit the B for informa CI Website tio Consumer n about the Cou Free Iverm pon for when cons ectin purchase 5 umers d and match oses, mix , Equimax, Exodus, Py ra Bimectin, a ntel, nd/o Ivermectin r .


BCI# 698483 698537 008440 008455 698443 698444 698318

UPC 745801107151 745801107168 745801105485 745801105263 745801107083 745801107106 745801105324

Product Durvite 5 Lb. Durvite 25 Lb. Arthrieze 417 Grams Arthrieze 1.43 Kg. Vita Daily 3 Lb. Gain It 8 Lb. Aspireze Gel

OM 1 Ea. 1 Ea. 1 Ea. 1 Ea. 1 Ea. 1 Ea. 1 Ea.

Reg. $13.03 $41.65 $13.73 $37.16 $11.21 $20.56 $11.62

Sale $16.86 $37.49 $12.36 $33.83 $9.98 $18.50 $10.46

Rebates will automatically be calculated at the end of the promotion. Limit 3 deals per store location. Must be on a single invoice.

2012 February Focus | durvet

Buy 10 (Mix&Match) of Durvite, Arhtireze, Vita Daily, Gain It and/or Aspireze Receive a $10 Rebate

Consumers can receive a FREE bottle of 4 Oz. Deep Freeze Roll-On with the purchase of a 10 Oz. bottle of Deep Freeze Gel. See the BCI Website to download the Consumer Rebate Form. BCI# 227564 227565

UPC Product 748118227017 Deep Freeze Gel Display 10 Oz./7 Piece 748118247015 Deep Freeze Roll-On Display 4 Oz./7 Piece

OM Ds. Ds.

Reg. $75.75 $59.67

Sale $59.92 $47.44

MIX & MATCH FIRST AID Purchase 12 eaches, mix and match, of assorted first aid items listed below and receive a $10 Rebate! (Rebates will automatically be calculated at the end of the promotion.) Limit 3 deals per store location. Must be on a single invoice.

BCI# 695545 698543 698544 698709 373317 698262

UPC 813049003150 813049003112 813049003143 813049003488 761914160148 845801106925

Product OM Reg. Matrix 3-Step System Ea. $23.85 Hydrogel Spray with Phenol Ea. $11.22 Aloe Creme 8 Oz. Ea. $7.86 Aloe Advantage BOGO Ea. $11.22 Epsom Salt Poultice 20 Oz. Ea. $8.14 Epsom Salt Poultice 10 Lb. Ea. $53.15

Sale $20.75 $9.76 $6.84 $9.76 $6.99 $45.66

Buy 11 Tubes of WormEze Feline Paste Get 1 Free for

Visit the BCI website for Product Comparison Sheets

site See BCI Web rm order fo BCI# 698320

UPC 745801105416

Product WormEze Feline Paste

OM 1 Ea.

Price $4.12

Sale $3.12

See BCI Website for Order Form. Place orders with BCI Customer Support Services to qualify for free goods.

5


2012 February Focus | coastal drop ship

Coastal Pet offers a great assortment of Dog Toy Displays for February. From Pink Pigs to Red Tractors, Coastal has items that will appeal to a broad variety of customers. And for THIS MONTH, There is FREE SHIPPING on any dump bin display you order! There has never been a better time to try the quality and variety of Coastal Pet Products. Kit #

Description

UPC

Pieces

MFR List Price

Focus Show Special

Extra Discount

Total

KBCNB1 KBCKR1 KBCCT1 KBCLP1 KBCSP1 KBCLM1 KBCLB1

Heavy Nylon Bone with Ball Medium 3 Knot Rope Case Tractor Large Pig Small Pig Small Latex Monkey Large Latex Ball

522628 522581 522284 522574 522772 522567 522529

36 48 24 24 36 30 30

$164.88 $95.04 $135.36 $138.48 $152.28 $147.90 $141.90

$137.25 $79.20 $112.80 $115.50 $126.90 $123.38 $118.13

$10.00 $5.00 $5.00 $5.00 $10.00 $10.00 $5.00

$127.25 $74.20 $107.80 $110.50 $116.90 $113.38 $113.13

Coastal’s UPC Code Prefix (0-76484)

MSRP. $ .99 9 /TOY

TAKE AN EXTRA $ 5 to $10 OFF THESE SELECT DISPLAYS!! SEE ABOVE CHART FOR DISCOUNT.

CNB1

KB

KBCLB1

FREE SHIPPING!

MSRP. 3 /TOY

$ .99

1

KBCKR $

MSRP. 9 /TOY

$ .99

MSRP. 9 /TOY

$ .99

KBCLM1

MSRP. 11.99/TOY

MSRP. 8 /TOY

$ .99

$

MSRP. 11.99/TOY

KBCLP1

T1

KBCC Dimension 16 ½” x 7 ½” x 2”

KBCNB1

KBCSP

1

Dimension 17” x 4” x 2”

KBCKR1

Dimension 7” x 5 ½” x 6”

KBCCT1

Dimension 8” x 2 ½” x 3 ¾ ”

KBCLP1

Dimension 6” x 3” x 3 ½”

KBCSP1

Dimension 11” x 7 ¼” x 2 ¾”

KBCLM1

Dimension 5” x 5” x 5”

KBCLB1

DROP SHIP ORDERS MUST COME IN TO | dropshiporders@bradleycaldwell.com • PLEASE VISIT THE BCI WEBSITE FOR ORDER FORM | www.BradleyCaldwell.com

6


2012 February Focus | dog treats & feeing bowls

Pet | dog treats & feeding bowls A family best dog brand making the one of th food possible for members e most important of your fa mily.

NEW

When you love dogs you want to know everything about them. For over 70 years, one dog food company has been totally devoted to bringing good nutrition to dogs around the world. Bil-Jac. Now home to one of the biggest collections of breed information on the internet …

:: Stainless steel bowl with non-skid rubber ring on the which prevents sliding.

322 breeds in all

FUSION BOWL Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________ 688861 077234061206 Pink/Small/16 Oz. Ea. $3.63 $2.54 688862 077234061213 Pink/Med./32 Oz. Ea. $5.70 $3.99 688863 077234061220 Pink/Large/64 Oz. Ea. $7.78 $5.45 ________________________________________________________________ 688864 077234061237 Blue/Small/16 Oz. Ea. $3.63 $2.54 688865 077234061244 Blue/Med./32 Oz. Ea. $5.70 $3.99 688866 077234061251 Blue/Large/64 Oz. Ea. $7.78 $5.45 ________________________________________________________________ 688867 077234061268 Purple/Small/16 Oz. 688868 077234061275 Purple/Med./32 Oz. 688869 077234061282 Purple/Large/64 Oz.

Ea. Ea. Ea.

$3.63 $5.70 $7.78

$2.54 $3.99 $5.45

Visit www.bil-jac.com for more information!

HotList

HotList

HERSHEY

R E B AT E $ 00

40

AFTER REBATE

$

34064

HERSHEY

Display Contains :: :: :: :: :: :: :: ::

16 of BCI# 054070 - Sale Price $3.09 Sportmix Golden Dog Biscuit Golden Lrg 4 Lb. 16 of BCI# 054074 - Sale Price $3.09 Sportmix Golden Dog Biscuit Golden Med/4 Lb. 16 of BCI# 054076 - Sale Price $3.09 Sportmix Variety Dog Biscuit Assorted Med/4 Lb. 16 of BCI# 054078 - Sale Price$3.93 Sportmix Gourmet Biscuit Peanut Butter 4 Lb. 16 of BCI# 054080 - Sale Price $3.93 Sportmix Lite Biscuit Lamb/Rice 4 Lb. 12 of BCI# 054086 - Sale Price $2.13 Sportmix Golden Puppy Biscuit Golden 2 Lb. 14 of BCI# 054088 - Sale Price $3.96 Sportmix Variety Puppy Biscuit 4 Lb. 12 of BCI# 054090 - Sale Price $2.13 Sportmix Variety Puppy Biscuit Assorted 2 Lb.

SPORTMIX BAGGED BISCUIT Profit Center Bci # Upc Color/Size Om Reg. Dealer Sale ________________________________________________________________________ 054727 647007034531 Sportmix Bagged Biscuit PC Ds. $481.74 $380.64

Display Contains :: 20 of BCI# 044099 - Sale Price $1.19 Bil-Jac Little Jacs Treats For Dogs 4 Oz.

R E B AT E $ 00

:: 20 of BCI# 044100 - Sale Price $1.38 Bil-Jac Little Gooberlicious Treats For Dogs 4 Oz. :: 12 of BCI# 044106 - Sale Price $4.37 Bil-Jac Liver Treats For Dogs 20 Oz.

40

AFTER REBATE

$

19145

:: 16 of BCI# 044107 - Sale Price $2.57  Bil-Jac Liver Treats For Dogs 10 Oz. :: 16 of BCI# 044108 - Sale Price $2.84  Bil-Jac Gooberlicious Treats 10 Oz. :: 16 of BCI# 044109 - Sale Price $2.57 Bil-Jac Little Jacs Treats For Dogs 10 Oz.

BIL-JAC TREATS PROFIT CENTER Bci # Upc Color/Size Om Reg. Dealer Sale ____________________________________________________________________ 044116 647007036504 Bil-Jac Treats PC Ds. $256.96 $231.45

7


2012 February Focus | dog treats

Pet | dog treats

HotList

Petstages

HERSHEY

Display Contains :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: ::

2 of BCI# 066155 - Sale Price $7.11 Orka Jack Blue 2 of BCI# 066156 - Sale Price $4.94 Orka Jack Blue Small 2 of BCI# 066157 - Sale Price $8.67 Orka Jack With Rope Multi Colored 2 of BCI# 066158 - Sale Price $5.56 Orka Jack With Rope Multi Colored Sm 2 of BCI# 066161 - Sale Price $3.28 Orka Chew Multi Colored Mini 2 of BCI# 066270 - Sale Price $3.00 Orka Blue Mini Bone 2 of BCI# 066271 - Sale Price $3.62 Orka Mini Ball 2 of BCI# 066400 - Sale Price $5.14 Orka Pine Cone Chew 2 of BCI# 066401 - Sale Price $2.94 Orka Pine Cone Chew Mini 066455 - Sale Price $4.89 Orka Multi Colored Med Bone 2 of BCI# 066456 - Sale Price $6.45 Orka Flyer Blue Med 2 of BCI# 066515 - Sale Price $3.68 Orka Flyer Blue Mini 2 of BCI# 066523 - Sale Price $2.78 Occupi Treat Dispensing Toy Blue Sm 2 of BCI# 066524 - Sale Price $2.78 Occupi Puppy Treat Dispensing Toy Light Blue Sm 2 of BCI# 066525 - Sale Price $3.80 Occupi Treat Dispensing Toy Blue Med 2 of BCI# 066527 - Sale Price $6.79 Occupi Treat Dispensing Toy Blue Lg 2 of BCI# 066547 - Sale Price $6.62 Orka Tire 2 of BCI# 066549 - Sale Price $2.86 Orka Tennis Ball 2 of BCI# 066609 - Sale Price $2.51 Orka Ring With Rope Mini

:: 2 of BCI# 066610 - Sale Price $4.18 Orka Dental Links

NEW The Barking Bus Animal Shaped Dog Treats (Contains 144 of BCI #197019)

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 197019 767451070005 1.5 Oz. Ea. $0.99 $0.79 197020 767451070012 144 Piece Ds. $142.56 $114.05

NATIONAL BRAND MEDIA EXPOSURE

HOT BUY

AFTER REBATE

R E B AT $16820 E $ 00

Pet stages Dog Orka Profit center

15

Bci # Upc Color/Size Om Reg. Dealer Sale ____________________________________________________________________ 066643 647007036771 Petstages Dog Orka PC Ds. $229.00 $183.20

3

$ 28

Roll-over Rewards Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 050019 701159202009 Peanut Butter/16 Oz. Ea. $4.10 $3.28 050020 701159202016 Cheese/16 Oz. Ea. $4.10 $3.28 050021 701159202023 Carob Chip/16 Oz. Ea. $4.10 $3.28 050022 701159202030 Apple & Oatmeal/16 Oz. Ea. $4.10 $3.28

Best Buy Bones % 100 American

USA PRODUCT Restricted in DE

Deer Antler 100% American Beefhide assortment Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 547710 094983782060 6 Pack Large Ea. $16.28 $13.84 547709 094983782046 10 Pack Medium Ea. $16.28 $13.84 547711 094983782084 8 In./10 Pack Retriever Ea. $16.28 $13.84 547708 094983782022 25 Pack Small Dog Ea. $16.28 $13.84

8

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 007621 739598900620 5-6 In. Regular Ea. $4.90 $4.31 007624 739598900590 5-6 In. Jumbo Ea. $7.54 $6.64 ____________________________________________________________________ 007622 739598900613 7-9 In. Regular Ea. $6.41 $5.64 007625 739598900583 7-9 In. Jumbo Ea. $10.55 $9.28 ____________________________________________________________________ 007623 739598900606 007626 739598900576

9-11 In. Regular 9-11 In. Jumbo

Ea. Ea.

$9.04 $7.96 $12.06 $10.61


2012 February Focus | tough toys

Pet | tough toys

HOT BUY $ 40

6

BALLISTIC TOYS Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________ 269611 035585141442 Ring/Med. Ea. $6.39 $5.11 269610 035585141435 Ring/Large Ea. $8.64 $6.91 269612 035585141459 Ring/X-Large Ea. $13.48 $10.78 __________________________________________________________________ 269609 035585141404 Bone/Large 269613 035585141466 Tug/Large

Ea. Ea.

$8.00 $11.86

$6.40 $9.49

Quaker Pet Group :: Features incredible detail and quality construction.

REMINGTON CANVAS TOY BONE Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________ 827875 076484444883 Orange Ea. $3.50 $2.98

Puppy Tough Balls Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 076818 743723706148 Lamb/Small Ea. $6.99 $5.94 076819 743723706155 Cow/Small Ea. $6.99 $5.94 076817 743723706162 Pig/Small Ea. $6.99 $5.94

GREAT PRICE

$

1372

Beyond Tough Small Tennis Balls (Contains 12of BCI #688155)

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________________ 688156 077234056264 Beyond Tough Small Tennis Balls/12 Piece/2 Pack Ds. $19.60 $13.72

Beyond Tough Toys Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________________ _________________________________________________________________ 688158 077234056288 Beyond Tough Toys/Criss-Cross/12In. Ea. $4.34 $3.04 688160 077234056301 Beyond Tough Toys/Dynamite Disc/7 In. Ea. $4.34 $3.04 688161 077234056318 Beyond Tough Toys/Flying Y/7 In. Ea. $4.34 $3.04 688159 077234056295 Beyond Tough Toys/Horseshoe/7 In. Ea. $4.34 $3.04 688154 077234056240 Beyond Tough Toys/Tennis Ball/2 Pack Ea. $2.18 $1.53 688155 077234056257 Beyond Tough Small Tennis Balls/2 Pack Ea. $1.63 $1.14

9


2012 February Focus | interactive toys

Pet | interactive toys ANGRY BIRDS TE R E B A 0 AFTER Rebate 0 $ $ 15269

HotList HERSHEY

25

:: Pre-book shipping will begin in March.

NEW

Display Contains: :: :: :: :: :: :: :: :: ::

3 of BCI# 950410 - Sale Price $4.31 Angry Birds 2 Head Dog Toy Mlti 6 of BCI# 950413 - Sale Price $3.96 Angry Brds Bll W/Sndchp Dog 4In. 3 of BCI# 950414 - Sale Price $6.47 Angry Brds Tff Stff Flyr Dog 6 of BCI# 950415 - Sale Price $3.22 Angry Brds Hrdheads Dog Ty Multi 3 of BCI# 950416 - Sale Price $3.22 Angry Birds 2 Hds Tny Dog Toy 6 of BCI# 950417 - Sale Price $2.65 Angr Brds Bll W/Sndchp Tny 2.5 In. 3 of BCI# 950418 - Sale Price $1.83 Angry Birds Catnip Heads Multi 3 of BCI# 950419 - Sale Price $3.51 Angry Birds Cat Wand Multi 6 of BCI# 950434 - Sale Price $2.15 Angry Birds Brds Gone Crazy 6Pk

Hartz Angry Birds Profit Center Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________________ 950445 647007036207 Ds. $224.76 $184.30

2 Knot Rope Dog Bone Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________ 113670 723503507615 White/Small Ea. $1.48 $1.11 113662 723503507622 White/Med. Ea. $1.94 $1.51 113654 723503507639 White/Large Ea. $2.53 $1.97 113646 723503507646 White/XLarge Ea. $3.58 $2.79 113638 723503507653 White/2X-Large Ea. $7.12 $5.55

Chuck-it Indoor Toys Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________ 012102 660048001362 Ball Ea. $5.59 $4.81 012101 660048001348 Launcher Ea. $9.35 $7.95 012100 660048001355 Roller Ea. $5.59 $4.75

GREAT PRICE

$

Jolly tug Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 038598 788169040425 Asst./Med. Ea. $5.28 $4.22 038597 788169050516 Asst./Large Ea. $6.33 $5.06 038596 788169160611 Asst./X-Large Ea. $8.52 $6.82

Frolicat Rousedog Dart

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________ 045021 851609001918 Ea. $19.11 $18.15

::

10

1815

Features an insert that allows you to adjust the difficulty, determining how hard your dog has to work to get treats out.

Tricky Treat Ball

Iq Ball

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 021009 620661201013 Orange/Small Ea. $3.97 $3.18 021010 620661202003 Orange/Med. Ea. $6.45 $5.16 021011 620661221028 Orange/Large Ea. $7.98 $6.38

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________ 089928 780824107924 Asst./5 In. Ea. $8.03 $6.02


Pet | toys

HotList

DEALER LOYALTY REBATE PROGRAM

HERSHEY

TE REBA 0 0 $

40

2012 February Focus | toys

ETHICAL PRODUCTS, INC.

201

2

AFTER Rebate

$

20228 Display Contains: :: :: :: :: :: :: :: :: :: :: :: ::

6 of BCI# 688951 - Sale Price $2.85 Skinneeeez Pteradactyl Grey 14 In. 6 of BCI# 688952 - Sale Price $2.85 Skinneeeez Pterandodon Red/Blue 14In. 6 of BCI# 688953 - Sale Price $2.85 Skinneeeez Archeopteryx Green 14 In. 6 of BCI#688954 - Sale Price $3.88 Skinneeeez Pteradactyl Grey 23 In. 6 of BCI#688955 - Sale Price $3.88 Skinneeeez Pterandodon Red/Blue 23 In. 6 of BCI#688956 - Sale Price $3.88 Skinneeeez Archeopteryx Green 23 In. 6 of BCI#688957 - Sale Price $2.85 Skinneeeez Stegosaurus Brown 14 In. 6 of BCI#688958 - Sale Price $2.85 Skinneeeez Spinosaurus Tan 14 In. 6 of BCI#688959 - Sale Price $2.85 Skinneeeez Allosaurus Green 14 In. 6 of BCI#688960 - Sale Price $3.88 Skinneeeez Stegosaurus Brown 23 In. 6 of BCI#688961 - Sale Price $3.88 Skinneeeez Spinosaurus Tan 23 In. 6 of BCI#688962 - Sale Price $3.88 Skinneeez Allosaurus Green 23 In.

QUALIFICATIONS s Pet Supply Retailer (6) POG - Independentse six of um nim mi Must purcha Praofit Centers programs or r 31, 2012 to ary 1 and OctobePr ogram - Between JanuYe te ba Re ar End be eligible for rchases are included) (BCI show pu YEAR END REBATE te applies to TOTAL - Year End Reba ts Spot produc d tween Janu ary 1 an - Purchased be20 12 December 31, Pet t apply to Fashion - Rebate does no ts. uc Outerwear prod ,000…1% rebate - $2,000 to $5 ,000…2% rebate - $5,000 to $15 …3% rebate up d - $15,000 an rting for you. Let BCI do the repo adleycaldwell.com s@br Sign up at doreen

NEW

Prehistoric SkinnEeez Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 688985 647007035835 72 Piece Ds. $372.60 $242.28

Charming Pet

Skinneeez Durables Bci # Upc Color/Size Om Reg. Sale _________________________________________________________________ 688964 077234059197 Beaver/23 In. Ea. $6.22 $4.35 688966 077234059210 Chipmunk/23 In. Ea. $6.22 $4.35 688965 077234059203 Fox/23 In. Ea. $6.22 $4.35 688967 077234059227 Raccoon/23 In. Ea. $6.22 $4.35

GREAT PRICE

3

$ 11

Zonders Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 412035 875854009093 Dog/Small Ea. $3.99 $3.11 412036 875854009086 Dog/Large Ea. $4.79 $3.74 ____________________________________________________________________ 412039 875854009130 Gator/Small Ea. $3.99 $3.11 412040 875854009123 Croc/Large Ea. $4.79 $3.74 ____________________________________________________________________

Good Breath Bone

412041 875854009154 Hippo/Small Ea. $3.99 $3.11 412042 875854009147 Hippo/Large Ea. $4.79 $3.74 ____________________________________________________________________

Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________ 209318 618940430407 Red/Small Ea. $2.73 $2.05

412037 875854009116 Monkey/Small 412038 875854009109 Monkey/Large

Ea. $3.99 $3.11 Ea. $4.79 $3.74

11


2012 February Focus | nylabone promotion

th l a e H NTH l

Denta

MO

Dental Facts: - Dental care doesn't just impact teeth/breath; it has significant impact on a dog's stomach and other internal organs. - 80% of all dogs over age 3 have some form of periodontal disease. - Small dogs have a particularly acute issue with periodontal disease. - Good oral care is the primary consumer concern over all other health/nutritional benefits. - 42% of all shoppers purchased edible dental treats in the past year. - 50% of non-edible users would prefer toys that provide some oral health benefit. - 37% of non-edible users are bothered that chews do not freshen a dog's breath.

HotList

Oral Care Trend: - Oral care is a high-growth segment - Oral care continues to demonstrate a strong multi-year positive growth trend due to a variety of factors: - 80% of dogs have oral disease by age three. - Continuous consumer education by Veterinarians. - Pet parents interact with their dogs through the mouth (feeding, treating, playing and of course, kissing), putting oral healt front and center.

HERSHEY

TE REBA 0 0 $

30 $

27

9 0 3 ebate

RR

TE

AF

GREAT VALUE

7

$ 52

PRO ACTION DENTAL DEVICE

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 491096 018214822806 Small Ea. $3.26 $2.45 491097 018214822813 Med. Ea. $5.19 $3.89 491098 018214822820 Large Ea. $10.02 $7.52

12

Display Contains: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: ::

3 of BCI# 491109 - Sale Price $3.08 Dura Chew Plus Bone Bacon Regular 3 of BCI# 491110 - Sale Price $4.76 Dura Chew Plus Bone Bacon Wolf 3 of BCI# 491111 - Sale Price $8.64 Dura Chew Plus Bone Bacon Souper 3 of BCI# 491135 - Sale Price $6.83 Dura Chew Plus Bone Chicken Souper 3 of BCI# 491136 - Sale Price $3.51 Dura Chew Plus Bone Chicken Wolf 3 of BCI# 491137 - Sale Price $2.24 Dura Chew Plus Bone Chicken Regular 3 of BCI# 491174 - Sale Price $2.20 Dura Chew Textured Ring Souper 3 of BCI# 491175 - Sale Price $4.13 Dura Chew Plus Wavy Bone 3 of BCI# 491176 - Sale Price $2.82 Dura Chew Textured Tug 3 of BCI# 491208 - Sale Price $6.89 Dura Toy Floppy Fred Multi Colored Small 3 of BCI# 491209 - Sale Price $8.62 Dura Toy Floppy Fred Multi Colored Medium 3 of BCI# 491210 - Sale Price $6.89 Dura Toy Fill-A-Bellie Multi Colored Medium 3 of BCI# 491211 - Sale Price $8.62 Dura Toy Fill-A-Bellie Multi Colored Large 3 of BCI# 491212 - Sale Price $5.96 Dura Toy Happy Moppy Multi Colored Medium 3 of BCI# 491213 - Sale Price $8.62 Dura Toy Happy Moppy Multi Colored Large 3 of BCI# 491214 - Sale Price $6.75 Dura Toy Zany Spinnerz Blue 3 of BCI# 491215 - Sale Price $6.89 Dura Toy Zany Spinnerz Purple 3 of BCI# 491216 - Sale Price $6.75 Dura Toy Snuggle Juggles Purple 3 of BCI# 491217 - Sale Price $6.89 Dura Toy Snuggle Juggles Yellow

NYLABONE DURA CHEW TOYS Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________ 491319 647007036443 Ds. $452.22 $339.27


products coming soon!

Advanced Oral Care Treat Holder With Treats BCI# 491340

Advanced Oral Care Dental Wipes BCI# 491328

Advanced Oral Care Foaming Tartar Remover BCI# 491336

Advanced Oral Care cat toothpaste BCI# 491342

Advanced Oral Care cat dental kit BCI# 491341

HotList HERSHEY

TROPICLEAN FRESH BREATH Profit Center

Dental

MONT

H

Advanced Oral Care Dental bits BCI# 491339

Advanced Oral Care Dental Bars BCI# 491322

Advanced Oral Care USA Rawhide dental bars BCI# 491337

Advanced Oral Care Liquid Tartar Remover BCI# 491325

Advanced Oral Care Dental hearts BCI# 491321

Store RE CEIVES

:: Marketing

Materials :: FREE Video Player :: Comes pa cked in 3 B oxes

Display Contains: :: 1 Shelf Header :: 12 Instant Fresh Foam :: 12 16 Oz. Water Additive :: 12 Clean Teeth Gel :: 12 Dental Chews :: 25 Customer Tri-Fold Brochures :: FREE VIDEO DISPLAY to demonstrate the ease of use and effectiveness.

Health

Advanced Oral Care Liquid Tartar Remover BCI# 491324

Advanced Oral Care Dental SPray BCI# 491338

2012 February Focus | nylabone promotion

new

:: 6 32 Oz. Water Additive :: 6 Oral Care Kit Lg. :: 6 Liquid Floss Rope Ball Sm. :: 6 Oral Care Kit Sm. :: 6 Liquid Floss Rope Ball Lg. :: 6 Liquid Floss 4 Oz. :: 6 Clean Teeth Gel (Cat) 2 Oz. :: 6 Water Additive (Cat) 16 Oz.

TE A B E R 00 $

40

$

62

525 ebate

RR

TE

AF

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________________ 015213 647007036917 96 Piece Ds. $796.65 $565.62

13


2012 February Focus | detnal health month

Pet | dental health month

Health Dental

MONT

H

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 268658 035585111414 Jawrobics Kong/Black/King Ea. $13.69 $11.23 268500 035585111018 Kong/Red/X-Large Ea. $10.78 $8.84 268844 035585111421 Ultra King Kong Ea. $14.43 $11.83 268499 035585111025 X-treme Kong/Black Ea. $11.52 $9.45

TOOTHBRUSH STAR Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 084020 815436011670 50 Piece/X-Small Ea. $11.39 $8.54 084021 815436011687 28 Piece/Small Ea. $12.32 $9.24 084023 815436011694 14 Piece/Med. Ea. $9.95 $7.46 084089 815436011700 7 Piece/Large Ea. $11.72 $8.79 084091 815436011717 3 Piece/X-Large Ea. $10.43 $7.82 329943 815436011953 6 Piece Bag/Small Ea. $3.29 $2.47 329944 815436011960 4 Piece Bag/Med. Ea. $3.29 $2.47 329945 815436011977 2 Piece Bag/Large Ea. $3.86 $2.90 329933 815436011434 18 Piece Box/X-Large Ds. $64.94 $48.71 084101 815436011533 350 Piece Box/X-Small Ds. $76.83 $57.62 329930 815436011540 150 Piece Box/Small Ds. $63.96 $47.97 329931 815436011557 100 Piece Box/Med. Ds. $69.81 $52.36 329932 815436011564 30 Piece Box/Large Ds. $50.58 $37.94

GREAT VALUE

8

$ 79

:: No wheat, gluten free, potato based dental chew treat.

GREAT PRICE

3

$ 17

Dental Ring Solutions Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 021015 620661100033 Small Ea. $3.96 $3.17 021014 620661100040 Large Ea. $3.96 $3.17

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 023033 615650260171 Dental Vp Treat/Small/6 Pack Ea. $10.85 $8.14 ____________________________________________________________________ 023124 615650260188 Denta-treats/Mini/15 Pack Ea. $3.96 $2.97 023115 615650280063 Denta-treats/Mini/24 Pack Ea. $5.56 $4.17 023116 615650280087 Denta-treats/Reg./8 Pack Ea. $5.56 $4.17 ____________________________________________________________________ 022968 615650260034 Dingo Dental Bone/White/Mini Ea. $3.59 $2.87 022972 615650260058 Dingo Dental Bone/White/Small Ea. $2.08 $1.66 022973 615650260072 Dingo Dental Bone/White/Med. Ea. $3.11 $2.49 022974 615650260096 Dingo Dental Bone/White/Large Ea. $4.38 $3.50 ____________________________________________________________________ 023082 615650260140 Dingo Dental Mintz/30 Pack Ea. $1.97 023084 615650260133 Dingo Dental Stix/20 Pack Ea. $1.97

14

$1.48 $1.48


Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 098933 040102189555 Easy Cut Pet Clipper Kit Ea. $25.56 $21.73 098876 040102214202 Mbg Pro Clipper Kit Ea. $73.90 $62.82 199593 040102235856 Pm-1 Super Deluxe Pet Clipper Kit Ea. $43.87 $32.90

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 827606 034264438873 Lucky Dog Clipper Kit/Blue Ea. $29.63 $23.70 827607 034264438842 Performance Clipper Kit/Silver Ea. $65.93 $52.74

2012 February Focus | grooming

Pet | grooming

GREAT PRICE

$

4626

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 194847 043917959061 Pro Series Cordless Pet Clipper Ea. $50.28 $46.26 151993 043917889252 Kennel Pro Clipper Kit Ea. $100.58 $90.52 019273 043917948409 U-pet Clipper With Video Ea. $32.11 $29.54

LE

E IC R 11 P

RE INC :: Ideal for breeds with thick undercoats :: Angled for quick and easy de-shedding :: Comfort grip handle reduces wrist strain :: Use on a weekly basis to control and reduce shedding

DIB

$

122

Display Contains: :: :: :: ::

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 210295 031658100033 Vets Best Vita-derm Shed + itch/8 Oz. Ea. $5.94 $4.46 210296 031658100064 Vets Best Vita-derm Shed + itch/16 Oz. Ea. $8.90 $6.68

3 of BCI# 827866 Safari Shed Magic - Sml 3 of BCI# 827867 Safari Shed Magic - Med 3 of BCI# 827868 Safari Shed Magic - Lrg 3 of BCI# 827869 Safari Shed Magic Cat

Shed Magic Counter Display Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 827870 076484011238 Shed Magic Counter Display Ds. $152.64 $122.11

GREAT VALUE

4

$ 91

Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________________ 025415 717108112008 Natural Flea & Tick Shampoo/16 Oz./Aloe Vera Ea. $6.54 $4.91 025416 717108112053 Natural Flea & Tick Shampoo/16 Oz./Oatmeal Ea. $6.54 $4.91 __________________________________________________________________________ 025406 717108111018 Natural Oatmeal Conditioner/16 Oz. Ea. $6.53 $4.90 025405 717108111001 Natural Oatmeal & Chamomille Shampoo/16 Oz. Ea. $6.53 $4.90 __________________________________________________________________________ 025408 717108111254 Deodorizing Shampoo w/ Baking Soda/16 Oz. Ea. $8.25 $6.19 __________________________________________________________________________ 025404 717108111025 Triple Treatment Shampoo/16 Oz. Ea. $8.25 $6.19 __________________________________________________________________________ 025412 717108111155 Waterless Bath/8 Oz. Ea. $4.68 $3.51 025331 717108110301 Waterless Bath/24 Oz. Ea. $6.46 $4.85

15


2012 February Focus | carriers, crates, beds and travel accessories

Pet | carriers, crates, beds and travel accessories Carriers & Crates

INCREDIBLE

SAVINGS

30%

OFF

Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________________ 389388 029695212741 Kennel Cab Fashion/Blue & Brown/Small Ea. $22.78 $17.31 389389 029695212758 Kennel Cab Fashion/Red & Brown/Med. Ea. $30.27 $23.01 389391 029695212765 Kennel Cab Fashion/Moss & Brown/Inter. Ea. $34.34 $26.10 389392 029695212772 Kennel Cab Fashion/Tan & Navy/Large Ea. $42.12 $32.01 ________________________________________________________________________ 192465 029695510052 Pet Escort/Tark Taupe & Black/Med. 194087 029695510168 Pet Escort/Gray & Black/Med.

Ea. $15.49 $11.62 Ea. $15.49 $11.62

Lifestages Crate W/divider Panel Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 468264 027773004769 24x18x21 In. Ea. $35.23 $24.66 468265 027773004776 30x21x24 In. Ea. $44.04 $30.83 468266 027773004783 36x24x27 In. Ea. $60.39 $42.27 468267 027773004790 42x28x31 In. Ea. $83.71 $58.60 468268 027773004806 48x30x33 In. Ea. $98.97 $69.28

Beds GREAT VALUE

6

$ 02

Comfort Pet American Bed Pillow Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 014185 043993356433 Asst./36x27 In. Ea. $13.52 $10.82 014186 043993360997 Asst./42x30 In. Ea. $19.97 $15.98

Quiet Time Bed Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 468286 027773005063 Cinnamon/22x13 In. Ea. $8.36 $6.02 468287 027773005070 Cinnamon/24x18 In. Ea. $12.22 $8.80 468288 027773005087 Cinnamon/30x21 In. Ea. $18.32 $13.19 468289 027773005094 Cinnamon/36x23 In. Ea. $23.22 $16.72 468290 027773005100 Cinnamon/42x26 In. Ea. $28.14 $20.26 468291 027773005117 Cinnamon/48x30 In. Ea. $35.04 $25.23 468292 027773005124 Cinnamon/54x37 In. Ea. $44.21 $31.83

Houses

Travel Accessories GREAT PRICE

$

2529

PET STEP 2 Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 598497 029695295348 Coffee/23x2x16.1x20 In. Ea. $33.72 $25.29

::Solid wood construction.

PREMIUM+ DOG HOUSE Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________ 089503 791611017005 Brown & Green/22.5x33.5 In. Ea. $117.64 $88.23 089504 791611017012 Brown & Green/24x41 In. Ea. $146.34 $109.76 089505 791611017029 Brown & Green/31x45.5 In. Ea. $178.09 $135.35

16

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 037034 891293000279 Pupstep Plus Pet Stairs Ea. $38.44 $28.83 037072 891293000699 Pupstep Wood Stairs/Large Ea. $54.86 $41.15 037005 891293000347 Pet Ramp Ea. $116.18 $87.14 037014 891293000354 Wide Half Ramp/Large Ea. $60.63 $45.47


Flexi Freedom SoftGrip Retractable Dog Leash

Now with

NEW

Millions of happy dog owners around the globe are using a unique innovation from Germany: the Flexi retractable dog leash. This is not surprising as Flexi stands for the most enjoyable walk for both pet owner and their best friend.

PACKAGING!

Freedom Softgrip Leash

The Flexi one-hand brake system helps you quickly and easily restrain your dog. Everything you could want in a retractable dog lead--durable construction, a smooth, quiet, reliable retraction mechanism that works every time, tough braking system, comfortable fit, and a safety loop to use in addition to your pet's collar.

Nylon cord leash in a durable plastic case with a chrome snap hook.

w w w. f l e x i u s a . c o m

You'll notice the superior engineering the first time you use this lead--after that you'll just take it for granted and enjoy walking your pet again and again. Your pet has only the amount of freedom you allow and control without feeling restricted. You can brake easily and assuredly at any moment to keep your pet safe. This dog lead is a classic must-have for anyone who likes walking their pet.

Freedom Softgrip Leash Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 860541 047181221121 Purple & Black/Small-16 Ft./26# Ea. $12.36 $9.64 860542 047181221169 Grey & Black/Small-16 Ft./26# Ea. $12.36 $9.64 860543 047181221213 Pink & Black/Small-16 Ft./26# Ea. $12.36 $9.64 _____________________________________________________________________ 860544 047181222029 Blue & Black/Med.-16 Ft./44# Ea. $13.58 $10.59 860545 047181222067 Red & Black/Med.-16 Ft./44# Ea. $13.58 $10.59 860546 047181222128 Purple & Black/Med.-16 Ft./44# Ea. $13.58 $10.59 860547 047181222166 Grey & Black/Med.-16 Ft./44# Ea. $13.58 $10.59 860548 047181222210 Pink & Black/Med.-16 Ft./44# Ea. $13.58 $10.59 _____________________________________________________________________ 860549 860550 860551 860552 860553

047181223026 047181223064 047181223125 047181223163 047181223217

Blue & Black/Large-16 Ft./110# Red & Black/Large-16 Ft./110# Purple & Black/Large-16 Ft./110# Grey & Black/Large-16 Ft./110# Pink & Black/Large-16 Ft./110#

Ea. Ea. Ea. Ea. Ea.

$19.87 $19.87 $19.87 $19.87 $19.87

e g reat c i pr 64 $

$15.50 $15.50 $15.50 $15.50 $15.50

9

Display Contains:

Comfo

rt • Q uality

• St yle

Display Contains: :: :: :: :: :: :: :: ::

16 of 3/8"x4' Snag Proof Brd Cat Lead 8 of 3/8"x10" Safety Collar w/ bell 16 of 3/8"x12" Safety Cat Collar w/ bell 8 of 3/8"x14" Safety Cat Collar w/ bell 12 of 3/8"adj Brk-a-way Safe Cat Collar 5 of 3/8" Adj Fig 8 Pup-cat Harness 4 of 3/8" Adj Fig 8 Pup-cat Harness 4 of 3/8" Adj Fig 8 Pup-cat Harness

REB

45

$

AT E 00

AFTER Rebate

289 27

$

HAmilton Reflective cat profit center

HotList HERSHEY

Bci # Upc Color/Size Om Reg. Dealer Show ______________________________________________________________________ 442341 647007036832 Hamilton Reflective Cat PC Ds. $423.13 $334.27

2012 February Focus | flexi usa and hamilton promotions

F

m on the Leash o d e re

:: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: ::

REB

85

$

AT E 00

6 of 1" Adj Dog Collar AFTER Rebate 6 of 3/4" Adj Dog Collar $ 27 6 of 5/8" Adj Dog Collar 6 of 3/8" Adj Dog Collar 6 of 1" d/t Nylon Deluxe Dog Collar 6 of 1" d/t Nylon Deluxe Dog Collar 6 of 1" d/t Nylon Deluxe Dog Collar 6 of 1" d/t Nylon Deluxe Dog Collar 6 of 5/8" s/t Nylon Deluxe Dog Collar 6 of 5/8" s/t NylonDeluxe Dog Collar 6 of 5/8" s/t Nylon Deluxe Dog Collar 6 of 3/8" s/t Nylon Deluxe Dog Collar 4 of 3/8"x10-16" Adj Easy On Harness 4 of 5/8"x12-20" Adj Easy On Harness 4 of 3/4"x20-30" Adj Easy 0n Harness 4 of 1"x 30-40"Adj Easy On Harness 6 of 1"s/t Nylon Lead w/ Swivel Snap 6 of 1"s/t Nylon Lead w/ Swivel Snap 6 of 5/8"s/t Nylon Lead w/ Swivel Snap 6 of 5/8"s/t Nylon Lead w/ Swivel Snap

484

HAmilton triple stripe PC

HotList HERSHEY

Bci # Upc Color/Size Om Reg. Dealer Show ___________________________________________________________________ 442345 647007036948 Hamilton Triple Stripe PC Ds. $720.60 $569.27

17


2012 February Focus | cat food & litter

Pet | cat food & litter Food

HOT BUY

80¢ Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 016205 34846701937 3 Lb Pro Pac Kitten 12/B 12 Ea. $5.38 $4.58 053959 034846701791 Pp Cat Hairball Reduction 5 Ea. $8.69 $7.39 _____________________________________________________________________ 053966 034846701630 Pro Pac Adult Cat Food 3L 12 Ea. $4.72 $4.01 053964 034846701692 Pro Pac Adult Cat Food 6L 5 Ea. $8.69 $7.39 053963 034846701654 Pro Pac Adult Cat Food 16 1 Ea. $19.20 $15.17 _____________________________________________________________________ 053969 034846701845 Pro Pac Low Fat Cat Food 1 Ea. $19.20 $15.17 053970 034846701890 Pro Pac Low Fat Cat Food 5 Ea. $8.69 $7.39 _____________________________________________________________________ 053974 034846701999 Pro Pac Cat Kitten Formula 5 Ea. $9.89 $8.41

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 054705 034846715101 Earthborn Mtry Mdly Feline 24 Ea. $0.94 $0.80 054706 034846715200 Earthborn Mtry Mdly Feline 24 Ea. $1.35 $1.15 _____________________________________________________________________ 054707 034846715118 Earthborn Catalina Catch Feline 24 Ea. $0.94 $0.80 054708 034846715217 Earthborn Catalina Catch Feline 24 Ea. $1.35 $1.15 _____________________________________________________________________ 054709 034846715125 Earthborn Chicken Catcciatori Feline 24 Ea. $0.94 $0.80 054710 034846715224 Earthborn Chicken Catcciatori Feline 24 Ea. $1.35 $1.15 _____________________________________________________________________ 054711 034846715132 Earthborn Harbor Harvest Feline 054712 034846715231 Earthborn Harbor Harvest Feline

24 Ea. $0.94 $0.80 24 Ea. $1.35 $1.15

Litter

GREAT VALUE

6

$ 79

Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________________ 176792 072302000576 Premium Choice Extra Lt/50 Lb. Ea. $16.49 $10.99 176743 072302000521 Premium Choice Scoopable/Unscented/50 Lb. Ea. $14.36 $9.99

Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________________ 176776 072302002075 Cat Tails Cat Litter/Unscented/50 Lb. Ea. $9.77 $6.79

Chruch & Dwight NEW NEW

18

Arm & Hammer Ultra Last Clumping Litter

Just For Cats Intense Defense Clumping Litter

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 035943 033200022039 20 Lb. Ea. $9.42 $8.48 035944 033200022831 28 Lb. Ea. $12.59 $11.33

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 510884 018065053671 20 Lb. Ea. $10.46 $8.37 510885 018065053688 40 Lb. Ea. $18.69 $14.95


Bedding

GREAT PRICE

8

$ 62

Kaytee Clean & Cozy Small Pet Bedding

Aspen bed

Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________________ 529035 071859946269 500 Cu. In. Ea. $5.51 $4.68 529037 071859946276 1000 Cu. In. Ea. $9.64 $8.19 529036 071859946283 2 Cu. Ft. Ea. $26.83 $22.81

Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________ 528712 071859008332 Aspen Bed/4 Cu. Ft. Ea. $10.14 $8.62

:: Natural pet bedding with baking soda added.

2012 February Focus | small animal

Pet | small animal

Arm & Hammer Bedding Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 501540 066380001334 Grey/14 Liter Ea. $4.12 $3.17 501541 066380001341 Grey/30 Liter Ea. $7.17 $5.52 501542 066380001358 Grey/60 Liter Ea. $14.56 $11.21

Homes

GREAT PRICE

$

:: Hutches are the premium indoor hutch for small animals, easy to assemble all rounded corners and no sharp edges.

Petville Small Animal Homes

Welcome Home Hutch Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 276160 045125602777 32 In. Ea. $104.08 $72.86 276161 045125602791 42 In. Ea. $130.08 $91.06

1726

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 209498 618940823032 Paradisio Ea. $41.11 $28.78 209497 618940823001 Pet Plaza Ea. $27.95 $19.57 209500 618940823025 Roll-A-Coaster Ea. $37.82 $26.47 209499 618940823018 Sky Wheel Ea. $32.88 $23.02 209496 618940823100 Starter Home Ea. $24.66 $17.26

GREAT VALUE

4

$ 76

Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________________ 656369 041054821500 El Paso Nutri-berries/10 Oz. Ea. $5.07 $3.80 ___________________________________________________________________________

Timothy Complete Food Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 389473 071859435008 Chinchilla/3 LB. Ea. $5.60 $4.76 389474 071859435152 Guinea Pig/5 Lb. Ea. $5.60 $4.76 ____________________________________________________________________ 389475 071859435305 Rabbit/5 Lb. 389476 071859435350 Rabbit/10 Lb.

Ea. Ea.

$5.29 $4.50 $10.00 $8.50

656434 041054823504 Garden Veggie Nutri-berries/10 Oz. Ea. $5.07 $3.80 ___________________________________________________________________________ 656600 041054828400 Sunny Orchard Nutri-berries/Cockatiel/10 Oz. Ea. $4.89 $3.67 656433 041054828509 Sunny Orchard Nutri-berries/Parrot/10 Oz. Ea. $4.97 $3.73 ___________________________________________________________________________ 656435 041054826406 Tropical Fruit Nutri-berries/Cockatiel/10 Oz. 656601 041054826604 Tropical Fruit Nutri-berries/Macaw/10 Oz.

Ea. $4.89 Ea. $5.17

$3.67 $3.88

19


2012 February Focus | small animal

Pet | small animal Win Free Ferret Food for

A YEAR!

Premium Small Animal Food

Register your account on our new MarshallFerrets.com website to enter in our sweepstakes where you can win up to 5 furry ferrets!

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 679714 062177980301 Chinchilla/3 Lb. Ea. $5.86 $4.69 679712 062177970500 Guinea Pig/5 Lb. Ea. $7.20 $5.76 ____________________________________________________________________ 679709 062177950502 Rabbit/5 Lb. 679710 062177954005 Rabbit/10 Lb.

Ea. Ea.

$6.68 $5.34 $10.79 $8.63

Visit MarshallFerrets.com for contest rules!

Germany GREAT VALUE

1

$ 99

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 035266 051233254449 Yogurt Drops For Rabbit/5 Oz. Ea. $2.83 $1.99 035268 051233254487 Yogurt Drop For Guinea Pig/5 Oz. Ea. $2.83 $1.99 035269 051233254500 Yogurt Drops For Hamster/5 Oz. Ea. $2.83 $1.99 ____________________________________________________________________

175 Celebrate B iness Years odfwin pruizess all Sign up now an ng a grand prize trip di year long inclu two. r to Germany fo

ENTER" book Page LICK HERE TO d press the "C le to win one of 175 prizes an rm fo try en ib Complete the ttom of the form to be elig PRIZE trip for two to button at the bo hout 2012, and the GRAND awarded throug y! an Bremen, Germ

Visit our Face

032757 051233256771 Carrot Slims For Rabbit Ea. $1.55 $1.09 035146 051233256788 Carrot Slim For Hamster Ea. $1.55 $1.09 ____________________________________________________________________ 033016 051233256764 Alfalfa Slims For Rabbits 035145 051233250311 Alfalfa Slim For Guinea Pig

Ea. $1.55 $1.09 Ea. $1.55 $1.09

Display Contains:

From our family to yours

:: :: :: :: :: :: :: ::

h cts wit of Produ n ginatio a im e th . ations r e n e 6G GREA

T P R IC E

20

10

Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________________ 117380 643996117380 Fm Brown Small Animal Treats Ds. $75.20 $ 58.38 Display Contains:

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 118423 042934442235 Falfa Cravins Alfalfa Hay Bale/30 Oz. Ea. $4.52 $3.39 118421 042934442259 Falfa Cravins Alfalfa Hay Bale/56 Oz. Ea. $6.64 $4.98 ____________________________________________________________________ 118424 042934442273 Falfa Cravins Timothy Hay Bale/30 Oz. Ea. $4.52 118422 042934442297 Falfa Cravins Timothy Hay Bale/56 Oz. Ea. $6.64

REB AT E $ 00

FM BROWN SMALL ANIMAL TREATS

3 39

$

3 of BCI# 117993 Extreme Frut&Nut For Small Animal 10O 3 of BCI# 118189 Extreme Select Seeds 3 of BCI# 118166 Trailmix Hamster Treat 3 of BCI# 118188 Extreme High C 3 of BCI# 118169 Yogurt Yummies Treat 3 of BCI# 117996 Hoops & Honey Strawberry 5Oz 3 of BCI# 117800 Wild Crunchy & Chunky 16Oz 3 of BCI# 118470 Coco Cabana

$3.39 $4.98

:: :: :: ::

6 of BCI#117372 51176 Encore G Pig Food 5# 6 6 of BCI# 117375 51186 Encore Ham/Grb Food 5# 6 6 of BCI# 117411 Encore Hamster/Gerbil Food 2 Lb. 6 of BCI# 117378 51196 Encore Rabbt Food 5# 6

Encore Small Animal food

REBA TE $ 00

10

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 117379 643996117379 Encore Small Animal Food Display Ds. $114.12 $ 87.90

**Rebate automatically calculated at the end of the promotion.


See

Pet | aquatics Kits

Visi

t BCI

2012 February Focus | aquatics

Combinations

add itional aquat for ___ the ic offer __ month

___ of F ing ___ ebruarys ___ ite for ___ . more informat _

___

webs

ion .

:: Features not one pump (as in ordinary power filters), but two separate water pumps.

Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________________ 463268 047431504783 Emperor Power Filter/280 GPH Ea. $48.16 $27.93 460125 047431504790 Emperor Power Filter/400 GPH Ea. $70.15 $40.69 ___________________________________________________________________________ 463278 047431503601 Penguin Power Filter/100 GPH 463329 047431503618 Penguin Power Filter/150 GPH 463337 047431503625 Penguin Power Filter/200 GPH 463345 047431503632 Penguin Power Filter/350 GPH

combination 1 - 10 Gallon

Ea. Ea. Ea. Ea.

$19.39 $26.09 $31.37 $43.26

$11.25 $15.13 $18.19 $25.09

S ubtotal

122

$

26 Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________________ 015730 015905170017 Aquarium/Black/10g/14X12x18 In. Ea. $47.05 $31.99 015785 015905216012 Fluorescent Deluxe Full Hood/Black/10 Gal. Hex Ea. $42.53 $31.90 276800 015905500050 Classic Pine Stand/Black/10g/16.5X14.5x31 In. Ea. $77.82 $58.37

combination 2 - 20 Gallon

S ubtotal

177

$

90 Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________________ 015731 015905170024 Aquarium/Black/20G/18x16x20 In. Ea. $95.90 $65.21 015786 015905216029 Fluorescent Deluxe Full Hood/Black/20 Gal. Hex Ea. $44.15 $33.11 276801 015905500067 Classic Pine Stand/Black/20GL/20x18x31 In. Ea. $106.10 $79.58

combination 3 - 30 Gallon

S ubtotal

225

$

42 Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________________ 015732 015905170031 Aquarium/Black/35G/23x20x24 In. Ea. $138.84 $94.41 015787 015905216036 Fluorescent Deluxe Full Hood/Black/35 Gal. Hex Ea. $47.36 $35.52 276802 015905500074 Classic Pine Stand/Black/35GH/25x22x31 In. Ea. $127.32 $95.49

276884 015905012164 Aqueon Betta Bowl Kit/Black/.5 Gal. Ea. $6.38 $4.79 _______________________________________________________________________________ 276614 015905177559 Deluxe Aquarium Kit/Black/10 Gal. Ea. $55.57 $38.90 276615 015905177603 Deluxe Aquarium Kit/Black/20 Gal. High Ea. $98.03 $68.62 276616 015905177658 Deluxe Aquarium Kit/Black/29 Gal. Ea. $121.45 $85.02 276617 015905177702 Deluxe Aquarium Kit/Black/55 Gal. Ea. $205.31 $143.72

Salt

S ubtotal

273 0 9

$

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________________ 276556 015905012041 Mini Bow Desktop Aquarium Kit/Blue/1 Gal. Ea. $23.88 $16.72 276557 015905012058 Mini Bow Desktop Aquarium Kit/Black/1 Gal. Ea. $23.88 $16.72 _______________________________________________________________________________

GREAT VALUE

$

1016

combination 4

Instant Ocean Salt

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________________ 666700 047497105603 Column Aquarium/Black/56G/30X18x24 In. Ea. $136.31 $88.60 972094 047497329986 Single Bright Led Light/24-36In/68Leds Ea. $70.09 $49.06 666708 047497343005 Glass Canopy/30X18 In. Hinged Ea. $26.01 $18.21 666717 047497708163 Calypso Classic Stand/Burlwd/Black/30X18 In. Ea. $156.29 $117.22

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________________ 003744 051378013000 25 Gal. Ea. $10.19 $6.42 003746 051378014007 50 Gal. Ea. $16.13 $10.16 003748 051378014021 200 Gal. Ea. $51.51 $32.45

21


2012 February Focus | pond

Lawn and Garden | pond Spring has

sprung! Cleaning | Refilling | Starting the Pond | Starting the Equipment | Adding the Fish

Step 1: Cleaning The most important task in preparing a pond for the new season is to eliminate any leftover organic residue. Use a pond net or skimmer net to remove leaves, twigs and debris from inside the pond. The Laguna Pond Vacuum provides a fast and convenient way to clean your pond.

Step 2: Refilling Early spring is a good time to consider a partial water change of up to 50%. Use your pump to partially drain the pond. Before refilling, let the water run a few minutes to flush the pipes. Make new water safe by adding Laguna Water Prep to eliminate chlorine and chloramines, as well as to neutralize any harmful metals found in tap or well water.

Step 3: Starting the Pond The best time to start the pond’s biological system is right at the beginning of the season when pond temperature is above 50 °F (10 °C). Laguna Bio Booster provides powerful beneficial bacteria designed to eliminate ammonia and nitrite as it is produced. Laguna Phosphate Control is a second bacterial preparation that, like Laguna Bio Booster, is beneficial to add to the pond’s ecosystem. It contains micro-organisms that help reduce phosphate levels in pond water naturally preventing algae.

Step 4: Starting the Equipment Pond equipment should have been cleaned and packed away for winter. If not, then make sure to clean all dirt and debris before restarting or placing in position. If your pumps were allowed to run over the winter, they should be removed and cleaned. Pre-soak your biological filter media in Laguna Bio Booster to super charge it.

Step 5: Adding the Fish Fish that have been kept indoors for the winter will need time to adjust to the pond’s water conditions. A sudden change in temperature and pH level can have an adverse effect on the fish. That is why it is important to allow them to acclimatize gradually. Never ”pour” or drop the fish into the pond. Wait about 10 minutes, or until the temperature of the bag and the pond water are about equal, then add a small amount of pond water to the bag and leave for another 10 minutes. Repeat the process once or twice more, then add ½ a cap of Laguna Water Prep before gently allowing the fish to swim out of the bag and into the pond. It is important to ensure that you do not feed your fish too early in the season. Koi and goldfish have trouble digesting food at colder water temperatures. If the fish have over wintered in the pond, do not start feeding them until the pond’s water temperature has reached approximately 47 °F (8 °C). Start by feeding a food enriched with wheat germ to slowly reestablish their metabolic activity. Once the pond water is over 50° F, you can switch to Laguna’s All-Season or Color Enhancing foods. If you follow these few easy steps, you will create a garden oasis with minimal effort or time needed throughout the remainder of the season…

HotList HERSHEY

Laguna Water Garden this Display Contains: :: 2 of BCI# 952080 - Sale Price $90.33 Max-Flo Waterfall & Filter 900 Gph :: 2 of BCI# 952145 - Sale Price $184.43 Pressure-Flo 700 Uvc Filter 700 Gallon :: 1 of BCI# 952149 - Sale Price $214.53 Pressure-Flo 1400 Uvc Filter 1400 Gallon :: 1 of BCI# 952188 - Sale Price $67.74 Max-Flo Waterfall & Filter 600 Gph

REB

40

$

LAGUNA WATER GARDEN PROFIT CENTER Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________ 952328 647007036597 Laguna Water Garden Ds. $1279.67 $831.79

22

:: Order by PARENT CODE :: REBATE WILL automatically be tracked at end of promotion.

AT E 00


Filters

2012 February Focus | pond

Lawn and Garden | pond

35 %

A good filteration system ensures that the water quality of the pond will remain clear of impurities which can accumaulate creating a cloudy or toxic environment for pond plants and fish. Laguna offers a broad assortment of premium filtration systems for ponds of all sizes.

OFF

Filter Spillway

35

%

OFF

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________ 952190 015561204903 Black Ea. $130.85 $85.05

IBLE

GS N I V S A 53

INC

RED

$

214

Skimmer Filter

Pressure-flo 1400 Uvc Filter

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________ 952327 015561204958 Ea. $183.82 $119.48

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 952149 015561215022 1400 Gal. Ea. $330.05 $214.53

Pumps/Air Pumps

UV STERILIZERS/CLARIFIERS

Without an adequately sized pump, a pond can fail in sustaining a healthy eco-system. Pond pumps are essential for circulating pond water and are a crucial step in the pond construction process. Powerful, innovative and reliable, Laguna pumps have earned a reputation for energy efficiency, high performance and lasting durability.

One of the most efective means of preventing green water and maintaining optimal conditions is by incorporating UV sterilization. The addition of a UV sterilizer/calrifer not only helps control suspended algae (green water) in an efficient and environmentally friendly way, but it enables beneficial pond conditions for fish and plants.

%

35

IN C R ED IB LE

S AV I N G S $

9033

F

OF

Max-flo Waterfall & filter pump

Laguna Uv Sterilizer Clarifier

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________ 952080 015561203425 900 GPH Ea. $138.97 $90.33

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________ 952094 015561216753 28 Watt Ea. $152.31 $99.00

23


2012 February Focus | bonide promotion

Pre-Book NOW through Feb. 29, 2012

Available Ship Dates: ®

Shipment Terms 5/1/12

March 2012

Shipment Terms 5/1/12

April 2012

Shipment Terms Net 30

MAY TERM AVAIL S ABLE !

5M R E Z I L I FERT T PALLE DEAL!

Qty.

BCI#

Description

Reg.

Sale

Qty.

____

009100 009009 009017 009020 009023

5M Fertilizer Pallet Deal Crabgrass Prvntr W/Frtlzr 5M Weed & Feed 5M Insect & Feed 5M Fall Winterizer Lawn Food 5M

$808.32 $18.57 $18.67 $15.63 $14.49

$636.72 $14.63 $14.71 $12.31 $11.41

48 Ea. 12 Ea. 12 Ea. 12 Ea. 12 Ea.

12 bags of the 5M size of the 4 phase program.

Qty.

BCI#

Description

Reg.

Sale

Qty.

____

009102 009010 009018 009021 009024

15M Fertilizer Pallet Deal Crabgrass Prvntr W/Frtlzr 15M Weed & Feed 15M Insect & Feed 15M Fall Winterizer Lawn Food 15M

$1425.84 $49.81 $49.95 $40.91 $37.56

$1122.80 $39.23 $39.33 $32.21 $29.58

32 Ea. 8 Ea. 8 Ea. 8 Ea. 8 Ea.

8 bags of the 15M size of the 4 phase program.

15M FERTIL IZER PALLET DEAL!

Oriskany, NY – January 9, 2012 – Bonide Products Inc. continues its growth and expansion program with the 2012 introduction of the DuraTurf ® line of turf care products. The line includes a full assortment of consumer grass seed and lawn fertilizer products. Bonide DuraTurf Fertilizer includes Bonide’s 4-Phase lawn care program. The program uses a strong consumer rebate to deliver the quality of Bonide’s line at competitive prices. Rebates will be in the form of Gift Certificates for the selling retailer, providing a unique “bounce back” retailer driven program. The 4-Phase products, which are suitable for most markets include: • Phase 1 – Crabgrass Preventer a quality fertilizer with a pre-emergent crabgrass preventer called Prodiamine that prevents grassy weeds from germinating in lawns • Phase 2 – Weed and Feed containing an advanced broadleaf weed control plus fertilizer to kill weeds like dandelions • Phase 3 – Insect and Feed for summer lawn insect control with the proven insecticide Bifenthrin plus fertilizer • Phase 4 – Winterizer for late fall application to insure strong root development and a beautiful early spring lawn

Consumer Promo

5M Program

15M Program

Gift Certificate

Gift Certificate

1500*

$

3500*

$

*Bonide will send a Gift Certificate to the consumer for the store location they purchased the program from. See your Bonide Sales Represenative or email John Stefanik - jstefanik@bradleycaldwell.com for the Coupon Book!

To take advantage of the dating/terms, please place your order with BCI Customer Support Service.

24

February 2012


Downloadable

shelf talkers

Golden Naturals

ice r p AT 7 0 GRE $

12

visit

www.bonide.com

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________________ 109115 37321002116 All Seasons Horticultural Spray/1 Qt. Ea. $8.53 $7.17 _____________________________________________________________________________ 916139 37321006091 Annual Tree & Shrub Drench Concentrate/1 Qt. Ea. 109339 37321002031 Fruit Tree Spray Liquid Concentrate/1 Qt. Ea.

2012 February Focus | bonide promotion

Do it yourself P.OP. ____________________

$11.02 $9.26 $14.43 $12.70

Fertilizers

LUE A V HOT 13 $

14

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________________ 009025 37321604501 Lawn Seed Starter Fertilizer/4 Lb. Ea. $6.57 $5.72 009027 37321604549 Lawn Seed Starter Fertilizer/5M Ea. $18.97 $15.75 _______________________________________________________________________________ 009007 37321604006 Crabgrass Preventer Without Fertilizer/5M Ea. $17.89 $14.85 ______________________________________________________________________________ 917204 37321604761 Weedbeater Complete Granules/10 Lb. Ea. $16.06 $14.13 917192 37321604853 Weedbeater Complete W/ Fertlzr/15 Lb. Ea. $24.49 $21.55

Bonide now has a NEW Dura-Turf Line of Fertilizers!

The new Bonide Dura-Turf line of Lawn Fertilizers and Grass Seed products is the most complete line of turf products focused on the independent retailer. Bonide's Dura-Turf line will be supported with our hugely successful Garden Radio Show sponsorships and print advertising across the country. Both product lines will be included in our in-store Touch Screen and in our Bonide app, which is available for download to most Smartphone's. With the launch of Bonide's new Dura-Turf product lines, the independent retailer can now have a consistent, profitable brand, covering insect, weed and, disease controls, plus repellents, fertilizers and grass seed, within their store and be able to offer their consumers products with value.

25


2012 February Focus | scotts promotion

Lawn and Garden | scotts promotion

4

step products

GET READY FoR SPRING!

Crabgrass Prevention | Weed Control | Lawn Fertilization | Fall Lawn Fertilization

Step 1:

Step 2:

Crab Grass Prevention :: Prevents crabgrass and 8 other problem weeds.

:: Patented formula builds thick, green lawns from the roots up. :: Scotts BEST Annual Program for a picture perfect lawn. :: Not for use on dichondra or bentgrass lawns.

Wan t Beau a tifu l

Weed Control

:: Kills dandelions and other broadleaf weeds. :: Builds thick green turf from the roots up. :: Scotts Best Annual Program for a picture perfect lawn. :: Do not use on dichondra, St. Augustine grass, creeping bentgrass, bahia, or centipedegrass lawns.

Step 3:

Step 4:

Lawn Fertilization

Fall Lawn Fertilization

Lawn

:: Feeds and strengthens against heat and drought. :: Water Smart® improves lawn's ability to absorb water and nutrients. :: Kid and Pet friendly :: 5,000 sq. ft. and 15,000 sq. ft

We can

?

help!

:: Protects and strengthens for a better spring lawn. :: Builds stronger, deeper roots for winter.  See a thicker, greener lawn next spring. :: 5,000 sq. ft. and 15,000 sq. ft :: 32-0-12

Four Step Products

consumer coupons

____are ______available _______ see your ______!_ BCI representative __ for coupon

CO

NS

UM

EB

ER

E T A

M 1 5 l i z er i forert F

R $ 45

CO

R E BN S U M E R $ 2 0 AT E for F ert 5 M ili z er

pads

.

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 796101 032247391801 Lawn Pro Step One/5000 Sq. Ft. Ea. $26.41 $23.24 796102 032247033152 Lawn Pro Step One/15000 Sq. Ft. Ea. $65.87 $57.97 ____________________________________________________________________ 796103 032247236140 Lawn Pro Step Two/5000 SQ Ft. Ea. $20.54 $18.08 796104 032247034159 Lawn Pro Step Two/15000 Sq. Ft. Ea. $50.62 $44.55 ____________________________________________________________________ 796105 032247330350 Lawn Pro Step Three/5000 Sq. Ft. Ea. $15.73 $13.84 796106 032247330152 Lawn Pro Step Three/15000 Sq. Ft. Ea. $39.00 $34.32 ____________________________________________________________________ GREAT VALUE

$

26

2324

796107 032247236225 Lawn Pro Step Four/5000 Sq. Ft. Ea. $15.73 $13.84 796108 032247025157 Lawn Pro Step Four/15000 Sq. Ft. Ea. $39.00 $34.32 ____________________________________________________________________ 995923 647007001021 Lawnpro 4 Step Lawn Fertilizer/5000 Sq. Ft. 995924 647007001038 Lawnpro 4 Step Lawn Fertilizer/15000 Sq. Ft.

Ds. $78.41 $69.00 Ds. $194.49 $171.15


CO

Turf Builder

N

R E BS U M E R $ AT E consu 00 m e r coup ons

5

____a__r_e avai _______ lable _______ ! see yo ur BCI _____ re prese nt oupo n pad ative s.

for c

Super Turf Builder Halts Crabgrass Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 079013 032247038058 5000 Sq. Ft. Ea. $26.41 $23.24

2012 LawnPro®/GardenPro® Retailer Promotional Plan 2012 Consumer

Mail in coupon DRIVING CONSUMERS INTO THE STORE

OFFERS

2012 February Focus | scotts promotion

Lawn and Garden | scotts promotion

For consumer coupon pads see BCI representative or email John Stefanik at jstefanik@bradleycaldwell.com for more details!

Themes

Rebate Offer*

mer u re s we on

Timing

Scotts® 4 STEP™ Annual Program

$20 on 5M Program $30 on 5M Seeding Program $45 on 15M Program (Limit 2 Programs)

February - April 2012

Super Turf Builder® with HALTS® Crabgrass Preventer Turf Builder® with Moss Control Super Turf Builder® with Plus 2® Weed Control

$5 on 5M Bag $9 on 10M Bag $12 on 15M Bag (limit 4 Total Bags)

February - May 2012

Bonus® S MAX™ Southern Weed & Feed and Fire Ant Killer or Super Bonus® S

$5 on 5M Bag (limit 2 Bags)

February - April 2012

Southern 2-Step Program

$10 on Purchase of both Bags (Limit 2 Programs)

February - April 2012

Snap® Lawn Care System

$40 on purchase of Snap® Spreader and any two Snap Pacs® (Limit 1)

February - May 2012

All EZ Seed® Products

$4 on any EZ Seed® 3.75 lbs. or less $10 on any EZ Seed® 10 lbs. or more (Limit 2 total products)

February - May 2012

Osmocote® Soils

$3 on 8 qt. Potting Mix or 1 CF Planting Mix $5 on 1.5 CF Potting Mix (Limit 4 total bags)

February - May 2012

All Miracle-Gro® Branded Garden Soils (Includes Organic Choice)

$2 on ANY Size or Variety of Miracle-Gro® Garden Soil (Limit 5 total bags)

February - May 2012

Scotts® Nature Scapes® Advanced

$1.50 on Nature Scapes® Advanced (Limit 10 bags)

February - May 2012

All Whitney Farms® Branded Products

$2 on any item (Limit 5 total items)

February - May 2012

ORTHO® Rose Care

$3 on any listed item (Limit 3)

February - June 2012

GrubEx®1 Season-Long Grub Killer

$5 on any size bag (Limit 2)

February - June 2012

ORTHO® Fire Ant

$4 on any product (Limit 2)

February - May 2012

s ate led b e r b

c

u

do

m: grae o r t p a 5m 20 reb ram: $ g o r p te 15m 5 reba 4 $

27


2012 February Focus | fertilizers

Lawn and Garden | fertilizers Jonathan Green

HotList HERSHEY

RE $

T BA

E

Net PRICE

00

5 0 1

8

$ 75

Mag-i-cal power buy

(Contains: 30Ea. Of Bci# 031940) Bci # Upc Color/Size Om Reg. Dealer Show ___________________________________________________________________ 039225 647007034494 5000 Sq. Ft. Ds. $403.80 $367.50 :: Order by PARENT CODE :: REBATE WILL automatically be tracked at end of promotion.

Stop Weeds Before They Start Preen $5 and $3 consumer mail-in rebate offers exclusively for independent garden centers! :: Not valid on other Preen products or package sizes. :: Limit of one rebate per individual, address, or household per year.

REB

3

A

$ 0 TE 0

:: Valid on consumer purchases between January 1 and May 31, 2012. :: See your BCI Representative for coupon booklets.

available on

6 different

Preen bottles.

REB

5

A

$ 0 TE 0 ODUCTS BCI FEATURED PR /Size See bci website for more information.

28

eg. Sale Om__ R _____________ __ __ __ __ __ __ __ Color ____________ 3.89 Ea. $11.53 $1 # Upc ______________ Bci /5.6 Lb. ter ______________ en ev Pr 8 ed We a. $17.98 $15.2 636707 Garden reader/6.25 Lb. E 283878 088685 Sp r we Po tr vn Pr 644146 Pg Weed 396655 088685


2012 February Focus | lawn clean-up and lawn fabric

Lawn and Garden | lawn clean-up & lawn fabric Lawn Fabric

HOT VALUE

5

$ 24

Weed Barrier 6 Year

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 389269 042579223503 3x50 Ft. Ea. $6.39 $5.24 389277 042579231003 3x100 Ft. Ea. $11.27 $9.24

Typar Quik Tear Fabric Bci # Upc Color/Size Om Reg. Sale _________________________________________________________________ 390456 039526803505 Black/3x50 Ft. Ea. $12.92 $9.69

Lawn Clean-Up

:: Compost lawn clippings, brown leaves and hard to compost items such as wood.

Compost Plus Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________ 533157 024654530508 2 Lb. Ea. $4.55 $3.91

Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________ 034904 094922962140 Compost Wizard/Black/12 Cu. Ft. Ea. $189.17 $164.58 034905 837654463406 Compost Wizard Jr/Black/7 Cu. Ft. Ea. $130.15 $93.98

Presto Products :: Strong, durable, large capacity trash bags.

Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________________ 066109 011217991654 Drawstring Lawn & Leaf Bags/Black/39 Gal. Ea. $11.73 $9.97 066131 011217992644 Drawstring Lawn And Leaf Bags 1.1 mm/Clear/39 Gal. Ea. $11.73 $9.97

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 066106 011217991647 Lawn & Leaf Bag/Black/39 Gal. Ea. $8.47 $7.20 066133 011217419554 Lawn And Leaf Twist Tie Bags .95mm/Clear/39 Gal. Ea. $2.41 $2.05

GREAT PRICE

$

:: This lightweight rake is used for raking leaves, grass and other loose garden material.

Greensweeper Rake Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 092282 049206192003 24 In. Ea. $8.46 $7.70 092258 049206192300 30 In. Ea. $9.79 $8.91

1971

Tufftools Forged Bow Rake Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 995064 079617630290 Ea. $22.65 $19.71

29


2012 February Focus | pest control, organic plant care and tools

Lawn and Garden | pest control and organic plant care Pest Control

:: Poison moleworms look and feel like real earthworms.

E AT 0 B 0 RE $

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 755571 050624060096 Sweeney S Mole Worm/10 Pack Ea. $12.60 $10.58 _____________________________________________________________________

120

Display Contains: :: 12 of BCI# 374615 - Milky Spore 10 Oz. :: 6 of BCI# 374621 - Milky Spore 2.5 Oz.

755532 070923023004 Terro Spider Killer Aerosol/16 Oz.

Ea.

$3.65

$2.99

HotList HERSHEY

755575 070923034000 Terro Home Pest/1 Gal. Ea. $10.76 $9.04 755576 070923034017 Terro Home Pest/32 Oz. RTU Ea. $5.02 $4.22 _____________________________________________________________________

Milky Spore Powder Power buy

Bci # Upc Color/Size Om Reg. Dealer Show ____________________________________________________________________ 746178 647007037044 Power Buy/18 Piece Ds. $711.34 $554.85

BCI POG | 33 Total Items

:: Order by PARENT CODE :: REBATE WILL automatically be tracked at end of promotion.

Tools Regular Price $358.89

$

30393

2

$

Sale Price

RE 5 ON BAT PLA NO E!*

00

*Reb

ate a GRA u at the tomatica end o lly calc M f the prom ulated o.

r/Size) on (Colo Descripti 10 Oz. ore UPC Milky Sp r RTU 24 Oz. BCI# 00109 iller 6990648 107 Bugshoote Weed/Grass K 5 1 6 4 7 0 3 TU R t 6420 u 0 o 9 9 rn 6 Bu y Oz. 374629 00255 6990644 801 Anteater 3 k Bug Killer Spra 746117 Stin 64500 ic 0 n 9 a . 9 b 6 rg L O 746137 llent 10 00817 6990642 607 Mole Repe yer 64 Oz. 746166 64700 ut Spra 0 o 9 9 rn 6 u B 746145 00279 6990644 746173

Om. Sale Ea. Dealer 0.14 6 . 2 $ 9 Ea 6 $23.6 8 $5.4 6 Ea. $6.45 5.10 $ 0 6 Ea. $6.0 $3.18 3 Ea. $3.74 7 .3 $11 3 Ea. $13.37 6 .6 0 $1 3 Ea. $13.00 8 .4 11 $ $13.50

Order line items individually.

30

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 001335 055636817706 Grizzly Poly Pusher/Grey/26 In. Ea. $16.12 $14.67 982210 049206168008 Scoop Abs/14.25 In. Ea. $19.97 $18.17


2012 February Focus | seed, seed starting and tools

Lawn and Garden | seed, seed starting and tools Seed

Bonide's Dura-Turf Grass Seed line offers the consumer the best, top performing grass seed varieties available on the market today. All varieties being used are rated very high on the National Turfgrass Evaluation Program (NTEP) and with other turf research organizations, such as Rutgers University and Nexgen Turf Research. The packaging will feature visual icons and bullet points to better inform your customers, on the attributes of the grass seed varieties in each bag, so they can make the best buying decision. Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 009075 37321602910 All Purpose Pasture Grass Seed/25 Lb. Ea. $53.24 $45.25 ______________________________________________________________________

Are your customers asking about how much product they need? Use this formula to calculate the amount of product you need:

009046 37321602118 Dense Shade Grass Seed/3 Lb. Ea. $11.10 $9.66 009047 37321602149 Dense Shade Grass Seed/7 Lb. Ea. $21.07 $18.33 009048 37321602170 Dense Shade Grass Seed/20 Lb. Ea. $51.00 $44.37 ______________________________________________________________________ 009041 37321602019 Full Sun Grass Seed/3 Lb. Ea. $11.10 $9.66 009042 37321602040 Full Sun Grass Seed/7 Lb. Ea. $21.07 $18.33 009043 37321602071 Full Sun Grass Seed/20 Lb. Ea. $51.00 $44.37 ______________________________________________________________________

_____ Length of Property x _____ Width of Property = _____ Total Square Feet _____ Total Square Feet – _____ Non-Lawn Areas = _____ Total Square Feet Coverage Needed

009051 37321602217 Sun And Shade Grass Seed/3 Lb. 009052 37321602248 Sun And Shade Grass Seed/7 Lb. 009053 37321602279 Sun And Shade Grass Seed/20 Lb.

Ea. Ea. Ea.

$11.10 $21.07 $51.00

$9.66 $18.33 $44.37

Seed Starting Supplies

GREAT VALUE

$

2100

Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________ 390457 033349410377 Jiffy Gro Heat Mat/Black Ea. $29.58 $21.00 284173 033349412517 Jiffy Strips/10 In. 30 Ea. $2.61 $1.88 285750 033349410360 Jiffy-7 Heated Greenhouse 6 Ea. $44.93 $32.35 390405 033349001223 Round Jiffy Pots/2.25 In. 2816 Ea. $0.06 $0.04

Tools

:: Is used for scooping grain, sand, snow, mulch or general purpose clean-up.

Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________________________ 199441 052732203006 Broadcast Spreader/Red/65 Lb. Hopper Ds. $104.13 $89.55 197163 052732215016 Commercial Broadcast Spreader/Red/50 Lb. Hopper Ea. $175.90 $144.24 197506 052732735057 Drop Style Spreader/Red/60 Lb. Hopper Ea. $51.52 $44.31 199445 052732020306 Fertilizer Spreader/Red Ea. $76.62 $65.89

GREAT PRICE

$

1903

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 041012 079617797702 Abs Grain/snow Scoop/29 In. Ea. $18.97 $15.94 990337 079617306706 Posthole Digger/tamping Bar/72 In. Ea. $33.03 $28.74 995063 049206133006 Tufftools Lhrp Shovel/48 In. Ea. $21.87 $19.03

31


2012 February Focus | droll yankees promotion

Wild Bird | droll yankees promotion

Is it Spring yet? By now, your customers are getting tired of dreary winter days and are looking forward to enjoying some warm and sunny Spring weather. Help them to jump-start their Spring gardening activities with bright and cheery Goldfinches! Droll Yankees has the right model, color and size for every customer. For customers who want to see “all finches, all the time,” consider carrying Droll Yankees’ Bottoms Up® finch feeders. The perches on these feeders are above (rather than below) the feed ports, so that birds must hang upside down to feed. This does not faze Goldfinches, Purple Finches, Redpolls, and Pine Siskins, but House Finches will be stumped! At a slightly lower price point, Droll Yankees’ Bird Lovers® Bottoms Up® finch feeders perform the same function and still provide a great value. ® BUF16 Bottoms Up Finch Feeders ®

(now with Microban ) BUF16- BCI# 344477 • $15.53 BUF23- BCI# 344487 • $17.03 BUF36- BCI# 344488 • $21.74

BUF23

Bird Lovers® Bottoms Up® Finch Feeders BL-BUF15- BCI# 344484 • $7.30 BL-BUF23- BCI# 344485 • $9.73

BUF36

Finches also flock to ... Onyx Clever Clean® Finch Feeders

RING PULL Finch Feeders (now with Microban®)

CC12NBCI# 344463 • $21.22

RPF15YBCI# 344476 • $20.95

CC18NBCI# 344461 • $26.39

RPF23YBCI# 344483 • $26.18

CC24N BCI# 344466 • $31.58 CC12N

CC18N

CC24N

RPF15Y RPF23Y

New Generation® Finch Feeders CJTHM8Y- BCI# 344454 • $11.90 CJTHM15B- BCI# 344301 • $14.11 CJTHM15C- BCI# 344420 • $17.09 CJTHM15G- BCI#344204 • $15.02 CJTHM15HG- BCI# 344340 •$17.09

CJTHM15Y

BUF23

32

TH-3RP

CJTHM15Y- BCI# 344342 • $14.11 CJTHM23B- BCI# 344302 • $17.60 CJTHM23G- BCI# 344207 • $16.54 CJTHM23Y- BCI# 344455 • $17.60 CJTHM36Y- BCI# 344343 • $21.22

Classic Finch Feeder TH-3RP- BCI# 355306 • $21.46

P.O. Box T | Hazleton, PA 18201 1-800-257-9100 Ext. 618 | BradleyCaldwell.com


Finch Food

2012 February Focus | food

Wild Bird | food Featured Finch

FOOD HOT BUY

1

$ 06

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 014130 86155251139 Finch And Small Songbird Blend/4 Lb. 6 Ea. $8.63 $7.42 014128 86155229848 Finch And Small Songbird Blend/8 Lb. 4 Ea. $14.03 $12.07 ________________________________________________________________________ 014122 086155228162 Multi Bird Suet/10.75 Oz. 014169 86155221170 Scotts Wild Finch/Sb Blend/12 Lb.

12 Ea. $1.06 $0.91 4 Ea. $16.17 $16.01

BLB Fancy Finch Food Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________ 117350 042934413495 BLB Fancy Finch Food/2 Lb. Ea. $2.55 $2.17 118079 042934408712 BLB Fancy Finch Food/5 Lb. Ea. $6.98 $5.93

Nyjer Seed GREAT PRICE

$

1599

NYJER SEED Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________ 114125 652459252174 Nyjer Seed/25 Lb. Ea. $20.43 $15.99

Lyric Finch Food Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________ 390481 088685190605 Lyric Finch Food/5 Lb. Ea. $6.19 $5.70 390486 088685472886 Lyric Finch Food/20 Lb. Ea. $22.17 $20.40

Wild Bird Food

:: No sunflower shells to clean up!

GREAT PRICE

Sunflower Hearts

$

5590

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 114159 070805840521 25 Lb. Ea. $36.79 $29.15 281719 608760100246 50 Lb. Ea. $70.57 $55.90

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 073725 748884013814 Bushy Tail Squirrel Cake/2.5 Lb. Ea. $4.65 $4.00 386180 748884010905 Hi-energy Suet Cake/12 Oz. Ea. $0.98 $0.84 386545 748884013913 Sunflower Seed Cake/1.75 Lb. Ea. $4.65 $4.00 073792 748884013715 Superior Bird Cake/2 Lb. Ea. $4.65 $4.00 ________________________________________________________________________ 399629 748884080014 Woodpecker Classic Seed Log/40 Oz. Ea. $6.19 $5.32 399628 748884080021 Woodpecker Classic Seed Log/80 Oz. Ea. $11.85 $10.19 ________________________________________________________________________ 388440 748884014804

Woodpecker Seed Cake/2.5 Lb.

Ea.

$6.03

$5.19

GREAT PRICE

8

$ 44

:: Dried mealworm, feed straight or mix with seed.

MEALWORM TO GO

Mealworm Feeder To Go

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 084036 502570960222 Berry/3.52 Oz. Ea. $5.41 $3.52 084033 502570960208 Fruit/3.52 Oz. Ea. $5.41 $3.52 084032 502570960024 Plain/3.52 Oz. Ea. $5.41 $3.52

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 084084 859860002132 Black Ea. $12.99 $8.44

33


2012 February Focus | supplements

Equine | supplements

R E B AT E $ 00

75

:

upons

er Co

m Consu

s.php upon m/coavailable. ____ o .c e _ rs e amhoons that ar____________ /farn . ___ _ _ _ _ http:/ceive coup _ CARE _ __ ORSE H to re ____________ N I NER _____ PART ERS. YOUR STOM U M C A R N YOU ! FAR Y ER TO ARTNHESE TODA P A *BE LOAD T DOWN

Visit

:: Order by PARENT CODE :: REBATE WILL automatically be tracked at end of promotion.

FARNAM HORSESHOERS SECRET profit center

HotList HERSHEY

Bci # Upc Color/Size Om Dealer Reg. Show ________________________________________________________________________________ 554125 647007036023 Farnam Horseshoers Profit Center Ds. $532.89 $447.36 Breakdown Bci # Upc Color/Size Om Dealer Reg. Show ________________________________________________________________________________ 207350 086621137011 Weight Builder Conc High Calor 8 Lb. 4 Ea $24.81 $20.88 207351 086621137035 Weight Builder High Calorie 28 Lb. 2 Ea $70.65 $59.49 ________________________________________________________________________________

:: Performance of five products in one easy-to-feed complete supplement. Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 026005 854985000483 Omega Grande Complete/15 Lb. Ea. $41.14 $37.85 _____________________________________________________________________ 026003 854985000506 Omega Horseshine/4.5 Lb. 026002 854985000421 Omega Horseshine/20 Lb.

Ea. $16.76 $15.34 Ea. $42.77 $38.92

207353 086621133044 Horseshoer S Secret 11 Lb. 4 Ea $26.46 $22.27 207354 086621133228 Horseshoer S Secret 22 Lb. 2 Ea $49.83 $41.86 ________________________________________________________________________________ 553851 086621050747 Horseshoer Secret Hoof Conditioner 32 Oz. 3 Ea $17.05 $14.15 553852 086621050754 Horseshoers Secret Thrus Treatment 16 Oz. 3 Ea $11.90 $9.87

GREAT PRICE

$

GREAT buy

$

1243

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________ 001100 694244904127 Comega Supreme/1 Gal. Ea. $15.54 $12.43 001186 694244906657 Flax Seed Oil/1 Gal. Ea. $17.01 $14.97 001013 694244904226 Rice Bran Oil/1 Gal. Ea. $17.44 $15.35

2597

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 553818 086621052048 Platform Weight Formula/3.5 Lb. Ea. $23.05 $19.59 ______________________________________________________________________ 553522 086621801219 Red-glo/Gal. Ea. $30.57 $25.97 ______________________________________________________________________ 273589 086621323049 Super-14/3 Lb. Ea. $19.23 $16.35 273597 086621323117 Super-14/6.5 Lb. Ea. $35.07 $29.81

NEW ::

A balanced daily supplement of the full spectrum of nutrients for all horses.

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 028855 758900003071 Accel/5 Lb. Ea. $19.74 $17.71 028852 758900003095 Accel/10 Lb. Ea. $37.86 $33.96 028853 758900003118 Accel/20 Lb. Ea. $68.68 $61.68 553740 758900003132 Accel/20 Lb. Ea. $97.88 $87.90 ____________________________________________________________________ 028893 758900029033 Hard Keeper/6 Lb. 028891 758900029057 Hard Keeper/12 Lb. 028892 758900029071 Hard Keeper/24 Lb.

34

Ea. $15.86 Ea. $28.57 Ea. $50.81

$14.24 $25.63 $45.63

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 201766 086621754034 Bet-r Hoof Crumbles/5 Lb. Ea. $32.52 $27.97 ____________________________________________________________________ 312274 086621754256 Maxum Crumble/25 Lb. Ea. $47.49 $40.70 ____________________________________________________________________ 312118 086621741102 Red Cell/Gal. Ea. $18.50 $14.80 553828 086621607842 Red Cell Pellets/4 Lb. Ea. $22.53 $19.47


2012 February Focus | supplements

Equine | supplements NEW Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 044340 180434000033 Equi-jewel Meal/50 Lb. Ea. $26.77 $24.63 044034 180434000026 Equi-jewel Pellets/40 Lb. Ea. $21.86 $19.89 ______________________________________________________________________

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ _________________________________________________________________ 016088 638402600155 Majesty's Calm Wafers/30 Day Supply Ea. $15.04 $13.99 016086 638402600131 Majesty's Calm Wafers/60 Day Supply Ea. $22.37 $20.80 ____________________________________________________________________

044339 180434000279 Contribute Omega 3/1 Gal.

016056 638402199703 Majesty's Omega Wafers/3 Lb.

Ea.

$50.66 $47.82

Ea. $16.52 $15.20

:: 40% fat, 26% protein nutritional supplement designed to promote weight gain and act as a body conditioner.

GREAT buy

$

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________________ 667672 095668039240 Max-e-glo Rice Bran Pellet With Calcium/40 Lb. Ea. $30.83 $25.28 067656 095668039226 Max-e-glo Rice Bran With Calcium Powder/40 Lb. Ea. $25.10 $19.97 _____________________________________________________________________________ 667723 897624000932 Natural Glo Rice Bran Oil/1 Gal. Ea. $28.74 $19.97 _____________________________________________________________________________ 025001 897624000482 Rice Bran Meal/40 Lb. Ea. $24.38 $19.87 025002 897624000499 Rice Bran Pellet/40 Lb. Ea. $27.59 $22.49 _____________________________________________________________________________

Body Builder 4000

3796

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 201820 731235101223 11 Lb. Ea. $28.81 $24.20 201819 731235101216 25 Lb. Ea. $45.19 $37.96

001856 095668928223 Sho-glo Vitamin And Mineral/5 Lb. Ea. $12.70 $10.54 667682 095668928209 Sho-glo Vitamin And Mineral/25 Lb. Ea. $53.78 $44.64 _____________________________________________________________________________ 667724 095668921545 Simply Flax/8 Lb.

Ea. $24.85 $20.47

Tuttles 747 Feed Supplement Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________ 098343 030907005488 Gal. Ea. $15.78 $13.89 ::

Ideal feed supplement for horses and ponies requiring more and better-defined muscling.

GREAT buy

$

4055

More Muscle Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 625407 011444403012 8 Lb. Ea. $46.32 $40.55

New

Cool Calories 100 Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 078272 715452601681 8 Lb. Ea. $22.43 $18.84 078271 715452601674 20 Lb. Ea. $49.46 $41.55 078273 715452315250 35 Lb. Ea. $66.47 $53.18

Adeptus Nutrition Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 073521 784299040502 Nu-image/5 Lb. Ea. $15.07 $13.76 073523 784299041042 Nu-image/10 Lb. Ea. $28.85 $26.56 073525 784299042001 Nu-image/20 Lb. Ea. $57.32 $51.59 ______________________________________________________________________ 974791 784299620506 Nu-image Dark Horse/5 Lb. Ea. $30.83 $27.75 974792 784299621008 Nu-image Dark Horse/10 Lb. Ea. $59.79 $53.81 ______________________________________________________________________ 974811 784299790308 Ultra Finish Nu-image/5 LB Nutritional Supplement

Ea.

$21.62 $19.89

GREAT value

$

10534

U PP LE S

LIES

T S A L

WH

I

ROBUST MUSCLE ENHANCE Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 077532 681744201146 3 Lb. Ea. $124.66 $105.34

35


2012 February Focus | first aid and hoof care

Equine | first aid & hoof care First Aid

Horse & Pony Weigh Tape Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 060764 085845335715 80 In. Ea. $3.98 $3.34

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 689428 786232105453 Micro-tek Medicated Gel/16 Oz. Ea. $18.62 $16.76 689319 786232100502 Micro-tek Medicated Spray/32 Oz. Ea. $17.93 $15.99

:: This product aids in the treatment of horses, dogs and cats with fungal problems.

GREAT PRICE

$

2795

Fung-a-way Fungicide Solution

Calm Coat All Natural Spray

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 311465 743129104166 16 Oz. Ea. $5.24 $4.61

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 667720 095668041106 4 Oz. Ea. $8.12 $6.47 667721 095668041205 8 Oz. Ea. $13.44 $10.52 667722 095668041304 32 Oz. Ea. $35.69 $27.95

Hoof Care

GREAT PRICE

$

Front shield protects the area that takes the abuse.

Proven Thread design handles a wide range of conditions.

3757

Simple Closure makes this the easiest hoof boot in the world.

Opens Wide and securely accommodates all hoof shapes.

Easyboot Trail

$

Rain Maker ::

The boot opens up completely to slip on and off most hoof shapes and sizes.

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 025417 670786001340 Black/Size 0 Ea. $39.97 $37.57 025418 670786001357 Black/Size 1 Ea. $39.97 $37.57 025419 670786001364 Black/Size 2 Ea. $39.97 $33.97 025420 670786001371 Black/Size 3 Ea. $39.97 $33.97 025421 670786001388 Black/Size 4 Ea. $39.97 $33.97 025422 670786001395 Black/Size 5 Ea. $39.97 $33.97 025423 670786001401 Black/Size 6 Ea. $39.97 $33.97 025424 670786001418 Black/Size 7 Ea. $48.53 $45.62 025425 670786001425 Black/Size 8 Ea. $48.53 $45.62 025426 670786001432 Black/Size 9 Ea. $48.53 $45.62 025427 670786001449 Black/Size 10 Ea. $48.53 $45.62

36

GREAT PRICE

1521

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 272868 086621397019 32 Oz. Ea. $18.33 $15.21

Corona Hoof Dressing With Brush Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 667734 312090033197 32 Oz. Ea. $13.35 $10.49


GRE

AT V

6

alue

$ 9 8

is to Magic y is o b w Co t Rolex a h w ing groom ches. to Wat

Great

$

Pr i c

40

10

e

Cowboy Magic Greenspot Remover

Cowboy Magic Medicated Krudbuster

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 411927 606786400005 32 Oz. Ea. $8.41 $6.98 411928 606786041284 Gal. Ea. $23.19 $18.55

Bci # Upc Color/Size Om Reg. Sale _________________________________________________________________ 411935 606786990247 32 Oz. Ea. $13.00 $10.40

sh

i ne neutral

H ot buy

$

yello

25

19

in

w sta i z es i ns .

Cowboy Magic Shine in Yellow Out

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 411932 606786080245 Cowboy Magic Super Body Shine/32 Oz. Ea. $8.25 $6.85 411942 606786081280 Cowboy Magic Super Body Shine/Gal. Ea. $23.19 $19.25 _____________________________________________________________________ 411938 606786920169 Cowboy Magic Rainrot Shampoo/16 Oz. Ea. $9.38

Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________ 411936 606786050163 16 Oz. Ea. $5.35 $4.49 411939 606786050323 Qt. Ea. $8.41 $6.98

$7.88

:: Spray-on dry clean shampoo removes stains easily; works great when there’s no time or weather is too cold for bathing. Excellent spot cleaner for light colored coats. ______________________ See www.farnamhorse.com for cosumer coupons on all Vetrolin Products.

GREAT BUY

$

2012 February Focus | grooming

Equine | grooming

1884

Mega-tek Rebuilder Hf/mane/tl Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 689327 786232104456 16 Oz. Ea. $20.71 $18.84 689451 786232104555 1 Gal. Ea. $154.69 $139.22

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________ 272973 086621828124 Excalibur/16 Oz. Ea. $7.54 $6.48 553802 086621049598 Vetrolin Green Spot Out Spray/16 Oz. Ea. $6.17 $5.19 CASH BACK

3

$ 00

k ba c Cash _! _ _ _f o_r d e t a il s . _ _ e offers _ I We b s it Cause a shelf stampede with these new offerings _ _ C from the Absorbine Family of Brands! ee B __________

__________

dealer offer only. good on orders placed between January 1, 2012 - march 31, 2012.

Hair Moisturizer Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 036008 688673010108 Pint Ea. $9.46 $8.51 036009 688673010207 Qt. Ea. $15.47 $13.92 036010 688673010306 Gal. Ea. $40.25 $36.23

cash back

_______________________________________

®

1.00

$

showsheen® & horseman’s one step®

S

1.00

$

cash back

hooflex® family

Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________________ 001091 011444146025 Miracle Groom Sprayer/32 Oz. Ea. $12.53 $10.48 001092 011444146049 Miracle Groom/1 Gal. Ea. $32.77 $26.54 ___________________________________________________________________________ NEW spray! NEW jar!

_____________________________________________________ $

2.00

cash back

Ultrashield® family 3 NEW products

$

3.00

all gallon sizes

cash back

688496 011444228011 Showsheen Stain Remover & Whitener/20 Oz. Ea.

$8.20

$6.84

37


2012 February Focus | treats, halters & leads

Equine | treats, halters & leads Treats

GREAT PRICE

1

:: All natural crunchy and delicious oven baked treat for horses and ponies.

$ 99

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 033656 087535991089 Harvest Hearts Horse Treats/8 Oz. Ea. $2.37 $1.99 033678 087535991751 Harvest Hearts Horse Treats/1.75 Oz. Ea. $6.71 $5.44 ____________________________________________________________________ 033664 087535992567 Meadow Mints Horse Treats/3.5 Lb. Ea. $10.31 $7.94 033679 087535992758 Meadow Mints Horse Treats/1.75 Oz. Ea. $6.71 $5.44

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 033666 087535994080 Stable Snax Horse Treats/8 Oz. Ea. $2.37 $1.99 033681 087535994752 Stable Snax Horse Treats/1.75 Lb. Ea. $6.71 $5.44 ____________________________________________________________________ 033660 087535993083 Super Stars Horse Treats/8 Oz. 033680 087535993755 Super Stars Horse Treats/1.75 Oz.

Ea. Ea.

$2.37 $1.99 $6.71 $5.44

Dura Tote Step Stool Rounders Treat Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 006001 639139001260 Molasses/30 Oz. Ea. $4.08 $3.59 006004 639139002359 Molasses/14 Lb. Ea. $27.03 $24.33 _____________________________________________________________________ 006003 639139001468 006011 639139006678 006030 639139010309 006032 639139012501 006002 639139010675

Carrot/30 Oz. Apple/30 Oz. Cinnamon/30 Oz. Peppermint/30 Oz. EZ-Go/30 Oz.

Ea. Ea. Ea. Ea. Ea.

$4.08 $4.08 $4.08 $4.08 $7.82

Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 957480 084369159111 Dura Tote Step Stool/Red Ea. $25.79 $23.98 957481 084369159159 Dura Tote Step Stool/Blue Ea. $25.79 $23.98 957479 084369159197 Dura Tote Step Stool/Hot Pink Ea. $25.79 $23.98

$3.59 $3.59 $3.59 $3.59 $6.88

Flaxsnax Horse Treats Bci # Upc Color/Size Om Reg. Sale __________________________________________________________________ 067642 095668935184 3 Lb. Ea. $13.16 $11.19

GREAT PRICE

2

$ 93

Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________________ 003757 086735376047 Sugar Free Apple Snaps/4 Lb. Ea. $7.29 $6.93 003758 086735377044 Sugar Free Carrot Crunchers/4 Lb. Ea. $7.29 $6.93 ________________________________________________________________________ 003755 086735378010 003756 086735378041

Sugar Free Peppermint Bits/1 Lb. Sugar Free Peppermint Bits/4 Lb.

Ea. Ea.

$3.08 $7.29

$2.93 $6.93

:: Multi-practical, it can be used as a corner feeder for horses, wash-up on construction sites and as a planter for flowers.

Halters & Leads HOT BUY 30 $

18

38

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________________________ 441190 013227556151 Nylon Adjustable Halter w/ Strap/Graphite/Average Ea. $22.88 $18.30 441187 013227556168 Nylon Adjustable Halter w/ Strap/Ocean/Average Ea. $22.88 $18.30 441188 013227556175 Nylon Adjustable Halter w/ Strap Plum/Average Ea. $22.88 $18.30 _______________________________________________________________________________ 441165 013227554706 Poly Lead Bolt Snap/Plum/5/8 In.x10Ft. Ea. $7.74 $5.96 441166 013227554713 Poly Lead Bolt Snap/Ocean/5/8 In.x10Ft. Ea. $7.74 $5.96 441163 013227554997 Poly Lead Bolt Snap/Graphite/5/8 In.x10Ft. Ea. $7.74 $5.96

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________________ 279773 012891255018 Corner Feeder/Black/24 Qt. Ea. $12.27 $9.94 279722 012891260012 Pail N400/Black/8 Qt. Ea. $3.82 $3.17 380629 012891440018 Tote Max/Black/17x11x11 In. Ea. $8.05 $6.84 383601 012891213018 Superfork Plastic Stall Fork/Black 3 Ea. $11.05 $9.28 _______________________________________________________________________ 380581 012891138014 Rubber Tub/Black/6.5 Gal. Ea. $13.17 $10.87 380582 012891139011 Rubber Tub/Black/15 Gal. Ea. $19.98 $16.58 _______________________________________________________________________ 280143 012891245019 Round Feeder Tub Rf30/Black/30 Qt. Ea. $11.79 $9.55 _______________________________________________________________________ 280135 012891265017 Flat Back Bucket/Black/20 Qt. Ea. $7.90 $5.61 _______________________________________________________________________ 380580 012891111017 Flatside Bucket/Black/18 Qt. Ea. $11.69 $9.88 _______________________________________________________________________ 380572 012891270011 Muck Bucket/Black/70 Qt. Ea. $16.03 $12.82 383608 012891271018 Muck Bucket/Black/74 Qt. Ea. $10.44 $8.87


animal health

promotion

PURCHASE a Big Wheel Farm Cart

and 7.5 CU. FT. Farm Cart & ReCEIVE a LAWN Cart ATE

REB

$

FREE!

0

0 40

Display Contains: :: 24 of BCI# 464007 Nesting Jug 1Gl. White :: 6 of BCI# 464015 Nesting Water Base 1Gl. Red :: 6 of BCI# 957691 Nesting Water Base 1Gl. Purple :: 6 of BCI# 957690 Nesting Water Base 1Gl. Lime :: 6 of BCI# 957692 Nesting Water Base 1Gl. Yellow :: 12 of BCI# 405810 Plastic Flip Top Feeder 20" Red :: 12 of BCI# 957685 Flip-Top Poultry Feeder 20" Prp :: 12 of BCI#957684 - Flip-Top Poultry Feeder 20" Lme :: 12 of BCI#957686 - Flip-Top Poultry Feeder 20" Ylw

Bci # Upc Color/Size Om Reg. Sale ________________________________________________________________ 957683 084369163699 Poultry Base, Jar & Flip Top Ds. $232.80 $197.88 Feeder Display/Asst./1 Gal.

Jackson Wire Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________________ 533912 086876000146 Big Wheel Farm Cart/3.5 Cu. Ft. Ea. $176.33 $146.35 533580 086876185904 Farm Cart/7.5 Cu. Ft. Ea. $201.83 $155.41 933970 075608370718 Lawn Cart/3 Cu.Ft. Ea. $44.77 FREE :: Place order for the lawn cart (BCI# 933970) then: :: $40 Rebate automatically calculated at the end of the promotion. | See BCI Web for details!

GREAT PRICE

4

$ 87

T-post Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________ 041002 712654270776 Green/5 Ft. 5 Ea. $5.67 $4.87 041011 712654270790 Green/6 Ft. 5 Ea. $6.46 $5.49 041014 712654270806 Green/6.5 Ft. 5 Ea. $6.98 $5.99 041013 712654270813 Green/7 Ft. 5 Ea. $7.50 $6.48

Y BU 2 T 9 HO Display Contains: :: 1 of Bci# 396749 - Fh&Gc Kd Ctn 1 Of 4 :: 1 of Bci# 396750 - Fh&Gc Kd Ctn 2 Of 4 :: 1 of Bci# 396751 - Fh&Gc Kd Ctn 3 Of 4 :: 1 of Bci# 396752 - Fh&Gc Kd Ctn 4 Of 4 :: 20 of Bci# 031014 - Light Duty Post 3' :: 20 of Bci# 031015 - Light Duty Post 4' :: 20 of Bci# 031016 - Light Duty Post 5' :: 6 of Bci# 031041 - Hardware Cloth 24 X 5 1/2" :: 4 of Bci# 031040 - Hardware Cloth 24X10 1/2" :: 6 of Bci# 031043 - Hardware Cloth 36X5 1/2" :: 6 of Bci# 031018 - Hardware Cloth 24X5 1/4" :: 3 of Bci# 031019 - Galv Hex Netting 24"X25' 1" :: 3 of Bci# 031025 - Galv Hex Netting 24X50 1" :: 3 of Bci# 031021 - Galv Hex Netting 36"X25' 1" :: 2 of Bci# 031027 - Galv Hex Netting 36X50 1" :: 2 of Bci# 031031 - Galv Rabbit Guard 28X50 :: 3 of Bci# 396719 - Galv Rabbit Guard 28X50 :: 3 of Bci# 396720 - Welded Wire 24X15 1X1 16Ga :: 1 of Bci# 031033 - Wire Welded 24X25 1X2 14Ga :: 1 of Bci# 396721 - Welded Wire 36X25 1X2 14Ga :: 3 of Bci# 031023 - Vinyl Hex Netting Grn 24X25 1"

$

3 48 HotHERSHEY List

Farm home and garden display Bci # Upc Color/Size Om Reg. Sale ____________________________________________________________________ 396860 643996814226 Farm Home and Garden Display Ds. $636.91 $483.92

2012 February Focus | farm & fencing supplies

Equine | farm & fencing supplies

See BCI Web for

HOT

BUY

278 8 9

$ Display Contains:

:: 1 of Bci# 396778 - Hanging Shelf Rack 4Ft :: 2 of Bci# 031033 - Wire Welded 24X25 1X2 14Ga :: 2 of Bci# 396719 - Welded Wire 30X10 1/2 - X1 16Ga :: 2 of Bci# 396720 - Welded Wire 24X15 1X1 16Ga :: 2 of Bci# 031041 - Hardware Cloth 24X5 1/2" :: 2 of Bci# 031027 - Galv Hex Netting 36X50 1" :: 2 of Bci# 031043 - Hardware Cloth 36X5 1/2" :: 2 of Bci# 031018 - Hardware Cloth 24X5 1/4" :: 2 of Bci# 396713 - Hardware Cloth 36X5 1/4" :: 2 of Bci# 396718 - Vinyl Hardware Cloth 24X5 1/2 :: 2 of Bci# 031019 - Welded Wire 30X10 1/2X1 16Ga :: 2 of Bci# 031025 - Galv Hex Netting 24X50 1" :: 2 of Bci# 031021 - Galv Hex Netting 36"X25' 1" :: 2 of Bci# 031022 - Galv Hex Netting 48"X25' 1" :: 2 of Bci# 031028 - Galv Hex Netting 48X50 1" :: 2 of Bci# 031023 - Vinyl Hex Netting Grn 24X25 1"

HotList HERSHEY

hanging shelf rack kit 4ft display Bci # Upc Color/Size Om Reg. Sale ___________________________________________________________________ 396865 643996111645 Ds. $387.62 $278.89

39


First Class Presort US Postage PAID Permit #93 Lehigh Valley, PA

Bradley Caldwell, Inc. P.O Box T Hazleton, PA 18202 hot buy

BULLY STICK

90¢

Bci # Upc Color/Size Om Reg. Sale _____________________________________________________________ 65 Ea. $1.02 $0.90 017040 785184204009 3-4 In. 017041 785184205006 5 In. 50 Ea. $1.37 $1.21 017042 785184207000 7 In. 35 Ea. $1.91 $1.68 017043 785184209004 9 In. 50 Ea. $2.46 $2.16 017044 785184212004 12 In. 35 Ea. $3.29 $2.90 017045 785184224021 24 In. 25 Ea. $6.52 $5.74 017049 785184230015 30 In. 25 Ea. $8.14 $7.16 017051 785184236017 36 In. 25 Ea. $9.75 $8.58

:: Lightweight mix of sphagnum peat moss and perlite.

Person or Company's Name Address inserted here City, State Zipcode

GREAT PRICE

2

$ 44

MG SEED STARTING MIX Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________ 299243 032247507837 8 Qt. 6 Ea. $2.90 $2.44

:: Has rate setting control located high on the handle for precise adjustments.

GRE

AT

1 3 7 20

$

S AV

ING

S

Display Contains: :: 30 Ea. of BCI# 464031 Screw On Plastic Jar :: 12 Ea. of BCI# 464023 Screw On Base (Red) :: 12 Ea. of BCI# 957449 Screw On Base (Green) :: 6 Ea. of BCI# 957448 Screw On Base (Purple) :: 6 Ea. of BCI# 957447 Screw On Base (Yellow) :: 12 Ea. of BCI# 957268 Feeder Base (Red) :: 12 Ea. of BCI# 957271 Screw On Base (Green) GREAT VALUE

$

9995

COMMERCIAL SPREADER

CHICK BASE & JAR DISPLAY

Bci # Upc Color/Size Om Reg. Sale _______________________________________________________________ 197150 052732215009 Red/50 Lb. Hopper Ea. $175.90 $137.20

Bci # Upc Color/Size Om Reg. Sale ______________________________________________________________ 957682 084369163293 Asst./1 Qt. Ds. $133.80 $99.95

P.O. Box T, Hazleton, PA 18201 | www.bradleycaldwell.com


BCI FOCUS FEBRUARY 2012