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Value framework Welcoming

by putting people first


by providing an accessible working and learning environment where everyone is valued and treated with respect


to all students, staff, employers, partners and the local community


in the design and delivery of our programmes and services


to the needs of individuals, organisations, partners, communities, regional and national initiatives


by ensuring value for money in the provision of services that contribute to the regeneration of communities and the economic well-being of individuals and organisations


by working in partnership with the local and wider community to enhance learning, training, skills and employment opportunities for individuals and employers


in providing education and training of excellence that enables everyone to reach their full potential


by increasing the participation of overseas students and organisations and by promoting cultural exchange

Our Mission To be the education and training provider of first choice

Student Success Story Bournville College helped an 18-year-old from Liberia realise her dream of working for the BBC. Robina Burke, who came to the UK in 2008, enrolled on an Extended Diploma in Media at Bournville College and was selected to participate in the prestigious Career Academy Programme.

Bournville College had a turnover of

£23.8 million in 2010/11

As part of this, Robina gained a placement with BBC WM and has since been invited back to help produce a range of shows. She hopes the experience will help her in her future career goal of working for the BBC long term. ‘I really enjoyed my time working with BBC WM. I managed to meet a range of different people and made a lot of friends and contacts in the media industry. I would definitely recommend the Career Academy at Bournville College to others! I will be sad to graduate and leave Bournville’, she said.

Student Success Story Sarah Bennett left school at the age of sixteen and spent the next fifteen years working in an office, with no prospects. She finally plucked up the courage to do something about it two years ago, when she enrolled on an Access to Higher Education course at Bournville College. The experience proved to be far from plain sailing, as she gave birth to her fourth child half way through the course and a few months later found out that her three year old daughter Abbi had muscular dystrophy.


However, Sarah was determined not to give up on her studies. ‘In a way, it made me stronger and more determined to succeed. I want to provide a better future for my children and be a good example to them. It helped that my tutors were very supportive and I really enjoyed the course’ she explained. Sarah has now started a degree in Psychology at Newman University College, after which she wants to go into teaching.

11,024 students studied at Bournville College in 2010/11

Student numbers 14-18

2,786 / 19+

Learners by Gender









Learners by Ethnicity 61.7%








Not known

Most popular courses at Bournville College in 2010/11 were:

1 2 3 4 5 6

Access to Higher Education Certificate in Adult Literacy & Numeracy

GCSE Maths

GCSE English

English for Speakers of Other Languages (ESOL) Preparing to Teach in the Lifelong Learning Sector

Top university choices for our students: BCU 33% Wolverhampton 10% Birmingham 9% Newman 9% Coventry 6%

Top subjects chosen by our students:

Nursing & Health 33% Business & Accountancy 14% Social Work 12% Teaching 7% Law 7% Art & Design 6%


students went to university in September 2011

Employer success story Birmingham Women’s Hospital joined forces with Bournville College in offering its staff a chance to get practical employment related skills as part of the Apprenticeship scheme. Fourteen apprentices, including Charlotte Aspinall (pictured), joined the Hospital in 2010 as part of the Apprenticeships in either Business Administration or Customer Service. Whilst on the course, they learn to perform a range of clerical duties in departments across the Hospital such as Human Resources, Medical Records, Facilities, Histopathology, Clinical Chemistry and the Neonatal Unit. Steve Stanier, Senior Human Resources Manager at Birmingham Women’s NHS Foundation Trust, commented: ‘More employers should take responsibility for the training and development of their existing or future workforce and with the right funding and training provider this can be easily achieved. Our working relationship with Bournville College is an excellent one and we’re looking forward to continuing the partnership’.

Bournville College worked with 481 employers in 2010/11 – 16% increase on previous year. Top 5 sectors:

1 2 3 4 5

Transport & Logistics Warehousing & Storage Catering & Hospitality Engineering Healthcare

Top 5 employers:


2 3 4 5

West Midlands Special Needs Transport Telford & Wrekin Council DHL Premier Paper Group McGinleys

Employer success story Bournville College has been working in partnership with Tesco for the last two years. The Integrated Employability and Skills team, who specialise in the development and delivery of pre-employment training for recently redundant, short and long term unemployed candidates, has delivered programmes for three new store

openings, with quite a different emphasis for each one. In total this involved 353 candidates of whom 317 accepted jobs across all the functions of a large supermarket. Feedback from the first two programmes states that many of the then new employees have gained promotion and some are on management development programmes with Tesco. Local MP, John Hemming, commented: ‘It is fantastic to celebrate local successes such as these and see people find work.’

Bournville College delivered

pre-employment training to 2,500 unemployed people...

....and found employment

for 80% of them.

At the heart of the community Bournville College has always been at the heart of its community. In fact, this year, Ofsted described the College’s partnership work as outstanding and went on to say: ‘Productive partnerships enable the college to be highly responsive to the needs of its community and employers. Partnerships are particularly effective in promoting social and educational inclusion by reaching out to vulnerable groups.’ In particular, we pride ourselves on our engagement with schools, providing an increased range of options to meet the needs of disengaged young people. In addition, the College offers a wide range of specialist provision for young offenders and those not in education, employment or training, working closely with external agencies to meet the needs of these groups. Our success in this area has led to a significant increase in progression and a reduction in school exclusions, making a significant difference and a turning point for the most hard to reach youngsters. The College also works effectively with various agencies to ensure students make informed choices about their health and wellbeing, including Terrance Higgings Trust, Lifeline, A Team, Brook, Quit Smoking and more. Having established the Healthy College Group, the College is now working towards Healthy College accreditation. In addition, the College achieved the Fairtrade College status, acknowledging our commitment to providing and promoting Fairtrade products to students, staff and visitors.

Raising money for charity Staff and students work hard every year to raise the money for charity and this year was no exception, with over £2,500 raised for numerous initiatives, including Jeans for Genes Day, World Aids Day, Red Nose Day, Children in Need, Poppy Appeal, to name a few. In addition, many students take part in volunteering, breaking a record in 2010/11, with over 1,600 hours of volunteering logged. They volunteer in various capacities in organisations which include hospitals, charity shops and schools. Many courses at the College incorporate fundraising efforts or community projects. For example students in hairdressing raised £160 by offering haircuts to the construction team responsible for building the new campus. Painting and decorating students gained practical experience by giving Turves Green church hall a much needed makeover, whilst those studying childcare prepared games and interactive activities to send to children in Botswana.

International Dimension With over fifty years’ experience of working across borders, Bournville College has a strong reputation for its international work, on which it continued building this year.

International students by country of origin


9% 4%

1% 28%


The particular focus this year was on development of new courses for international students, showing again that Bournville College is a leader in this field. In fact, in January 2010, the College launched a new HND in Health & Social Care, its first higher education course custom made for students from China and the Philippines. In the summer of the same year, a cultural programme for 40 students from Korea and Spain was organised, designed on exploring British culture, history, education and industry. A bespoke industry programme for MBA students from Brazil was organised with a particular focus on the UK industry and sharing best practice between this country and Brazil.



Europe - EU Europe - Non EU South & Central America Asia - China Asia - Far East Asia - Indian subcontinent Africa Middle East

Building for the future The majority of our new campus construction took place this year, in preparation for opening in September 2011.

The ÂŁ66million development on the old MG Rover site in Longbridge has capacity for 15,000 students and offers state-of-the-art learning and leisure facilities, including a conference centre, fitness suite, restaurant, hair and beauty salons, motor vehicle and construction workshops, TV, music and art studios and much more.

As many as

318 people

per day worked on-site of our new campus since the project began in November 2009

During the construction programme, the College ensured that students, staff and the local community were all engaged in the process. For example, a selection of ex MG Rover workers signed the steel of the new building, leaving a permanent mark on the new campus. Dennis Hartland, aged 84, who worked at the old MG Rover factory for 30 years until his retirement in 1990, said: ‘I spent most of my working life at MG Rover and the news about its collapse was heart-breaking. However, I am pleased to see that the site where the plant used to be is being rejuvenated for a new project that will serve the local community in the years to come.’ The new campus was also used in the learning process. Construction students were able to benefit from seeing a live project, art students photographed it and those studying English left memories in a time capsule which has been buried on the site of the new campus. Mark Walsh, an A Level student from Kings Norton, was one of the students who worked on producing contents to be sealed in the time capsule. ‘My legacy left inside the time capsule will hopefully remind future generations of the great experience I’ve had at Bournville College. The new campus looks absolutely amazing and I’m sure that it will provide everything a student is looking for in this day and age.’


local organisations received donations of furniture and equipment from Bournville College in the summer of 2011, as part of the College’s move to its new campus.

Success Rates

Staff Profile

Success National Success National Rate 09/10 Average Rate 10/11 Average
















18% 41%

Staff by Occupational Group 41%

Employer Responsive Overall Success Rates Management All programmes


National Average



Business Support

34% 66%

Apprenticeships Timely Success Rates

Success Rate 10/11

National Average







Staff by Gender 17% of staff at Bournville College are from ethnic minorities compared to an average of 9.6% in this sector in the West Midlands. 4.5% of employees have disclosed a disability.

Income & Expenditure £’000 Income


• Pay


• Non Pay Total Expenditure

£9,975 £24,700

Corporation Membership during 2010/11 Independent Members Mr A. Birks Mr P. Chadwick Cllr P. Douglas Osborn Mr H. Griffiths Cllr T. Huxtable

Operating Deficit


Mr M. Jaigirdar Miss K. Kaya Mr E. McIntyre Mr S. Saini Mr H. Saycell Mr M. Terry Mr J. Upton Principal Mr N. Cave Student Members Ms R. Haarhoff Mr O. Jones Staff Members Mr J. Hepburn Mr T. Hussain

Talk. 0121 477 1300 Write. See. Visit. 1 Longbridge Lane, Longbridge, Birmingham B31 2AJ


Bournville College Annual Report 10-11