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Marketing Fund Spend Catalogue


What is this document?


New Horizons Marketing ideas for your business Marketing can be tricky. How can you make your business more attractive than your competitor down the road? This brochure will show you real examples of how our dealers have utilised their marketing funds to benefit their businesses. We will show you examples of different marketing activities you could pursue with cost examples as well.

ALL PRICES EXCLUDE VAT, DELIVERY AND INSTALLATION UNLESS OTHERWISE STATED


cONTENTS

Pages 5-6

Transactional Website

Pages 7-8

Signs

Pages 9-10

Localised Advertising

Pages 11-12

Refurbishment

Pages 13-14

Vehicles

Pages 15-16 Other Ideas


Transactional Website


Reach your customers Get an effective web presence

Our transactional websites enable you to have an effective, localised website for your business. These websites have been specifically developed to ensure the top search engines rank them as high as high as possible when a consumer in your area searches for tyres. Many company’s spend thousands every month to get the same result, but this is automatically included in your monthly fee. Our web offer allows you to; - Improve customer retention - Increase customer satisfaction - Boost customer footfall - Fully control Your pricing - Choose from a number of layouts and adverts (you can even create and upload your own) - Have an effective web sales channel locally - Easily manage content - Quickly see website statistics - View customer booking log

Costs - ÂŁ30 per month per site - 3% Transaction fee of total retail invoice (pre VAT) applied on invoice Initial contract length is 9 months. For any more information or to get set up contact your Micheldever Account Manager or Area Sales Manager


Signs

Feather flag

Swing Sign

Menu Sign


New Style Revitalise your premises

Some customers have opted to spend a portion of their marketing funds on new signage for their premises. Acrylic and aluminium signs have been sourced, light up signs and feather flags seem to be really popular at the moment.

Welcome Sign Approximate Sign Costs a. Feather Flags 5 Large Feather flags - £ 946.56 1 Medium Feather Flag - £227.84 b. A Board/Swing Sign £155

c. Menu Sign 750mm x 1800mm Aluminium composite - £155.09 Illuminated sign - £538.50 d. Welcome Sign 5500mm x 1200mm Illuminated sign - £2510.60 880mm x 2000mm Aluminium composite - £140.72


Localised Advertising Gift and Loyalty Cards

Flyers

Till Roll Campaign

Petrol pump advertising


Great design Highly targeted advertising in your local area Your local newspaper is a great place to start advertising, but generally only the same people will see it. What other options are out there for you to experiment with? Leaflet drops. Petrol pump advertising. Business cards. Till roll advertising. Billboards. Loyalty cards. If you have an idea, we offer a design service that can take your idea and turn it into a printed poster, leaflet, business card or sign. All you have to do is contact your Account Manager or Area Sales Manager and get them to put in an artwork design request to our inhouse graphic designer. Approximate Advertising Costs Gift/Loyalty Cards 1000 Thick card (dual sided full colour) - £70 250 Plastic credit card-style (single sided) - £145 A5 Leaflets 5000 copies - £150

Till Roll Campaign 13 Weeks - £1195 Petrol Pump Advertising 2 months - £660


Refurbishment

Desk (image for display purposes only)

Welcome Mat

Coffee Machine

2 Poster Display Kits


New design Transform the way people see your business Why not update your waiting area to make your customers visit to your premises even better? Welcome mats, desks, coffee machine, chairs, promotional displays can all have a positive impact on the perception of your business.

Approximate Refurbishment Costs Welcome Mat From £29.99 (inc VAT) Reception Desk From £187 (inc delivery & installation)

Coffee Machine Hire Kenco Singles - £15 per week Purchase Kenco Singles - £700 Ceiling to Floor Poster Kits £25.50 (3xA4 Pockets)


Vehicles


Faster than the wind Courtesy and Work Vehicles Another option you could look at is the purchase or lease of a vehicle. This could be a courtesy car for your customers to use or a van for business use. Either way, this could have a hugely positive impact for your business when you add your company details to the side of the vehicle.

Approximate Vehicle Costs

Approximate Vehicle Costs

Small Family Hatchback Ford Fiesta 1.25 Style - £11,495* Ford Fiesta 1.25 Style - £186.28**

Ford Transit Van 2.2 TDCi 100PS RRP - £18,995* 2.2 TDCi 100PS - £274.95** per month

*OTR including VAT **Contract lease over 2 years based on 10k miles p/a. Excluding initial rental

*Price excluding VAT **Contract lease over 2 years based on 30k miles p/a. Excluding initial rental

Prices exclude any wraps or custom artwork

Prices exclude any wraps or custom artwork


Other Ideas


Innovation Become a leader, not a follower Innovation drives business, that’s why we are more than happy to discuss any other ideas you have to help promote your business, and your chosen House Brand, and utilise your marketing fund at the same time. You could run a competition to win a car, holiday or the cost of their tyres back. Have some custom clothing made, or purchase something for your team or your premises. Speak to your Area Sales Manager and discuss your ideas with them. They will be more than happy to help create something unique to you.



Marketing fund spend catalogue