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DailyNews OFFICIAL MAGAZINE THE 18 GOLDEN DRUM INTERNATIONAL ADVERTISING FESTIVAL OF

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#3 /Friday, OCTOBER 7, 2011

Friday/ October 7, 2011

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#3 /Friday, OCTOBER 7, 2011

Friday, October 7 KODAK HALL 10.30 Fortune follows Fame

Patrick Hanson-Lowe, CMO Publicis

11.30 Where do great ideas come from? Fernando Vega Olmos, Creative Chairman, Continental Europe and Latin America – JWT Worldwide Creative Council Chairman

14.00 Ideas Worth Marketing and why the ad industry won’t be the ad industry you knew

Petteri Kilpinen, Senior Vice President, Innovation, TBWA\Europe

15.00 Fad or Fab? Evaluating New Opportunities in Digital Media

11.00 Workshop: How to Present Radio So Clients Won’t Kill It Tony Hertz, Owner and Creative Director, Hertz:Radio

14.00 How could music help brands to achieve their goals? Hannes Eder, Managing Director, Universal Music Austria & Western Balkans, Vienna

14.45 Mind the Gap!

Johannes Newrkla, Founding member of Art Directors Club of Europe, Founder and CEO of Bluetango

15.30 Change is everywhere. Actually everything stays the same. Ulrich Proeschel, Vice-President Business Development, TBWA\ Europe

Mark Husak, Director of Media and Digital Development in Europe, Millward Brown

17.00 Kodak presents: straight 8 at Golden Drum

16.30 New Media, New Thinking: How one of Europe’s largest media companies is changing its business

18.15 Golden Drum Competition:

with Ed Sayers & Will Cummock, founder of straight 8 & ace straight 8 filmmaker

Arno Laeven, Strategy Director Sanoma Media Russia & CEE

Screening of Multi Channel Finalists

17.30 Who cares what young people think?

MEDITERANEA HALL

Kate Robertson, U.K. Group Chairman Euro RSCG Worldwide & Co-founder One Young World

EMERALD HALL

10.00 Workshop: Creative Idea generation & judgment

Steve Henry, Creative Consultant

11.30Golden Drum Competition:

Screening of Entries

10.00 Festival of Festivals: Epica Awards presented by Andrew Rawlins, Founder of the Epica Awards

? y t r a P to Where N LAGOON

I ht RNARD E B  0 ies Nig 3 : t r 21 a P l a Nation a: nt Bark a r u a t n s Re ungaria H  d Full H ion an Definit cedoni a M : e f a News C y ak Part l Kalaba

DON’T MISS ON SATURDAY KODAK HALL 10.00 McCann Worldgroup Panel: 125 Years of New Thinking

with Francesco Cibò, Creative Excellence Manager Coca-Cola Central & Southern Europe, Gustavo Martinez, President McCann WorldGroup Europe, Milka Pogliani, Chairman and Executive Creative Director McCann WorldGroup Italy, Creative Advisor McCann New Europe

11.00 10 Ways  for One million returns

Farid Chehab, Honorary Chairman and Advisor to the Board Leo Burnett MENA, Nicola Novellone, Chairman & CEO, Leo Burnett CEE

12.00 Creating a Culture for Entrepreneurs

Peter Sherman, CEO BBDO Europe, Middle East & Africa

EMERALD HALL 15.00 An Instant World of Difference! What happens when global brands collide with regional culture. Elliot Polak, Founder and CEO, Textappeal

15.45 Three things to keep you up at night: How policy makers put marketing budgets at risk… and what you should do about it Malte Lohan, Director of Public Affairs, World Federation of Advertisers

16.30 Closing debate: Meet the Golden Drum Jury Presidents moderated by Janez Rakušček, Executive Creative Director, Luna\ TBWA, Slovenia guests: Matias Palm-Jensen, Chief Innovation Officer, EMEA, McCann WorldGroup, Stefan Schmidt, Creative at Large/ Chief Creative Officer, TBWA\ Europe, Tomasz Pirc, Director of Usability and Information Design, Innovatif / Futura Group, Slovenia

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#3 /Friday, OCTOBER 7, 2011

Agency is not an orchestra any more Gábor Szántó is head of innovation and digital at DDB Hungary. The main thesis at his lecture was that we don’t need 360 degrees communication, but 365 days communication. Did he mean 365 working days for the client and not campaign type of business relation with client? Definitely advertising world has changed a lot in last few years, but did we expect it will stay the same forever? Aren’t we the creative people of the world? Why then we are afraid of communication challenges coming to us? Old models of organizations are breaking up not just in advertising but in all industries. Customers are omnipresent through the whole day and the whole year. They don’t wait for brands to come with campaigns to them, they even invent their own popular content. Gábor introduced a case of bicycle lock which used to be known as very safety. Sooner one man published video with a simple trick: he opened the lock with a simple pen. Of course the video spread fast as possible and the lock company lost all values which valued for the price of their product. Brands can’t wait for seasons to communicate with customers, they have to be with them all the time that matters for customers. Agencies in 21st century don’t produce and create stories for the people, but with the people. “Our role is to orchestrate, so everything conveys to the same message and initiate similar conversations,” said Gábor, “in our agency we are becoming a constantly learning, open organization through cooperation. We want our clients to have better understanding of the paradigm shift in the world of communication in order to help them adapt and eventually grab leadership.” His idea is that creative people have a great opportunity to invent communication product and forget about the former model of communicating products. In Gábor’s opinion the only thing that hasn’t changed in advertising is searching for big idea. It still remains an essential part of advertising over the time.


#3 /Friday, OCTOBER 7, 2011

Breaking the Rules

Steve Henry was the youngest person included in Campaign magazine’s Hall of Fame - a list of the 40 most influential people in UK advertising over the last 50 years. At his lecture “Breaking the Rules” he tried to answer the question “What is the point of being creative?” He started with a quote of Peter Mead that once said: “Creativity is the only unfair legal advantage a business can use”. Creativity is about providing new solutions and it values unpredictability. Mistake that many clients but also agency people do is that they think “safe” is “safe”. Most advertising is a scandalous waste of money. Most work doesn’t work. “The good is the enemy of the great” is the quote of Frank Lowe, Henry pointed out. But what do we

mean by “great” and how can you judge an idea? If you ask yourself “Where did that come from?” and if it seems like “You can’t do that” than a great idea just came up, said Henry. At the end of his lecture he illustrated the point that there is always a reason not to run a great ad with showing 5 greatest TV ads of all time and discussing the reasons why they should not be aired. Unfortunately that debates never came up and all those ads were aired.

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European design is stuck in a deadlock Alexey Fadeyev started his creative carrier in early 1990’s as a photographer. He works in advertising industry since 1994 and is Co-founder and permanent creative director of Depot WPF Branding Agency since 1998. In his lecture on Thursday he took us through some great examples of vintage packaging design and tried to answer a question why we like vintage so much. We catched Alexey just a few hours before he left for Portorož. You’ve made your way from a photographer to one of the most creative art directors, how was that journey? Being a photographer, I understood that to be successful a photo should not only carry meaning, but also be beautiful, aesthetically attractive. If it’s not appealing, nobody will be interested in it. Thus I realized that design is more important than the meaning we want to communicate. And I devoted myself to design. You work in branding. Do you love brands? What are your favorites? Of course I love brands. I prefer attractive and capacious brands, that are understandable without any words and definitions, without advertising or something like that. You feel such brands with your soul and you get involved in their story, their legend, their lifestyle immediately. I can name Innocent, La Cure Gourmande, Diesel… These are the first examples that come to my mind. Why do you think brands have become so important in today’s world? Whose “fault” is it – consumers, companies or branding agencies? First of all we should “blame” consumers themselves. Brands

are created because consumers want to have something greater than just a bottle of milk, a pair of shoes or a car in the garage. People want brands to be means of self-expression. Today we sell and buy not just orange juice, but a whole context, in which orange juice is included as a material element.

Your lecture at Golden Drum will be devoted to trends. How do they migrate over the world? All around or do they mostly come from west to east? I will mostly focus not on certain trends that migrate from Asia to Europe or vice versa. I’ll try to show the audience a conflict between two design trends.


#3 /Friday, OCTOBER 7, 2011

Let’s call them “asian” and “european”. Those, who belong to the first one, create things listening to their hearts and feelings. Those, who belong to the second one, lean on their heads and intellect, they do things in the way the society wants them to do. From my point of view, European design is stuck in a deadlock. People tend to look for inspiration in Asian design without understanding why it is like that. I guess we need to drive back to our own feelings and roots.

What is Russian design like and what to expect from it? Will it have its own way or become a part of a “global village”? Russia is a good example of the conflict of trends I’ve just mentioned. We often feel in one way, but try to do in another one, copying things that aren’t inherent and understandable for us. We try, for instance, to implant anglo-saxon design, foreign comprehension of a consumer, but sometimes it’s not appropriate for so-called “mysterious Russian soul”. It’s hard to speak,

what way Russian design will follow. We have been standing at a crossroads during last 300 years. We should work hard and try to understand that to create something interesting and intimate to the consumer, it’s not obligatory to copy foreign trends even if they are spread all over the world.

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#3 /Friday, OCTOBER 7, 2011

Golden Drum’s weekly

column

A stupid failure with your brand name Have you heard about Roary? No? Between us: There is something wrong with Roary. Roary The Racing Car is a daily children’s television series that runs worldwide including Slovenia, Croatia and other countries in New Europe. Roary is a red Formula One car who always fearlessly shouts: ‘’Here we go!’’ before he starts a great new adventure. His wonderful friends in the popular series are Big Chris, Flash, PC Pete and two more handfuls of brilliantly developed characters. I mean: Roary is popular!

But there is definitely something absolutely wrong with our Roary. Okay, here it is: It is not Roary, but the name is Joajy. Yes, Joajy is the name. Because, until they are about six years old, the target group is not yet capable of pronouncing the letter R. ‘’Indeed’’, says my son, ‘’The Joaji majketing depajtment fojgot about that!’’

That’s why Roary is a worldwide television sensation. In the UK, Roary even has a famous voice-over from Grand Prix legend Stirling Moss. The makers spend a lot of money to make Roary a number one hero for the kids. The marketing idea starts with a Roary website in lots of languages. There are also Roary reading books, Roary DVD’s, Roary toys, Roary T shirts, Roary backpacks and more – anywhere that you can print the brand name Roary on. That’s okay with me. For sure. No worries. So far, so good.

Martin Mol’s Golden Drum weekly columns express the opinion of the author only and do not represent the opinion of the organizers. More Golden Drum’s weekly columns on Golden Drum’s Facebook profile https://www.facebook.com/ GoldenDrumFestival and www.goldendrum.com.

Majtin Mol Ownej/Cjeative Dijectoj MolConcepts


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Music is inspiration for every business Music drives his business. Igor Arih leads his own agency in Slovenia, but he is also a business partner of internationally known music performer Magnifico. He understands music as stimulator of our emotions which we even don’t know that we can have. For him music is everything, also a successful business. Does every brand need musical identity as it needs visual identity? No, there are brands without musical identity and they are still successful. Facebook is an example of brand without musical identity but it grows and grows. How important added value can be music for a brand? If music is made by author and it is unique, than it can transmit strong emotional power to user. The main point of music is that music transmits the emotions of elegance without any visual impact. What kind of relationship should be between visual and musical identity of the brand? Visual and musical identities have to be connected. When you hear the sound of turning on a computer, it is already music. If you close your eyes, you know by the sound that somebody is turning on PC and the other is turning on Mac. Consequently you interpret those sounds into the characteristics of person A and person B. You work with Magnifico in field of marketing. How important is visual identity for musicians? I think visual identity is becoming less and less important for musicians. Form is losing its battle with the content. For sure it is a consequence of internet. Lovely designed web sites without any proper content sooner or later die, but on other hand there are several ugly web sites with a lot of traffic and it still grows. Visual identity of musician has to be unique, but that’s not the magic formula which will make a star of him or her. Is music a good business? Music is a great business. There are many musicians, but we know only 50 to 100 successful ones.

If you want to be on top, you need to do a lot more than just technically play a guitar. A successful musicians has to be good performer, has to write good songs, has to have a great connection with his public etc. Every product, musical or any other, has to make emotional engagement with consumer. This year it is 18th edition of Golden Drum. How do you remember the first steep of the festival into New Europe? On the initiative of Jure Apih firstly we had event called Marketing days Portorož. My task was to design visual identity and awards. In the first year awards were golden drum and silver sticks. And next year they use the name of the award golden drum for the name of the festival. Golden Drum was established at the end of golden age of classic advertising. With the appearance of two way communication I don’t see an aim to evaluate printed or TV adverts separately. Communication is no longer one moment happening. Festivals are a great opportunity for young people and a place where youngsters get motivation for their further work.


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#3 /Friday, OCTOBER 7, 2011

Making of: 18th Golden Drum’s design In 1994 a small boy with a drum announced the first International Advertising Festival of New Europe Golden Drum. Eighteen years later, with the idea from advertising agency Pristop, festival is represented by an image of a now adult drummer that bravely defies stormy times in which creative industry has found itself. Graphical Image of the 18th international advertising festival of New Europe Golden Drum reflects its return to the primary idea of the festival, positioned as the main advertising event of New Europe. TV ad, directed for Golden Drum Festival by Saša Hess, can be found at http://www.youtube.com/ watch?v=Ar8dUTLLUqA Saša Hess, director and photographer of the TV ad, has gave us an overview of his work and the main character in the TV ad: “When we started to work on the idea of the final triumph of the fresh, young and innovative, we looked around ourselves. And since a handsome, assertive and quite heroic person works at my studio, the decision was obvious. Tomaž Bevk, a graduated IT professional and my assistant of Photography department at the Higher school of applied sciences in Ljubljana. And so the story about a bringer of victory, the only surviving hope, about a boy with a drum, started to unfold in front of us.” How they came up with the idea for this TV ad, Saša summarizes: “There are quite a few explanations, about who these boys with drums really were. We were interested in the one from the war field. About the one who gave orders to an entire army with his drumming,


#3 /Friday, OCTOBER 7, 2011

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gave them tempo and was often the sole survivor. In some cases because of their untouchable status and in other because soldiers needed unity, given by the young drummer. Golden Drum’s Drummer boy turned 18 this year and so, enriched by all the battles he survived, he can finally fight his own battles. It’s a basic metaphor of initiation, of a jump into the world of “real” adult advertisers.” Aljoša Bagola, Creative Director, Pristop, Slovenia, said about this year’s Golden Drum: “As the festival reached full age, I wanted to revive one of his early motives: the Drummer boy. Of course after all these years, he grew into a strong, proud and assertive young gentleman with a strong personality, a vision and a mission. I placed him on an open, defiant sea that symbolises the stormy economic-creative times in which we currently live in and that is also the identifiable home of the festival itself. The Drummer is a literal metaphor of the festival that doesn’t only symbolise the call to creative competition, but also symbolises, with his coming to the shore, an arrival of new thinking, optimism and a sort of an Odyssey return to his essence: great creative competition, fresh thinking, quality knowledge and great party.” Background music for the Golden Drum TV advertisement was created by Dominik Bagola. His song, which carries a strong connection to the content of the advertisement, can be found on his new independently produced album Balladero that talks about true values and ideals in life. Dominik Bagola, author of the music for the TV ad, introduced himself for the first time at the Golden Drum Festival with his single Pawnshop from his first full album titled Balladero – Club Deuce. Dominik has introduced himself to Slovenian audience as a drummer in an internationally acknowledged Slovenian group Psycho-Path, Moonlee records, 2008. In 2010/2011 he recorded his first independently produced author’s record. Apart from foreign guests from USA and Italy and diverse Slovenian selection of musicians, Dominik also works with renowned singer Jadranka Juras. Robert Vosigen from Capital Records Mastering, who worked on The Ass-Soul of Psycho-Path, helped producer MacIntyre give the song for TV ad its final sound image.


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#3 /Friday, OCTOBER 7, 2011

Drummers about Drum As an ambassador of Golden Drum Festival and its long year follower Vlad Vasyukhin shared a few words with us.

I have visited 16 of the 18 festivals held. I can say that it is changing, and like every living organism Golden Drum knows its joys and challenges. The festival is undoubtedly an important part of the advertising community life in the region. In Russia it is very popular and authoritative! Golden Drum has its own charming face. And of course there is genius loci in Portorož.

Mr. Maxim Lazebnik is an ambassador of Golden Drum Festival for Ukraine.

I don’t remember quite well how many festivals I’ve attended. About nine or ten. I have maybe missed one or two Golden Drum Festivals in the 21st Century. For me Golden Drum is a number one Ad festival for creative agencies from New Europe countries. It was so for many years and still is true now. As you may know I’m an organizer of Kiev International Advertising Festival for 12 years now. And all of these years for me Golden Drum is a super example, a specific “case study”, how to make a creative festival with an accurate positioning of a festival, different brilliant ideas, an excellent work from organizing team etc. And, of course, with warm hospitality. I like that the 18th Golden Drum is again a festival for New Europe only. But I don’t understand the idea of Single and Multi Channel Juries. I think that Golden Drum has to return to Cannes format of Juries. I know that this decision is more expensive, but maybe Golden Drum could save money on account of lunches for delegates? Stop, it seems I said a terrible stupidity. :)


#3 /Friday, OCTOBER 7, 2011

Giovanni, Italy

My first Golden Drum was in 1995 and in all those years I’ve been here as visitor, member of the jury, lecturer. I know Golden Drum very well. Choosing New Europe again is a good positioning. In the future I want to see more development because all industries are changing. We need more knowledge and more things that we can’t find on the internet.

Marko, Slovenia

It is my first year at Golden Drum, because I’ve recently started to work in advertising and my new company Sonce.net is sponsor of the festival. My colleagues told me that there are always great parties at Golden Drum, but we are also here for business and to see what others are doing in advertising. Danil, Russia

It is my first Golden Drum and I came because my friends from Russia recommended it. It is the best festival. I like everything about it: organization, lectures, juries, parties, people. I am happy to see at the festival that our industry is growing and developing.

Diana, Austria I am very happy that festival return to its roots, New Europe. I was here in 2005 in 2006 and I am happy to see that the festival stays the same. I think the festival will get back its popularity because of focusing on New Europe. Also parties were never problem at Golden Drum and all the connections you make here are good. Petra, Slovenia

I just arrived in Portorož and I haven’t been at lectures yet. But I’ve already got many great ideas at the exhibits. As usual for Golden Drum I expect great parties in the evenings.

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New names on the Golden Drum New Europe Hall of Fame As time goes by and people move forward, we tend to forget the names of those that have set the foundations, upon which professionals of today build great things. Established in 2010 on the marble wall of Bernardin’s Congress Hall where Golden Drummers meet year and year again, Golden Drum New Europe Hall of Fame reads the names of great woman and men, engraved for time eternal. The list grows with careful consideration and a sense of gratefulness to those, whose names and actions we should never forget. This year The Wall is richer for two new really great names. Jure Apih and Meta Dobnikar joined the great crowd of exceptional people.


#3 /Friday, OCTOBER 7, 2011

Golden Drummers get- together party

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#3 /Friday, OCTOBER 7, 2011

Single channel Awards Group A - Film Grand Prix Entry code

Entry title

Agency

A12016G11

Surprise

A12017G11

Passion

series

series

Brand name

Country

Agency network

OGILVY & MATHER UKRAINE

Bank Forum

UKRAINE

OGILVY

OGILVY & MATHER UKRAINE

Bank Forum

UKRAINE

OGILVY

Brand name

Country

Agency network

Advertiser/client

Golden Drum Entry code

Entry title

Agency

A12016G11

Surprise

OGILVY & MATHER UKRAINE

Bank Forum

UKRAINE

OGILVY

A12017G11

Passion

OGILVY & MATHER UKRAINE

Bank Forum

UKRAINE

OGILVY

A01012G11

Father's hands

ADVENTA LOWE

Nestle

UKRAINE

LOWE

A03001G11

Colon 101

EURO RSCG ISRAEL

Reckitt Benckiser

Colon 101

ISRAEL

EURO RSCG

A09007G11

Light

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

XXXLutz/ Moemax Furniture Store

Moemax Furniture Store

AUSTRIA

Independent agency

A11001G11

Jealousy

NEXT ADVERTISING SRL

Iqads.ro

Iqads.ro

ROMANIA

Independent agency

A16004G11

Facebook: Unfriend Coal

SAVAGE

Greenpeace international

CZECH REPUBLIC

Independent agency

A16005G11

Year Zero / OFFF Barcelona 2011

SAVAGE

OFFF Festival Barcelona 2011

CZECH REPUBLIC

Independent agency

series

series

Advertiser/ client

OFFF Festival Barcelona 2011

Silver Drum Entry code

Entry title

Agency

Advertiser/ client

Brand name

Country

Agency network

A02025G11

Drink School

KING HELSINKI

Oy Hartwall Ab

Atta Drinkero

FINLAND

Independent agency

A02026G11

Milkshake

KING HELSINKI

Oy Hartwall Ab

Atta Drinkero

FINLAND

Independent agency

A04002G11

StroyMaster Mosquito

BBDO RUSSIA GROUP

StroyMaster

RUSSIA

BBDO

A08006G11

Double Life

TBWA\PHS HELSINKI

CFP-E

Yound Director Award

FINLAND

TBWA

A10016G11

O2 New Paths

VCCP

Telefonica Germany

O2

CZECH REPUBLIC

Chime Communications Plc

A13001G11

Vacancy 1

INSTINCT

Instinct

RUSSIA

BBDO

A14007G11

Voice for a child

EURO RSCG HELSINKI

Lasinen Lapsuus / The Fragile Chilhood organization

Lasinen Lapsuus / The Fragile Chilhood organization

FINLAND

EURO RSCG

A15006G11

Sir, do you understand me?

NEW MOMENT NEW IDEAS COMPANY SKOPJE

One

Boom TV

MACEDONIA

YOUNG & RUBICAM

A16011G11

Hans in the hood

SEK & GREY OY

Lidl

Lidl freeway Cola

FINLAND

GREY

series

series


#3 /Friday, OCTOBER 7, 2011

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Group B - Press Grand Prix Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

B20027G11

Color 1

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

B20028G11

Color 2

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

B20029G11

Color 3

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

series

series

series

Golden Drum Entry code

Entry title

Agency

Advertiser/ client

Brand name

Country

Agency network

B20027G11

Color 1

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

B20028G11

Color 2

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

B20029G11

Color 3

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

B19011G11

Stalinclaus

OGILVY PRAGUE

Amundsen Vodka

CZECH REPUBLIC

OGILVY

B21012G11

Apollo 13 Success

DDB&CO.

Dank second hand furniture store

Dank

TURKEY

DDB

B21013G11

Berlin Wall

DDB&CO.

Dank second hand furniture store

Dank

TURKEY

DDB

B21014G11

Obama Adresses

DDB&CO.

Dank second hand furniture store

Dank

TURKEY

DDB

B25025G11

ADC UA We are not your mother 1

LEO BURNETT UKRAINE

Art Directors Club Ukraine

UKRAINE

LEO BURNETT

B25026G11

ADC UA We are not your mother 2

LEO BURNETT UKRAINE

Art Directors Club Ukraine

UKRAINE

LEO BURNETT

B25027G11

ADC UA We are not your mother 3

LEO BURNETT UKRAINE

Art Directors Club Ukraine

UKRAINE

LEO BURNETT

B25028G11

ADC UA We are not your mother 4

LEO BURNETT UKRAINE

Art Directors Club Ukraine

UKRAINE

LEO BURNETT

B25029G11

ADC UA We are not your mother 5

LEO BURNETT UKRAINE

Art Directors Club Ukraine

UKRAINE

LEO BURNETT

series

series

series

series

series

series

series

series

series

series

series


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#3 /Friday, OCTOBER 7, 2011

Group B - Press Silver Drum Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

B18012G11

Design Classics

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

Rewe group Austria, Ja! Natürlich Naturprodukte GmbH

Ja! Natürlich Naturprodukte GmbH

AUSTRIA

Independent agency

B18029G11

Shark

GITAM BBDO LTD.

Wrigley

Wrigley

ISRAEL

BBDO

B18030G11

Ninja

GITAM BBDO LTD.

Wrigley

Wrigley

ISRAEL

BBDO

B18031G11

Basketball

GITAM BBDO LTD.

Wrigley

Wrigley

ISRAEL

BBDO

B19016G11

Bar

KASPEN / JUNG V. MATT

Budejovicky Budvar, national corporation

Budweiser Budvar Non Alcoholic

CZECH REPUBLIC

Independent agency

B20014G11

Break-In

OGILVY GROUP HUNGARY ZRT.

Modern Alarm

Modern Alarm

HUNGARY

OGILVY

B20021G11

Shape 1

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

B20022G11

Shape 2

LEO BURNETT SP. Z O.O.

Procter & Gamble

Dreft

POLAND

LEO BURNETT

B20025G11

Map 2

LEO BURNETT SP. Z O.O.

Procter & Gamble

Bonux

POLAND

LEO BURNETT

B23018G11

Cube

DDB BUDAPEST

Porsche Hungaria

Volkswagen

HUNGARY

DDB

B28024G11

Obama

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

B28025G11

Merkel

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

B28026G11

Putin

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

B28027G11

Sarkozy

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

B29017G11

Hysteria

OGILVY & MATHER UKRAINE

Bank Forum

UKRAINE

OGILVY

series

series

series

series

series

series

series

series

series

Especially for you dear Drummers, the Ultimate Golden Drum 2011 Android Application by Vodafone is here. Browse schedule, program descriptions, locations and bios of guests. The app generates data traffic when first opening content, so it’s best used on a Wi-Fi connection.

Download it on: https://market.android.com/ details?id=com.helloandroid. goldendrum&feature=search_result


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Group C - Outdoor Grand Prix Entry code

Entry title

Agency

C44001G11

All The Names In The Country Share The Logo

SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV

Advertiser/client

Brand name

Country

Agency network

Strauss

ISRAEL

YOUNG & RUBICAM

Brand name

Country

Agency network

Golden Drum Entry code

Entry title

Agency

Advertiser/ client

C44001G11

All The Names In The Country Share The Logo

SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV

Strauss

ISRAEL

YOUNG & RUBICAM

C33014G11

Stalinclaus

OGILVY PRAGUE

Amundsen Vodka

CZECH REPUBLIC

OGILVY

C39044G11

The Smallest Campaign

OGILVY & MATHER GMBH

Vienna Model Makers Fair

AUSTRIA

OGILVY

Reed Messe Wien

Silver Drum Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

C32015G11

Fresh Breath Snow Cannon

PKP BBDO WERBEAGENTUR GMBH

Wrigley Austria

Wrigley

AUSTRIA

BBDO

C35001G11

Apollo 13 Success

DDB&CO.

Dank second hand furniture store

Dank

TURKEY

DDB

C35002G11

Berlin Wall

DDB&CO.

Dank second hand furniture store

Dank

TURKEY

DDB

C35003G11 series

Obama Adresses

DDB&CO.

Dank second hand furniture store

Dank

TURKEY

DDB

C39011G11

Double Life

TBWA\PHS HELSINKI

CFP-E

Young Director Award by CFP-E/ SHOTS

FINLAND

TBWA

C39020G11

ADC UA We are not your mother 1

LEO BURNETT UKRAINE

Art Directors Club Ukraine

UKRAINE

LEO BURNETT

C39038G11

Disappeared

WIEN NORD WERBEAGENTUR GMBH

Johannes Wegenstein

This Human World

AUSTRIA

Independent agency

C42008G11

Obama

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

C42009G11

Merkel

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

C42010G11

Putin

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

C42011G11

Sarkozy

DDB&CO.

CNN Turk

CNN Turk

TURKEY

DDB

C43013G11

Hysteria

OGILVY & MATHER UKRAINE

Bank Forum

UKRAINE

OGILVY

series

series

series

series

series

series


20

#3 /Friday, OCTOBER 7, 2011

Group D - Radio Grand Prix Entry code

Entry title

Agency

Advertiser/ client

Brand name

Country

Agency network

D55002G11

Gugl-Paris

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

Mobilkom Austria AG/ bob

bob

AUSTRIA

Independent agency

Golden Drum Entry code

Entry title

Agency

Advertiser/ client

Brand name

Country

Agency network

D55002G11

Gugl-Paris

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

Mobilkom Austria AG/ bob

bob

AUSTRIA

Independent agency

Silver Drum Entry code

Entry title

Agency

Advertiser/ client

Brand name

Country

Agency network

D56001G11

The Appartment

TBWA\PHS HELSINKI

Radio Nova

Morning Show

FINLAND

TBWA

D59002G11

Aids Task Force - The "Get Tested" Project

SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV

Aids Task Force

ISRAEL

YOUNG & RUBICAM

POP NON STOP is the first Slovenian Pay-TV package that brings all the best content in one package, since it includes 6 new channels for every taste: POP KINO, POP KINO 2, POP BRIO, POP FANI, POP OTO and POP SPOT. This infinite package of entertainment offers the best movies, the newest series, popular local shows, the first Slovenian channel with synchronized cartoons, and a big selection of music hits.


#3 /Friday, OCTOBER 7, 2011

Group E - Direct communication Grand Prix Entry code

Entry title

Agency

E62016G11

Books Fresheners

VOSKHOD

Brand name

Country

Agency network

100 000 Books

RUSSIA

Independent agency

Brand name

Country

Agency network

100 000 Books

RUSSIA

Independent agency

Amazonki Stowarzyszenie Warszawa Centrum

POLAND

EURO RSCG

Brand name

Country

Agency network

The Wood Edition

AUSTRIA

OGILVY

Advertiser/client

Golden Drum Entry code

Entry title

Agency

E62016G11

Books Fresheners

VOSKHOD

E63001G11

What a person can miss, a machine will find. POS.

EURO RSCG WARSAW

Advertiser/client

Amazonki Stowarzyszenie Warszawa Centrum

Silver Drum Entry code

Entry title

Agency

E64004G11

The Wood Edition

OGILVY & MATHER GMBH

Advertiser/client

Group F - Corporate & brand materials Grand Prix Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

F68004G11

A 365 nights a year calendar

GREY WORLDWIDE WARSZAWA SP. Z O.O.

Taboo Condoms

Taboo Condoms

POLAND

GREY

Golden Drum Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

F68004G11

A 365 nights a year calendar

GREY WORLDWIDE WARSZAWA SP. Z O.O.

Taboo Condoms

Taboo Condoms

POLAND

GREY

F66015G11

Fruit Invaders

NEW MOMENT NEW IDEAS COMPANY SKOPJE

Vivaks

Package design

MACEDONIA

YOUNG & RUBICAM

21


22

#3 /Friday, OCTOBER 7, 2011

Group G - Digital Grand Prix Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

G75005G11

Google Analytics as our Media

TRIAD ADVERTISING

Riesenia.com

Analytics.sk

SLOVAK REPUBLIC

Independent agency

Golden Drum Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

G75005G11

Google Analytics as our Media

TRIAD ADVERTISING

Riesenia.com

Analytics.sk

SLOVAK REPUBLIC

Independent agency

G71003G11

iPad

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

VGT (Association Combating Animal Factories)

VGT (Association Combating Animal Factories)

AUSTRIA

Independent agency

G72016G11

Facebook's First Theatre Play

PROPAGANDA CREATIVE SERVICES SRL

Undercloud

ROMANIA

Independent agency

G73012G11

Japan recovery banner

SCHOLZ & FRIENDS WARSZAWA SP. Z O.O.

Polish Humanitarian Action

POLAND

SCHOLZ & FRIENDS

Polish Humanitarian Action

Silver Drum Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

G72008G11

Who needs another Facebook friend

PUBLICIS D.O.O.

Shelters for abandoned animals Gmajnice

Shelters for abandoned animals

SLOVENIJA

PUBLICIS

G73004G11

Show URLove

MCCANN ERICKSON ISRAEL

Cellcom

Cellcom

ISRAEL

McCANN ERICKSON

G75017G11

Death Revealer

LEO BURNETT RUSSIA

The Village

The Village

RUSSIA

LEO BURNETT


#3 /Friday, OCTOBER 7, 2011

23

Group H - New or innovative Grand Prix Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

H016G11

What a person can miss, a machine wil find.

EURO RSCG WARSAW

Amazonki Stowarzyszenie Warszawa Centrum

Amazonki Stowarzyszenie Warszawa Centrum

POLAND

EURO RSCG

Golden Drum Entry code

Entry title

Agency

Advertiser/ client

Brand name

Country

Agency network

H016G11

What a person can miss, a machine wil find.

EURO RSCG WARSAW

Amazonki Stowarzyszenie Warszawa Centrum

Amazonki Stowarzyszenie Warszawa Centrum

POLAND

EURO RSCG

H002G11

The greenest leaflet campaign in the world

AKCIÓ 360 REKLÁMÜGYNÖKSÉG KFT.

WWF Hungary

WWF

HUNGARY

Independent agency

H043G11

Books Fresheners

VOSKHOD

100 000 Books

RUSSIA

Independent agency

H046G11

iPad

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

VGT (Association Combating Animal Factories)

AUSTRIA

Independent agency

VGT (Association Combating Animal Factories)

Silver Drum Entry code

Entry title

Agency

Advertiser/client

Brand name

Country

Agency network

H025G11

Good ideas glow in the dark

BRUKETA & ŽINIĆ O.M.

Adris group

Adris group

CROATIA

Independent agency

H035G11

Show URLove

MCCANN ERICKSON ISRAEL

Cellcom

Cellcom

ISRAEL

McCANN ERICKSON

H072G11

Light

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

XXXLutz/ Moemax Furniture Store

Moemax Furniture Store

AUSTRIA

Independent agency

H082G11

The Smallest Campaign

OGILVY & MATHER GMBH

Model Makers Fair

AUSTRIA

OGILVY

DAILY NEWS, October 2011 Published by: Golden Drum Festival, design: Pristop, d.o.o., production: Medijski partner d.o.o., editor: Anja Hren, texts: Vesna Stanić, Anja Hren, photo: Bojan Šverko, Tanja Ristič printing: Tiskarna knjigoveznica Radovljica


Pristop d.o.o. Trubarjeva cesta 79 1000 Ljubljana Slovenija www.pristop.si


18th Golden Drum Daily News 3/4