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Appendix 1 Exploded view of drive domains as strategies for contentment

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tio

ea

Cr

n

Co So ntac ea lida t, In r se ch- ity, tera Be tbac othe Affe ctio ing ks r, ct n, to , Fri Sha ion, Loy ge en rin S u alt th d er shi g jo ppo y , C p, y a rt Bi om Re nd fa nd mu lat y m in nic ives Fu /pe ily/ g t at , o e, Co nd rs cu w nf am on ltu ar or e s, re ds m n In /s re is ta te oc li m l, g ie gi , D rit ty on Co ut y / / ns ies , Ju gro pa is , M st u re te , p/ nt nc or c o s/ e ali un ty tr ,

Taking ca re for own children/pa re weak/anim nts/ als/plants , Being a pa rent, Motherly fe elings, Cuddle & pamper, Having a family

ism al e Id sm api Esc of Certainty existence

Ev CONTENTMENT gs in of oke Safety & se el curity sa fe fe r i t y e io t is el t a er fa ing nt n P e i f hys ct m Or im in io s i dge El of n de wel ologi wle

Status

e

, ng thi s, me trick so at s & , t od ng go thi Craf ing ter e, Be mas Abl to ills, ncy Sk ficie Pro

id u

iv

In d

Aggression, Winning, Reve nge, Avenge, fight , Competition, Combat, Being better / supe rior

Control over surroundings , Safe house, heav en, Relaxation No fear for direc t danger, Protection, Ce rtainty, Risk reduction, No l-be c r& stress ing al Pot st Cu 3 ru sta ent bo m ri ct Bei ina, dy, P ur os n h e He g tra Activ ysica it a l y th, ined e, Sp lly a b 4 Fee , ha ort Ov ive le, P ling vi Re erv goo ng m , Per ower co iew f or u & d s u ,S c g 5 n , tro les, V manc po exp nize Und ng ital e, lic ec , F e Un i ty, ies ted am rst 6 d d , O , C ili and rg lea arit ing D isco ers a e y t , n niz gr ve ve an , at lines Cer Con as lo ri d ion s, ta tro p, pi ng , C , T Ru int Se ng , L on y l, G ra ns les/m , Av rip, ek in ea ce pa o in sig rn, pt re eas idin u g h nt th ts, Int aliz , C ures g th e e e lea / e bo Wa llig , A r rd nt en dv er ing ce e nt s to , ur e kn of ow &

2

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n te

ing S e dif Di para fere nt ffe r te f pe enti /uniq rom rso ate u o n a , O e/d the lity w ist rs, , E n st i n c t xp yle , res & on sing es elf

pe

7 effort, Gain with mething Achieve so h, Carry Accomplis ing through, Be ge to , Ur successful bition deliver, Am

Be

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8

rm P e r f o ess gr & pro

Compe titiveness

m

ee

c g 12 st Bein f en f-e ce, o l n n d a t o e i p t n S acce nfirma of the Co pe king rt e See iated, ing pa warded 11 d Be Re rec e, app tence, spect, In nc ta rity exis up, Re p o e r i c 10 gro ac uper ar fo e, lf Se , S o fe Prid ty l, , m N 9 e , n o nc mis ss, elf tai ntr es n e ide Opti cce in s Cer co o o ak lf nf f u o e C lf G M se e , S Beli gs Se d, t, g ibl lin re, y, un den ein ns fee failu m o n B po no nb pe s, s to , U de ule re u A m In n r do y , w ee wa s o r F n ne ow o

al ity

no Ack

23

+1

13

22

, ce sti Ju he , t sty e ne rov ers Ho Imp Oth , ion lity, art, ss e pa qua al h m E i Co rs, Soc , e y th , m m th pa or o ruis imis Em re f Alt Opt e, Ca rld, ed, agin wo ient e, Im lidays, s, iz s r a o nt Ho rug t, Fa Relax, lics / d iver , o at, D n reality g alcoh rom e r t w sin Re ef te o Abu scap Crea rawal, ead, E d h h s it e n W ty o ies Emp nsibilit o resp trition; water & nu ention Need of air, ev Pr n. tio erva Health pres e body th r fo 1 re Ca , of diseases

23

ive ty, Rank, Relat Place in socie hness/power position of ric r, e, Social orde and/or prestig l ladder Place on socia

21

Care f or belov ed Co ones & nne in ct tim io ac n Lo y ya lt y

Joy, Stimulate, or, Party, Hum Sensation, Celebrate, ent, Entertainm Laughing, Pleasure , ist ex n, to sig , se De nd au e, ehi ted b i , C os ke mp ing lim ion, ma Co eth , Un nat ss To ize, som om agi erle al e ed Im r d Re eav l fre es, , Bo e L ti a nt bili siz Me ossi anta F p

Pl e B th as ea e in ut ey g y e, sh of Pr ape pe Fr ett & opl em agr y, F dim e / bo an em en na di ce, in si tur m F in on e Se Se en ee e, s, / ns x o t F ua / S of l, E or Sti bje lity ex be xp m, mu ct , R y, au res Co la s, om Int ty sio lo te Er an ima ot ce cy & n r, ica , L , A ar & 19 20 lly us ts , T t, rous 18 res em Ho al, our Influe r n p c ta y, 17 of o es, C nce o tio ont ver t n ro Le her o Det aders people lling b thers / Es eh h erm o 16 ine/ ip, Be r reso avior th in dec u et ide, g in ch rces, ic arg S Mon pow ex e, s er, e ua Dom y buy lit inan s 15 y ce Reproduce & Pow Having o bjects, G Safeguard human species er Material reed, is m , Keep for periods, w Reserve s, Gather orse 14 things, C , Own Possession onserve, Collect

Figure 1 exploded view of drive domains as strategies for contentment

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23plusone: a scientific study on brand appeal  

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