ADVERTISING / MARKETING Should I pay for marketing? Most strong agents separate their success fee (commission) away from the marketing costs. If you sell you pay for both. If you don’t sell you just pay for the portion of the advertising spent. This way you know exactly what you’re getting and how much you’re paying for it. Some agents will use the “no sales no fee” basis to get property listing. Often the quality of marketing and frequency is compromised and this may affect your eventual sales price. Unfortunately, often once you have committed to a lower quality you can’t change your mind with this process. We believe in “speculate to accumulate”. Therefore, invest in marketing i.e. insure you get the most of your property. Normally, promotion / advertising would cost $2000-$3000.
PHOTOGRAPHY As agents get 60 - 70% of all their buyers response from their websites, it is vital you have a professional photographer take the photos - not the sales agent. Here is one example of the difference between a professional and an amateur.
Amateur
Professional
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