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selected work of bovornrat kasemkamolkij


PLOY

selected work of bovornrat (ploy) kasemkamolkij


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FACETS

E D ITORIAL


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A G EM ’ S FA C ETS

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A gemstone or gem is a piece of mineral, which in cut and polished form, is used to make jewelr y or other adornments. Gemstones have been used for various purposes and been a source of fascination for centuries. Their individual properties and meanings contribute to the rarity, durability, and beauty of the stone; making it both valuable and desirable. However, before a gemstone can become a precious piece of jewelr y, it needs to go through processes of refinements and cuttings. Compared to design, the process is ver y similar to jewelr y making. Research, sketches, and series of refinements are needed for the final piece of a project to become precious and beautiful. In another word, design, if treated correctly can become as precious as any beautiful jewelr y. Let ’s also imagine, if there was one of the best stones ready to be cut but there’s no art or design putting into it, how would it turn out when compared to the one with good design in it? Without a good cut and design, that piece of stone would remain a stone and not a valuable piece of jewelr y that people desire anymore. Therefore, as a graphic designer, I pointed out this relationship of design and values of gemstones not only because I believe that they are a good representer of precious things, but gemstones are also referred to my Thai nickname, “Ploy”.

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E D ITORIAL


TABLE OF C ONTENTS

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CONTENTS 01 e n de avor of m i s s i on 273

02 m e n g e l e ’ s t w i n s 03 t e g a n a n d s a r a l i v e 04 a r t d e l a v i v a n t 05 s o u n d o f e c h o e s 06 dy na m ics of a ero 6.1 t i d y ’ s c l e a n t w i s t 6.2 a v e c l e b o n s a n t é 6.3 b i t t e r s w e e t m o m e n t

07 a nts a s soci a l i nsects 08 lu r i n g l o l i ta 09 m a r i o n e t t e d t r e e o f l i f e 10 l o g o s c o l l e c t i o n

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01 e n de avo r o f m i s s i o n 273

s u m m e r 2 0 10

course : print design 1 instructor : troy alders

category : print design keywords: informational simple educational modern

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EN D EAVOR OF MISSION 2 7 3

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o b j e c t i v e To design a newspaper and a poster that addresses an occuring problem of the global warming. Also to create an awareness of its side effects on our environment.

s o l u t i o n It’s known that global warming is one of the biggest problems facing our world today and everyone is suffering from its side effects. Therefore, this newspaper has a simple, clear mission: educating the readers about the biggest problems facing humanity. Global water crisis, species ex tinc tion, and rapid climate change are some of the main ef fects the world is facing. The name SPF stands for Sun Protection Factor and 273 is the Kelvin temperature scale which equals to the zero of Celsius temperature scale. The combination of these two factors corresponds to the main purpose of the paper.

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o b j e c t i v e To design a poster that ref lec ts strong visual statement and relates to the subjec t of study. The poster should communicate the idea and st yle of the subjec t.

s o l u t i o n The subject of the poster is about the twins experimentation of Josef Mengele during the Nazi period. During that time, Max Huber was one of many well-known graphic designers that had a unique style. Therefore, this poster was inspired by his style and conveys the message of the twins in a more gentle way.

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MEN G ELE ’ S T W INS

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course : print design 2 instructor : roland young

category : poster design keywords: style memorable unique spirit

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MEN G ELE ’ S T W INS

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03 tegan and sara live

s u m m e r 2 0 10

course : print design 1 instructor : troy alders

categ ory : pack agi ng keywords: modern enjoyable spirit distinctive


TE G AN AN D SARA LIVE

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o b j e c t i v e To design a 8 -10 spread promotional booklet for an upcoming World Tour concer t of a selec ted singer or a band. The booklet should represent both the st yle and personalit y of the chosen band. It should also include all the tour dates information.

s o l u t i o n 11.5 x 14" with 16 pages of Tegan and Sara, a Canadian indie rock band led by identical twin sisters, is designed using bold images and text. This booklet shows their music style and unique personalities. The color choices and cover design were inspired by inkblots which symbolize the twin.

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home

PRINT D ESI G N

tour dates

biography

discograph

biography tegan and sara is a band formed in 1995 by tegan rain quin & sara kiersten quin, two young and talented singer - songwriters and identical twins born on september 19, 1980 in calgary, alberta , canada . tegan and sara released th e i r debut indie album,

“ under feet like ours”, in 1999, their unpredict able and fu n stage show soon attracted solid following that led to a spot on sarah mclachlan’s lilith fair, that year. the folk- rock duo was signed to vapor records in spring 2000 and released its second effort, “this business of art”, three months later, in july. tegan and sara supported the release by touring with the artists such as pretenders and bryan adams . august 2002 saw the quin sisters issue

“if

it was you”, a more aggressive affair than their sophomore album .

“so jealous”, their most

successful album to date,

followed two years later; it included the minor hit single

“speak slow.”

their 2007 album the con was released by vapor and sire because sanctuary chose to no longer release new music in the united states. the album was co - produced by chris walla . jason mcgerr of death


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TeganSara home

tour dates

biography

discography

home

tour dates

biography

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home

tour dates

biography

gallery

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discography

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04 a r t d e l a v i va n t

f a l l 2 0 11

course : pack age design 3 instructor : thomas mcnulty

categ ory : pack agi ng keywords: luxury exclusive quality va lua bl e


ART D E LA VIVANT

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o b j e c t i v e To create a new product line for an existing brand as well as maintain their existing brand identity. Louis Vuitton is a very challenging brand to be designed for because of its strong identity and brand recognition.

s o l u t i o n Because of Louis Vuit ton’s strong brand and identit y, the LV pat tern is kept in order to maintain the look of the brand. However, the produc ts are showcased inside gold pic ture frames, making them look valuable and precious. The idea is also to illustrate that Louis Vuit ton’s produc ts are truly a piece of ar t, which the customers can appreciate in their living environment.

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ART D E LA VIVANT

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ART D E LA VIVANT

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ART D E LA VIVANT

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ART D E LA VIVANT

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o b j e c t i v e To design an experimental typography book for an upcoming biosonar conference. This conference will be a 3 day event with dif ferent speakers that are familiar with the topic. The book will consist of at least 48 pages that most effectively communicates the message of the conference.

s o l u t i o n The project uses typography and graphic elements to illustrate and represent animal echolocations. Usually echolocations can be found underwater which are normally represented by using dark colors. However, this book takes a different approach in showing the echolocation and sound by using bright colors.


SO U N D OF E C H OES

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05 sound of echoes

s p r i n g 2 0 11

course : typography 4 instructor : ariel grey

category : experimental book keywords: movement organic structural detailed

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SO U N D OF E C H OES

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SO U N D OF E C H OES

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SO U N D OF E C H OES

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06 dyna mics of a ero

s p r i n g 2 0 11

course : pack age design 4 instructor : michael osborne

design team : bovornrat kasemkamolkij wei sun n utch a nok vong s wat ilse riebe

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D Y NAMI C S OF AERO

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o b j e c t i v e To design packagings for Aero store and create branding system that would exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded house” and the “house of brands” products.

s o l u t i o n The products are designed using a consistent branding system of the Aero’s logo and its shape. This “branded house “system establishes them as a high quality store brand products and making Aero the shopping destination preferred by most customers.

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PA C KA G E D ESI G N

aero

outdoor

colorful buddy

Aero is a full-ser vice shopping experience.

dairy

garden

quality

pharmaceutical

tidy

approachable

Our Aero store brand focuses on offering high-quality, well-designed products and design, and infusing them with our “Expect

fr iendly

bon santé

More From Life” promise.

trustworthy

distinctive

bittersweet


D Y NAMI C S OF AERO

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tidy

bon santĂŠ

bittersweet

performance

food

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modern clean

good food for life

sophisticated cute

Tidy performance products have a distinct

The Bon SantĂŠ brand insists that consumers

Bittersweet is about indulgence-plain and

personality and a strong voice, allowing them

receive the most value and quality in their

simplicity. With an onsite cafe, Bittersweet

to speak for themselves. They get the job done,

food products. The packaging struc tures

reminds customers to stop by and enjoy

both packaging and products will tell you so.

intended to display the contents rather than

their sweet moment of life, while the products

hide them, thereby showcasing the brand’s

and packaging make it the perfect place to

finest gourmet ingredients.

select a gift for someone.

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PA C KA G E D ESI G N


D Y NAMI C S OF AERO

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D Y NAMI C S OF AERO

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D Y NAMI C S OF AERO

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PA C KA G E D ESI G N

6.1 t idy ’s cl ea n t w i st

s p r i n g 2 0 11

course : pack age design 4 instructor : michael osborne

categ ory : pack agi ng keywords: fr iendly fresh trustworthy modern


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TI D Y ’ S C LEAN T W IST

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o b j e c t i v e To design packagings for Aero store and create branding system that would exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded house” and the “house of brands” products.

s o l u t i o n Tidy is a performance product line which is endorsed by Aero. It has a distinct personality and a strong voice, allowing them to speak for themselves. They get the job done as the packaging and products will tell you so.

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TI D Y ’ S C LEAN T W IST

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TI D Y ’ S C LEAN T W IST

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TI D Y ’ S C LEAN T W IST

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TI D Y ’ S C LEAN T W IST

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6.2 av e c l e b o n s a n t ĂŠ

s p r i n g 2 0 11

course : pack age design 4 instructor : michael osborne

categ ory : pack agi ng keywords: fr iendly fresh trustworthy modern

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AVE C LE BON SANT É

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o b j e c t i v e To design packagings for Aero store and create branding system that would exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded house” and the “house of brands” products.

s o l u t i o n Bon Santé is a food line in the Aero store. It insists that customers receive the most value and quality in their food products. The packaging structures are intended to display the inside contents rather than hide them, thereby showcasing the brand’s finest gourmet ingredients and honesty.

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PA C KA G E D ESI G N


AVE C LE BON SANT É

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AVE C LE BON SANT É

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o b j e c t i v e To design packagings for Aero store and create branding system that would exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded house” and the “house of brands” products.

s o l u t i o n Bittersweet is an in-house baker y store. It is about indulgence-plain and simple. With an onsite cafe, Bittersweet reminds customers to stop and enjoy the sweet life, while the products and packaging also make it the per fect place to select a gif t.

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BITTERS W EET MOMENT

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6.3 bittersweet moment

s p r i n g 2 0 11

course : pack age design 4 instructor : michael osborne

categ ory : pack agi ng keywords: fr iendly fresh trustworthy modern

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BITTERS W EET MOMENT

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BITTERS W EET MOMENT

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BITTERS W EET MOMENT

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BITTERS W EET MOMENT

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p r o j e c t n o.

BOOK D ESI G N

07 ants as social insects

s p r i n g 2 0 10

course : typography design 3 instructor : ariel grey

category : book design keywords: movement experimental organic effective


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o b j e c t i v e To create and design an experimental typography book that relates to the chosen paperline. This book is printed on Neenah Environment paper, thus the topic of the book is about ants and their colonies.

s o l u t i o n Ants are one of the smallest insects in the world. However, they have the ability to build gigantic colonies that can be almost anywhere in the world. Therefore, the contents in the book are typeset to reflect the way ants live and communicate to each other.

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BOOK D ESI G N


ANTS AS SO C IAL INSE C TS

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BOOK D ESI G N


ANTS AS SO C IAL INSE C TS

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BOOK D ESI G N


ANTS AS SO C IAL INSE C TS

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ANTS AS SO C IAL INSE C TS

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o b j e c t i v e To design a movie poster of 1960’s-1970’s that is featured by Netflix. The poster should reflect the inner message of the movie while captures audiences’ attention.

s o l u t i o n Lolita is a novel and later made into a movie. This poster is the 1962 version of the movie, starring James Mason as Prof. Humbert Humbert. The poster is designed by using a lettering technique. The word Lolita is entangling around Mason’s face depicting the obsession he had over the girl and at the same time showing the luring nymphet.

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L U RIN G LOLITA

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08 luring lolita

fa l l 2 010

course : print design 2 instructor : roland young

category : print design keywords: luring attention powerful memorable

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PRINT D ESI G N


L U RIN G LOLITA

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p r o j e c t n o.

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09 marionetted tree of life

fall 20 09

course : graphic design 2 instructor : thomas mcnulty

category : print design keywords: unique thoughtful powerful memorable

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MARIONETTE D TREE OF LIFE

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o b j e c t i v e Urban Forest Project is a series of outdoor banner exhibitions taking root in cities around the world. Therefore, the objective of this project is to design a street banner that use the form of, or metaphor for, a tree to make a powerful visual statement about the environment and nature.

s o l u t i o n The banner is designed under the concept of marionetted tree. The idea behind this is that no one should be controlling any trees or nature. This is why this marionetted tree gives us an uncomfortable feeling, almost like it is trying to escape from there. Because trees have their own lives as we do, so we shouldn’t control or treat them as if they were puppets.

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MARIONETTE D TREE OF LIFE

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I D ENTIT Y

o b j e c t i v e All identities require effective marks that communicate the name, personality and value of the person, company, or place.

s o l u t i o n Through series of research and an understanding of a subject’s identity, create a logo that will represent it in the most effective way.


LO G OS C OLLE C TION

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10 logos collection

20 0 8 - 2011

course : logo collection category : identity

keywords : unique trustworthy modern appropriate honestv

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I D ENTIT Y


LO G OS C OLLE C TION

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I D ENTIT Y


LO G OS C OLLE C TION

FAMILY FOUNDATION

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FAMILY FOUNDATION

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I D ENTIT Y


LO G OS C OLLE C TION

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LO G OS C OLLE C TION

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instant flight

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The Lanterns The Northern Thai Re staurant

I D ENTIT Y


LO G OS C OLLE C TION

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The Lanterns The Northern Thai Re staurant

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I D ENTIT Y


LO G OS C OLLE C TION

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me x ic a n be nto

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A C KNO W LE D G EMENTS

THANKYOU f a m i l y To my mother, father, sisters and boyfriend for all the support and help. It has been a very long but wonderful journey. I probably wouldn’t make it this far without each of your support. So, Thank you again to all of you, Thank you.

f r i e n d s To my classmates, Jan, Karin, Swin, Pat, and my best friends Tay and Aoy. We all experienced hardship and many obstacles throughout courses, but we passed through them together. School wouldn’t be fun without you guys.

t e a c h e r s To my teachers, mentors and advisers, Mar y Scott, Thomas McNulty, Michael Osborne, Ariel Grey, Scott Rankin, Roland Young, Audrey Donaldson, and many others. Thank you all of you for being such great teachers. You all have taught me how real world’s work is like. From my day one in Graphic Design, Scott Rankin, you really inspired me with your greatness. Thomas, every classes that I took with you were all ver y valuable to me. Roland, your class was like no other. You taught me to see the world in different ways. And last but not least, Mary Scott, you have such an exceptional vision that guide our graphic design department. Without you, our department would be different and I believe it wouldn’t be this great. So thank you to all of you for your greatlessons.


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c o l o p h o n Copyright Š 2011 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form of by any means, without the written permission of Bovornrat Kasemkamolkij.

bovor nr at k asemk a molkij Phone : +66 81 875 6515 Email : bovp_km@hotmail.com Web

: www.bploydesign.com

academy of art university 79 New Montgomery : San Francisco, CA School of Graphic Design Department Director : Mary Scott Course : Senior Portfolio Instructor : Mary Scott Cover stock, Perfect Bound : Hardcover Image Wrap Text stock, Perfect Bound : Proline Paper 100lbs Text Printer and Bindery : Blurb Typefaces : Blender Pro, Scala Sans, Garamond 3 Software : Adobe Creative Suite 5 Camera : Nikon D300S Photography : Personal

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C OLOP H ON


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Selected works of Bovornrat Kasemkamolkij

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