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AW17 COLLECTION


Wonderbra History

Wonderbra Today

Before 1993, Wonderbra was owned by Canadelle, a Sara Lee Company and was at that time distributed in Europe by Gossard. The marketing approach was very simple and was highlighting the most important benefit “Push up and plunge” using an innovative advertising “ Say goodbye to your feet ”. In 1993, The “Hello Boys” campaign enhancing the unknown model Eva Herzigova became one of the most successful campaigns of all time. Thanks to this powerful campaign Wonderbra became an iconic brand. Wonderbra has expanded from the single push-up design into a full range of products associated with glamour and sex-appeal.

Wonderbra is a real pioneering brand thanks to its relevant products synonymous with glamour and sex appeal. The brand is very popular in Europe, with an average awareness of 62 %. Thanks to a large retail network (department stores, independent retailers, mail order and mass market) and its sales website (www.wonderbra.eu). Wonderbra has developed a genuine feeling of empowerment and trustworthiness capturing the core target of the brand. The brand has always had fruitful TV, press and internet advertising campaigns thanks to the use of famous and beautiful models like the iconic Eva Herzigova, Adriana Karembeu and Dita Van Teese.


AW 17 Wonderbra In AW17 the Wonderbra woman plays it both ways, revealing her hand with sensuality one card at a time! The world of the roaring twenties, from the minimalism of Art Deco to the voluptuous curves of Art Nouveau, extends an invitation to discover a collection in which sensuousness comes up trumps every time. Surprising and enigmatic, she reveals her audacity by daring to mix fabrics in a divinely erotic chiaroscuro of tantalizing opacity and interlaced embroideries. She plays with the effect of light and shade to show herself off to best advantage with free spirited femininity‌ She gives carte blanche to a fresh new, constantly evolving style of glamour.

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There are different bras shapes to enhance your cleavage

I want a voluptuous cleavage

I want a glamourous neckline

I want a feminine cleavage

I want a natural effect

Ultimate Plunge

Balconette

Triangle

T-shirt Bra

Ultimate Strapless

Bustier

Wireless

Full Effect

Multiway

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How to find your perfect bra size ?

To take your measures, we advise you to stand straight with feet together and wear a non-padded bra. Make sure the measuring tape is parallel with the ground.

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2

Underbust Measurement

On Bust Measurement

Hold the tape measure around your back and measure directly under your bust as shown. This is your under bust measurement. It gives you the equivalent of your size bra.

Measure completely around the fullest part of your bust (at nipple level). This is your bust measurement. If this measure falls on the 1,5Â cm, round up.

Measurement for bra SIZES

Euro

65

70

75

80

85

90

France

80

85

90

95

100

105

UK

30

32

34

36

38

40

cm

63-67

68-72

73-77

78-82

83-87

88-92

A

1

UNDER BUST

2

ON BUST cm

77-79

82-84

87-89

92-94

97-99

102-104

B

cm

79-81

84-86

89-91

94-96

99-101

104-106

C

cm

81-83

86-88

91-93

96-98

101-103

106-108

D

cm

83-85

88-90

93-95

98-100

103-105

108-110

E / DD (UK)

cm

85-87

90-92

95-97

100-102

105-107

110-112

F / E (UK)

cm

87-89

92-94

97-99

102-104

107-109

112-114

G / F (UK)

cm

89-91

94-96

99-101

104-106

109-111

114-116

H / FF (UK) I / G (UK)

cm

91-93

96-98

101-103

106-108

111-113

116-118

cm

93-95

98-100

103-105

108-110

113-115

118-120

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06

Ultimate Body Micro 10

Modern Chic 12

Refined Glamour 16

Luxe Collection

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NEW COLOR

Ultimate Body Micro Full Effect

Ultimate Plunge

W8144

W00J5

“This bra will naturally add on two extra sizes thanks to its soft gel and air pads added to the cups.”

Black 001

“With its extra low cut you can wear all your dresses and tops with plunging necklines.”

Skin 007

Black 001

Skin 007

EUR SIZE RANGE 70-85 ABC - 65-85 D

EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFG

Ultimate Strapless

T-Shirt Bra

W032D

W9443

“It’s exactly the kind of lingerie we want to wear everyday!”

“This bra will slip effortlessly underneath your favourite sexy evening top or strapless dress.”

Black 001

Skin 007

EUR SIZE RANGE 70-80 A - 70-85 BC - 65-85 DEFGHI

Black 001

Skin 007

White Dark Red 000 314

EUR SIZE RANGE 70-80 A - 70-85 BC - 65-85 DEFGHI

* One-shot color, available in May 2017.

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NEW COLORS

Ultimate Body Micro Multiway

T-Shirt Bra Wireless

W9243

W030I (I)

“To wear bustier dresses, tops with fine straps, strapless or asymmetrical cuts, you’ll need this specific bra.”

Black 001

“It’s exactly the kind of lingerie we want to wear everyday!”

Skin 007

Black 150

EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 E

White Marine 000 06E

EUR SIZE RANGE 70-80 A - 70-85 BCDE

ilable in Ava

May 2017

Thong

Brazilian

Shorty

W01P2

W01OZ

W01PG

Black 001

Skin 007

EUR SIZE RANGE 38 - 40 - 42 - 44

Black 001

Skin 007

Dark Red 314

EUR SIZE RANGE 36 - 38 - 40 - 42

Black 001

Skin 007

EUR SIZE RANGE 36 - 38 - 40 - 42

* One-shot colors, available in May 2017.

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08


09


NEW COLORS

Modern Chic T-Shirt Bra

T-Shirt Bra Wireless

W05G1

W05G3

“It’s exactly the kind of lingerie we want to wear everyday!”

Black 150

White 000

Dark Green 324

“It looks great under a lightweight blouse.”

Multicolor Print 05G

Black 150

EUR SIZE RANGE 70-80A - 70-85 BC - 65-85 DEFGHI

Multicolor Print 05G

EUR SIZE RANGE 70-80 A - 70-85 BCDE

Balconette W05G2

“The balconette cuts are cheeky and show off a glamorous neckline brimming with femininity.”

Black 150

White 000

Dark Green 324

Multicolor Print 05G

EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI

* One-shot colors, available in May 2017.

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NEW COLORS

Brazilian W05G5

Back

Front

Black 150

White 000

Dark Green 324

Multicolor Print 05G

EUR SIZE RANGE 36 - 38 - 40 - 42 - 44

Shorty W05G6

Back

Front

Black 150

White 000

Dark Green 324

Multicolor Print 05G

EUR SIZE RANGE 36 - 38 - 40 - 42 - 44

* One-shot colors, available in May 2017.

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NEW COLORS

Refined Glamour Padded Triangle

Balconette

W02LN

W031O

“It boasts unqualled comfort and push-up cups to give your cleavage perfect support.”

Black 150

Ivory & White 130

Dark Green 324

Marine Pink Gold 06D

“The balconette cuts are cheeky and show off a glamorous neckline brimming with femininity.”

Black 150

Ivory & White 130

Dark Green 324

Marine Pink Gold 06D

EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI

EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI

Ultimate Strapless

Full Effect

W031U

W03XH

“This bra will naturally add on two extra sizes thanks to its soft gel and air pads added to the cups.”

“This bra will slip effortlessly underneath your favourite sexy evening top or strapless dress.”

Black 150

Ivory & White 130

EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI

Black 150

Ivory & White 130

Dark Green 324

Marine Pink Gold 06D

EUR SIZE RANGE 70-80 ABC - 68-85 D

* One-shot colors, available in May 2017.

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NEW COLORS

Refined Glamour Long Neck Shape W05GC

ilable in Ava

Natural Push Up

ilable in Ava

Nightdress

W05GB

W05GF May 2017

May 2017

ilable in Ava

May 2017 Black 150

Black 150

EUR SIZE RANGE 70-80 A - 70-85 BC - 65-85 DE

Ivory & White 130

EUR SIZE RANGE 70-80 ABC - 75-85 DEF

ilable in Ava

Shorty

Brazilian

W031T

Front

W05GE May 2017

Back

Black 150

Ivory & White 130

Dark Green 324

EUR SIZE RANGE 38 - 40 - 42 - 44

Marine Pink Gold 06D

Black 150

Ivory & White 130

Dark Green 324

Marine Pink Gold 06D

EUR SIZE RANGE 36 - 38 - 40 - 42 - 44

Black 150

EUR SIZE RANGE 38 - 40 - 42 - 44

* One-shot colors, available in May 2017.

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15


NEW

Luxe Collection Balconette

Gel Bra

W05G8

W05G7

Back

“The balconette cuts are cheeky and show off a glamorous neckline brimming with femininity.”

“Ideal for wearing under an elegant backless dress or top.” Front

Dark Blue Dark Red 326 314

Dark Blue Dark Red 326 314

EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI

EUR SIZE RANGE 70-80 A - 70-85 BCDE

Brazilian

Shorty

W05GA

W05GG

Back

Back

Front

Front

Dark Blue Dark Red 326 314

Dark Blue Dark Red 326 314

EUR SIZE RANGE 36 - 38 - 40 - 42 - 44

EUR SIZE RANGE 36 - 38 - 40 - 42 - 44

Available in May 2017.

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Wonderbra Customer Service, PW FRANCE Export Department 92569 Rueil-Malmaison Cedex France TĂŠl: +33 1 47 59 52 80

We hold a license to manufacture, sell and distribute apparel products under the WONDERBRA trademark in the member states of the European Union, as well as several other European nations and South Africa. 20 years of the brand Wonderbra in Europe. Wonderbra is a registered trademark.

Profile for CMBRÅ Scandinavian AB

Wonderbra AW17 Collection  

Wonderbra AW17 Collection  

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