Page 1

The

BottomLine

November 2013

BUSINESS BANQUET “Hands down the best CSA networking event you can attend this year.”

busin essb anqu

5 Things Every Student Entreprenuer Should Know

Pg. 4

NOV

BB47

14

WH

AT D

RIV ES YO

et.c

Pg. 16

Like us on Facebook!

a

TH

U?

“Do you trust RateMyProfessor.com?”

Pg. 12

2013


November 2013 Upcoming Events Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday 1

2

Investors Group Case Competition

3

4

5

6 CSA General Council Meeting

10

11

12

7

13

14 - 47th Annual Business Banquet - National Business School Conference (NBSC)

17

18

24

25

19

8

9

Chillin’ for Charity

20

15 NBSC

16 NBSC

21

22

23

NBSC

26 Grad Photos

27 Grad Photos

28 Grad Photos

29 Grad Photos

30 - Fall Graduation - AIMS Farewell Gala

December 2013 Upcoming Events Sunday

Monday 1

8

Tuesday

Wednesday

Thursday

Friday

Saturday

2

3

4

5

6

7

9

10

11

12

13

14

17

18

19

20

21

26

27

28

4 Exam Crams (dates TBA)

15

16

Commerce Carol Social

22

23

24

29

30

31

25


In This Issue 47th Annual Business Banquet: What Drives You?........................................................................................................4-6 First Year Council Hello!.......................................................................................................................................................7 MIMC (Manitoba International Marketing Competition & Conference)......................................................................8 Career Development Centre: More then just Job Postings!...............................................................................................9 CSA Council Got Your Back...............................................................................................................................................10 5 Things Every Student Entrepreneur Should Know..................................................................................................11-12 A Free Education..................................................................................................................................................................13 Asper Stats.............................................................................................................................................................................14 Rating Rate My Professor...............................................................................................................................................15-16 Asper Alumni with Amanda Stevens............................................................................................................................17-18 Subscribe to the CSA Biweekly Newletter to stay up-to-date on events and oppurtunities

www.csaweb.ca

Commerce Students’ Association

More Than A Job... A Career! If you are looking for: • Employment stability • Competitive compensation • A progressive company culture • A challenging and rewarding career • A modern and friendly work environment • A commitment to continual development We want to hear from you!

@CSAAsper

Exciting opportunities in: • Operations • Logistics • Marketing • Finance & Administration • Safety • Driver Development • Maintenance • Warehouse www.BisonTransport.com

@csaasper

Commerce Students’ Association

trusted and

true

Bison is a proud Platinum member of Canada’s 50 Best Managed Companies. Our employees are motivated, respectful, and professional in the company’s aggressive pursuit of success.

CGA Manitoba is the only professional accounting association in the province with over 40 years of growth and prosperity. Simply put - we are the proven brand.

Bison Transport is committed to Employment Equality and Diversity.

@cgamanitoba


WHAT

DRIVES

"MyJmainJdrivingJforceJinJcreatingJIntegrateJisJjustJ

YOU?

wantingJtoJseeJitJbuiltJwell;JinJknowingJthatJweJhaveJaJgreatJidea, andJgreatJpeopleJbehindJitJandJthatJeverydayJweJareJmakingJitJbetter."

-JJeremyJBloom


N3th Annual Commerce Business Banquet What drives you? Business Banquet is hands-down the best Commerce Students Association networking event that you can attend this yearE Hundreds of students come out every year to enjoy a classy five-course mealR network with professionals from Winnipeg companiesR and listen to an aweinspiring keynote addressR which motivates Asper students to fulfill all of their career goalsE Therexs no shortage of students who come every year feeling inspired and excited to attend the Business BanquetR but what about those students who are unsure? Maybe youxre a first or second year student who is a little intimidatedR or maybe youxre a graduating student who never really thought about goingE If you find yourself agreeing and in a similar situationR then ask yourself jWhat DRIVES you?j Is it the chance to work for your dream employer? Is it the opportunity to meet professionals from companies across Winnipeg? Or is it the opportunity to take your first step in achieving your aspirations? All of these goals have one thing in common0 the first step to their success is attending the Business Banquetf Just take a look this yearxs Business Banquet Keynote SpeakerR Jeremy BloomR for inspirationE Hexs a former NFL playerR world renowned Olympic skierR creator of the Wish of a Lifetime FoundationR and cofounder of the marketing software companyR IntegrateE At the young age of K!R Jeremy obviously knows what drives himE There is no better time or place for you to find out what drives you than at the Business Banquetf

If you still donxt know if you should come to Business Banquet this yearR take a look at our top N reasons that will drive you to comeY NE You get to choosef Donxt know what kind of career you want? There will be tons of Winnipeg companies that you can choose to sit with to help you decideE So whether you know your !; year career planR or donxt even know what to major inR there will be different companies from many different industries for you to learn more aboutE KE Inspiration from the best Just by taking a look at Jeremy Bloomxs list of accomplishmentsR many people will be inspiredE Imagine what it would be like to hear from the man himself on how he was able to achieve all of his dreams and moreE Itxs something that you definitely do not want to missf JE Work hardR play harder Sometimes you just have to let looseR shake off the nervesR and enjoy yourselff Youxll get a chance to enjoy a great mealR meet new peopleR and then have fun with all your Asper friends at the after partyf !E Build your bridges What would Business Banquet be if we didnxt mention networking?f This is absolutely the best chance to network with companiesR and potentially land that sweet summer jobf No need to fret if youxre a little intimidatedE Just be yourself and show genuine interest in what the other person is sayingE You seasoned networking veterans can show the rookies how it gets doneE 5


The #BB47 Basics

By Sohni Tappia

Still a little unsure as to whether youre prepared for the 47th Annual Commerce Business Banquet? Fear not, young business students... By the end of this page the only thing youll have to worry about is making sure you get your ticket on time! Cough, TICKET SALES BEGIN OCTOBER 29, 2013, COUGH.

What to WEAR?

This%is%perhaps%the%most%commonly%asked% ques5on%from%prospec5ve%a8endees.%The% Business%Banquet%is%a%formal%event,%meaning%it% calls%for%business%formal%a>re.%BUT,%this%doesn’t% mean%you%have%to%go%overly%conserva5veAstyle.% Don’t%be%afraid%to%add%some%bold%colors%and% pa8erns%into%your%ouCit!%Ladies,%feel%free%to% ditch%the%dress%pants%and%opt%for%a%dress%or%highA waist%skirt%with%a%blazer%and%some%threeAinch% heels.%Fellas,%although%the%black%suit%is%a%classic,% why%not%try%a%charcoal%gray%or%navy%if%you’re% feeling%a%li8le...%daring?%The%key%to%being%fashion% forward%for%Business%Banquet,%and%many%other% Asper%events,%is%to%look%professional.%Once% you’ve%got%that%down,%you’re%golden!%

Who to SIT WITH AND TALK TO?%%

Students%and%business%professionals%from%around% Winnipeg%a8end%the%Business%Banquet.%As%this%is% a%formal%event,%all%of%the%sea5ng%logis5cs%is% sorted%out%beforehand%so%that%students%have%an% opportunity%to%meet%the%professionals%from% organiza5ons%that%interest%them.%%When%you%buy% your%5cket%it%will%have%instruc5ons%on%how%to% register%for%a%seat.%Companies%ranging%from%the% banks%to%marke5ng%firms%buy%tables,%and% students%who%would%like%to%network%with%them% fill%the%remaining%spots.%Everyone%is%given%a% nametag%and%therefore%you%are%able%to%iden5fy% individuals%that%you%may%wish%to%speak%with% regarding%their%career%and%your%future% aspira5ons.%Be%sure%to%exchange%your%business% card%with%those%you%meet%throughout%the% evening!%

What to DO?

The%Commerce%Business%Banquet%is%unique% because%it%is%the%Commerce%Students’% Associa5ons’%prime%networking%event%filled%with% many%opportuni5es%to%do%just%that.%Once%you’ve% grabbed%your%nametag%at%the%registra5on%booth,% you%will%join%a%designated%recep5on%area%where% you%can%grab%a%beverage,%meet%up%with%friends% and%begin%your%networking%experience.%During% the%fiveAcourse%dinner,%you%will%hear%from%guest% speakers,%as%well%as%an%inspiring%keynote%address.%

What about AFTER DINNER?%% You still have MORE QUESTIONS?%%

Please%contact%the%Business%Banquet%CoAChairs,% Amy%Guenther%and%Madison%Nickel%in%room%144% –%or%anyone%else%on%the%commi8ee%as%well!%% Send%an%email%to% businessbanquet47@gmail.com%if%you’re% looking%for%more%informa5on!%

6

Once%all%of%the%formal%fes5vi5es%have%concluded,% all%students,%company%representa5ves,%special% guests%and%our%friends%from%the%Na5onal% Business%School%Conference%are%invited%over%to% Boa%Lounge%to%celebrate%the%end%of%a% mo5va5onal%evening!%Buses%will%be%available%for% a%quick%ride%from%the%Winnipeg%Conven5on% Centre%to%Boa%Lounge.%


Don’t Wait Until You Graduate! • Learn from leading CEOs • Network at Winnipeg’s most exciting events • Discover invaluable learning opportunities • Attend professional development seminars and lunch and learn sessions.

START BUILDING YOUR NETWORK TODAY!

visit WWW.YOUNGASSOCIATES.ORG to join

Take advantage of your student discount: current students and recent graduates (within 12 months of convocation) receive 50% off membership fees!

WWW.YOUNGASSOCIATES.ORG


First Year Coucil Hello!

By Danielle DeiCont and Eric Frizado

Hi everyone!

Hi Asper Community!

My name is Eric Frizado, I am a first year direct entry student from Collège Jeanne-Sauvé and proud to have been elected as one of YOUR First Year Representatives at the Asper School of Business. I have a keen passion for Basketball and Football (i.e. Soccer) and enjoy listening to a variety of good musicians.

My name is Danielle DeiCont and I was elected as one of the First Year Reps, alongside my partner Eric Frizado. I am extremely excited to be apart of this community and start a new journey at the Asper School of Business! A little bit about myself: I was born in London (Ontario, not England), and have worn a uniform my whole school life. I just graduated from St. Mary’s Academy as a Super Sixer (attended the school for 6 long years), and am Direct Entry into Asper this year. My favourite show that should still be on television is One Tree Hill, and I enjoy those hot summers days laying by the pool. This year I look forward to meeting new people, planning events and being apart of the CSA.

I look forward to having the opportunity to work with many of you through the planning of numerous events put on by the First Year Council. Please do not hesitate to contact me regarding anything about First Year activities. Cheers! Eric Frizado frizadoe@gmail.com

Danielle DeiCont danielledeicont@gmail.com

Together we have already selected our First Year Council committee members! A congratulations goes out to Eddie Sherlock and Nicole Shuvera (Social Co-Chairs), Michael Archer, Corinne Gosnoski, and Anh Pham (Fundraising and Charity Co-Chairs), Kurt Panth (Finance Chair) and Jenn Galea (Marketing Chair). Thank you to all who showed an interest and participated in our committee interview process. We encourage all to stay connected and continue to be involved as a part of the First Year General Council. The General Council meets once a month and will help keep first year students in the loop regarding upcoming events. We will be looking for students to assist in the planning and promoting of our events. If you have any questions or simply want to be involved with our events, feel free to contact us at any time! We are very approachable and would hear from you. Stayed tuned for more information about our fundraising events and our social! Danielle and Eric First Year Council Chairs Asper School of Business

8


January 11-18, 2014 November is here, hang on, you are almost done your first term. The second term will start even better. Why? Because you get a chance to participate in one of the best events Asper has to offer – the Manitoba International Marketing Competition and Conference (MIMC)! You may have seen us around, perhaps a man in a suit hanging from a ceiling? Or a few posters here and there, reminding you of our great speaker. Are you the first to hear about what is happening through our Facebook page, Twitter, or Instagram? If not, don’t wait! In brief terms let me remind you what our event is all about. MIMC is a weekend full of fun activities, opportunities to meet new people, listen to inspirational speakers, gain further marketing knowledge and party with your new friends from across the world. A weekend full of fun all in one event. Let me explain to you everything MIMC has to offer. If you have not joined the competition team, which is now in the eight-week simulation stage of the competition, competing with universities from across the globe with the guidance of Howard Harmatz, don’t worry, you still have time to join us. Attending the conference on the weekend of January 8th-11th is one way in which you can be involved, and the other (if you want to be a bit more adventurous), is becoming an ambassador! What does that mean? This means that you will not only get to be paired up with a national or international team to welcome them and help them out during the MIMC weekend, but you will also get a discount on the ticket price. Therefore, you will not simply attend the conference, but you will also get first hand experience of what it is like to be part of another

team’s journey as they come for the final round of the competition. If you want to enrich your university experience, and spend some time getting to know another culture, don’t hesitate and become an MIMC ambassador. We have hundreds of students, some from across the world participating in this amazing conference, and you do not want to be the one missing it. Networking, network, network. One of the most frequently used terms we hear in business school. So, to help you out, we have prepared great networking events for you to meet some of Winnipeg’s finest business leaders and fellow business students. Remember, “Learn from the Professional,” so you can become one. During our Gala Dinner you will not only hear from our phenomenal speaker, but also get to interact with representatives from our sponsoring companies. These representatives are there to search for talented young professionals just like you. To conclude this already amazing package, there is of course a party every night at MIMC, from attending a Commerce Social to hospitality suites in the hotel. MIMC knows how to work hard and play harder and we can’t wait to give you and our international guests a proper Asper welcome. The fun never ends. The possibilities are endless. Meeting new people, making new friends, and expanding your network are just a few of the perks of attending the MIMC weekend. And we do not want you to miss it. Keep your eyes out for the ticket sales and advocate sign ups on the 2nd floor Drake Building. Don’t miss it, remember, “Only boring people get bored”. - The MIMC Committee

Are you the first to hear about what is happening in the MIMC world? If not, don’t wait and like us on Facebook, follow us on Twitter and Instagram @asperMIMC and use our official hashtag #MIMC2014! If you have any questions feel free to contact Jayd Christie at jchristie@sper-mimc.com or Quinn Kirkpatrick at qtkirkpatrick@asper-mimc.com. 9


Career Development Centre… So much more than just job postings! When you think about the Career Development Centre, what comes to mind? The place with the job postings. Do you think, “I don’t need a job right now”, or, “I’m not graduating for another 3-4 years”… THINK AGAIN! The time to start discovering what the Career Development Centre has to offer is in your first year of Asper. We can assist you in many ways with reaching your career goals when you graduate. But waiting until your final year to see one of the career advisors could mean losing out by not being prepared to take advantage of opportunities that unexpectedly arise. The CDC posts summer and part-time jobs for students while working towards a degree - jobs that are directly related to your major, that allow you to gain real business experience which is what employers are looking for. Some of our service offerings include: • • • • • •

Access to Career Advisors to develop an individualized career plan Interactive Career Development workshops Assistance with writing resumes and cover letters Employer panels and information sessions Labour market and salary information Interview preparation including mock interviews

So stop by the Career Development Centre and check out the resources available to you. No question is too big or too small for the team at the Career Development Centre. We are open all year from 8:30 am – 4:30 pm, Monday to Friday. The CDC’s mission is to support students to achieve career goals through development of long term career management skills and by serving as a gateway to the business community. Career Development Centre 254 Drake Centre (behind the computer lab) 474-6596 www.umanitoba.ca/asper/cdc

10


CSA Council Got Your Back It is a very nice school day, you wake up feeling happy and go to school thinking it was going to be a great day. You check your phone and notice your phone ran out of battery. Oh no! You ask around the building for anyone who has a phone charger like yours but no one can help you out. You think of your student association and go to Room 144, get greeted by a smiling person and your day is back on track. They offer to let you borrow a phone charger like yours in exchange of your student ID. Your phone gets charged and everyone is happy. Yes, Asper Students. The Commerce Students Association now offers a range of phone/ tablet chargers that CSA members

(meaning all Asper students) can now borrow. These phone and tablet chargers are only one of a number of services that the CSA council provides. Soon enough, the CSA will also hold laptop chargers

so that you can continue studying with your essential computer device. There’s a whole list of things that the CSA council provides. Did you know that the CSA also

By Justin Monton sends people to conferences? How about that we provide free food during exam period in December and April? Did you know that you can dine a 4-course meal for as low as $15? Above all these, did you know that you DO NOT pay anything to be a CSA member? As an Asper student you are already a member of the CSA. It’s just a matter of your choice, if you want to take advantage of all these things that the CSA council provides. If there is anything that you need help with, please do not hesitate to give the council a shout through our general council meetings, as well as a simple hi or hello in Room 144. Remember, CSA will always have your back.

A career of possibilities GO FORWARD WITH NORTH WEST > Grad Career Program > 2x winner, Co-op Employer of the Year > Competitive salary and benefits package > Dynamic and diverse culture > Work-life balance, access to on-site gym > Customer driven and community focused

• Procurement & Marketing • Information Services • Sales & Operations • Corporate & Store Development • Health Products & Services

• Marketing & Communications • Human Resources • Legal • Finance • Logistics

It’s your future northwest.ca/careers


5 Things Every Student Entreprenuer Should Know

By Nick Danzinger

As a recent Asper Grad and someone engaged in starting his own business, these are the five things I wish I had known beforehand. If entrepreneurship is what you really want to do with your life, then I encourage you to consider the following tips.

1) To be successful you will need to be very persuasive or extremely multitalented Very few entrepreneurs can do everything themselves. In fact, it will almost be impossible. If you want to move forward at a reasonable pace you will need the help of others. Startups require expertise in multiple fields, and as a result you will either have to convince others to do things for you or you will have to do them yourself. Even if your start-up is wellfunded, you will have a hard time achieving success if you are not charismatic enough to get your ideas across. It will be difficult to get employees to do the proper work that is required; and it will be difficult to sell your idea to investors, clients, or potential partners. As somebody who likes to work independently, this reality has been especially hard for me. Although you won’t see any of these titles on my business card, in the past three months I have taken the roll of CEO, COO, CIO, Director of Marketing, and so on. Wearing multiple hats is advantageous in the beginning, but being able to delegate tasks is essential in the long term.

2) The more you know about technology, the better Regardless of what your business idea may be, being knowledgeable about Information Technology (IT) will be beneficial. If there are any businesses 12

that don’t have a website or social media presence in this day and age, there won’t be for much longer. The amount of free and low cost tools available on the internet is mind-blowing. Furthermore, the amount of information available on the internet is almost inconceivable, and plenty of it will be relevant to your business idea. Even if your business is as simple as walking dogs or mowing lawns, being tech-savvy will benefit you. For example, you can send out marketing messages more effectively with client email lists. You can also keep track of appointments more effectively with a calendar app while saving precise records on cloud services like DropBox. You will save time (and consequently money) if you know more about technology than your competitors. You will also be able to identify opportunities a lot faster.

3) You need to talk to people about your idea This is incredibly important but almost nobody does it because of fear. This fear comes in a few different flavours, but number one is the fear that others will steal the idea being discussed. The second is the fear of embarrassment if people don’t like the idea. Both of these reasons are irrational, and here’s why: People won’t steal your idea because they are busy with their own lives. It is incredibly unlikely that a person will drop everything and aggressively pursue somebody else’s idea because it is too good to pass up. Even if it does happen, you needn’t worry. I’ll address that point more in tips 4 and 5. Other people may be knowledgeable about the industry relevant to your idea and can either poke holes in your model or help you validate it. Better yet, they may know the people who you should really talk to. Talking about your idea is the best way to meet future investors, clients, or partners. It is also the best way to learn if you have a bad idea and need


to tweak it or drop it completely. So please, go forth and talk to others!

4) Execution is more important than your idea Still afraid of talking to others about your ‘blockbuster’ business or product idea? Here’s the tough truth for you: Execution has a far greater impact on success than the actual idea does. Good ideas are a dime a dozen, and if you’ve had a good idea, the chances are that somebody else has had it as well. The world favors people who act, and if you don’t act then your idea is worthless. You may have seen the Facebook film “The Social Network” where Mark Zuckerberg more or less steals the idea for Facebook from the Winklevoss twins. This would be a great example of when you should be more tight-lipped about your idea if it weren’t for one fact: The Winklevoss twins won $20,000,000 in cash and 1,253,326 Facebook shares in their 2008 lawsuit. In my opinion, they made out just fine considering that their version of Facebook may have been a failure without Zuckerberg at the helm.

5) Be careful of those whom you partner and collaborate with This last tip is one of the most important and comes up in articles relating to entrepreneurship frequently. An oftentouted pointer from successful entrepreneurs is that you should be wary of partnering with friends and family in case things go bad in the future. Another is to look very hard at a person’s character before bringing him or her onboard. (This is something the Winklevoss twins may have overlooked). If you’ve carefully vetted somebody in these regards, the next most-important thing is to look at the person’s skills and work habits to see if they compliment yours. As an eternal night owl, I find it extremely difficult to wake up early. Hence, the first person

I have partnered with is a natural early-riser, and things have worked out fantastically thus far. Not only does he aid me in the marketing activities of my business but he makes sure that I get to the office at a reasonable time; if I don’t get my butt out of bed I have to deal with a shame-inducing phone call. This is exactly what I need to keep myself focused and punctual. Find business partners that bring out the best in you and your chances of success will increase dramatically. I’d like to end with a popular saying of my friend, a serialentrepreneur himself, David Bernhardt: “When you’re an entrepreneur, your boss is a huge asshole.” And it is true; that person will make you work long hours with no pay, take on tasks you’re uncomfortable with, and sink time and money into an investment that is inherently risky. However, if you are crazy enough to ditch the comfort of a career, then do yourself a favour and give yourself a shot. You will be glad you did. Nick graduated from Asper in April 2013. He has successfully competed in numerous business plan and case-competitions and is passionate about entrepreneurship. A month after graduating he started his new business, DIGIPLUS, based on a business plan which placed 2nd in the 2013 Wes Nicol Entrepreneurial Competition. He loves to give back and has donated a number of loaner cellphone chargers (which can be found in the CSA office at the U of M). Nick is happy to speak with students regarding entrepreneurship and other topics. He can be reached at nick@digiplus.ca Links: http://DIGIPLUS.ca http://facebook.com/DigiPlusCo

13


A Free Education It is fortunate that we live in the age of the Internet because it is a great resource for accessing knowledge. There are plenty of websites and plenty of media that covers not only what can be learned during your time at university, but also topics that are niche or outside the scope of what you might be majoring in. The great advantage is that these resources are free, so the only real cost is sifting through the content to find what actually interests you. For myself, going into my second year as a Computer Science major, I have aspirations of starting my own business as an entrepreneur. Of course, this takes a lot of hard work and dedication considering you need more than just an idea, but also the knowledge to make your business successful. As an aspiring entrepreneur, I am confident that when I graduate I will have the necessary requisites to produce ideas for a start-up business. However, I am not confident about the logistics of running a business or making sure that my ideas remain profitable. Fortunately, with the Internet I have access to content that can help me to understand business concepts. A great resource for me was a podcast by Professor Mark Juliano called “Entrepreneurship & Business Course�. I found the podcast itself to be dense with information on how companies, especially start-up businesses, operate and what is necessary to be a successful entrepreneur. It has given me a good starting point for understanding what is expected of me if and when I start my own business. More importantly, it amazes me that such high level material can be 14

easily accessed by anyone with an Internet connection, and that this is just one example of how the Internet can be incredibly useful in broadening your knowledge or even getting ahead in the field of your choice. So if you want to listen to the Mark Juliano podcast for yourself, you can download it on iTunes or at www. professorjuliano.talkshoe.com. Now looking on an even grander scale, the Internet has provided an opportunity

for many universities to open their courses to the public. MIT OpenCourseWare and Yale Open Courses (found at ocw.mit.edu and oyc.yale.edu respectively), are initiatives that give free access to university courses from many fields that include Management, Engineering, Arts and Humanities, and Sciences. These initiatives allow independent learners to have complete access and control over what topics they can pursue, without having to worry about lack of options or tuition fees.

By Arden Raaen A final way for finding educational courses is on Open Culture. The website www.openculture.com has compiled giant lists of links to free online courses that can be found on many different sites and through different forms of media such as podcasts and YouTube. It also has lists for certificate courses, audiobooks, textbooks, learning new languages, and even movies. All of the resources listed are freely available for anyone to access on the Internet. The website is great for condensing the cost of sifting through content on the Internet by giving you one place to search for whatever topics or courses you might be interested in. I would highly recommend utilizing the Internet effectively because it is a great resource that lets anyone be educated for free. It gives you the knowledge that can both directly help you in your university courses, as well as help you in becoming a more grounded individual. Using the Internet as a platform for a free education shows your willingness to learn, opens doors to other ideas that might encapsulate your interest, and most of all shows that there is a demand for free access to knowledge. Without the Internet, we would be restricted by money and availability as to what we could learn, but with it we can have an education that is both well-rounded and free.


Asper Stats Ever wondered if your fellow students agree with you on your favourite instructor? Us too! So we asked around (75 times to be exact) and put these together to ease our curiousity. We awknowledge they are probably fairly inaccurate, but you know what else is inaccurate? RateMyProfessor.com! Read the next article for more!

Note- Limited to instructors of Asper core requirement courses, sample size of 75 Asper students * 8 total professors received votes, with Paul Nyholf receiving the 4th most votes

Note- Sample size of 75 Asper student * 12 total instructors received votes, with Paul Nyholf and Alok Dua tying with the 4th most votes

15


Rating Rate My Professor Do you trust “Rate My Professor”? I asked myself this question last summer as I registered for this semester’s courses, and it seemed absurd I hadn’t thought about it before. It was even stranger that I didn’t immediately know my answer. As most of you know, “RateMyProfessors.com” is a website that allows students to turn the tables and grade their professors’ performance. There are ratings for easiness, helpfulness, clarity, interest, as well as an overall rating that incorporates all four. With millions of comments grading 1.8 million professors belonging to over 8000 different establishments, RateMyProfessor. com is the largest online destination for professor ratings. The website is currently owned my mtvU - MTV’s college channel. A quick poll of some University of Manitoba students confirmed for me the website is widely and frequently used. However, when the same students were asked whether they trust the website, the consensus was much less clear. Some, like myself, just hadn’t really thought about it. Many responded that they use it skeptically, not necessarily trusting everything they read but forming a tentative impression. Overall, there was a strong disconnect between the levels of use and trust of the website. The accuracy of RateMyProfessor.com has been debated time and time again. On one hand, the website is extremely popular and has been commended by many other sources. Forbes’ annual list of 16

“America’s Top Colleges” uses the website’s evaluations as 15% of a college’s score. On the other hand, the ratings often come from people with extreme opinions, and individuals can make multiple ratings. Ultimately, the pressing question is: should students be using it? And although accuracy certainly contributes to the answer, it isn’t the only factor. Another worry is that the website facilitates bias against specific groups, like the elderly and people with accents. I have to admit, I am sometimes guilty

of the latter. I’m fairly terrible at understanding accents. However, through experience, I’ve come to realize that most of the time accents have little bearing on how much I will like a professor as a whole. Unfortunately, for almost every recognizable group of professors, there is a stereotype. For example, elderly professors are slow and outdated, professors with accents are unclear, or that female professors are bad at commanding authority. These stereotypes are not only often inaccurate, but they can also be hurtful. RateMyProfessor.com can exacerbate these stereotypes because it gives people an easy, anonymous way to air their

By Sara Bulloch prejudices. To be blunt, people find it easier to be assholes on the Internet. A student may get a bad mark and decide to rant about their “old as time” professor, and a reader of the comment could get a wrong impression. However, there can also be blame on the reader of the comments, not just the writers. The readers may have their own set of prejudices and use the comments to confirm them. A professor with a foreign sounding name may only have one rating criticizing their clarity, but the reader may focus on it if that’s what they’re expecting. Another criticism of the website is that it includes a “hotness” rating, in the form of a chili pepper. To be honest, I don’t find this that bad. I agree that it’s not in the least bit relevant, but I don’t think any professor feels hurt that they don’t have a chili pepper, or objectified by the fact they do have one. At least, I would hope professors would have better things to do with their time. Speaking of how professors feel, I consulted several Asper professors on what they thought about RateMyProfessor.com. Although the responses varied, it seemed most professors had looked at their ratings once or twice and then not really bothered looking again. When I asked why not, the response was usually that they didn’t find it helpful. I found this interesting because it really hadn’t occurred to me professors would want to use it to


improve their performance. For some reason I just thought they would be happy, sad or mad at their rating. However, many were frustrated by the inconsistency and vagueness, and therefore didn’t pay it much mind. All in all, the website really isn’t made for professors’ use (aside from the “professor feedback” function), so I asked professors what they thought about students using it. The responses were surprisingly similar. All the professors I talked with commented that they wish students who have issues with them would tell them directly. I believe part of this reaction is a want for respect, the classic “say that to my face, not behind my back”, and the other part is that they are genuinely open for improvement. Critiquing someone to his or her face may be more difficult, and certainly less fun then ranting on the Internet, but at least it may amount to something productive. Professor Howard Harmatz was particularly against the general concept of anonymously passing judgment on

others via the Internet, “What anyone says or writes ought be signed and the author stand up. What kind of gutless wonders do we have who feel they cannot directly confront or have a mediated confrontation in a university setting?” The Internet is a powerful resource that, unfortunately, few use wisely. Cyber bullying can hurt people, drunken photos on Facebook can cost you your

dream job, and thoughtless ratings on RateMyProfessor.com can place professors in inaccurate, sometimes inescapable boxes. So, do all these issues mean students shouldn’t use RateMyProfessor.com? Not at all. It just means that students should think about what they write and read carefully. Which is really a good thing to be doing anyway! It is possible to distrust

something to a degree, but still find it, or parts of it, useful. Where students can go wrong is using and trusting it mindlessly. While registering for courses last summer, I had mindlessly fallen into a routine: check all the professors that teach a course, check the professors’ ratings on RateMyProfessor.com, and pick the professor with the highest rating. Considering my hate of the process of registration, it seemed like the fastest and easiest way. Of course, it wasn’t that simple as the professors I wanted didn’t go with the timeslots I wanted. I proceeded to stress myself out trying to figure out a magical combination. Finally, my friend had enough of my complaining and suggested I choose a professor with a second highest rating to make it all work. I persistently declared “But I want the best one!” to which she replied, “Just because they have a higher rating doesn’t mean they’re better.” I can only hope you all think more then I did! Thanks for reading!

17


Asper Alumni Leaving St. Mary’s high school, Amanda Stevens, like many others, initially didn’t know what she wanted to do. However, after deciding to go to Asper, she quickly developed her passion for advertising and marketing. Throughout her university career, Amanda broke the previous Shinerama record of $20,850 by raising $33,500 as Charity Co-Chair for the CSA, placed 3rd as part of the JDC Social Team, and helped bring the first international speaker, Bill Rancic, to the 2008 Business Banquet as director of marketing for the committee. Currently, she loves her job as an account manager at Hep Communications – a Winnipeg marketing agency that specializes in strategy and building up businesses. Amanda has learned a lot since graduating, and one rainy Sunday was happy to share here wisdom with me. Although she didn’t fully realize her interest in marketing until university, in hindsight it’s always fascinated her. “When I was 12 years old, I begged my mom to take me to a movie titled, ‘What Women Want’ with Mel Gibson, a movie that was rated PA (back in the day, that rating meant you had to be 15+ to see it). It wasn’t just about Mel Gibson magically obtaining the power to hear what common women actually want, the background of the story

with Amanda Stevens

2009 Charity Co-chair. “What made Shinerama special for me, was being passionate about something so important, and sharing your passion, and seeing people become so inspired that they too believe in your cause and help you fight for that cause. I remember standing out in the quad, looking around, and students I had never met, never talked to, were out with Shine boxes, getting people to donate, and shining shoes… This is important: If you’re planning an event, or working towards something, when that moment happens, when it’s Game Time, just make sure you take five minutes, to look up, look around you, and see what you’ve accomplished. It’s the best feeling in the world!” Amanda highly recommended getting involved beyond classes. “The thing with courses are that they are very theory based where in jobs, all you do is ‘do, do, do’...Asper is so great because it gives students so much opportunity to create, reinvent, and execute something they have never done before! In the workplace, no company is going to go up to you and say ‘Sure, run a conference’ or ‘Yeah go compete in business games’ – no siree! You’ll have too much work to do!” Amanda’s job can be very time-consuming; “I plan my weeks every Friday for the next week and prioritize. Some days you deal with 3-4 clients a day (I have 16) then on top of that we’re designing, developing, and launching websites and doing other “People in University spend so much time studying, just trying project work.” However, to get by, and maybe party along the way, but never take the time to figure out what they’re good at or what they would love Amanda emphasized that to do 8 hours a day 40 hours a week for a long, long part of the importance of finding time their life!”

18

revolves around him working at a reputable NYC Ad Agency as they landed a huge account: Nike. Nike needed a new slogan from “Just do it” and they came up with “No Games Just Sports”. I thought to myself, ‘Wow. I want to make slogans for brands!’ I want to come up with ads and campaigns that other companies will embrace and use to deliver their message!” So when it came to decide what she would study in university, the choice came naturally, “I remember sitting down with the big phonebook the U of M used to have ‘back in the day’ and going through every faculty, crossing the ones I definitely did not want to do. Near the end I thought I would have a couple of choices left, but only business remained.” Amanda graduated in 2010 majoring in Marketing and Entrepreneurship. “It turned out to be the best decision I could make. Marketing fascinates me. People can look at a logo, which is just an arrangement of text, shapes, and colors, and have an emotional reactions to that?! How fascinating!” However, her Asper experience was much more then just classes. She participated in many extra-curriculars, including Director of Marketing for the 2008 Business Banquet, 2009 JDC West Social Team, and NBSC 2010 Co-chair for the CSA. But her pride and joy was her work as Shinerama


for a ‘big win’ “Life is so spontaneous and just as information is instant among all the work. “If I can give these days, so can be our career paths. Oppurtunities pop up any upcoming or all over the place an sometimes you just close your eyes, hold recent grad advice about entering the your breath and jump!” workforce, it’s this: and it’s a fantastic feeling!” workplace and strive to achieve you have to earn respect, and While many people in their it” you do it with big wins.” mid-twenties are still waffling “When you’re working as around with what they want 5) “Get involved! Spend the time a Summer Student – you’re not to do with their lives, Amanda figuring out: what you’re good really respected or sometimes seemed organized, passionate, at, what you like to do, what you not taken seriously, because you and determined. Her final pieces suck at, what you want to get really don’t know much, you’re of advice to Asper students are: better at, and then do it!” just eager to learn. So you keep on saying to yourself ‘It’ll be 1) “Get a mentor, get more then 6) “Travel! You’re looking at different when I graduate’ but one!” two weeks of vacation a year guess what – it’s not. Instead of once you get a job, and you’ll be being called a student your now 2) “Attention to detail is crucial low on the priority list because just the recent grad. But it’s true, no matter where you work, and you’ll be new. Take time off we really don’t know a lot in the it’s tough to achieve so young.” after university – travelling for grand scheme of life. But when 3 months in Europe confirmed you have that big win, and you 3) “You will not instantly get a lot about what kind of life really have to be strategic on respect when you graduate and I want to live, personally and how you make that win, then work in the real world – you professionally.” people will respect you. And have to earn it.” once that happens, you’ll be Thanks for reading! getting more responsibility and 4) “It’s all about the ‘big win’. more work and more projects, Figure out a ‘big win’ in your


MANITOBA LIQUOR & LOTTERIES

PROUD TO SUPPORT

THE ASPER SCHOOL OF BUSINESS COMMERCE STUDENTS’ ASSOCIATION Supporting Our Communities www.mbll.ca

The BottomLine November 2013