'The Standouts BL&V Talk Show MAG' ~ 2022 Q2&Q3 ~ Preview

BL &V IBTM WORLD 2021 VISIT PORTUGAL ~ SARDEGNA~MICE

The Standouts BL&V ~ Talk Show MAG ~ 2022 ~ Preview

BL&V TALK SHOW MAG IBTM WORLD 2021 Comprehensive dialogue with Founder & Managing Director Irene Fernandez director@boutiquemicebusiness.com +34.616396671 editorial@boutiquemicebusiness.com

EUROPE Avenida Sudamérica 3 Edificio Costa Rica, 11407 Jerez, Cádiz ~ Spain LATAM C/ Leibnitz ~ Colonia Anzures Miguel Hidalgo 11590 Mexico City ~ Mexico

+34.622488837

Mr. David Thompson, Exhibition Director. Feature Preview~ Spring- Summer 2022

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NEWS IN BRIEF Rundown ~ Synopsis Announcements, Releases & Statements. Headlines ~ News in the Spotlight

BE BOUTIQUE BE BUSINESS

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VISIT PORTUGAL Bold live talk with Mr. Joaquim Pires, Head of M&I~Full Report

Preview~ Standout Destination

ICONIC SPORTS VENUES

2022 Preview ~ Q2&Q3 ~ The Standouts BL&V~ Talk Show Mag

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Ties that bind the gateway to progress for Hospitality & MICE Tourism, ushering in a high-flying new age in Business Travel

BMB’s ABSOLUTE

2022 PREVIEW

Spring & Summer Limited Edition

Publisher’s Note ~ The Clap & The Boom Ahead ~

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Welcome the second quarter and the month of

perseverance, dedication and passion by

May by planning new business in venues with

cooperating and engaging with each other as

character those capable of hosting product

global citizens. Whatever it is for you, it's

launches and many other corporate events.

another day, it's spring. Q1 2022, represented

The months of Q2 stand for many things; it

months of opportunities to March on with

could be seen as re-birth for some, seeing the

meaning and purpose in the midst of our busy

light at the end of the tunnel for others, but for

lives, an important mission to which a large

all of us it’s mostly about re-strategizing in

majority aspires to and would like to

order to achieve certain dreams and goals

accomplish. Now, as we embark on the peak

before the end of the spring. May brings with it

season together, “MAY the force be with you.”

a fresh feel one of diversification , array of

Again this year, we asked and continue to ask

choice and new initiatives; from business

leading global and European executives to

travel to F&B, so we are developing an

provide their views and opinions on important

increased expectation for more individual

issues facing the industry. ‘The Standouts

solutions to fulfill our needs. This is especially

BL&V Talk Show Mag’ is a bespoke in-depth,

the case in Europe but also in global markets

in-action multimedia production that

where a host of new developments, attractions

highlights and promotes elevated experiences.

and luxury venue openings add to the ever-

An interactive platform that covers

changing landscape. As Boutique MICE

charismatic Brands that shine distinctively,

Business Multimedia Productions’ best

communicates the passion of experts,

representative, I feel very thrilled and

“curators”, entrepreneurs and business

stimulated to present a preview of

Leaders who modernize concepts for

inspirational content to accompany each and

experimental MICE seekers & emphasizes the

every professional who wishes to watch, listen

pivotal role of preeminent Venues while

and benefit from important insights gathered

analyzing positioning, changing practices, also

OTS (On The Spot). This all-encompassing

trends but specially it reflects a clear and

year 2022 feels like another chance and the

common goal; to provide a customized & top

fifth month of the year is always full of

quality service, to create remarkable long-term

entrepreneurial projects, all engaged in

business relationships as well as partnerships

enjoyable activities. Q2 keeps on opening the

with consumers and buyers. The thoughts and

gateway to a contemporary generation of

comments that make up the expert opinion

experiences, a lively stage for business

section portrayed in the Spring/Summer 2022

meetings, incentives and events for

preview issue of ‘The Standouts BL&V Talk

conferences and exhibitions. The world is

Show Mag’ that we are delighted to share with

united and we will move forward with

you today, come from BMB's live meetings.

2022 Preview ~ Q2&Q3 ~ The Standouts BL&V~ Talk Show Mag

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The MICE Sector a powerful magnet to uplift Global Business Growth

Publisher’s Note ~ The Clap & The Boom Ahead ~

such as the results, facts, figures and meetings

tourism, Portugal a powerful magnet

of IBTM World 2021. And that is perhaps

destination for today's global and business

ultimately a more reliable guide to power and

tourism and a charming island that aims to

influence in the modern business world.

maximize its brand new MICE packages.

However, as anyone who has even the slightest

BMB’s preview issue also includes some

understanding of the workings of the travel

market news in briefs, an enlarged version of

industry, the MICE sector and its personalities

the contents, thoughts, opinions and views will

understands, accurately measuring power is as

appear in the publication as this is a preview

difficult as counting the stars in the sky or the

version. Q2 & Q3 2022 intertwined within the

grains of sand on a beach. ‘The Standouts

next limited edition of BMB’s Talk Show Mag

BL&V' Talk Show Mag Preview’ is built on the

which is a broader, cooler, more trendy and

collective knowledge and experience of a few

fresh-looking production for this energetic year

key figures who have been selected as

that goes with the flow. There is no doubt that

exemplary for a type of service within business

technology is having a significant impact on

such as the world's leading MICE Expo, the

the supply chain of the motivational events

main international association for meetings

industry. Encouragingly, there has been an

and events professionals, an iconic sports

increase in the number of conferences and

venue based in Seville a fast-growing and

events. The upcoming months may well be a

developing destination in terms of MICE

'back to basics‘ as companies come under

We have engaged in spontaneous conversations with key representative figures to convey their sensitive, innovative and exploratory responses. They identify, almost intuitively the desire and expectations of business travelers (including Luxury & Bleisure), while employing strategies that nurture, resurrect and celebrate difference as well as excellence. The words and works behind the face-to-face encounters and interviews urge us in the direction of working vibrantly, energetically and without apology. BMB Multimedia Productions gathers and generates truthful content through strategically targeted and personalized meetings as a primary form of communication where contemporary notions of Elite Boutique Hospitality and MICE Business converge. Because we cannot manage what we cannot measure nor can we deny what has been documented. We can't really measure power, but it’s entertaining to try. How

do we measure power? After all, surely it’s easier to measure something tangible,

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Contemporary ~ Curious Minds. Thoughts & Talks for Consideration Boutique MICE Business Multimedia Productions deliberately attempt to ensure representation, to disseminate corporate messages from as many sectors and markets as possible. Underlying beliefs are a crucial factor in making business decisions and the quality of the beliefs is a major determinant of success, the key questions are to what extend can beliefs be developed and how can they be used successfully?

Essentially it is all about making decisions in the present, typically with reference to the past, to cope with or take advantage of an uncertain future. We all do this using our underlying beliefs about how the business world works. While past performance is no guide to future results, even so, its evaluation must be rigorous and not leave much to chance. Our mission is to face up to the challenges in the coming years, the capacity to replicate performance without excessive risks. Although taking risks is part of business and life, they are best kept moderate. For the first time, at Boutique MICE revenue pressure; the focus will be on fulfilling customer’s needs and objectives. But

Business Multimedia Productions we take into account that the opportunistic approach

the challenge is that the search is also likely to continue for new alternatives that were

that the crisis has left us, feeds on best ideas and that team work provides bespoke

way beyond the horizon only a few years ago. Communicating more candidly,

solutions. We have learned and innovated. We celebrated regeneration, we exult in

developing and evolving a post-pandemic range of products should help to better align

simplicity and gratification; there are plenty of reasons for hope. Assessing the merits

consumers and suppliers in the current business climate. We are experiencing a kind

of a new wave of tools and products that have emerged actively positioning also allows

of ‘battle of brands’ whether you are seen as solid, bold, genteel or left of field in the

to take advantage of the many changes in the meetings and events industry we are

corporate sphere could depend on the strength of your brand and the ability to

witnessing today. Behind every decision is a person or a team committed to a common

communicate it effectively. The act of creation in the form of song, story, business or

strategic goal: the full recovery of the global economy, the travel industry and its main

Trade Show is a moment of rich possibility for self and team-building, for creative

segments, such as the MICE sector. That means power. We anticipate pulling together

empowerment, for survival while building on visionary ideas and fanciful

bundle of stories that speaks to challenge, opportunity and the transformative power of

dreams…Going back to how can we measure power? On the other hand, how do we

hope to welcome heartily uncertainty without fear as we look forward to encompass a

compare the power of the world's leading hotel chains to a booming Boutique

pragmatic analysis and referential showcase ‘ The Standout BL&V Talk Show Mag’.

hospitality group, an entrepreneurial project or an exciting emerging destination for business tourism? It’s a simple matter of beliefs, convictions or criteria.

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The Prominence of Transformative Boutique Experiences Innovation and curious forward thinking have now established themselves as one of the leading showcases of business management style and as such attract new talent and international experts. Boutique MICE Business Multimedia Productions will be covering IMEX Frankfurt on site, witnessing the prime opportunities given to network, generating live content and discussing the landscape of the ever-changing Business tourism and hospitality industries.

BMB is also looking forward to gearing up with top executive representatives at the European Business Event Forum (EBEF) hosted by MPI; it all perfectly complement the vision to lead,

the gateway to success, cutting-edge expertise, world-class solutions while building up ventures. This year’s spotlights are both vibrant and exciting offering something new for attendees to explore.

I’m astonished and uplifted to tell success stories, and I couldn't be prouder to covey these exemplary achievements in business and in life. Detecting and describing the underlying patterns of contemporary life requires not just more words but more thought than daily or even weekly timelines/calendars allow. Business leaders hire the best possible people to work with, even if they fight you for your job. Surround yourself with a team of people who can challenge your thinking and whose strengths make up for your deficits. Share credit with your closest colleagues so that they’re fully committed to your mission. Be sure to communicate, often and authentically with your target audience, the markets and don’t forget to relax. If you’re leading an organization through this downturn/juncture, you’re undoubtedly introducing major

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changes and you'll inevitably encounter resistance to them as you overcome objections. Change can mean evolution or be synonymous with the beginning of a new and sought-after adventure for many of us. As head of Boutique MICE Business Multimedia Productions, I would like to end with the following quote printed on the sugar packet that complemented my coffee and also accompanied me this morning. I am not a true believer in chance but rather I consider myself an eternal believer in causality… I conclude with these wise words that I am pleased to share with all of you. “Be so STRONG that no one can hurt you, so NOBLE that nobody can offend you, so HUMBLE that everybody wants to admire you and so ORIGINAL that no one can imitate you.”

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It’s time to welcome more corporate groups and business travelers, it’s also time to focus on solutions providers to bring not just promises of opportunities but also tangible changes.

There’s no shortage of amazing stories to tell and that is true this year perhaps more than any other. It's time for Boutique MICE Business Talk Show Mag Preview. May you all enjoy the preview of BMB’s next bespoke production ‘THE STANDOUTS BL&V’ LIMITED EDITION! THANK YOU, LET’S MEET SOON & TAKE CARE PLEASE.

Best regards, Irene Fernandez

BL &V

CEO CEO~ ~Boutique BoutiqueMICE MICEBusiness BusinessMultimedia MultimediaProductions Productions

LTD. EDITION www.boutiquemicebusiness.com

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On The Spot IBTM World 2021 BMB´s Live Meeting

During IBTM World 2021, interesting announcements, ingenious resources, new experiences and opportunities emerged, all of which together can be interpreted as synonymous for evolution and a strategic complement for meeting and business tourism.

Boutique MICE Business Multimedia Productions´ spontaneous conversation with Mr. David Thompson, the Exhibition Director, composes a brief insight of exemplary business success stories that aim to entertain, motivate and engage as we communicate on-site/

Who better than him to share the latest

with the person behind the development of

news/updates on IBTM World, the absolute

this splendid trade- show; Mr. Thompson

trade-show for the meetings, incentives,

shares his remarkable experience and

conferences and the events industry, He

knowledge as we celebrate excellence and

contributes with innovation to continue to

success in Barcelona. ‘ New Business, New

build on the success of the IBTM World

Tech, New world’ has been the chosen

Global MICE Expo. During our live meeting

theme, he looks vigorously to the future of

with David, he reinforced the gains/

the exhibition, as we smile and embrace the

benefits of a wide range of innovative,

new momentum for the MICE events

creative and cutting-edge sessions delivered

landscape with the aim of leaving COVID-

by visionaries, eminences and industry

19 completely behind. We at Boutique

experts during its 35th 2021 acclaimed

MICE Business are delighted to have

edition. Not only for the 12,000+ exhibiting

conducted a live interview with Mr.

companies and visitors, but also to take

Thompson, important topics are covered

advantage of it as a futuristic knowledge’s

during a very interesting conversation in

platform, assembled tools and experiences.

which he describes the main

In this must-watch, must-listen and must-

responsibilities and essential role at the

remember sparking run-through dialogue

helm of IBTM World 2021.

OTS. BMB´s Talk Show Mag 2022 preview presents in brief an update on how leading companies, institutions and associations continue to evolve towards a better future. IBTM World’s Event Director, Mr. Thompson, has an excellent track record of producing commercially successful client-focused events and BMB Multimedia Productions is very pleased and excited to welcome you to the preview of our expert’s opinion section and to thank Mr. David Thompson for making this live meeting ~ interview possible.

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Bold recap dialogue with Mr. David Thompson BMB´s Live Talk

In his previous role at Clarion, David led a

Mr. David Thompson, the team at Reed

portfolio of security events that each year

Travel Exhibitions and thanks to platforms

that hosted 15,000+ attendees from over

such as IBTM World, our life, our work, and

100 countries building strong relationships

our future will be brighter.

with government and industry. In 2019 and 2020, more than 80,000 scheduled meetings between exhibitors and buyers were organized over the three days. IBTM World ended in December 2021 with an overflowing calendar, a packed agenda of meetings, hosting stunning networking and educational sessions; to continue to remain at the forefront as a benchmark in the Global MICE Industry. One thing Covid-19 has shown us is that people are desperate for human interaction and we can only assume that thanks to professionals like

“ The director of IBTM World, brings with him an international perspective by having organized exhibitions and conferences throughout Europe, the Middle East and the United States. .

”

The halls opened again at Fira de Barcelona; increasingly we are driving the creation of more and more immersive brand experiences, new trends are gaining pace, thousands of meetings and event professionals shared values and product offerings while meeting for recovery especially after last year's fully digital tradeshow. The director of the event furnished some up-to-the-minute notifications, Mr. David Thomson reviewed relevant and referential anecdotes during a live chat that Boutique MICE Business Multimedia Productions conducted from the exhibition's media center; facilitating a better understanding of IBTM World Expo OTS on-the spot. Today, global trends are "cooking" on the way to deliver

the best initiatives currently available in the marketplace. Reed Travel Exhibitions noted that Mr. Thompson has spent the last 14 years of his career producing events for Haymarket Exhibitions, BBC, Informa, Daily Mail Group and Clarion Events.

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“

I am David Thompson, I’m the Event Director for IBTM World and welcome, it’s great to have you here and to have thousands of people here embracing the recovery really, it’s been an amazing two days so far, It’s been an emotional last few days just seeing the happiness and the optimism that’s running through these halls just represents exactly what our industry is going through; which is challenging but optimistic and I think probably resilience it’s been the primary word that represents the state of mind that we've been in over these last 12~18 months.

Bringing the MICE experience to the next generation level “Well, there's many elements to this but I think to keep it relatively simple, If you look at the theme of the show it’s New business, New tech, New world.

Fundamentally, the most important part is getting back together again, and either reconnecting or finding new people to do business with, that's the most

important part of this show. It always has been to be honest, but it's never been as important as it is now. I think also looking at new tech, our industry has fundamentally gone through a significant change in the last 18 months; and so the kind of growth learning curve for around digital and tech is increased significantly.”

BMB ~ Boutique MICE Business ~

is IBTM World a must-attend event for Meetings & Events professionals

?

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“

That was a massive moment for the for the association sector and for the programme

”

“You can come to IBTM World trade show to reconnect and do new

business, but also to learn, learn around the new tech solutions, and

understand how you can implement tech into your event to make it relevant to the time we are in now.” “When you create learning platforms in any event, you build it around what's your audience? and what do they want fundamentally.”

“It was a monumental moment in the afternoon for IBTM because it was the first time that we brought the four major associations for Association Executives together.”

“We have a very strong association event planning audience that comes to the show. We've created an exclusive conference and a series of workshops specifically for them.”

“We had the four presidents; the president of the American Society for Association Executives, as well as the European, the African and the Asia Pacific.

“ We had three out of the four actually in person, which was a major statement in itself. But these four represent a sign of the times because they are now choosing to collaborate and work together and learn from each other, to then allow for the association sector to grow and come out of this recovery.”

Mr. David Thompson, IBTM World Exhibition Director

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“

Brilliant learning encounters in Barcelona at IBTM World 2021

We also do a program specifically for corporate event planners. Therefore we do the Elite Corporate Program and that really just brings in a lot of the corporate event planners and gives them options to learn and network with one another as well. We have our knowledge program that really is for everyone, for the whole community to come together. But there's been so many good things that have happened in over these last two days. It’s been a lot of content in that conference that it’s touched on some of the really important things. So for instance, sustainability, wellness, but the biggest thing I've seen for this show is around global trends. I think we all want to know the future more than ever before.

There's a lot of global trends talks running through this program.

”

“We also have another content

BMB ~ Boutique MICE Business~

platform, which is IBTM Accelerate.

IBTM World in Barcelona a great

That is filled of tech presentations,

platform. Event and opportunity for

the latest tech displaying the

all the professionals to meet,

ultimate solutions. But then we’ve

experience and most importantly, do

also got a presentation of the most

business together. I would like to ask

forward thinking minds in our

you with your experience, especially

industry. That runs actually on the

putting together events and

show floor and has been hugely

implementing this amazing new

successful this year.”

innovative technology tools. How do you envision this IBTM World will be different from the ones that will come after

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TALK TALKSHOW SHOWMAG MAG

BL &V LTD. EDITION www.boutiquemicebusiness.com

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“

First of all, it's about the shortterm future, it's about recovery

”

“I think there's going to be a huge spike of we know there's pent up demand for getting back to face to face. I would say by the end of 2022. So effectively this

time next year, the industry will be back to the 2019 levels. I believe that when

How do you see the future of the events and MICE industry??

Also taking this as a real experience that is happening post-COVID, how do you envision it

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we get back to the show next year, you'll see a show that is of a similar size to 2019. But I do think in terms of long term future, there’s going to be the implementation and I'm sure you have no surprise in me saying this, of around tech and digitalizing; the event experience, and actually being able to gain an understanding of what your audience is actually doing, What are they interested in?”

“What are they saying before you get to the event that they’re interested in?

What are they doing at the event? are they actually doing the stuff that you’ve put on? and what do they think of the event afterwards, trying to use the technology to continue to grow and build and more tailored and improved events? Then for trade shows, just thinking from my perspective, there'll be a lot more around digitalizing lead opportunity, allowance for people to really build up new business contacts.

I think there'll be something really interesting happening in the moment around the online experience, I think where we are now is actually quite

different to where we're going to be in about three or four years time. At the moment, there's the kind of trade show space in particular, but also the event space, it's effectively what we've gone from is taking a live event that we then we replaced it with an online event.

We're now in a space of live and online; the hybrid experience is going to evolve significantly over the next sort of five years plus, but where we are now, is really in its infancy. And it's not the long term option. Therefore just having a live event, and then a meetings online platform, straight after, which is what we're doing this year, is not the long-term strategy.”

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?

Why talk about future if we can talk about present here now

“

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

“

BMB ~ Boutique MICE Business ~

“I consider that there is something around digital marketplaces that is very interesting, but there is not much more I can say about it, because there's a lot more work to do in understanding the buyer's journey that will then allow us to

create, tailor-made solutions.” ~ Boutique MICE Business ~ I can tell you that

What would be the biggest change you would like to

it's not an event or a trade show, it's a community, you have created a

implement to continue

community, because obviously you provide the presence of all the professionals

keeping ahead as a

here, be it individual, corporate, brands, leaders or venues, it doesn't matter; the most important thing is that we all have one thing in common, that it's the

benchmark for the Global MICE Industry

passion for what we do, and who we would like to do it with, or are currently doing it with ~ Would you like to please send a message to those who did not make it this year, and who would love to make it next year, and especially to the entire MICE community to encourage them to use your platform and resources to continue to grow the passion we all have for our industry.

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?

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On The Spot @ BMB's Live Interview

“

Mr. David Thompson, IBTM World Event Director stated: “For me personally, this has been an incredibly rewarding three days and it has been amazing to see people reconnect after so long apart.

For many, this may have been the first event they've attended in two years, and it's fantastic that we were able to play our part in bringing the industry together again.”

“

“The whole team has worked exceptionally hard to make this event a success in quite challenging circumstances and I'm so proud of what we have achieved as a team. Stepping away from our screens and enjoying some face-to-face interaction, inspirational education sessions and one-to-one business meetings has been wonderful.”

BMB ~ Boutique MICE Business ~ Thanks to professionals like you, thanks to platforms like IBTM World, our life, our work, and our future will be brighter. Anything else you would like to send to the international community as a message, Mr. Thompson

?

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“

“The resilience that we've shown over these last 18 months is inspiring for me and I think it’s inspiring for everyone around the world to see the people in the hall this week, just shows how much passion that this industry has, and how collectively through effort together we can really rebuild this whole industry over the next 12 months. I'm just so grateful to everyone that's come here this week, and I just can't wait now for next year to be honest to bring everyone back again together.”

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The highly anticipated Stand Awards returned this year with awards going to Discover Moscow, who won the award for Best Large Stand; Beon Worldwide took home the award for best Small Stand; and Barcelona Convention Bureau received the award for Best Stand Personnel.

“

“ LTD. EDITION www.boutiquemicebusiness.com

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Boutique MICE Business On The Spot The industry re-unites at IBTM World Barcelona 2021 •

IBTM World Barcelona, the first face-to-face event in the IBTM portfolio in two years, has been hailed a huge success by organisers, closed (2 December 2021) with over 30,000 prescheduled one-to-one business meetings having taken place.

•

More than 1,400 high quality Hosted Buyers were present from 72 countries, and almost half were completely new to the IBTM portfolio, representing more opportunities for exhibitors to do business with new contacts.

•

The meetings satisfaction score reached 4.7 out of 5 during the three-day event with many attendees commenting on the quality of their meetings and their optimism for the future.

•

This year for the first time the Association Programme was created with the support of the four main global organisations for association professionals: European Society of Association Executives (ESAE), American Society of Association Executives (ASAE), African Society of Association Executives (AfSAE), and AsiaPacific Federation of Association Organizations (APFAO), as well as the International Congress and Convention Association (ICCA).

•

•

7,000 + attendees joining for quality one-to-one business meetings, networking and education in Barcelona.

Over 1,200 exhibiting companies from 70 countries around the world attended the three-day event.

’

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•

The programme followed three core themes: inspire, exchange and solve, designed to spark fresh ideas, encourage peer to peer learning and sharing of best practice, and deliver tangible solutions to real issues facing the associations and events sector.

•

IBTM’s Elite Corporate Programme explored key insights specifically focused on the needs of corporate Hosted Buyers. Themes include: the future of the meetings experience, re-starting events and evaluating their success, and peer-to-peer learning and insights. This tailored programme of sessions was supported by American Express Meetings & Events.

•

Under the theme of ‘New Business, New Tech, New World’ there was a schedule of inspirational educational

sessions around four topical themes: Trends and technology; gamification and engagement; the future of event planning; and career and personal development, delivered by expert speakers from the United Nations Climate Change, LinkedIn, CrowdComms, VisitScotland, BBC Creative and more.

•

Discover Moscow won the award for Best Large Stand; Beon.Worldwide took home the award for best Small Stand; and Barcelona Convention Bureau received the award for Best Stand Personnel.

•

The IBTM World app celebrated its best ever year, with over 3,600 downloads, over 142,000 page views and a 60% adoption rate among Hosted Buyers.71% used Emperia IBTM’s digital business card exchange system with in excess of 20,000 exchanges.

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News in Brief On the Spot at IBTM World 2021 bnetwork hold the international launch and premiere of their DNA initiative at IBTM World 2021 DNA; The Destination Network Alliance, is an efficient and elegant alliance between bnetwork, and leading dmc´s and event management partners in the most important destinations across EMEA New destination Partnership between Athens & IAPCO. The City of Athens and the International Association of Professional Congress Organisers (IAPCO) are joining forces through a new Destination Partnership completed during IBTM World 2021.

​ Sardinia lands in Barcelona ready to become the new MICE destination of reference. The Italian region celebrates the exclusive SardegnaXperience after work event in an iconic modernist building in Barcelona to make its

.

positioning clear to the IBTM public.

Launch of the international campaign for Maastricht, the convention city Long-term impact for the city increasingly important. With the completion of the new convention center, Maastricht Convention Bureau and MECC Maastricht are launching an international campaign to attract large-scale conventions.

GDA - Global DMC Alliance Welcome Håkon Wåge-Lorentzen as New Partner GDA - Global DMC Alliance, the international network of topclass destination-management companies, has partnered with travel entrepreneur and expert in MICE Nordic market, Håkon Wåge-Lorentzen .

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SardegnaXperience networking event held at El Palauet Barcelona The Italian Island is presented as an ideal territory for the development of all kinds of meetings and conventions at El Palauet Barcelona. The modernist building, an iconic place located in the very heart of the Catalan capital, has served as the stage for more than 70 representatives of institutions and companies linked to the MICE sector to meet with the purpose of building synergies and create new projects. It also offers an idyllic climate and unbeatable gastronomy which attendees have been able to taste thanks to the arts of Sardinianchef Pierluigi Fais.

Coming directly from Cagliari for the occasion, the manager of the Josto restaurant designated as a future Michelin star - has been one of the fundamental pillars of SardegnaXperience, a sensory journey designed to bring the charms of the Sardinian traditions closer to the public in Barcelona.

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The participants in the event have had

events that know how to combine work

the opportunity to taste local Food &

and leisure. Sardinia is also one of the

Beverages also received a hand treatment

most culturally rich destinations in the

made with Conti Vecchi salts. And all

Mediterranean, with a special emphasis

this, while Daniela Biancu, from Can

on the Nuragic culture, a prehistoric

Sardi restaurant in Barcelona, prepared

civilization whose tower-shaped vestiges

live the most typical type of stuffed pasta

are a UNESCO World Heritage

in Sardinia: the culurgione. After this

Site. Regione Sardegna willingness to

first part of the event, “Sardegna” was

differentiate itself from other proposals is

presented as an ideal destination for

confirmed by its successful participation

MICE tourism by Giuseppe Calvis –

in IBTM World trade show with its own

deputy chief of the Sardinia Tourism

large stand, awakening the interest of a

Board. The Italian region faces the return

large number of people who have shown

of congress tourism with optimism and

themselves willing to make the island the

desire that its rich nature, its beaches,

next destination for their company

secluded coves and its mountains. Once

Meetings, Incentives, Conventions and

again become the scene of meetings and

Events.

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Ireland triples financial support for business events. Destination supports funding available when choosing Ireland as your business events host As part of its plans to grow its international business events footprint and support organisations in their post-pandemic recovery, Failte Ireland's Meet in Ireland team has dramatically increased funding for MICE activities and is now offering up to a maximum of €100,000 per international event, for applications received up until December 2022.

This funding may be used to enhance event programmes to ensure delegates have an unforgettable experience. To qualify, corporate meetings and incentive trips must have a minimum of 50 international delegates in attendance and association conferences have a minimum requirement of 100 international delegates. As Ireland safely and successfully transitions back to in-person events after a period of virtual-only business activities, it's expected that around 16,700 delegates will return to Ireland over 2021 and 2022.

Catalunya Convention Bureau: A new e-Book to Rethink Meetings.

The Catalunya Convention Bureau has launched an e-Book with inspirational ideas for an innovative event. The Rethink Meetings publication has information and suggestions (includes a catalog of MICE & TECH providers) about hybrid and virtual events, gamification, low-tech activities, immersive experiences, health and safety emerging technologies, holograms... The publication features, among other interesting content, the testimonial of Carlos Grau, CEO Mobile World Capital Barcelona.

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Catalonia is one of the major innovation and technology hubs in Southern Europe. Catalonia is establishing itself as a global technological benchmark thanks to a strong and growing ICT industry, its digital infrastructures, universities and research centres.

This e-Book is part of Catalunya Convention Bureau's strategy to catalyse forward-looking professional events, to rethink meetings. Due to its continuous innovation spirit, Catalonia is firmly committed to use new technologies as a transforming driver for MICE.

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Tête-à-tête with Mr. Joaquim Pires VISIT PORTUGAL ~ LIVE CHAT Boutique MICE Business Multimedia Productions presents BL&V Talk Show Mag's preview of its Summer 2022 Limited Edition to be launched internationally during the month of September. Opportunity knocks and BMB is advancing, promoting live content as an excellent addition to make the most of this year's business travel offering that complements the 2022 show frenzy. December 2021 has been one of the busiest months in the last two years for the Business Travel and Hospitality industry, with IBTM World held in Barcelona featuring prime opportunities for Brands, Leaders, Venues and groups large and small to network with their peers, potential investors as well as with their corporate partners; to discuss and debate some of the issues impacting the in light of the economies, the MICE and hospitality sectors. Most of us will be attending IMEX Frankfurt 2022 and will surely celebrate the progressive rise of our industry.

We don't change our DNA to welcome tourists, but tourists are more than welcome to come to Portugal

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From an expert opinion perspective, Mr. Joaquim Pires, Head of Turismo de Portugal's M&I unit, the M&I unit highlighted diverse hot topics during an enthralling spontaneous live conversation at the Visit Portugal Stand. IBTM World 202 a standout scenario, the prominent stage from where Mr. Pires expressed and reflected on the advantages and initiatives underway designed to boost Portugal's appeal to Business Tourism.

Describing himself as a storyteller, the Director of Meetings, Incentives, Conferences and Events at the Portuguese Ministry of Tourism has developed a career of over 30 years

serving his country's public sector, the needs of its inhabitants, hosted buyers and MICE professionals. Opportunities beckon for Portugal a versatile destination, a polished country that occupies a referential position within the top 10 European ranking of countries that host and organize congresses & conventions and in the world ranking it occupies the 11th position. BMB's live chat with Mr. Pires, inspires while pointing out its commitment as a multifunctional destination for the organization of conferences and events. A welcoming and informative coverage to gain an enriching insight into Portugal's

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24

BL &V

BRANDS~LEADERS &VENUES

CEO ~ Boutique MICE Business Multimedia Productions LTD. EDITION www.boutiquemicebusiness.com

Head of M&I Unit ~ Turismo de Portugal

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?

Why Portugal ~ Synopsis IBTM World 2021 BMB's Live Interview

“

I think that most important is the fact that we have stakeholders and we have venues and we have authentic offer that can go from just like I can recall the Web Summit 2021, it just ended up a couple of weeks ago (Lisbon,1 Nov. - 4 Nov.) and we had like 47,000 attendees. But this is unique and process thing we did took away the Portuguese to welcome those 47,000, so we encourage them to mingle with the locals.

“

Boutique MICE Business (BMB): It is a

Joaquim Pires (JP): “Thank you very

pleasure for me to be today with Mr.

much for the opportunity to share some

Joaquim Pires, best representative of

of my thoughts with what is the spirit

the MICE travelers to this magnificent

of doing business in Portugal. Well,

destination of Portugal. It has so much

prior to that, I think that Portugal has

MICE offering under development to

as other countries has an advantage

increase the numbers of new business

situation due to the fact that it's an

travelers proceeding from different

authentic destination; in the sense of

markets. Mr. Pires, thank you very

proximity. We don't change our DNA to

much for your time. Let's highlight the

welcome tourists, but tourists are more

main advantages that your destination

than welcome to come to Portugal.”

has to offer to the MICE business community please?

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“

Portugal's not cheap because cheap sometimes tend to be negative, it's affordable

?

“

(BMB): Exactly, it's also very safe as you

But I think that now we should go easy.

say, and it's very much under development

Now, probably I would rather have a

in terms of projects on the pipeline that are

boutique hotel with a more close

going to be carried out in the coming years.

relationship with my guests and more

Let's talk about the new initiatives or

incentives, than Association projects. With

projects that you have in mind and plan to

this I'm not telling apart or getting out of

keep on developing the MICE Offer, within,

my pipeline of my Chronogram what

your destination

associations are important to build up a

“

structure and an eco system of bringing them to Portugal at all.

” “

This COVID-19 thing has progress, a learning process, size matters and quality is at the top ranking.

“

“There are two things that sometimes you recall at the follow up of your project is: How was the hotel? And how was the restaurant? If the hotel was not good, they will come to you and say, Gosh, the restaurant we had was just magnificent.” (BMB): very different, important difference between cheap, affordable and competitive, because at the end of the day as you mentioned, you have a diverse range of options for business travelers, not only in terms of a venue, but also linked to the culinary experience and to the outdoors facilities, due to the gorgeous weather that you also have during almost the whole year. So

in terms of country, you can offer different options for business travelers. (JP): “In a short distance time.”

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“

As a public servant, I've been working for the National Tourism Board for the past 30 years ” “ Behind of you, they're the competitors and if you don't go along with your competitors, you are history and history is something that you read on the book now you can just flip on your screen.”

Four Seasons Hotel Ritz Lisbon ~ Portugal's Best MICE Hotel 2021

JP ~ Joaquim Pires ~ “I'm going to give you just a small example. I am more of a storyteller than a presenter.” BMB ~ Boutique MICE Business ~That's what you have to be because at the end of the day, the story behind it is made up of experiences; and as you said, adapting ourselves to the present, instead of thinking about what's going to happen. It's very true what you mentioned about the experience of the boutique concept. That is why we are Boutique MICE Business, because we are not specifically referring to covering boutique hotels, it's like a concept that's basically kind of a new concept of lodging within a very funky, refined, homey, comfortable and first-class experience within hospitality.

So yes, please sir, can I have that fantastic example that you were going to give?

(JP): “I'm going to give you that example and bringing back the last five minutes of our pleasant conversation- Why Portugal?”

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“

When I speak, I speak on behalf of 10 million inhabitants and Cristiano Ronaldo

”

(JP): “Why Portugal again? Because I have to since my competitors are bringing business to Portugal. My clients are asking me for Portugal and I don't have anything to deliver for them so I need to have some content, I need to have some

experience, I need to have some knowledge about Portugal because my competitors are bringing business to Portugal.” “A different destination, a safe destination, a welcome destination because there's something that I think is not unique it's particular. We don't change our DNA to welcome you; you are more than welcome to Portugal. I've probably said this, like 4 million times, because I feel very proud to be Portuguese.”

(BMB): Consolidating and regaining,

what was already consolidated. And there is an opportunity that we would like to take advantage of right now here On The Spot at IBTM World

platform? And especially, above all

what are you taking back home from the experience of being in person at this IBTM 2021

which is the world's leading MICE Expo. This year in particular is special; it is as special as it was before with the

main difference that it’s the first faceto-face event held under the IBTM portfolio belonging to Reed Travel Exhibitions in person in Barcelona again. What is your opinion about the trade-show this year, what have been the main gains of having Visit Portugal's presence in this magnificent

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“

”

“

We are not zooming IBTM. We are here live and kicking with IBTM “Thank you very much IBTM and all the persons responsible for

this trade-show, because they granted us the opportunity to have here these face-to-face experiences, real experiences. For me, we were Portugal; more exactly, let's say on the best spot of the theater, looking at the stage. But now we are along with our partners, along with France, along with Italy, with Germany, with the Netherlands, with Monaco, all the partners who are here, we feel stronger because we have the opportunity.”

BMB ~ Boutique MICE Business ~

you very much once more for your

Exactly. Thank you very much, and we

words. Could you please send a

will certainly take this content further

message to conclude this very

with a face-to-face visit to the market.

encouraging and exciting live

As a final statement, I would definitely

conversation that we are having at

encourage the international

IBTM World 2021 in Barcelona?

community to VISIT PORTUGAL and to thank Mr. Joaquim Pires, who is a storyteller, but mainly he is the most knowledgeable person within the market about MICE business or one of the most due to his expertise and understanding within this specific segment, which is corporate tourism be it business Meetings, Incentives, Conferences and Exhibitions. Thank

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Recap talk ~ Mr. Joaquim Pirez On The Spot ~ IBTM World 2021

I think the most important thing is stay safe, protect yourself because we have a long history ahead us; and we have a lot of time to share our knowledge with other partners. I think our thoughts are for our welcome, and try to understand that there is more and more to do in the coming years.

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Boutique MICE Business ~ BMB

Joaquim Pires ~ JP ~

Fantastic. So thank you very much.

“Exactly. Please.”

See you in Portugal.

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IBTM WORLD 2021 ‘New ‘New Business, Business, New New Tech, Tech, New New World’ World’

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EBEF

European Business Event Forum

“

“ LTD. EDITION www.boutiquemicebusiness.com

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Iconic Sports Venues BMB Live ~ In Conversation with Mr. Ramón Alarcón Business Director ~ Real Betis Football Club

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“

Football is the most followed sport in the world, with more than four billion people worldwide, soccer brands are very well known globally, so this is an asset that we have that gives us a different value.”

“

At Real Betis, we have a lot of potential things to do about many people in different targets in different countries who could be willing to come to our Stadium to do any kind of events.”

“

Digitization is not the future; it is now, the present, which is why we have invested to create a 5G infrastructure here at the Benito Villamarín Stadium.”

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Iconic Venue

UNIQUE EVENTS EVENTS UNIQUE

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Benito Benito Villamarín Villamarín Stadium, Stadium, The The Green Green Team's Team's Hub Hub ~ ~ Unrivaled Unrivaled venue venue for for MICE MICE Business Business

“

The new Academy Center is also going to be a great new venue more localized in sports, but you can do all the outdoor events you want because the facilities are going to be great. It's going to be sixty thousand square meters with parking with many, many things; it's also going to be a great place to try to bring in revenue not only because we're going to try to create value for our players, but also as a venue in itself.

“

Boutique MICE Business Multimedia

way in which we can try to obtain

Productions (BMB), conducted a live

benefits for our brand, to obtain

interview with Real Betis Business

benefits from being in the football

General Manager, Mr. Alarcón who

industry and, of course, benefit from

reveals through a comprehensive and

such an infrastructure that we have. It

detailed overview analysis the stand-

doesn't make sense to only benefit once

out features of Benito Villamarín

a week when we play our game here at

Stadium and the football club's

home.”

ambitions as a Sport Venue to enhance

its MICE offering to the international business market. “The first idea is that we have to think not only in the sports area, that is very important, but in the

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Real Betis WON the Copa del Rey 2022, the 120th edition of Spain's top football competition. The third for the green-and-white team making history after 1977 and 2005 while securing their presence in the Europa League.

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“ I would tell to everybody to please approach to Real Betis, because here we have many things to offer, of course we have talked about the venue we have, the football team we have, we play in a very competitive competition and the matches are a great experience but the most important thing is the people we have.

We are also planning to finish the Stadium, Benito Villamarín Stadium is almost new it was rebuilt in 2006, another stand was built three years ago and then we have to recover the last stand, we have to finish and put the cover on. With that we want to create a new venue completely up to date with what the market is demanding.

“

”

If they come to Real Betis, the experience they are going to have, even a company or a person, is going to be great, it will be something unique. So please approach to Real Betis, come visit us because it will be more than a pleasure to attend you, to guest you and it will be a once-in-a-lifetime experience.

”

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“

Seville's MICE sector thrives, envisioning open doors to possibilities, progress & stability; boosting the economy and valuable growth.

“

https://worldfootballsummit.com

The Andalusian capital is now forging ahead with efforts to upgrade infrastructure

Key future diary dates include THE

extraordinary range of restaurants, cafes

and open more new contemporary hotels. To highlight the potential of Seville for

WORLD FOOTBALL SUMMIT which will

and lounges as well as an ideal location. It

meetings and events that are providing a major boost to the city's economy and that

fulfill growing market demands and help

also has a history that connects it

exert a considerable influence in the southern region of Spain since, in addition to

diversify the type of exhibitions in the

intimately with both the locals and the

being the Capital of Andalusia, although it could be considered an Emerging Player in

future MICE calendar. The WFS is a

visitors. The capital of Andalusia is

the Global MICE Industry has all the characteristics to attract MICE buyers. The

major player helping to drive business

perfect for VIP events, board meetings,

destination offers unique experiences, high quality services, value for money, sufficient

tourism and development forward. The

product launches, private meetings or

capacity, flexibility and professionalism. With exceptional infrastructure, the city is

International business community

cocktail receptions. Most of the MICE

gearing up for the increase in business travelers; it's quite well connected and offers a

demands inspirational places that are

facilities have a dedicated private

wide variety of meeting venues. The destination's venues are also working hard to

functional and comfortable in which to

entrance, and the city is a stunning spot

keep pace with new developments. One of the most emblematic venues in Seville is

unwind/relax. Seville meets the needs of

with impressive outdoors terraces. Once

FIBES the city's exhibition center which has organized and hosted a vast assortment of

these travelers and makes business

business is taken care of, visitors will

trade shows and consumer events in recent years.

tourism a pleasure thanks to its authentic

discover that Seville is a fascinating

lifestyle that is also reflected in the

destination with an outstanding offer of

conference and banqueting facilities, the

leisure, sport and tourism.

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Let's Meet at IMEX 2022 Top level representation . .

Mr. Paul McVeigh

“

My intention is that everyone who comes to hear me will finally and fully understand how their psychology, their mindset and their habitual thinking patterns 100% dictate their lives. The truth and the shame is that most people only think about their psychology or mindset when they’ve hit rock bottom or had a massive setback. My philosophy is why wait for that moment? Why not try and improve your life now?

Brand new ideas.

Plentiful inspiration & Insights.

From sustainability to sport.

Industry growth and betterment.

To help businesses ‘step into a changed world’. Diversity, equity, inclusion and accessibility.

Cutting-edge learnings.

Focusing on wellbeing.

Community, communication & connection.

Promoting sustainability.

New Listening Lab at IMEX in Frankfurt.

Fun! The Lab, delivering one-to-one coaching, is part of the show’s 150+ strong education programme.

“

their organisations to post

stellar line-up of global

pandemic recovery.

IMEX’s Exclusively

The theme of the sessions

Corporate.

– building back better – is

The dedicated event for

speaker Paul McVeigh who

corporate meeting

shares his perspective on

professionals takes place

business recovery from the

on Monday 30 May, the

world of elite sport. As a

day before IMEX in

Premier League and

Frankfurt, 31 May – 2

international football

June. Google continues the

player for Tottenham

conversation in virtual

Hotspur, Norwich City and

follow-up.

Northern Ireland, Paul competed with and against

The IMEX Group & Messe Frankfurt have extended their partnership until 2025.

Mr. Mark Mulligan

McVeigh are part of a

explored by headline

Mrs. Eva Klinger

We've worked with Messe Frankfurt since the very first IMEX in Frankfurt show, moving into the venue's largest hall in 2005 as the show grew. Messe Frankfurt has been a very supportive and flexible partner along the way, working with us to regularly evolve the show to meet the needs of our global industry. This year’s IMEX in Frankfurt is set to be very special – we're returning to Frankfurt for the first time in two years and also celebrating 20 years of the show.

“

Expert speakers.

Bespoke education for associations, corporates & agencies.

moment, as they power

game-changers speaking at

“

Addressing future challenges.

SAP, Bolt and Mr.

Mr. Megan Henshall,

the best players in the

Global Events Strategic

world, which has shaped

Solutions Lead at Google,

his understanding of high

will discuss Events Re-

performance and the

imagined, sharing how

psychology of success. In

Google have been re-

his session, The psychology

imagining analogue and

of thriving and surviving

virtual experiences to

in 2022, he will explore

create opportunities for

techniques to achieve

authentic human

improved mental

connection and

performance and thrive at

transformation.

work.

Attendees can expect a

Navigating the new

(virtual) preview of her

business events landscape

highly anticipated session

– policy makers & event

as part of Exclusively

professionals unite at

Corporate on 30 May.

IMEX Policy Forum.

The programme of case

Messe Frankfurt, the host

study-led education, peer-

venue for IMEX in

to-peer discussion and

Frankfurt, has worked

networking has been

with the IMEX Group

designed to support

since the launch of the first

corporate event planners

show in 2003.

during a busy and pivotal

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MPI’s 2022 European Business Events Forum

9:30 - 12:30 European Chapter Leaders Forum (ECLF) By invitation only. ECLF attendees can register for forum.

12:30 - 17:30 European Business Events Forum 12:30- 14:00 Welcome Lunch

14:00 – 14:30 Introduction and Opening by MPI Leadership 14:30 – 15:30 Successful Navigation: Current Conditions & Future Trends 15:30 – 16:30 A New Value Proposition: The Future of Event Design 16:30 – 17:30 A Meaningful Vocation: Valuable & Welcoming Work

.

Enticing the business scene, a fresh crop of ideas that IMEX FRANKFURT as well as EBEF have to offer an incredible pool of MICE professionals with international talent. BMB Multimedia Productions will be there to provide global and regional insights that impact how to do business, uniting through meetings, events and partnerships. ‘The Stand Outs BL&V Talk Show MAGazine’will be released during the month of September with a selection of interesting, entertaining and referential reports lighting captivating developments in the Business Tourism industry and Boutique Hospitality, with the MICE segment being the main protagonist. Boutique

MICE Business Multimedia Productions will include articles ranging from new project introductions to

You're invited to a half day event where you can participate in facilitated discussion as Meetings Professionals International (MPI) solve for your biggest challenges and find the greatest opportunities to build back better for European meetings and events.

The half-day event at Congress Center Messe Frankfurt will entail a facilitated discussion as MPI takes on some of the biggest challenges facing meeting planners and seeks out the greatest opportunities to build back better for European meetings and events.

The European Business Events Forum is coming up on May 30th at Messe Frankfurt, just before IMEX Frankfurt begins. This high-powered event is created

by MPI, featuring topics that European industry leaders see as pivotal to address for the future of MICE event professionals.

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accelerators that drive leadership. Live recorded testimonials are compiled portraying content, coverage on flagship projects around the world, presenting incentives, iconic venues, differential boutique offerings as well as the potential of fascinating islands to attract a corporate audience, the shift of transports & logistics towards the peak season within others… The importance of positioning for upscale and mid-scales hospitality brands, the most awaited hotel openings in challenging times. A very striking section is the news of strategic events that undoubtedly become 'guides' for the development of the international business community that represent the growth of the team due to the passion that small, medium or large companies have: The workforce, the people and devotion to service others is what interconnects us all while sharing creative visions. Uplifting stories and in-

depth reports on complex topics that connect ordinary people with the best ideas and business minds.

Determination, admiration, passion and hard work is what makes projects come true. BMB Multimedia Productions conveys real stories of Brands, Leaders & Venues to delight, accompany and contribute to the fascinating time we have left to live in the MICE Business. We are very grateful to the Meetings & Events collective as well as to those who cooperate with us by providing substantial support on a regular basis; for your generous contributions, for giving us the opportunity to share & explore plans, present & business.

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