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Surrey Heath Borough Council

Style guidelines


Why do we need style guidelines? Surrey Heath Borough Council needs corporate identity guidelines to ensure consistency, high standards in design and to maintain an excellent reputation for communications. We want people to recognise our services and activities as well as understanding our objectives, priorities and vision. Clear, consistent use of our branding will ensure customers, visitors and staff know what we do, where we do it, how we do it and, most importantly, that it is all provided by us.

The two main reasons: 1

We want all customers to recognise when Surrey Heath is providing the service via a strong corporate identity and to think positively about the council

2

To provide high quality, attractive, accessible, professionally produced information.

The changes to the corporate style are based on the design of the Council’s 2020 Strategy launched in May 2010. This guide is designed as a quick reference for officers, members and council partners. For more detailed information on branding and the use of the corporate style please go to http://intranet/CorSer/comms/StyleGuide.htm or contact a member of the Communications & Marketing team.


Logo and Strapline The Corporate Logo shown below has been in existence since April 1991 and is a distinctive emblem immediately recognisable to residents of the Borough.

Generally the logo should not need to be used at a size smaller than 25 mm. When using the Corporate Logo, the space immediately surrounding the Logo should remain clear, in order to maintain legibility and avoid confusion. An area of isolation is an imaginary 1/5 diameter space around the Logo and has been introduced to protect the Logo from overcrowding, which would detract from its impact. The standard colours of the logo are either black or the corporate green (Pantone 355) however as you will see on the following page there are acceptable variations which can be used where appropriate. The corporate strapline is:

Great Place  Great Community  Great Future which is available in a number of different colours and image formats. If you need to type the strapline then it is acceptable to use the following format:

Great Place, Great Community, Great Future


Copy fonts The main authorised font is Arial – which is shown below. The Council recommends 12 points for letters and no less than 11 points for publications to ensure that they are easy to read.

Arial Regular 12pt Sed at eros ac risus aliquam porta. Duis venenatis, purus in sollicitudin ultricies, massa augue rutrum massa, id pharetra neque massa eget est. Vestibulum in metus itae odio cursus fermentum. Suspendisse vel nisi quis olor venenatis euismod nec ac mauris. Maecenas ac orci ibero. Suspendisse id nunc eget nulla adipiscing pulvinar.

Arial Regular 11pt Sed at eros ac risus aliquam porta. Duis venenatis, purus in sollicitudin ultricies, massa augue rutrum massa, id pharetra neque massa eget est. Vestibulum in metus itae odio cursus fermentum. Suspendisse vel nisi quis olor venenatis euismod nec ac mauris. Maecenas ac orci ibero. Suspendisse id nunc eget nulla adipiscing pulvinar.


Colours Primary colour palette

The Council’s corporate colours to be used on all standard printed documents.

Secondary colour palette

Extra colours that can be used in marketing material.


Email Format

Arial 12pt

Corporate email signature

Instructions on how to change your email signature can be found on the Style Guide page on eScene: http://intranet/ CorSer/comms/StyleGuide.htm


Headed paper

Arial 12 pt

Corporate templates can be accessed in Microsoft Word or downloaded from the Style Guide page on eScene: http://intranet/CorSer/comms/StyleGuide.htm


PowerPoint Template

This corporate presentation template can be accessed in Microsoft PowerPoint or downloaded from the Style Guide page on eScene: http://intranet/CorSer/comms/ StyleGuide.htm


Other logos Some areas of the council have their own variations on the corporate style which have been agreed to allow them a degree of distinction. These variations are acceptable as long as they always incorporate the standard council logo in the design so it is clear that they are promoting council services and events.

The Council’s crest will continue to be used by the Mayor, Members and for civic/ ceremonial purposes. When the Borough Council becomes involved in joint ventures or partnerships with one or more companies/organisations, the Corporate Logo must appear on all promotional material and meet the following guidelines: •

The relative size of each Logo should be in proportion to the involvement in the project.

If the Borough Council is the largest partner, the Corporate Logo should be the visually dominant Logo.

The Council also uses a number of other Logos, such as ‘Investor in People’. These Logos promote and reflect the quality of services provided and should be used whenever appropriate, but should never visually overpower the Corporate Logo.


Contacts For more information on corporate style guidelines or communications and marketing in general please contact:

Daniel Harrison Communications & Marketing Manger Daniel.Harrison@surreyheath.gov.uk Tel: 01276 707415

Ian Macey Press & Publicity Officer Ian.Macey@surreyheath.gov.uk Tel: 01276 707173

Jenny Humphreys Communications & Marketing Assistant Jennifer.Humphreys@surreyheath.gov.uk Tel: 01276 707312


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