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presents the

October 5th , 2009 Pierre Bousquet · Brendan Gerrity · Shannon Knotts · Zi Liu · Anthony Thornton · Shuo Wang


  Marketing   Online   Video

for Marshall’s “The Cube”

social media networks contest

  Creativity,

originality, user interactivity


  Social

networking campaign

  Women

ages 13-18

  YouTube,   Shopping

Facebook spree, role in commercial


  Age   17

13-18 target market

million YouTube users in Jan. ’08

  300

million Facebook users

  Tech-savvy   Open

& creative target market

dialogue, retailer & consumer


  Other

department stores



Couture Consulting: Big Idea Presentation