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On the Cover: Leticia Cline • AIMExpo Oct 15-18 AIMExpoUSA.com

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Championship of the

MOTORCYCLE GROUP


Reveals Details for First Ever Garage Party Celebrating the V-Twin Culture

The American International Motorcycle Expo (AIMExpo) announced today the details surrounding the first-ever Garage Party, an all-new interactive show element that incorporates live music, a custom bike building competition, an extensive display of past and present custom V-Twin motorcycles, a wide range of AIMExpo exhibitors, and an entertaining after party at the new Ace Cafe Orlando. AIMExpo returns to Orlando’s Orange County Convention Center (OCCC) on October 15-18, with the Garage Party getting underway with a special event on Friday evening at Ace Cafe Orlando. Industry veteran Bill Dodge of Bling Cycles will host the Garage Party, with former Hot Bike Girl Leticia Cline serving as the official Garage Party Ambassador. “I am overwhelmed with all the support we have received for the Garage Party,” said Bob Kay, AIMExpo V-Twin Director. “Exhibitors, brands, dealers, media and iconic builders throughout the V-Twin industry have jumped at the chance to get involved. What the Garage Party represents, which is also a theme carried throughout AIMExpo, is a fresh and exciting

way to celebrate our passion for motorcycles. It is sure to attract a lot attention and we can’t wait to kick things off on Friday at the brand ne Ace Cafe here in Orlando.” The festivities kick off on Friday, October 16, with a meet-and-greet Ace Cafe Orlando for competing builders in the AIMExpo Championship the Americas. Open to fans and members of the industry, this gatherin will feature some of the most talented custom builders from both Nor and South America and will serve as the formal start of this world-cla qualifier event. The winner, who will be crowned on Sunday afternoo will earn a coveted entry to the 2016 AMD World Championship Custom Bike Building, held at the Intermot International Motorcycle Fa in Cologne, Germany. Four classes of motorcycles – Freestyle, Ret Custom, Street Custom and Performance Custom – will be on displa throughout the weekend. The Chopper Legends Showcase gets underway on Saturday mornin where custom diggers, choppers

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and bobbers from the 70’s, 80’s, 90’s and today will be highlighted. Featured builders include Dave Perewitz, Charlie Hadayia, Sr., Jesse James, Freddie Arnold, Kyle Shorey, Paul Ponkow, Denny Berg and Pat Patterson. On Saturday afternoon the host of the Garage Party, Bill Dodge will lead a ride from his shop Bling Cycles in Daytona Beach, Florida that will bring riders to the front doors of AIMExpo in Orlando. Live music will keep the Garage Party going on Saturday night, followed by the official AIMExpo after party taking place at the Ace Cafe Orlando. In addition to the Championship of the Americas competition and Chopper Legends Showcase, the Garage Party area will feature a number of AIMExpo exhibitors that build retro café and bobber motorcycles, supply parts and engines, and serve as one of BTR 6 |

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a kind motorcycle artisans. In addition to long-standing V-Twin brands such as S&S Cycles and Johnny Pag Motor Company, AIMExpo will also feature two new brands as Jason Paul Michaels, creator and cofounder of Dime City Cycles, debuts his new venture, Standard Motorcycle Co., and Kyle Shorey introduces Speed Foundry of Texas to the industry. Attendees will also have the opportunity to meet Garage Party Ambassador Leticia Cline, who will be in attendance. Garage Party Schedule of Events Day One: Friday, October 16th • Championship of the Americas Builders Meet & Greet Pre-Party Custom - Bobber Ace Cafe Orlando 7:00pm - 9:00pm 100 West Livingston Street Orlando, FL 32801

Day Two: Saturday, October 17 • AIMExpo Indoor Exhibits 9:00am – 7:00pm • AIMExpo Outdoors! 9:00am – 5:00pm • AIMExpo Championship of the Americas Judgment Day 9:00am – 4:00pm • Chopper Legends Showcase, Hosted by Pat Patterson of Led Sled Customs 9:00am – 8:30pm • The Garage Party, Featuring Live Music, @ Orange County Convention Center 5:30pm – 8:30pm • The After Party @ Ace Cafe Orlando 9:00pm – 2:00am Day Three: Sunday, October 18 • AIMExpo Indoor Exhibits 10:00am – 5:00pm • AIMExpo Outdoors! 10:00am – 4:00pm • Chopper Legends Display 10:00am – 5:00pm • AIMExpo Championship of the Americas


Awards Ceremony 3:00pm - 4:00pm More than 400 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day, and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855627-4697). Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @ AIMExpo. About American International Motorcycle Expo The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a

single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and greater powersports community. AIMExpo was recently honored in Trade Show Executive Magazine’s Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by Marketplace Events Motorcycle Group, a division of Marketplace Events. (www. marketplaceevents.com) About Marketplace Events Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic

face-to-face environments. The company produces 39 events annually including: 26 consumer home shows in the US; 11 in Canada; one Holiday Boutique in Kansas City; and North America’s premier trade and consumer show for the motorcycle industry, the American International Motorcycle Expo (AIMExpo), which has become a Top 50 Trade Show in just two years. The 39 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 14 offices, the 110-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Montreal, Vancouver, Calgary, Minneapolis, Philadelphia and Orlando–some of which have thrived in their markets for more than 75 years. www.marketplaceevents.com BTR 7 |

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IRVINE, Calif. (January 24, 2014) – Marketplace Events Motorcycle Group, producer of the American International Motorcycle Expo (AIMExpo), has announced the 2014 show will be a four-day event held on October 16-19, 2014. Last year’s inaugural event was five days. In the short time since the launch of AIMExpo, show management has received a significant amount of feedback from the Powersports industry hailing the event as much needed and an overwhelming success. Based on input received, and keeping with AIMExpo’s mission of providing the most effective and efficient platform for B2B and B2C commerce, AIMExpo will be streamlined by one day. Floor BTR 10 |

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Orlando, Florida’s Orange County Convention Center remains the host venue for the event. Exclusive trade and media days will be held on Thursday and Friday (October 16 & 17) with the show expanding to include consumer attendees on Saturday and Sunday (October 18 & 19). AIMExpo is powersports’ only combined trade, media and consumer event in North America. “Since the beginning, a core goal has been to serve as a catalyst for change,” said Larry Little, General Manager, Marketplace Events Motorcycle Group. “This means listening and responding to the needs of the industry. Our post show surveys of exhibitors, trade and consumer attendees, coupled with the extensive conversations we have on a daily


basis with our customers and partners, clearly pointed us to the decision to go to four days.” The new four-day format will ensure AIMExpo remains a highly-productive and well-organized event while increasing the efficiency and cost effectiveness for all participants. The inaugural AIMExpo featured 392 exhibitors including manufacturers and distributors Yamaha, Erik Buell Racing, Suzuki, KYMCO and Tucker Rocky/Biker’s Choice, among others. AIMExpo 2014 has already booked over 200 exhibitors and is on track to surpass the launch year in both size and scope. PowerSports Business Institute @ AIMExpo, the events’ highly regarded industry education program will also

return offering attendees invaluable learning opportunities not found anywhere else. Additionally, Motorcycle & Powersports News, the event’s official media sponsor, will again be producing AIMExpo show publications including the Show Directory, Show Dailies and Souvenir Consumer Program. Companies looking to take advantage of the AIMExpo platform should contact one of the sales representatives toll free at 855-MCShows (855-627-4697). Be sure to stay tuned to the AIMExpoUSA. com web site and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo. BTR 11 |

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Watercraft

Becomes First Dedicated Marine Segment Manufacturer to Exhibit at Groundbreaking Event IRVINE, Calif. (July 21, 2015) – The American International Motorcycle Expo (AIMExpo) announced today that Yamaha WaterCraft Group (Yamaha), a division of Yamaha Motor Corporation, U.S.A., has signed on to be an exhibitor at AIMExpo this October 15-18 at the Orange County Convention Center (OCCC) in Orlando. Yamaha WaterCraft becomes the first dedicated marine segment manufacturer at AIMExpo and will join its motorsports division counterparts as it showcases its award-winning lineup of WaveRunners, Wake Boats and complete line of accessories for attendees of the third-annual powersports event. With valuable input from dealers, media and consumers, as well as that of brand BTR 14 |

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representatives who experienced the show firsthand last year, Yamaha recognized the unique opportunity to connect and engage with a host of new and existing customers at the groundbreaking event. The all-encompassing platform will also allow Yamaha WaterCraft to put the spotlight on the marine segment of the powersports industry for the first time at AIMExpo. The 2015 Yamaha 242 Limited S The 2015 Yamaha 242 Limited S “For the past two years we have been hearing from a number of sources throughout the greater powersports industry that AIMExpo was the place we needed to be,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “For 2015, we have committed to a presence at this multi-faceted event where we will showcase a wide range of products and accessories for trade, media and consumer attendees to engage with.”


With industry leading personal watercrafts (PWC) and boats for a variety of applications, Yamaha WaterCraft’s booth on the AIMExpo exhibitor floor will surely be a popular destination. Many of the manufacturer’s latest products will be on display, unveiling the technological innovations that have made Yamaha one of the most successful brands both on land and in the water. The 2015 FX Cruiser SVHO The 2015 FX Cruiser SVHO “Yamaha’s motorsports division was one of AIMExpo’s founding participants so we’re thrilled to have Yamaha WaterCraft join them and the rapidly expanding list of exhibitors at AIMExpo,” said Cinnamon Kernes, AIMExpo Show Director. “With Yamaha’s presence on the AIMExpo show floor this represents an important and key segment of the powersports industry, something the trade, media and consumer attendees will all appreciate, and is indicative of the all-inclusive stage AIMExpo has created for the diverse product categories of our industry.”

In addition to its product displays, Yamaha will also have some of its sponsored athletes on hand at its booth (#2201) on the show floor. These talented athletes, some of who will be coming fresh off championship runs at the IJSBA World Finals in Lake Havasu City, Arizona, just one week prior, will be available to meet and sign autographs for all in attendance. More than 450 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697). Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

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American International Motorcycle Expo Now Four Days

The below release was sent out the morning of June 3, 2015, to Florida media outlets announcing the show to that region and beginning the push to bring in the enthusiasts and end user of Powersports products. Tickets to the Third Annual AIMExpo, North America’s Premier Powersports Show, are On Sale Now Buy One, Get One Free Offer Available for Limited Time – Great Gift Idea for Dads, Grads and other Enthusiasts IRVINE, Calif. (June 3, 2015) –The American International Motorcycle Expo (AIMExpo), North America’s premier powersports show and one of the fastest growing trade shows in the country, will make its highly anticipated return to Orlando’s Orange County Convention Center (OCCC) this fall, October 15-18. The largest trade show for the powersports and motorcycle industry, the show opens its doors for a limited time to consumers on October 17-18 for a sneak peek and inside look at all the new products introduced for 2016! Consumer tickets to BTR 18 |

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the third annual event are now on sale and are available for purchase at www.AIMExpoUSA.com, the official show website. AIMExpo is really two shows in one! With more than 500 industry exhibitors inside the convention center and the opportunity to test ride new motorcycles, ATV’s and UTV’s at AIMExpo Outdoors!, you can literally See It, Touch It, and Ride It, all in one place at one time! As the North American powersports industry’s biggest show, it is the one place many new machines can be seen publically for the very first time! In addition to the many new motorcycles, ATV’s and UTV’s, the full complement of the latest aftermarket products – gear and accessories- will be on display, many available for sale at the show. Moreover, a full slate of educational and informative seminars and the appearance of special celebrity guests will offer additional opportunities for enthusiasts to enrich and enjoy their AIMExpo experience.


AIMExpo Outdoors! is one of the most distinctly unique elements of the event, and has proven a highlight for attendees with its one-of-a-kind opportunity to test ride the latest motorcycles, scooters, ATVs and UTV’s from several participating manufacturers. There are currently 7 motorcycle manufacturers offering on-road demos and 8 manufacturers offering test rides of ATV’s and UTV’s in the dirt. Watch for more manufacturers to be added soon! AIMExpo’s ‘It’s almost Summer!’ Buy One Get One Free ticket offer is only available for a limited time (now through Tuesday, June 30th) and lets motorcyclists take their favorite riding partner to the event at no additional cost. Whether treating dad, a favorite grad, or that special someone, June is the perfect time to lock in this great deal. Click here to buy tickets now and enter promo code AIMEOC15. “AIMExpo is the ultimate showcase and celebration of powersports in North America and whether you’re a long time enthusiast, or brand new to two-wheels you’ll be totally immersed in the world of motorcycling and powersports from the moment you step through the door,” said Cinnamon Kernes, AIMExpo Show Director. “With a price point as low as $12, and the limited-time 2 for 1 offer, this truly is the best ‘bang for the buck’ available to any motorcycle or powersports enthusiast.” Adult tickets are only $15 for a single day pass, but attendees can purchase them online at a discounted rate of just $12. Bring the family, as kids ages 14 and under obtain free admission when accompanied by a ticketed adult. Additionally, adults can purchase a two-day pass to enjoy both consumer days of AIMExpo for just $20. Group rates are also available, with a single day pass for groups of 20 or more only $11 per ticket. Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo. About American International Motorcycle Expo The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and

powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and greater powersports community. AIMExpo was recently honored in Trade Show Executive Magazine’s Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by Marketplace Events Motorcycle Group, a division of Marketplace Events. (www.marketplaceevents.com) About Marketplace Events Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 43 events annually including: 27 consumer home shows in the US; 11 in Canada; three Casa Latina Home Expos for the Hispanic market, acquired in August 2014; one Holiday Boutique in Kansas City; and the country’s premier trade and consumer show for the motorcycle industry, the American International Motorcycle Expo (AIMExpo). The 43 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 14 offices, the 110-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Montreal, Vancouver, Calgary, Minneapolis, Philadelphia and Orlando–some of which have thrived in their markets for more than 75 years. www.marketplaceevents. com Editor’s Note: Click here to access a Dropbox containing downloadable high-resolution images and logos, as well as other news releases. Photo Credit: AIMExpo Media Contacts: Central Florida Media Jennifer Bisbee, APR 407-857-6443 Jennifer@BisbeeAndCo.com National/Trade Media Scott Roegner 949-365-5750 scott@nextlevelsportsinc.com

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AIMExpo Appoints Kevin Nixon as New Marketing Manager

PRESS RELEASES, AIMEXPO BLOG JUNE 3, 2015 Industry Veteran and Avid Motorcycle Enthusiast Joins Growing AIMExpo Team IRVINE, Calif. (May 28, 2015)–The American International Motorcycle Expo (AIMExpo) announced today the addition of motorcycle industry veteran Kevin Nixon to the growing AIMExpo team. Nixon will serve as the Marketing Manager for the powersports market’s largest show, which was recently named one of the

fastest-growing trade shows in North America. He will be based out of the Marketplace Events Motorcycle Group’s Irvine headquarters. An avid motorcyclist and vintage-racing enthusiast, Nixon joins the team after spending the last five years with Twisted Throttle, a leading motorcycle accessory distributor, manufacturer, and AIMExpo exhibitor since the show’s inception in 2013. KevinNixon AIMExpo Nixon’s prior marketing experience and in-depth knowledge of the motorcycle industry will serve


him well in his new role with AIMExpo, where he will focus on further developing integrated marketing communications programs across exhibitor, dealer, consumer and media channels.

knowledge and leadership makes him an ideal fit. He’s a key addition to the team and we’re excited to add his many skills as we continue developing and refining the AIMExpo platform.”

“I’ve had the opportunity to be involved with AIMExpo as an exhibitor since the inaugural event just a couple of short years ago,” said Nixon. “I’m looking forward to lending my experience, both industry marketing and on-site at the show, to the team’s vision to add value to the industry and provide an unparalleled experience for all attendees.”

KevinNixon_byPaulHSmith More than 350 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day, and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

“Many of us have had the opportunity to work alongside Kevin throughout the years, whether in his role with Twisted Throttle or connecting during a ride with other members of the industry,” said Larry Little, VP and GM of AIMExpo. “His passion for powersports, combined with his marketing

Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.


AIMExpo Championship of the Americas Custom Bike Show Announced

from all of the Americas that will serve as a path to compete in the world championships. Recent World Champions have been crowned from both IRVINE, Calif. (February 5, 2015) – The American Canada and the United States with world-class entries emerging from Mexico, Columbia and International Motorcycle Expo (AIMExpo), the Argentina. When custom bike builders from all powersports industry’s largest combined trade and consumer show will host the AIMExpo over the Americas meet in Orlando in October Championship of the Americas at the 2015 event, they will be competing for a coveted entry, plus October 15-18 in Orlando, Florida. As an officially expenses, to represent the Americas in the affiliated show to the AMD World Championship of 2016 AMD World Championship of Custom Bike Custom Bike Building, this dynamic new feature Building. The Championship takes place at the showcasing top custom motorcycles and their Intermot international motorcycle fair in Cologne, builders will appeal to trade, media and consumer Germany in the fall of 2016. attendees alike. “The AIMExpo Championship of the Americas Championship_of_the_Americas_Bike1 will be a showcase of design, engineering and For the first time in motorcycling history there will creativity by custom bike builders from as far be a world class bike show focused on builders north as Greenland stretching to the tip of South Top Builders Compete for Entry to 2016 AMD World Championship

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America,” said Bob Kay, V-Twin Director of the Marketplace Events Motorcycle Group. “The show will feature four classes based on different platforms as opposed to catering to the style de jour. Customizing your motorcycle as an expansion of your personal identity has been the essence of two-wheel differentiation and satisfaction since the GI’s returned home in the 40’s. The opportunity for enthusiasts to see these rolling masterpieces of art and meet their creators will be an experience to remember for everyone, no matter what your particular brand preference is.” Championship_of_the_Americas_Bike2 “The creativity of the builders will dovetail nicely with the recently announced Made in America area of AIMExpo, celebrating American ingenuity,” said Larry Little, VP and General Manager of MPE’s Motorcycle Group. “This showcase of the

imagination, resourcefulness and originality of American companies has generated great interest among exhibitors and media, and like the custom bikes, will be a favorite of dealers and consumer attendees this October.” The four classes comprising the Championship include; Freestyle, Retro Custom, Street Custom, and Performance Custom. The winner of the Freestyle Class will represent the Americas in the 2016 AMD World Championship. Additionally, a People’s Choice winner will be awarded for the single most favorite machine in the show. Further information for the AIMExpo Championship of the Americas are being finalized and will be available on the AIMExpo website (www. aimexpousa.com) March 1, with entries accepted beginning April 1.

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Introducing Made in America @ AIMExpo

The American International Motorcycle Expo (AIMExpo), the October event in Orlando that has quickly grown to become the standard bearer for the North American powersports industry, introduces a new showcase of homegrown products for the 2015 show. Made in America @ AIMExpo will put the spotlight on American companies designing, assembling, or producing the best products in the country. Iconic American brand GoPro was a crowd favorite at AIMExpo Iconic American brand GoPro was a crowd favorite at AIMExpo Following input from key domestic companies, the American Made Pavilion was initially featured in 2014 as an opportunity for these brands to showcase their American roots. As BTR 30 |

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part of AIMExpo’s commitment to build on that opportunity, Made in America will evolve to showcase the ingenuity of American companies and their broad influence on the domestic and international powersports marketplace. The focus on American-made brands will not only serve as a platform for all American companies to participate, but will also provide a natural home for producers of American V-Twin products. With AIMExpo’s realized vision of an international show that attracts buyers from all over the globe, Made in America will take a fresh approach to showcasing those products and brands to dealers and importers seeking to add American lines. “We made a commitment from the start that we would work to create value and energize the


market with innovative ideas at AIMExpo, and this is the next step in that vision,” said Larry Little, VP and GM of the Marketplace Events Motorcycle Group. “It is also our approach to embracing the American V-Twin market segment with a focus first on American, and then V-Twin.”

those in the near future.” Following the highly successful second edition of AIMExpo, renewals for the 2015 event continue at a rapid pace. Booth space allocation begins in January with selection priority based first on companies who renewed by the December 1, 2014 renewal deadline. Following the renewal Celebrating the brand’s 60th anniversary this period, space will be allocated in the order in year, Bell Helmets had its Custom-Fit technology which a company contracts for 2015 exhibit available for AIMExpo attendees to experience space. Companies looking to take advantage of first-hand the AIMExpo platform should contact an AIMExpo Celebrating the brand’s 60th anniversary this year, Account Manager toll free at 855-MCShows (855Bell Helmets had its 627-4697). Custom-Fit technology available for AIMExpo Stay tuned to the AIMExpoUSA.com website and attendees to experience first-hand download the AIMExpo mobile app to keep up “The time has come to showcase American to date with the news and activities for the 2015 companies and their American ingenuity!” Said show. Additionally, be sure to visit AIMExpo’s Bob Kay, V-Twin Director, AIMExpo. “Made in social media pages. “Like” the American America is the first of a number of initiatives International Motorcycle Expo on Facebook we are developing to create a new home for by visiting the AIMExpo page, and “Follow” American companies who market to the highly on Twitter: @AIMExpo. To receive monthly impactful V-Twin community. At the same updates from AIMExpo about new features, free time, we’re working hard to identify key event giveaways, interactive opportunities and new components important for V-Twin companies, so product developments, click here to subscribe to stay tuned for additional announcements about our monthly newsletter.


Photo by: Byron Wilson


Suzuki Inks Two-Year Commitment to AIMExpo

Keystone OEM Becomes First Multi-Year Exhibitor, Will Showcase 2016 Products IRVINE, Calif. (June 16, 2015) – The American International Motorcycle Expo (AIMExpo) has announced that Suzuki, one of the founding OEM exhibitors of the groundbreaking event, has committed to a multi-year agreement that will see the brand in attendance for years to come. The third-annual event returns to the Orange County Convention Center (OCCC) in Orlando, Florida, this October 15-18 where the OEM plans to showcase multiple 2016 product lines and offer demo rides of its most popular models. With this agreement, Suzuki becomes the first OEM exhibitor to commit to a multi-year contract BTR 34 |

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with the event that continues to revolutionize the powersports industry. Suzuki Bandit 1250S ABS Since establishing itself at the inaugural AIMExpo back in 2013, Suzuki continues to leverage the innovative, all-in-one platform offered by AIMExpo. For 2015, Suzuki will again have a presence at AIMExpo Outdoors! where attendees will have the opportunity to experience first-hand Suzuki motorcycles such as the GSX-R, V-Strom, and Boulevard, as well as Suzuki KingQuad ATVs. The OEM’s booth inside the OCCC will feature an interactive and highly engaging display of its 2016 product line. The indoor and outdoor presence provides dealers, consumers and media with an all-encompassing experience unlike any


other. Suzuki-ATVs-at-AIMExpo “From year one we recognized the value AIMExpo was providing for the powersports industry as a whole by creating an event for dealers and consumers,” said Rod Lopusnak, Director, Operations Head, Motorcycle/ATV Sales Operations at Suzuki. “Suzuki is committed to supporting Suzuki dealers first so they can provide value to consumers, which is why we have signed a multi-year agreement to leverage the show’s platform for both Suzuki and for Suzuki dealers. We will have even more products on display and available for demo rides this year including our GSX-R and new GSX-S line, plus Suzuki V-Strom, Burgman, Boulevard and KingQuad ATV lines. We look forward to connecting with Suzuki dealers, Suzuki riders and with the industry as a whole throughout the four days in Orlando.” Suzuki-AIMExpo-Display “Suzuki’s two-year commitment speaks volumes about the impact AIMExpo has generated in just two short years and is a significant milestone,”

said Mike Webster, President, Marketplace Events Motorcycle Group. “Each year they have expanded their presence and found ways to engage with dealers, consumers and media in a very authentic fashion. This is exactly what the all-inclusive AIMExpo platform was designed for. We value their partnership greatly and look forward to Suzuki’s continued growth and involvement with AIMExpo.” Nearly 400 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day, and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855627-4697). Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

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See The Bell, True American Success Story on Pg 93


AIMExpo Creators Mike Webster and Larry Little Recognized as Industry Leaders by Powersports Business Magazine

AIMExpo Executives Receive Honor as Iconic Event Enters its Third Year IRVINE, Calif. (June 5, 2015) – The American International Motorcycle Expo (AIMExpo) announced today that the event’s creators – Mike Webster, President, Marketplace Events Motorcycle Group, and Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group – were recently honored by Powersports Business (PSB) magazine as two “Industry Leaders” in the world of powersports. Volume 18, Number 7 of PSB is currently in distribution to trade subscribers. BTR 38 |

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Mike Webster The AIMExpo executives were acknowledged alongside PSB’s “Executive of the Year”, Holger Mohr of Kuryakyn and fellow “Industry Leaders” Brian Klock, President, Klock Werks Kustom Cycles, and Tim McKercher, President, LOOK Marketing, with each being recognized for their overall contribution to the business of powersports. All honorees were interviewed for the issue in which Webster and Little, both lifelong motorcycle enthusiasts, articulated their shared vision for the continued growth of the powersports business, and how AIMExpo serves the industry that fuels their passion.


Larry Little “When we considered leaders who have contributed to the growth of our industry over the past year, Mike Webster and Larry Little could not be overlooked. It’s been exciting to see their vision for the industry’s largest trade show come to life, and we know that they’re only getting started in their goal of adding to industry growth,” Powersports Business editor in chief Dave McMahon said. “From our first discussions about the creation of an all-inclusive industry event, Mike and Larry’s passion for the motorcycle and powersports business shined brightly,” said Tom Baugh, CEO, Marketplace Events. “We knew we had the right two individuals to lead this new endeavor that

has made, in just its earliest days, a great and positive impact on the industry.” More than 375 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day, and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697). Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

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Kawasaki Returns as OEM Exhibitor for 2015 AIMExpo

Manufacturer to Debut New Models and Showcase inclusive platform provided by AIMExpo. its Wide Range of Product Lines in Orlando “We are delighted to be returning to AIMExpo for a second year and will again use this IRVINE, Calif. (June 29, 2015) – The American opportunity to bring a number of new products International Motorcycle Expo (AIMExpo) and to the marketplace,” said Kevin Allen, Kawasaki Kawasaki Motors Corp., U.S.A., (KMC) announced today that the manufacturer has joined Manager, PR + Brand Experience. “The ability to the growing list of OEM exhibitors set to take part connect with the global media, our dealer network and the general public were key factors that in the third annual event, to be held October 1518, 2015 at the Orange County Convention Center contributed to our decision to return to Orlando. We’re looking forward to building on the success (OCCC) in Orlando. Kawasaki returns for its second year, where it will again host public debuts we had last year as we bring an even more engaging and personalized experience to the show of new products for the 2016 model year. floor.” Kawasaki AIMExpo H2R Crowd Kawasaki AIMExpo 3 Highlighted by the global unveiling of the Vulcan® S cruiser, as well as the North American Kawasaki will unveil an all-new exhibitor display featuring the very latest in interactive technologies debut of the Ninja H2™R motorcycle, Kawasaki experienced first-hand benefits during its first year to engage, entertain and inform the wide variety of attendees – media, retailer and consumer – at of participation that can be derived from the allBTR 42 |

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booth #239 inside the OCCC. The space will showcase the legendary performance brand’s vast array of two and four-wheel products, including the recently unveiled Z800 ABS midlevel streetfighter and KX™450F off-road bike, in addition to the MULE™ PRO Series and Teryx® families of side by sides. Inside Kawasaki’s booth will be an exclusive Vulcan S Ergo-Fit area designed to help riders establish a custom fit aboard the entry-level cruiser that was debuted last year at AIMExpo. Alongside the fully adjustable Vulcan S product line will be a showcase of custom-built Vulcan S motorcycles designed by some of the top bike builders in the nation. The lineup of custom cruisers will first be unveiled at a special event at the Ace Cafe Orlando. “From its worldwide media unveiling of the Vulcan S cruiser last year in the Chapin Theater prior to

the opening of trade days, to hosting their dealer network and interacting with consumers, Kawasaki leveraged the AIMExpo platform to its full potential and advantage,” said Larry Little, Vice President and General Manager of AIMExpo. “And the grand stage that we envisioned for AIMExpo was on full display with the North American debut of the radical Ninja H2R motorcycle, generating an amazing amount of media from the show floor in Orlando. We’re thrilled to have Kawasaki back for its second year and look forward to seeing all of their 2016 models on display in Orlando.” Kawasaki AIMExpo Booth 2 More than 420 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

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BRP Signs On to Become Newest OEM Exhibitor at 2015 AIMExpo

leaders thanks to the manufacturer’s culture of innovation that is applied to every one of its products. AIMExpo provides an ideal platform for BRP to showcase its well-rounded collection IRVINE, Calif. (June 18, 2015) – The American of powersports vehicles that provide a highInternational Motorcycle Expo (AIMExpo) announced today that BRP, a global manufacturer performance option for every condition, whether of powersports vehicles and propulsion systems, on or off-road, on the water, or on the snow. including iconic brands such as Can-Am, Sea“We believe AIMExpo is the ideal event to Doo and Ski-Doo, will attend the 2015 event, showcase BRP’s product portfolio,” said becoming its newest OEM exhibitor. The multiDelton Bohlman, Director of Dealer Network Management, BRP. “In fact, AIMExpo will be one faceted company will feature its diverse range of products from October 15-18, both on the exhibitor of the first North American public showings for some of our model year 2016 lineups. Dealers will floor of Orlando’s Orange County Convention also be able to get a glimpse of BRP’s new dealer Center (OCCC) and at AIMExpo Outdoors. image.” With high performance Ski-Doo snowmobiles, BRP-Maverick-Xds-Turbo top-of-the-line Sea-Doo personal watercraft, BRP’s renowned brands have become industry Legendary Brands Can-Am, Sea-Doo and SkiDoo Will Be Showcased

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cutting-edge Evinrude and Rotax engines, and an impressive slate of Can-Am ATV and sideby-side options, BRP’s product lineup is not only one of the largest in all of the powersports marketplace, but is also one of the most creative. Innovation sits at the heart of everything BRP produces and one of the company’s truest representations of that is its one-of-a-kind Can-Am Spyder which will be a focal point at AIMExpo. The first true on-road vehicle produced by BRP, the three-wheeled Can-Am Spyder sits in a class of its own with state-of-the-art technology and a ride experience unlike anything else offered in the industry. Most of the Can-Am Spyder and off-road vehicles will be available for demo rides at AIMExpo’s hugely popular outdoor experiential space. BRP-Can-AM-Spyder-F3-S BRP will also display its integrated and innovation-driven line of accessories and clothing, which features the same dedication to quality and function as its powersports vehicles. “The BRP name speaks volumes in the

powersports industry about the wide range of recreational products that it offers. That diversity and the presence of each BRP brand at AIMExpo is a great representation of how dynamic the all-in-one platform is in reaching every segment of the greater powersports marketplace,” said Cinnamon Kernes, AIMExpo Show Director. “Adding an OEM with the stature and range of BRP shows that AIMExpo is absolutely changing the way the industry showcases its products to North America and the world.” Nearly 400 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855627-4697). Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

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Honda Adds to Excitement i

IRVINE, Calif. (July 7, 2015) –The American International Motorcycle Expo (AIMExpo) announced today that American Honda (Honda), a leading manufacturer of motorcycles, ATVs and side-by-sides, will make its AIMExpo debut October 15-18 at the Orange County Convention Center (OCCC) in Orlando. The world’s most iconic powersports brand will be represented both inside the OCCC and at AIMExpo Outdoors! With the addition of Honda, AIMExpo now includes all four Japanese brands among its continually expanding list of key OEMs. 2016 Honda Pioneer 1000-5 Deluxe Honda representatives were interested observers at AIMExpo last year, when they had the opportunity to appreciate the energy and efficiency of the event that continues to revolutionize the powersports industry in North America. Based on their firsthand experience and feedback from stakeholders, Honda BTR 50 |

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in Orlando at 2015 AIMExpo

recognized the strong and growing potential of AIMExpo’s unique all-encompassing platform. “We’re pleased to officially be a part of AIMExpo for 2015,” said Chuck Boderman, VP, Powersports Division at American Honda. “During our activities around last year’s show, it was clear that it can be an effective avenue for us to connect with our customers, dealers, industry partners and media friends. We look forward to being in Orlando in October.”

2015 Honda Grom Honda will take full advantage of the innovative AIMExpo structure to showcase its latest two-wheel and four-wheel powersports model lines inside a stunning new booth (#573) in the OCCC; to educate and inform its expansive dealer network; to offer interactive demo rides at AIMExpo Outdoors!; and to actively engage with trade and consumer attendees throughout the four-day event. With the iconic Honda Gold Wing celebrating its 40th anniversary this year and the recent announcement of the forthcoming 2016 Pioneer 1000 multipurpose side-by-side, Honda will have no shortage of important models to display. “Honda adds a significant and welcomed presence to the show floor at AIMExpo, and to the strong experiential element of AIMExpo Outdoors!,” said Larry Little, VP and GM of AIMExpo. “They did their homework and recognized the value inherent in the platform’s expansive architecture and will be taking full advantage of the four days of opportunity presented this October in Orlando. It’s going to be a very exciting exhibit hall this year and we look forward to welcoming Big Red and the new machines they’ll be bringing to the party!” 2015 Honda NC700X DCT More than 450 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).


Yamaha Returns to AIMExpo as First OEM Participant of 2014

IRVINE, Calif. (February 14, 2014) – The American International Motorcycle Expo (AIMExpo) and Yamaha Motor Corporation, USA, have announced that the award-winning manufacturer has signed on as the first OEM participant of the 2014 event, scheduled for October 1619 at Orlando’s Orange County Convention Center. Yamaha was the first OEM to commit to last year’s inaugural AIMExpo and following a successful first year, the brand is looking to expand its presence in the 2014 event. yamahapresentationAIMExpo’s groundbreaking format offers exhibitors direct interaction with BTR 54 |

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powersports trade, media, and consumer attendees. With a significant presence in 2013, Yamaha showcased product in the event’s innovative Media Hub in front of the large attending press contingent, while inviting consumers and members of the industry to test ride the latest Yamaha models. “Two-wheels, four-wheels, indoors and outdoors, the AIMExpo format was a much needed shot in the arm for the industry and we consider it to be an absolute success and the future for our industry,” said Bob Starr, General Manager of Communications at Yamaha. “There is great value


in the strong foundation the Marketplace Events team has built in the AIMExpo platform, and we are looking forward to leveraging it to greater advantage in 2014.” Yamaha’s range of class leading products is known for its diversity for both on- and off-road riding. At AIMExpo, the company presented its Yamaha and Star brands, and integrated itself into the event with unique promotions like the Star Bolt Custom Build Off by recognizing bike builders inside the Media Hub as well as featuring each finalist’s creation on the show floor. Further showcasing the Star line was the oneoff Kenny Roberts replica Star Bolt motorcycle that was given to one lucky winner in AIMExpo’s 3-Way Giveaway promotion. Outside, at AIMExpo Outdoors!, dealers and consumers alike were afforded the opportunity to take Yamaha motorcycle, ATV and Viking SxS products for a test ride. “Yamaha successfully utilized AIMExpo as the grand stage for motorcycle and powersports business in North America, and leveraged the

setting to the fullest extent,” commented Larry Little, Vice President & General Manager, Motorcycle Group. “Their intent to do even more in 2014 is a tremendous complement to the AIMExpo program that targets every facet of the powersports marketplace and provides an ideal time and environment to introduce the newest products to the world.” With well over 200 exhibitors already committed to AIMExpo in 2014 and the addition of Yamaha signifying OEM participation for the second year, the event continues to cement its place within the powersports marketplace. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697). Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, Twitter: @AIMExpo.


AMA Motorcycle Hall of Fame Induction Ceremony Returns to AIMExpo Oct. 17

Tickets Now Available for the Public to See Newest Hall of Fame Class Honored Amid Industry Extravaganza

Inc. For the second year, the induction ceremony will be held in conjunction with the American International Motorcycle Expo (AIMExpo), the fast growing and impactful event that brings together PICKERINGTON, Ohio (April 23, 2015) – The consumers, dealers, manufacturers, and the world American Motorcyclist Association (AMA) and the press in one location for global product launches, American International Motorcycle Expo (AIMExpo) demo rides, motorcycling seminars, and much have announced that the AMA Motorcycle Hall of more. Fame Class of 2015 will be recognized in front of the world of motorcycling Saturday, October 17 at “In recent years, the AMA has strived to shine the Orange County Convention Center’s Chapin a brighter spotlight on our heroes and legends Theater in Orlando, Florida. through the AMA Motorcycle Hall of Fame Induction Ceremony,” said AMA President and http://www.didpix.com - Digital Imaging Direct CEO Rob Dingman. “In 2014, we brought our BTR 58 |

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celebration to AIMExpo, an event that offers something for every motorcyclist and provides an even more accessible venue for the public to enjoy this world-class ceremony. I’m pleased to announce that we’re returning to AIMExpo this October 17, when we’ll once again honor the Hall of Fame’s newest class in front of both riders and industry.” Tickets are available now at www. motorcyclemuseum.org. General seating is $25 per person. VIP tickets that include an exclusive reception, reserved seating and AIMExpo show admission are $90 per person. “We’re thrilled to welcome the AMA and its Motorcycle Hall of Fame Induction Ceremony back to Orlando. The Hall of Fame is dedicated to preserving and promoting motorcycling’s heritage, while AIMExpo showcases the current state and future of the sport,” said Larry Little, Vice President and General Manager of AIMExpo. “Last

year’s ceremony was an outstanding presentation that set a new bar in completely engaging the audience while rewarding the accomplishments of our motorcycling heroes. This is a wonderful and obvious partnership that celebrates both the legacy and promise of all things motorcycling, and an event not to be missed! ” To encourage the industry to join in the fun, the AMA and AIMExpo have joined together to offer trade attendees and exhibitors of AIMExpo special industry pricing for the Induction Ceremony activities. The special offers can be accessed during the online show registration process for exhibitor and trade attendees. For registration information go to AIMExpoUSA.com. In addition to the induction ceremony, AIMExpo will host the annual AMA individual member meeting, the annual AMA business member meeting and a meeting of the AMA Board of Directors.


AMA Endorses AIMExpo

to accommodate the various interests of a very diverse group of motorcycle enthusiasts. He pointed out the impressive amount of legwork AMAEndorsedLogo_Final_FlatIRVINE, Calif. (May AIMExpo put in to making a true all-encompassing 16, 2014) – The American International Motorcycle platform that welcomes motorcyclists from every corner of the sport, it became an obvious choice Expo (AIMExpo) has been officially endorsed that AIMExpo also serve as the ideal venue for by the American Motorcyclist Association (AMA) the AMA to pursue a longstanding goal of bringing following an announcement by AMA President its members together. and CEO Rob Dingman in the latest issue of American Motorcyclist. The prestigious honor AMAbooth indicates that the AMA recognizes AIMExpo as the premier motorcycle trade and consumer event The AMA was on location last year during the inaugural AIMExpo. in North America, scheduled for October 16-19 from Orlando’s Orange County Convention Center As a result, the first ever AMA National Convention will take place at AIMExpo, creating (OCCC). an opportunity for its 216,000 members to gather in one place, at one time and an ideal way to In his American Motorcyclist column, Dingman celebrate the AMA’s 90th anniversary. acknowledges the incredible effort by AIMExpo “AIMExpo provides the perfect platform on which to create an infrastructure that has the ability Highlights of Participation Include Member Conference and Hall of Fame Event

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to build a 21st Century AMA National Convention,” said Dingman in the article. “They have put together an incredible trade and consumer show, complete with both on-street and off-road demo rides and worked through the logistics of hotels, meeting rooms and lots of other motocentric activities that will help make the 2014 AMA National Convention something that no motorcyclist will want to miss.” In addition to the convention, the annual AMA Motorcycle Hall of Fame Induction Ceremony will take center stage at AIMExpo. This highly regarded event is a celebration of the rich heritage of motorcycling and the industry’s most influential figures from both on and off the track.

Events Motorcycle Group Vice President & General Manager Larry Little, who was recognized as the AMA’s Motorcyclist of the Year in January. “Part of the original vision for AIMExpo was to create a platform that could provide benefits for key organizations in motorcycling like the AMA and really make the event a true celebration of motorcycling. We view their endorsement as the opportunity to join with them and grow awareness for the economic and emotional benefits of motorcycling.”

With such a large contingent of exhibitors enlisted, and more being added daily, exhibit space allocation is ongoing as AIMExpo continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies “AIMExpo is the crossroads where the lifestyle and business of motorcycling come together, and looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll it is a tremendous honor to receive the official AMA endorsement for AIMExpo,” said Marketplace free at 855-MCShows (855-627-4697)


Tucker Rocky/Biker’s Choice Returning to AIMExpo in 2014

IRVINE, Calif. (February 7, 2014) – The American International Motorcycle Expo (AIMExpo) announced today that powerhouse distributor Tucker Rocky/Biker’s Choice will return to AIMExpo in 2014, scheduled for October 16-19 at Orlando’s Orange County Convention Center. Tucker Rocky/Biker’s Choice was one of the cornerstone exhibitors at the inaugural AIMExpo last October, and will expand its presence this year. TRBCNorth America’s first combined trade, media and consumer powersports event, the unique AIMExpo format puts brands in direct interaction with the entire marketplace. Last year, Tucker Rocky/Biker’s Choice showcased several of BTR 66 |

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its key brands including Speed and Strength, Firstgear, Twin Power, Answer Racing, MSR, and ProTaper on the AIMExpo exhibit floor and, following the success of the inaugural event, plans to expand its footprint to ensure all of its brands are represented. “AIMExpo addressed a void in this industry that was long overdue,” said Hank Desjardins, VP Marketing, Tucker Rocky/Biker’s Choice. “We were able to bring attention to our brands, introduce new product, and interact with dealers, the press and consumers, all of which was something we could never do before at a single venue. After our success at last year’s launch, we look forward to returning with our complete


arsenal, presenting everything that Tucker Rocky/ impressed by the way they embraced our vision and we are looking forward to helping them grow Biker’s Choice has to offer, to everyone!” within AIMExpo and bring attention to all of their brands.” Attendees at the 2014 AIMExpo will have the opportunity to see the latest products from the With well over 200 exhibitors already committed aforementioned Tucker Rocky/Biker’s Choice to AIMExpo in 2014 and the return of Tucker brands, as well as BikeMaster, Bully Locks, QuadBoss, and River Road Gear. Rocky/Biker’s Choice, the event continues to cement its place within the powersports landscape. Exhibitor presence builds each day “Tucker Rocky/Biker’s Choice took full advantage of the AIMExpo platform last year and and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo demonstrated how a distributing exhibitor can Account Manager toll free at 855-MCShows (855very effectively use this groundbreaking event to 627-4697) great benefit,” said Larry Little, Vice President & General Manager, Motorcycle Group. “We were

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AIMExpo Featured in “Fastest 50 Class of 2014” Ranking by Trade Show Executive

TSE-Fast50Logo-K100 AIMExpo enjoyed tremendous growth across the board in its second year, growing 32 percent in NSF thanks to the investment of 501 exhibitors, IRVINE, Calif. (February 19, 2015) – In an a growth of 28 percent. The larger footprint and announcement earlier this week, the publication the addition of marquee debuts from globally Trade Show Executive (TSE) revealed that the American International Motorcycle Expo (AIMExpo) renowned brands like Ducati, Kawasaki, Yamaha has earned a place amongst the “Fastest 50 and Suzuki also resulted in significant growth in Class of 2014” which recognizes the most trade attendance which totaled 7,022, including dynamic and fastest-growing trade shows in North dealers and industry professionals, providing 27 America. Additionally, AIMExpo was one of just 16 percent growth. shows to earn a ranking in each of the measured categories of “Fastest 50” – Net Square Feet AIMExpo_DucatiScrambler_Crowd of Exhibit Space (NSF), Number of Exhibiting “To be recognized as part of the ‘Fastest 50’ is Companies and Total Attendance – which are not only a tremendous honor, but also a huge considered to be the key growth indicators of the complement to our efforts to make AIMExpo trade show industry. deliver on its promise to bring the motorcycle industry the multi-faceted, business-driven event One of Just 16 Shows to be Ranked Across All Measured Categories

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it desperately needed,” said Mike Webster, President, Trade Show Division, Marketplace Events. “We did our diligence by investing a couple of years researching the industry’s needs and then assembled a dream team of motorcycle enthusiasts who are also enthusiasts of the business of motorcycling. Our strategic threetiered approach that includes trade, consumers and media in one robust platform has helped AIMExpo grow into the premier powersports show and one of the country’s fastest growing trade shows of any industry in just two years. A driving goal to always deliver impeccable customer service has also been a key element in our tremendous growth. We’ll continue to build with these same goals as our foundation with an eye toward being a part of the ‘Fastest 50’ for years to come.”

AIMExpo_Ducati_Crowd Trade Show Executive is a monthly publication focused on providing news, views and tools for trade show and event executives from a wide range of industries. All shows included as part of the “Fastest 50 Class of 2014” will be honored at the annual Fastest 50 Awards & Summit, May 19-21 in Chicago. TSE will also release its annual “Fastest 50” directory on May 19, loaded with facts, figures and analysis of the winners. More than 235 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697)

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AIMExpo Reaches 200 Exhibitor Renewals and New Additions for 2015 Show

Industry-Leading Manufacturers, Distributors and Aftermarket Brands Secure Exhibit Space IRVINE, Calif. (December 5, 2014) – Less than two months after the doors closed on the second American International Motorcycle Expo (AIMExpo) in October, the show continues to demonstrate incredible growth with the announcement that 200 companies have already renewed or signed on to exhibit in 2015. Ducati unveiled its new Scrambler motorcycle to the North American marketplace at AIMExpo Ducati unveiled its new Scrambler motorcycle to the North American marketplace at AIMExpo The excitement generated by the show’s progression translated directly into greater BTR 74 |

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interest from exhibitors, who wasted little time in securing their spot in 2015 during the recent renewal period. As a result, AIMExpo has already achieved 40 percent of its exhibitor total from 2014 less than 50 days following the show. Yoshimura will be returning for its third year in 2015 The second ever AIMExpo was a showcase of growth for both the industry and the show itself, further establishing the Orlando event as the premier industry trade show in North America. The addition of marquee exhibitors like Ducati, Kawasaki and Western Power Sports contributed to AIMExpo surpassing the 500 exhibitor mark, a growth of 28 percent, while more global and domestic product introductions, and additional


demo opportunities at AIMExpo Outdoors!, ultimately resulted in a significant 27-percent increase in trade attendance and an incredible rise in consumer attendance of 43 percent. “The overwhelmingly positive response from renewing companies and new exhibitors alike is a clear indicator that the market has spoken in favor of Orlando in October,” said Mike Webster, Marketplace Events Trade Show Division President. “The AIMExpo platform significantly spread its wings this year and is now the largest show of its type in North America. What’s even more exciting are the continued growth opportunities we see for 2015 and beyond.” AIMExpo’s recent announcement of a purposebuilt showcase of homegrown brands and products known as Made in America is a sign of the growth opportunities that lie ahead, which will continue to expand as the progression towards the event’s third year ensues. Booth space allocation for the 2015 AIMExpo will begin in January with selection priority based first on renewing companies who re-signed by the December 1, 2014 deadline. After the renewal deadline, space will be allocated in the order

in which a company contracted for 2015 exhibit space. Companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697) Stay tuned to the AIMExpoUSA.com website and download the AIMExpo mobile app to keep up to date with the news and activities for the 2015 show. About American International Motorcycle Expo The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and greater powersports community. AIMExpo is produced by Marketplace Events Motorcycle Group, a division of Marketplace Events. (www.marketplaceevents.com)


AIMExpo and Ace Cafe Announce Free Concert Featuring Lee Rocker!

IRVINE, Calif. (September 25, 2014) – Ace Café, in conjunction with the American International Motorcycle Expo (AIMExpo), have announced that “Stray Cats” bassist Lee Rocker will perform a free concert on Saturday, October 18, just outside of the AIMExpo show floor at Orlando’s Orange County Convention Center (OCCC). As the doors close on the third day of AIMExpo 2014, Rocker will take the stage at 7 p.m. EST for what is sure to be a memorable performance. All AIMExpo attendees with either an admission ticket or a show badge are welcome to attend the intimate performance. lee-rocker The ”Stray Cats” were a New York-based BTR 78 |

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rockabilly band that consisted of Rocker on stand up bass, Brian Setzer on guitar and vocals, and “Slim” Jim Phantom on drums. The trio produced a slew of hits from its inception in 1979 and have performed on and off as a group across four decades. The band’s biggest hits are arguably “Stray Cat Strut” and “(She’s) Sexy +17,” and the smash “Rumble in Brighton” — a nod to the infamous 1964 conflict between the mods and rockers — sat at the top of the U.S. music charts in the early 1980’s. Since “Stray Cats” broke up in the mid 1980’s, Rocker has embarked on a successful solo career while also starting the band “Phantom, Rocker & Slick.” He is widely considered to be one of the most influential upright bass players in rock n’


roll history and has even been nominated for a Grammy.

to the show,” said Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group. “With their official opening in Orlando just “The Ace Cafe holds an iconic place in the history around the corner, we are appreciative of the of the jukebox and rock n roll,” said Lee Rocker. value they see in our show and the role it plays in “With some of the greatest ever — Gene Vincent their presence in the U.S.” visiting on one of his tours, even The Beatles are reported to have visited before they became AIMExpo is now the largest show of its type in famous. I’m excited to continue that great Ace North America with exhibit space growth of more tradition this year at AIMExpo.” than 40 percent, and the number of exhibitors at more than 470. Pre-registration of dealer/ trade attendees is triple last year, and advance Ace Cafe, the legendary British hub for vintage ticket sales to consumers are more than double motorcycle, car and music events, announced 2013. Interest continues to grow each day and plans to open its first U.S. location in Orlando companies looking to take advantage of the in Spring 2015. The cafe was an exhibitor at the AIMExpo platform should contact an AIMExpo inaugural AIMExpo last October, showcasing an impressive collection of vintage motorcycles on the Account Manager toll free at 855-MCShows exhibitor floor. This year’s concert is the next step (855-627-4697). in the partnership between AIMExpo and the Ace, and serves to further cement the cafe’s presence Stay tuned to the newly designed AIMExpoUSA. com website and keep up to date on the in Orlando’s increasingly-popular motorcycle continued progress by visiting AIMExpo’s social scene. media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the ACE_OrlandoLogo (2) AIMExpo page, and “Follow” on Twitter: @ “Ace Café has been a great partner for AIMExpo AIMExpo. To receive monthly updates from AIMExpo about new features, free giveaways, since our inaugural show last October and when they approached us about the opportunity to do interactive opportunities and new product developments, something unique, we all felt like it was a great opportunity to bring something new and exciting


Dealer Registration Now Open for 2015 AIMExpo

Log Onto AIMExpoUSA.com to Gain Exclusive Access for October 15 & 16 IRVINE, Calif. (April 15, 2015) –The Marketplace Events Motorcycle Group announced today that dealer registration for the 2015 American International Motorcycle Expo (AIMExpo) is now officially open online. As the only platform with global debuts from many of the world’s most renowned manufacturers (OEMs) and the largest gathering of aftermarket companies in North America, the growing annual showcase of the powersports industry will continue to provide exclusive opportunities for dealers to improve their business and interact with their peers, while checking out all the latest products coming to the BTR 82 |

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marketplace during the trade days on October 15th and 16th at Orlando’s Orange County Convention Center (OCCC). AIMExpo Crowd Entry The free advance dealer registration process has been streamlined for added ease and efficiency, and also provides pre-approved status for registrants from previous years. Registering dealers can also take care of housing reservations in Orlando early, taking advantage of the negotiated rates from nearby hotels exclusively for AIMExpo. For any dealers interested in making the most out of their visit to one of the world’s most popular tourist destinations, AIMExpo has teamed up with Visit


Orlando to offer travel packages, including family opportunities to stay-and-play in Orlando. For 2015, AIMExpo is offering even more for dealers to experience in its third year. While the global unveiling of many new motorcycles will be a focal point for franchised dealers, the largest collection of aftermarket manufacturers in one place at one time, debuting new product, presents all dealers the best opportunity to preview and order next year’s profit makers for their stores. New features like the Made in America showcase of American ingenuity and the Championship of the Americas Custom Bike Competition also offer V-Twin dealers expanded reasons to attend, demonstrating AIMExpo’s continued growth as North America’s only market wide motorcycle and powersports trade show. Returning for 2015, free seminars at the Powersports Business Institute (PSBI) @ AIMExpo will continue to offer dealers critical insights on how to improve their business. The alwayspopular AIMExpo Outdoors! is expanding to provide even more demo ride opportunities, including more Side X Sides. And AIMExpo will

again be the venue for the AMA’s Motorcycle Hall of Fame Induction Ceremony as they welcome a new class of motorcycling’s heroes on Saturday, October 17th. PSBI @AIMExpo “As an owner of a dealership, motorcycles are my passion and my life’s work,” said Mark Peterson, owner of Southwest Superbikes in Dallas, Texas. “AIMExpo provides the perfect opportunity for me to see and experience all the newest motorcycles and products for myself, while also offering ways for me to ensure I’m getting the most out of my business. It’s just as thrilling to sell someone a bike or new gear, knowing it’s going to change their life, as the thrill and excitement of riding myself. I think that same enthusiasm and commitment to bettering the way our industry does business is at the heart of AIMExpo, and it’s why I’ll be bringing more staff with me this year.” As a whole, AIMExpo boasts more OEM participation, more exhibitors and more new products for 2015, making it a must-attend event for any dealer.

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BMW Motorrad USA Becomes Newest OEM Exhibitor for 2015 AIMExpo

Event Serves as Platform to Host Annual Dealer Meeting and Conference IRVINE, Calif. (April 8, 2015) –The American International Motorcycle Expo (AIMExpo) and BMW Motorrad USA (BMW) have announced that the premium German brand will make its debut as the newest OEM partner for the third-annual event, scheduled for October 15-18 at Orlando’s Orange County Convention Center (OCCC). BMW is the most recently announced OEM participant of AIMExpo in 2015 and intends to take full advantage of the event’s all-in-one platform to host both its annual Dealer Business Meeting and Aftersales Conference for its retailers in Canada and the U.S. In addition to the many activities BTR 86 |

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with its retail partners, BMW plans the North American debut of several exciting custom bikes and to showcase multiple design concepts at AIMExpo. BMW S 1000RR The innovative structure of AIMExpo allows exhibitors the unique opportunity to closely interact with trade, media and consumer attendees in a decidedly desirable setting, all highly appealing attributes for new exhibitors. BMW’s ability to hold its annual assembly of U.S. retailers in one place, at one time, and in the right place, at the right time creates a greater business efficiency for both dealers and the OEM. Traditionally, the Dealer Business Meeting and Aftersales Conference


were held as two separate meetings, at separate locations. The return on investment (ROI) is enhanced by the opportunity to also unveil a key new product at a strategic time to all aspects of the North American marketplace. BMW S 1000XR Graphic “AIMExpo is a rapidly growing event that delivers the perfect platform for BMW Motorrad USA to gather together our key partners. The annual Business Meeting and Aftersales Conference are strategically scheduled to allow exclusive time and focus with our retailers, while also presenting them the opportunity to take in the full AIMExpo experience,” said Sarah Schilke, National Marketing Manager, BMW Motorrad USA. “Beyond the core business with our retailers, AIMExpo provides the unique opportunity for BMW to showcase our new 2016 models and aftersales products to the broad marketplace in an allinclusive setting, and we’ll be debuting an all new display to do just that.” “I am absolutely thrilled BMW will be joining us

in Orlando in October, and for significantly more reasons than the fact that they are a renowned global OEM,” said Larry Little Vice President and General Manager, Marketplace Events Motorcycle Group. “In combining the site and timing of their legacy meetings they are taking maximum advantage of the AIMExpo platform for greatly improved business efficiency while also energizing the market through the reveal of new product. This type of deployment of the platform is exactly what we envisioned from the earliest conceptual moments of AIMExpo, and we look forward to welcoming new trade attendees to the show with BMW’s dealer body.” BMW R nineT More than 270 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).


Tickets to the 2015 Annual AIMExpo are On Sale Now

Discounted Tickets Available for Purchase Exclusively at AIMExpoUSA.com IRVINE, Calif. (March 4, 2015) –The American International Motorcycle Expo (AIMExpo), North America’s premier powersports show and one of the fastest growing trade shows in the country, will make its anticipated return to Orlando’s Orange County Convention Center (OCCC) this fall, October 15-18. Consumer tickets to the third annual event are now on sale and are available for purchase at www.AIMExpoUSA.com, the official website. With its wide range of exhibitors, dedicated outdoor demo space, and some of the most BTR 90 |

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exciting product launches for the upcoming model year, AIMExpo offers an unbeatable value for any powersports enthusiast. While adult tickets are just $15 for a single day pass, attendees can purchase them at a discounted rate of $12 online. Kids ages 14 and under obtain free admission when accompanied by a ticketed adult. Additionally, adults can purchase a two-day pass to enjoy both consumer days of AIMExpo for just $20. Group rates are also available, with a single day pass for groups of 20 or more costing only $11 per ticket. Ticket_Release_OUTDOORS Consumer days at the 2015 AIMExpo are scheduled for Saturday, October 17, and Sunday,


October 18. Highlighting visitors’ experience will be many of the newest products for the 2016 model year, including several exclusive launches from the world’s most recognizable brands. With hundreds of exhibitors represented, every facet of the powersports marketplace is sure to be represented. Moreover, a full slate of educational and informative seminars and the appearance of special guests will continue to provided unmatched levels of opportunity for enthusiasts to enjoy everything the industry has to offer.

the remarkable new products that were unveiled to the media and motorcycle dealers during the trade days preceding AIMExpo’s consumer days,” said Mike Webster, President, Marketplace Events Motorcycle Group.

Ticker_Release_GoProCrowd “AIMExpo is the ultimate showcase and celebration of powersports in North America and whether you’re a long time enthusiast, or brand new to two-wheels you’ll be totally immersed in the world of motorcycling from the moment you step through the door,” said Cinnamon Kernes, The return of AIMExpo Outdoors!, which has become one of the most distinctly unique elements AIMExpo Show Director. “With a price point as low as $11, this truly is the best ‘bang for the of the event, is sure to remain a highlight for buck’ available to any motorcycle or powersports attendees as it will once again have the oneenthusiast.” of-a-kind opportunity to test ride the latest More than 250 exhibitors have already committed motorcycles, scooters, ATVs and side-by-sides to AIMExpo in 2015. Exhibitor presence builds from several participating manufacturers. each day and companies looking to take “While recently recognized as one of the fastest advantage of the AIMExpo platform should growing trade shows in the country, the most amazing benefit for powersports consumers is that contact an AIMExpo Account Manager toll free at they will be the very first to see, touch and ride all 855-MCShows (855-627-4697).


Bell Helmets—60 years and going strong! All of us here at Born To Ride get opportunities to meet some remarkable people who are “movers and shakers” in the motorcycling world. I’m going to share with you some interesting facts about Bell Helmets! Interesting enough, my very first helmet was a Bell Helmet! Of course, it had to color-match my bike! But more importantly, Bell Helmets has been around a long time and it’s a name that most motorcyclists know. The reputation of the company stands alone! I had the opportunity to spend some time talking with Chris Sacket. Chris is the vice

president and general manager for Bell Power Sports. “I’ve been with the company for 11 years. I’ve held several roles with Bell; I came on in 2004 when Bell got back into the motorcycling business. Previously, they had leant this business portion of the company in 1991 so they could solely focus on bicycle helmets as well as building a bicycle brand of helmets. Unfortunately, for the next 14 years, the outsourcing company didn’t do the Bell Helmet company or product justice. Our company was started in America and needs to stay in America— keeping the American standard and ethos.” Bell realized that this prior decision was

hurting the Bell helmet—motorcycling division—and also saw that people weren’t recognizing the brand anymore because it was being run through the mill. In 2003, Bell brought the license back to North America. Chris was hired to resurrect it. In 2013, Bell came to North America worldwide! “In 2013, we started selling Bell motorcycle helmets again world wide—having them produced again in North America.” Chris is no stranger to motorcycling! “I started racing motorcycles when I was 4 then at 18, I started racing for a motorcycle shop. When I graduated high school and started college, I was hired at this shop

Bell Helmets is what’s right with American Business and we are proud to tell their story. Ron Galletti


Iconic images through the years, from Indy, Flat Track, Moto GP, BMX, Road Racing, Motocross


Evil Knievel and more. “What a great story and what great history.

Ron Galletti


to run the parts counter. I quickly moved from parts to sales then sales to finance department then to the general manager. This store started out with three people and ended up with 120 people! It’s one of the largest motorcycle shops in the US! I convinced the two owners of the company to start manufacturing apparel, specializing in helmets first. With this job, I got to meet a lot of people while travelling. I had the opportunity to meet the CEO of Bell and he explained to me the on-going process of obtaining the rights of bringing Bell Helmets production back to the states.” From that conversation, Chris started his passion with Bell Helmets. Now in 2015, the Bell Helmet division is stronger than ever! “We have a full R & D (Research & Development) department, seven dedicated sales reps throughout the

United States, a products creation team, graphic designers, packaging designers, inside sales. We are probably the number 1 brand in the US and the number 4 brand in the world. Our approach to helmets and marketing is definitely unique. We don’t look at anyone else’s product; we do our own thing. If we set up at events, we do our own brand and appeal. This is who we are.” Chris and I touched on the point about wearing or not wearing a helmet. “Fifteen years or so ago, young kids that were into racing always wore their helmets. It’s now branched off into skate boarding and snowboarding and snow skiing. It’s just a part of the culture for them. Every country in the world has a mandatory helmet law except for the US. We don’t push helmets on people; I don’t believe in doing that. It seems like it’s getting more the ‘norm’ of

people wearing helmets—not specifically in motorcycling—but other sports out there today.” Bell was founded in 1954 by auto racing enthusiast, Roy Richter. Roy perceived the need for safety in the auto racing field and moved to put products in place to serve that need. “Roy was an innovator. He worked at Bell Auto Parts that was owned by a man named George Wright. So, Roy worked in Mr. Wright’s speed shop in Bell, California. Southern California was a hot bed for hot rod cars, street racing, and going to the local track and racing. Roy worked on these race cars. When Roy bought the business when George Wright retired, Roy had a lot of friends that were getting hurt or dying in the same year from crashes. He said, ‘I’m going to help my friends continue racing and

See Bell Helmets at AIMExpo, October 15-18, Orange County Convention Center - Orlando, FL


have them get a better chance of survival.’ So, the tinkerer and inventor that he was he came up with the idea of a fiberglass shell. In fact, the first helmet he came up with had a suspension system! That was 1954! Soon after that, 1956, he worked with a company developing helmets for the military. They invented one with Styrofoam. He worked with this company and basically bought them out. He came out with his first helmet; a composite shell with expanded poly styrene liner. They used this helmet in car racing, motorcycle racing—a crash helmet for anything. He came out with a half helmet for motorcycle riders, and then in the late 60s he designed the full face helmet—The Star. This came about when a car racer was struck in the face with a piece of shrapnel that came off another race car. They commercialized the full-face helmet and it became available in the 1970s. Then

motocross racers wanted full coverage as did motorcycle racers. But the dust was getting up underneath the helmet opening and making it difficult to see. So they modified the Bell Star so that the rider could wear goggles and wear the helmet as well. “We’re getting back in the motorcycle helmet game. But, we got the rights back again in 2004. We really kicked it into gear in 2010. Now, we’re global. We even have the custom-fit motorcycle helmet. We scan your head and make a helmet specific to your head shape. Just last month we launched a new helmet where it has three different types of foam, not just EPS, it has different densities to allow broad spectrum energy when the helmet has been hit. We are also the very first bicycle helmet company, and motorcycle helmet company. We are part of the larger company; we are focusing on managing energy better-

reducing head energy (impact).” I was really enjoying my conversation with Chris, but had to wind it down. I asked him to share some final comments about Bell and the future for this company. “I can’t tell you how much passion each one of us has in this business. There are some of us that spend 70-80 hours a week refining our business. We are very driven. You think that every member of the company owns this business just because of the passion and commitment each one has! We have a great team that is making it happen. It’s not about making the helmets and slapping a brand on it. We are about doing the right thing on American soil.” Thank you, Chris, for spending time with me in sharing with the Born To Ride readers, this amazing story about Bell Helmets! Susan Hurst

This Month to Honor Bell Helmets, see our Movie Review “On Any Sunday” in the August Issue on Page 65 at www.BornToRide.com


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Born To Ride Lifestyle #13  

Born To Ride Lifestyle #13

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