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ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS®

VOLUME 4, ISSUE 12

BO R

FO RWA RD

DECEMBER 2011

BOR PUBLIC WEBSITE: www.stjohnsrealtors.com

Christmas Edition INSIDE THIS ISSUE:

MODEST VOLUME, PRICE GAINS SEEN NEXT YEA R The housing recovery will continue on its slow but steady pace over the next couple of years, NAR Chief Economist Lawrence Yun said Friday morning at the REALTORS® Conference & Expo Economic Issues & Residential Real Estate Business Trends forum.

Officers & Directors

2

Calendar

3

REALTOR/Affiliate

4

New Members

5

December Events in St. Augustine

6

Presidents Message

7

Builder Council News

8

Yun characterized today’s market as “strange” because of this disconnect between the good buying conditions and the low sales growth.

Go Green

9

Tech Tip

10

Rock-bottom consumer confidence is a big part of the weak market but the hurdles to borrowers imposed by lenders through stringent underwriting requirements are a major issue, too. Lenders are requiring applicants to have credit scores of about 760 for Fannie Mae and Freddie Mac loans, and just under 700 for FHA loans, shrinking potential home sales by about 20 percent.

Christmas Facts & Trivia

11

Incoming Presidents Message

12

WCR CA Realtor Convention

13

S.A.F.E

14

To show that home prices have been stable, he cited both NAR and Case-Shiller data, which show prices have been hovering around a $140,000 national median since 2009.

Installation

15-20

Member Benefits

21

Wally Conway

22

Yun said it was crucial that the federal government not stymie what little momentum the housing market is seeing by moving forward with a proposal to require 20 percent down payments from home buyers or making other destabilizing housing policy shifts. It’s also crucial for interest rates to stay low, although if lenders return their underwriting to the sound standards they used before the housing boom, he said, the market could handle higher interest rates.

Monthly Statistics

23

November Preview Staff Contact Information

24

NOVEMBER 2011 | BY ROBERT FREEDMAN NAR Chief Economist Lawrence Yun predicted home sales would increase by 4 percent next year and home prices would inch up 2 percent during the Economic Issues & Residential Real Estate Business Trends forum Friday morning. In 2013, he projected sales to pick up another 6 percent and prices to rise another 3 percent. Home-sales growth has been flat this year, even though it couldn’t be a better time for consumers to buy, because prices are still down—essentially under replacement value—and interest rate are at historical lows. Even employment and wages have been heading up, although both at a modest pace.

The stiff requirements come at a time when banks are seeing strong profits and run counter to the Federal Reserve’s efforts to use rock-bottom interest rates to attract borrowers and get the economy moving. Behind the tough underwriting is a concern among banks about borrowers’ ability to repay loans, but Yun says that risk is low. Rather than continuing to head down, home prices have been stable for the last two years and are poised to head up, which will reduce lending risks, lower foreclosures, boost sales, and further strengthen the market.

Richard Peach, senior vice president at the Federal Reserve Board of New York and the other speaker at the session, offered a unique suggestion to improve the housing sector, one that was particularly suitable for Veteran’s Day: help military personnel who served overseas purchase foreclosed homes. “My idea is to allocate certificates to 2.5 million service members who served in Afghanistan and Iraq that could be used as a downpayment on a foreclosed home in the Fannie or Freddie portfolio,” Peach said.


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2011 ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS® AND MULTIPLE LISTING SERVICE, INC. BOARD OFFICERS & DIRECTORS BOARD OF REALTORS®

MULTIPLE LISTING SERVICE, INC.

Chuck Pacetti , PRESIDENT Homestar Pacetti Realty (O) 827-0600 / (F) 819-9907 / (C ) 669-5000 chuckpacetti@comcast.net

Andrew Birchall, PRESIDENT St. Augustine Realty (O) 824-3331 / (F) 825-2685/ (C ) 392-3362 andrewbirchall@bellsouth.net

Roy Barnes, PRESIDENT-ELECT St. Augustine Realty (O) 824-3331 / (F) 825-2685/ (C ) 669-1430 rbarnes4@bellsouth.net

Dirk Schroeder , PRESIDENT- ELECT Century 21- St. Augustine Properties (O) 797-6000 (F) 797-7963/ (C ) 540-2360 c21staug@aol.com

Kea Blalock - SECRETARY Saltwater Property Group (O) 829-2002/ (F) 829-2029/ (C ) 814-2424 kea.blalock@gmail.com

Katherine Delaney – SECRETARY Watson Realty (US1) (O) 797-8600/ (F) 797-8606/ (C ) 669-2115 Kdelaney13@bellsouth.net

Gene Johnson – TREASURER Ocean Breeze Real Estate (O) 794-9697 (C ) 710-1090 teamjohnson@watsonrealtycorp.com

Robert West - TREASURER Coldwell Banker Premier Properties (O) 471-4204 / (F) 471-4216 / (C ) rob@thepremierproperties.com

DIRECTORS

814-2006

DIRECTORS

Roberta Odom (2) Re/Max 100 Realty

Ron Barry (2) St. Augustine Team Realty

(O) 461-9500 (F) 461-9501 (C ) 466-0114 propertybyberta@aol.com

(O) 825-0099 (F) 513-9264 (C ) 501-2424 realestatebyron@aol.com

Edward Paucek (2) Moses Creek Realty ((C ) 669-6422 blackstargroup@comcast.net

Paula Silberberg (2) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C ) 687-8803 psilberberg@watsonrealtycorp.com

Bill Thew (2) Olde Carriage Realty (O) 824-4500 (F) 824-6866(C ) 347-6736 billthew@bellsouth.net

Joe Hatin (2) Saltwater Property Group (O) 829-2002 (F) 829-2029 (C ) 669-5099 joe@saltwaterpropertygroup.com

Gayle Logan (2) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C) 669-2778 gmlogan@aug.com

Tom Scheirer (1) Scheirer Realty (O) 461-9557 (F) 471-7220 scheirer@bellsouth.net

Judi Schuyler (1) Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-0788 judiseven@bellsouth.net

Ian Edmonson, P.A. (1) Edmonson & Associates Real Estate, Inc. (O) 827-0722 (F) 638-4746 (C) 315-0997 ian@edmonsonassoc.com

Teresa Mercurio, PAST-PRESIDENT Re/Max 100 Realty O) 461-9500 (F) 461-9501 (C ) 377-0974 teresamercurio@remax.net

Michael DeLorenzo, PAST- PRESIDENT Olde Carriage Realty (O) 824-4500 (F) 824-6866 (C ) 377-5582 michael@oldecarriage.com

Andrew Birchall, Ex-Officio St. Augustine Realty ( O) 824-3331 / (F) 825-2685/ (C ) 392-3362 andrewbirchall@bellsouth.net

Chuck Pacetti , Ex-Officio Homestar Pacetti Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 chuckpacetti@comcast.net

Victor J. Raymos, Ex-officio (O) 829-8738 (F) 823-9512 (C) 505-220-8683 ae@stjohnsrealtors.org

Victor J. Raymos, Ex-officio (O) 829-8738 (F) 823-9512 (C) 505-220-8683 ae@stjohnsrealtors.org


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VOLUME 4, ISSUE 12

December2011

SCHEDULE OF EVENTS

5th—Education Committee 9am RPAC Committee 12:00pm 7th—Commercial CIE Forum 8:30am Technology Committee 9:30am

Birthstone: Turquoise Flower: Narcissus Astrological Signs: Sagittarius: November 22 - December 21, Capricorn: December 22 - January 19

Sun

Mon

Tue

Wed

Thu

Fri

Sat

1

2

3

9th— Annual Christmas Breakfast/Casa Monica 8:30am 13th—Finance Committee 12pm MLS Training 1pm 14th—Affiliate Committee 9am MLS Board 12pm iCE Quadrennial Code of Ethics 3CE Webinar 1pm 15th—Board Meeting 12pm 21st—Public Relations 9:30am 26th– CLOSED FOR CHRISTMAS

4

5

6

7

8

9

10 Full Moon

11

12

13

14

15

16

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18

19

20

21

22

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29

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(begins sundown the eve before)

25

26 BOARD OFFICE CLOSED

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REALTOR® SPOTLIGHT – Sonny is a graduate of the REALTOR© Institute (GRI designation), holds a broker's license (broker associate) and is certified in short sales and foreclosures (CDPE and CREOS designations). Sonny is retired from the military and has over 15 years of executive leadership and management experience in the transportation, logistics, manufacturing and snow sports industries. Sonny currently serves as the chairman of the Florida Commercial Real Estate Alliance, the commercial division of the St. Augustine and St. Johns County Board of REALTORS®. Background Brief: Born and raised in Jacksonville, Florida Graduated Landon High School Graduated St. Johns River State College Graduated University of Florida Graduate Studies at Florida Institute of Technology in Corporate Financial Management Graduate Studies at Virginia Commonwealth University in Education and Research Statistics Graduate of the “Fort Benning School for Boys” (Infantry Officer Candidate School) Infantry Officer, United States Army Logistics Management Specialist, Department of the Army Logistics Management Consultant, BDM Corporation and Ford Aerospace

Division Manager, Ryder Managed Logistics Systems Customer Services Director and Assistant Ski School Director, Timberline Four Seasons Resort, West Virginia Director of Skiing, Canaan Valley Resort, West Virginia Plant Operations Manager, Whetstone Candy Company Broker Associate, Watson Realty Corp. REALTORS® Personal and Professional Associations: University of Florida Alumni Association – Charter Life Member Military Officers Association of America – Life Member St. Johns County Chamber of Commerce and Economic Development Council Institute of Real Estate Management (IREM) – Associate Member Trinity Episcopal Parish Sonny is a widower whose late wife, Joyce Ann, was a Coldwell Banker agent in Cincinnati, Ohio. His current family at home consists of his beloved Collie named Annie and a rascal of an adopted cat named Patch. Sonny enjoys fly fishing in the streams of western North Carolina, skiing anywhere there is good snow and an occasional round of golf whenever he can find someone who will play with a guy whose last name is “Shanks”. Charles “ Sonny” Shanks Watson Realty US1 sonnyshanks@watsonrealtycorp.com

AFFILIATE SPOTLIGHT– HERBIE WILES INSURANCE St. Augustine was a different place fifty years ago when Herbie Wiles opened his insurance agency at 17 Cordova St. Following in his father’s footsteps, Herbie had immediate success and outgrew his Cordova office by 1967. Looking to stay in the same vicinity, Herbie found a house at 78 Saragossa St., which had been vacant 13 years and needed extensive renovation. This office served the firm for almost 40 years until continued growth required a newer, larger building. Still, tradition was in play. The new building, now four years old, does not look like an ordinary office building. “I hope the new place feels like coming into a home, not an office.” Herbie says. Located at 400 N. Ponce de Leon Blvd, Herbie Wiles Insurance opened their doors on December 7th for a 50th Anniversary Celebration, to give everyone a look inside this local landmark. Though the agency is now managed by his son Doug, Herbie still maintains a presence and visits the office daily. But while Herbie Wiles Insurance has an appreciation of the past, they are more focused on the future, as the organization is now one of the largest insurance agencies in northeast Florida and was recently chosen as one of the best places to work in Florida.

We invite you to experience the exceptional service Herbie Wiles Insurance can provide by directing your buyers to Pam Tarabocchia at 904-829-2201 or ptarabocchia@herbiewiles.com . Or visit our website at www.herbiewiles.com to view the full array of insurance products we can provide the residents of St. Johns County. In addition, Herbie Wiles Insurance has partnered with another affiliate, BPC Financial, as the Board’s endorsed Member Benefits Provider. There are a number of insurance products and services, including individual health, dental, life and retirement plans, along with preferred auto rates. To access these services please visit the Member Benefits webpage at http:// www.memberbenefits.com/stjohnsrealtors/ . HERBIE WILES INSURANCE Attn: Doug Wiles / Steve Jones 400 N. Ponce De Leon Blvd St. Augustine, FL 32084 Telephone: 904 829-2201 Fax: 904 - 829-2020 E-mail: sjones@herbiewiles.com E-mail: doug@wiles.com Website: www.herbiewiles.com

Charles “ Sonny” Shanks

Success is a journey, not a destination.


VOLUME 4, ISSUE 12

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OCTOBER NEW MEMBERS JEAN SOMERSET COLDWELL BANKER PREMIER PROPERTIES Join Date 10/12/2011 (MLS Only) MELISSA McCALL OWEN DELTONA REALTY (SHORES) Join Date 10/12/2011 (Primary Board/Primary MLS) SANJAY PATEL HOMESTAR PACETTI Join Date 10/13/2011 (Primary Board/Primary MLS) ROBIN VAN ARSDALE WATSON –A1A Join Date 10/13/2011 (Primary Board/Primary MLS) ANDREW JACKSON JACKSON LAW GROUP Join Date 10/13/2011 (Affiliate Membership)

DILYN JACKSON JACKSON LAW GROUP Join Date 10/13/2011 (Affiliate Membership)

SAMANTHA SNIPES ENDLESS SUMMER REALTY Join Date 10/14/2011 (Primary Board/Primary MLS) JEFFREY METCALF WATSON – US1 Join Date 10/25/2011 (Primary Board/Primary MLS) CHARLES “CHIP” HAUGE COAST 2 COAST PROPERTIES Join Date 10/26/2011 (Secondary BOR/Reciprocal MLS) KEVIN GIOIA RETOPIA, INC. Join Date 10/31/11 (MLS Only)


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JANUARY EVENTS IN ST. AUGUSTINE First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party & Fireworks display in Northeast Florida! The City of St. Augustine Beach, along with The Tourist Development Council, St. Johns County Florida & the St. Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St. Augustine Beach. The event includes a Chili-Cook Off , Ice Sculpting, Entertainment stage providing live local musicians and dance talent, Beer & Wine Zone, Huge Kids Zone, Food Vendors, Clowns, Face painting, pony rides & more! The event is from 4:00 p.m.-10:00 p.m. with the sky lit best fireworks display synchronized with music at 8:30 p.m. The after-party continues from 9:00-10:00 p.m. (Nov 26– Jan 1, 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th – December 16th: Monday – Friday: 5:00pm-10:00pm Saturday & Sunday: 2:00pm-10:00pm* December 17th – January 1st: Daily: 2:00pm-10:00pm Holiday Hours December 24th: Christmas Eve: 2:00pm – 10:00pm December 25th: Christmas Day: 5:00pm – 10:00pm December 31st: New Year’s Eve: 12:00pm – 5:00pm January 1st: New Year’s Day: 2:00pm – 10:00pm The Following Activities Only After 5:00pm: Santa · Ski Lounge · Sleigh Rides · S’more Pit · Snow Santa Hours November 26th – December 24th: 5:00pm to 8:30pm *Please be aware on busy nights the line may close by 8:00pm for Santa to leave for the North Pole at 8:30pm


VOLUME 4, ISSUE 12

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Presidents Message Dear Fellow Association members: As we wind down the remaining days of the year, my two year tenure as your Association President is coming to a close as well. I just want to take a minute to say THANK YOU to all of you for having allowed me to serve. It may seem that being involved at the Association may take time away from your business, but let me assure you that it is really time well spent IN your business – there is so much to be learned and it really raises your awareness of our profession when you are committed to service. As we continue through the holidays and into the new year, I say Merry Christmas to you all and I hope you will challenge yourself to go out and make 2012 a really good year for you and your family. This is a great time to be thinking about joining a committee or getting involved with the Association. If you go to the Association web page (another button on the MLS home page) and look under “about us”, you will find a link that describes all the committees. Maybe there is something there that you were just born to do, I hope so. Sincerely,

Chuck Pacetti President St Augustine and St Johns County Board of Realtors.


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ST. JOHNS BUILDERS COUNCIL

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www.stjohnsbuilderscouncil.com Leona Brown—Director 1789 Lakeside Avenue St. Augustine, FL 32084 (904)824-8121 Email: sjbcouncil@bellsouth.net


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GO GREEN CHRISTMAS TIPS With the holiday season right around the corner, 'tis the season to be green. The holidays can be one of the least eco-friendly times of the year, so it's important that this year we don't forget to keep the environment in mind. Here's a few ways you can make your holidays green.

someone who could use them.

Recycle/Reuse This time of year, Americans throw away more than any other time of the year. With all of the extra gift wrapping and gift packaging, it is important to recycle and reuse as much as possible.

Live Christmas Tree - Instead of buying a cut Christmas tree, buy a live tree so you can replant it once the holidays are over.

Try to reuse as much gift wrap as possible and save any extra bows, ribbons, or bags that can be reused. Remember that you can always reuse old items or things like newspaper to wrap gifts. If you do need to buy new gift wrap, make sure it's eco-friendly. Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts. You can also recycle any old items such as electronics that you may have if they're replaced by new gifts once the holidays are over. Things like computer monitors, laptops, cell phones and computers can all be recycled. For your holiday dinners, try using non-disposable utensils and dishes to reduce waste. Conserve With millions of houses decorated with lights this time of year, energy consumption increases, so it's important that if you are smart about what types of decorations you use to help save energy. Use LED Lights - Switch out any old Christmas lights with energy-efficient LED Christmas lights. These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs. Not just bright and colorful, but good for the environment too. Turn lights off - The best way to be green is to conserve, Remember though, even if your lights are energy-efficient, so make sure you turn off your lights at night. Use Less - Your house doesn't have to light up the whole neighborhood to show your holiday spirit. So this year use a few less lights to help save energy. Be Creative Don't buy any new Christmas ornaments or cards this year. Instead, try making your own ornaments and Christmas cards from recycled materials. Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy. Show your holiday spirit as well as your green spirit. Donate It's the season of giving - instead of throwing away all of your old clothes and other things this year, donate them instead. This will not only keep your old items out of a landfill, but also into a better home for

Sustain This year when picking out a Christmas tree, there are a few options you should consider to help make a greener Christmas.

Cut Christmas Tree - If you do buy a cut Christmas tree, try to find ones that are organic, grown without pesticides or chemicals. Once you're done with your tree, make sure you recycle it or compost it. Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable, they can be a green alternative if you reuse your same tree every year. No Tree - This option isn't for everyone, but it is possible to use other items as decorations if you don't have a Christmas tree. Shop Green When shopping for holiday gifts this season, eco-friendly products should be at the top of everyone's list. Organic - When shopping for clothes, look for organic apparel made from all natural materials without the use of pesticides or chemicals. Recycled - There are a lot of items made from recycled materials that would make great gifts, such as recycled furniture or glassware. Sustainable - Bamboo is a plant that has the ability to grow extremely fast, making it an eco-friendly choice. Try shopping for bamboo products such as furniture, clothing, and bedding. Reusable - Giving loved ones reusable items is a great way to pass on the green spirit. Try giving reusable shopping bags as an eco-friendly gift this season. Energy Efficient - Electronics make great holiday gifts, so when you shop, make sure that you look for energy-efficient products that meet environmental quality standards for energy saving. These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays. Be creative and keep the environment in mind this holiday season


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Technology Committee “Tech Tip” by: Sonny Shanks A System of Systems – Organizing Technology Tools for Better Productivity The Real Estate Technology Environment can be overwhelming for even the most tech savvy real estate professional. The volume of available applications and platforms grows exponentially almost daily it seems – just consider all the advertising coming to your email by folks tying to sell you the next best solution from lead generation, customer relations management software, and marketing. Then, of course, there is document management, transaction management and time management. What to do? Make a Plan Based on Your Goals and Objectives is helpful to sort out what applications and platforms you need and are going to use. Please re-read the last three words “going to use”. How often have you jumped at the latest application or platform and then don’t use it or don’t use it to its full capacity or abandon it because it is too complex? All of us have done that. And this is a tuff one to get your arms around because the technology changes so quickly. But a plan may at least help rather than just jumping from the newest gadget to the next newest gadget. A suggestion is to draw up a simple matrix to help align your tech tools with your goals and objectives. It may look something like this for a goal of improving productivity (and therefore income):

Objective

This is a very simple example and the amount of detail could easily be expanded under each category to include a record of research on the different applications and platforms based on discussions with other agents using the various items and research on the internet to read reviews. Key elements in the decision process will be the time involved to manage the systems and the costs involved. It is so very tempting to have too many systems at too great a cost because it all looks so very efficient. In reality and to stay true to your goal of making money, less may be better. The system(s) selected should enhance your opportunities not bog you down trying to do too much with them. One good example available to us all for free is Forms Simplicity which is a good transaction management tool providing just about every form needed, auto populates fields (think saving time on transaction documentation preparation) and allows for storage of transaction information.

Effective Prospecting

Manage Customers

1. Improves

Manage Time

Manage Transactions

reach. 2. Improves number of appointments per week.

1. Allows detailed contact info. 2. Allows detailed personal info for follow up on birthdays etc.

1. Syncs multiple calendars. 2. Provides reminders.

1. Serves as electronic file cabinet. 2. Allows for file retention and organization. 3. Allows editing, PDF conversions, and Inbox / outbox for transactions in process.

Application

SharperAgent

Outlook

Outlook

Forms Simplicity

Platform

Laptop, Notebook or tablet

Laptop, notebook or tablet

Laptop, notebook or tablet synced with smartphone

Laptop, notebook or tablet with notifications to smartphone

Metrics


VOLUME 4, ISSUE 12

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INTERESTING CHRISTMA S FACT S There are many interesting facts surrounding the Yuletide season. Some of these are centered around the myths and old wives' tales that inspired many of the customs we now see today while others depict actual events that occurred during the period. A few of these are presented below for your reading enjoyment. Ever wondered where the idea of elves came from? They are actually modern day versions of “Nature folk” described in Pagan religions of the past. The Holy Days and Fasting Act of 1551 in Britain declares that all its country's citizens must attend the annual church services held on Christmas day. In fact it goes as far as stating that no vehicle should be used to travel to church on this day. The law still exists on the books, although it is not observed. The tradition of burning a Yule log actually has its roots in ancient Scandinavia. Supposedly the Yule log was a source of good luck and its remnants were saved to inspire good fortune throughout the year. It was such a widely held belief that people even threw the ashes in wells to make the water safer to drink. It was once believed that any woman who went under a mistletoe and was not kissed would not marry the coming year. The annual Christmas pudding was more than just a tasty treat. Small items were placed in them which had the power to predict what the New Year would bring. Coins were associated with a gain in wealth, a ring was a sign of an imminent marriage and a button signified extended bachelorhood. This idea actually goes back to the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean. Whoever found this bean was declared “king” for that one night. If you counted all the gifts that were given in the song “Twelve Days of Christmas” you would realize that the number of gifts being presented were 364 in total, thus a gift was given for each day of the year. Christmas was illegal in England from 1647-1660. This was enforced by the then leader Oliver Cromwell who believed it was immoral to hold celebrations on one of the holiest days of the year. The celebration of Christmas was therefore a criminal offence which could lead to an individual being arrested if he or she was found guilty of condoning any revelry during the period.

FUNNY CHRISTMAS TRIVIA Christmas is a great period mostly because of the revelry, the feasts, good company and best of all the time off from work. There are many things that most people will know about Christmas; these are the more conventional Christmas associations including Santa, the Nativity story, the star of Bethlehem et al. However, there are other things that only those who go in search of the bizarre may know off hand. With this in mind, here is a list of funny, yet interesting Christmas facts.

Pig head, it's what's for dinner. The traditional Christmas dinner in England used to be a pig head prepared with a mustard sauce. Most English folk are possibly quite delighted that this isn't the case anymore. Witches and Evil spirits are the greatest broom thieves. The Norwegians once believed that witches and devious spirits were likely to steal their brooms on Christmas Eve. Who knows maybe a mischievous prankster stole a few brooms during that period and the legend stuck. “Bah Christmas”. Perhaps not the best line created by Dickens, mainly because “Bah Humbug” just has that extra something special about it. Most people would probably agree that Dickens' decision to work on the famous catchphrase was a good move indeed. There is a special act in Britain that actually makes it mandatory to go to church on Christmas day. The act that is deemed the Holy Days and Fasting Act still exists, however, not so much enforced. Additionally no vehicle of any kind is to be used to get to the Christmas service. Forego throwing out your Christmas tree and make it lunch. The Evergreen is actually edible, well most parts of it anyway. In addition, it is nutrient enriched, so if you take the advice stated previously you'd be getting a good source of Vitamin C and roughage. Don't mind that you will be eating a tree; it's just one step away from any other vegetable. Bake your bread on Christmas Eve and it will remain fresh forever. If only. There is an old wives' tale that actually suggests that bread baked on Christmas Eve is mold resistant. While it cannot be known now how many people believed this, it's pretty obvious that any believers would be converted after the appearance of mold on their bread beyond 5 days or so. Kris Kringle really lives in the North Pole. But guess what he foregoes the reindeer and drives a 1984 Ford Tempo, additionally; he delivers Pizza instead of working in a magical toy shop.


NEWSLETTER TITLE

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INCOMING PRESIDENTS MESSAGE Dear Fellow REALTORS® and members of our St. Augustine and St. Johns County Board. I am looking forward to the opportunity of serving you, the REALTORS® members, and with the directors and members of the standing committees.

The past three years of a difficult economy have caused me to strive for ways to do deliver better service and results to my customers and clients. And after attending the various local, district, state and national meetings, I have some observations and ideas. Both individually and collectively as REALTORS® members. While Technology issues seem to be “stealing” the headlines, there is another challenge to be met. The private property rights of the American public! Remember the many who have suffered with lost jobs, lost homes and lost dreams? Remember the needless complications and regulations by the government which are contributing to hold progress back for those who desperately need some progress. Now, more than ever in recent history, Realtors are poised to really ‘DO SOMETHING’ to help. Through the ‘REALTORS® Party Initiative’ we are prepared to make a difference in the lives of so many Americans. If we, as REALTORS®, will go out into the market and be active in countering these abuses we will first; help so many of the American public, and second; become the trusted ‘Brand’ that the is Realtors organization. If we do this well, REALTORS® will be illuminated as the true protectors of property rights. Sure there will be a lot of work to deal with technology, data sharing, IDX, incorrect date on syndicated sites and so on. But, if technology and data move the boat, then REALTORS® Party Initiative and PAC efforts for property rights steer the ship toward more friendly shores. We, as REALTORS® , have this new challenge and opportunity to firmly take the lead as more than just real estate agents, rather we can become synonymous with ‘home’, ‘prosperity’, ‘jobs growth’ and so many other things that our country needs right now. I hope that we all will consider this opportunity.

Roy Roy O. Barnes, Jr. Licensed Real Estate Broker

St. Augustine Realty Office: 904-824-3331 Direct: 904-461-2717

www.StAugustineRealty.com


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2011 REALTOR CONVENTION & TRADE EXPO, ANAHEIM, CA

Andrew Birchall, Board President Elect with Tony Danza

WCR AWARDS Awards were given at the WCR- Woman’s Council of REALTORS® St Augustine Chapter, annual installation of officers luncheon, held at Ale House Restaurant in historic downtown St. Augustine. Members of WCR awarded: Barb Goll a REALTOR® with RE/MAX 100, is the recipient of the WCR Chapter "ENTREPRENUAR of the Year 2011". Ms. Cheryl Grazier w/ Keller Williams Real Estate, awarded WCR Chapter "REALTOR® of the Year 2011" Mrs. Della Masters- Olde Towne Title & Guaranty, awarded WCR Chapter "AFFILIATE of the Year 2011"

Cheryl Grazier, Barbara Goll & Della Masters


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S . A . F. E N E W S F R O M A N D R E W W O OT E N As our year starts to wind down, we hope you all had a safe, enjoyable Thanksgiving. As many of you are aware, December is the most violent month of the year in every city in the United States. With all the hustle and bustle of the holiday season unfortunately, safety often takes a back seat. I want to give you 3 quick safety tips I would love for you to share with your family, friends and clients. I know you have been vigilant this year, but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples. Tip #1: For Your Home Criminals love an easy target. So, let's close and lock our connecting doors in our garages and close the garage door when not in use, let's install those motion detector lights and although we want everyone to see our beautiful tree, let's be safe about it. Keep your tree viewable but remove presents from view and put your china out of view. Tip #2: Safety in our Vehicles As if life wasn't busy enough now we are adding in more trips to the grocery store, shopping malls, banking centers, etc., but let's take time to be extra careful about our surroundings. Be mindful of where you park, how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings. Tip #3: Personal Safety Unfortunately personal assaults will increase during the month of December. Remember my golden rule, "You are your best weapon, your mind, voice and body. Listen and trust your inner voice. It is the best weapon you have." So, during this holiday season remember to listen to yourself, trust yourself and pay attention to you! Folks, it has been a pleasure working with you this year and I am looking forward to next year. So, just let me close by saying I wish all of you a safe and joyous holiday season. Grace, Peace and Prosperity, Andrew Wooten


VOLUME 4, ISSUE 12

Page 15

I N STA L L AT I O N D I N N E R

Andrew Birchall—outgoing MLS President

Chuck Pacetti– outgoing Board president

Andrew Birchall & Chuck Pacetti

Victor J. Raymos,-AE, Chuck Pacetti & Andrew Birchall

Chuck Pacetti & Andrew Birchall

LeftAndrew Birchall Presents Rob West with the “REALTOR® of the Year” award RightChuck Pacetti Presents Rob West with the “Instructor of the Year” award Andrew Birchall announces Holly Yelton is the “Affiliate of the Year” award. Marlene Lagasse accepts

Victor J. Raymos presents Holly Yelton with the “Affiliate of the Year” award.


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I N STA L L AT I O N D I N N E R Left– Paula Silberberg, Chuck Pacetti & Andrew Birchall

Right– Tom Scheirer, Andrew Birchall & Michael DeLorenzo

BelowAndrew Birchall & Victor J. Raymos

Below– Chuck Pacetti & Victor J. Raymos

Above– Andrew Birchall, Teresa Mercurio & Chuck Pacetti

Left– Roy O. Barnes Jr. Incoming Board President Right– Dirk Schroeder– Incoming MLS President


VOLUME 4, ISSUE 12

Page 17

I N STA L L AT I O N D I N N E R

Above– The Board & MLS Board of Officers & Directors being sworn in

Right– Board of Officers & DirectorsChuck Pacetti, Gene Johnson, Gayle Logan, Bill Thew, Roy Barnes, Judi Schuyler, Roberta Odom, Winston Burrell, Andrew Birchall & Ed Paucek

Left– MLS Board of Officers & DirectorsAndrew Birchall, Ann King, Rob West, Gail Jones, Ron Barry, Dirk Schroeder, Kathy Delaney, Ian Edmonson, Paula Silberberg & Joe Hatin


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I N STA L L AT I O N D I N N E R Ann & Ted Van Fleet, & Mac McDevitt

Lynn Scheirer, Nugget Obi, Bridgette Lewis & Kaitlin Larywon

Above: Ann King , Jeanne Johns & Diane Moore

Carolyn Embury, Jack Lesofski , Kathy Delaney & Jim Delaney

An Marshall, Ann King & Jeanne Johns

Danny Ebersold, Shirley Bennett, Ted Smith, Jeanette Smith, Sam Flake, Rich Morey & Ron Barry

Nicholas Kiraly, Lacey Pierotti, Brad Barfield& Dawn Gaffney

RightRob & Becky West, Jennifer Sauvage, Vickie Rianda & Andrew DeLorenzo

Dirk & Cathy Schroeder, Marie & Ralph Mitchell & Terry Pacetti


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I N STA L L AT I O N D I N N E R

Jesse & Colleen Ihrig

Ed & Ellie Paucek

Paula Silberberg, Tom Scheirer & Delilla Harts

Marlene Lagasse & Diane Vespucci

Ann King, Gail Jones & Roberta Odom

Gene Johnson, Winston Burrell, Ted Smith & Diane Vespucci

Bidding on the Festival of Trees Jeanette Smith – 2010 REALTOR® of the Year & Rob West2011 REALTOR® of the Year

Left—Dirk Schroeder & Shellie Trela RightChuck & Trixie Pacetti


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I N STA L L AT I O N D I N N E R W I N N E R S

Jane Wolfe

John McKrow

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE Why wear your REALTOR® pin? Because three out of four consumers would choose to work with a REALTOR® rather than an agent who is not a member.* Simply wearing your pin lets everyone know that you’re a REALTOR ®, a member of the National Association of REALTORS®. It makes a first impression that show potential clients how knowledgeable and valuable you are to their real estate transaction. Proudly wear the pin and always place the REALTOR® logo on your materials. It’s a small thing, but it can make a big difference. Tell them. Show them. Wear your REALTOR® pin with pride.


VOLUME 4, ISSUE 12

MEMBER BENEFITS

Page 21


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Get Perfect Nails at Your Next Home Inspection by Wally Conway, President of HomePro Inspections 904-268-8211 It is the now the norm that a homebuyer will have their prospective home inspected. That is a good thing! Unfortunately for the homebuyer, it is not yet the norm that their agent will be at the home inspection in its entirety, and very often, not at all. Now, I know some will say that it is the job of the inspector to care to and comfort the homebuyer during the inspection, and I certainly agree. But the additional care and comfort that your homebuyer feels with YOU as their real estate agent also being present is the stuff that life-long referrals are made of! The agent has several extremely important duties to perform at this very critical time. If these essential duties are recognized, embraced, and then performed well, the agent will be rewarded with three very important things: More deals closed, Reduced liability, And a near all-referral business. The first great responsibility of the agent at the home inspection is to do a proper and professional introduction of the homebuyer to the home inspector. You must realize that most homebuyers have either not purchased a home before, have not purchased a home recently, or have not purchased a similar home in the area (read: haven’t purchased in Florida!). Despite any attempt at a poker face, they are scared! This fear of the process is made worse when the buyer needs to go to a strange place, their wannabe home, and meet a strange person, their inspector. They are then instructed to go about making one of life’s hardest and most expensive decisions! This fear can be greatly reduced when the agent introduces the home inspector as an experienced and familiar professional who can be trusted to guide them though the scary parts to a clear and simple understanding of the home under consideration. The next great contribution of the agent to the home inspection process is to open the door! Few home inspectors can legally obtain access to the home to be inspected, and often I question the motives of those who do have independent access. On the flip side, the inspection never goes well if the entire inspection is conducted from the outside looking in. During the body of the inspection, there is no special item of significance for the agent to do. Some seem to enjoy measuring and decorating, others use the time for administrative or phone time. What is important is that you are right there for the buyer when a need or question arises. Remember, despite a calm exterior, most buyers are very sensitive during this time. On more than one occasion, I have watched a buyer’s concern turn to comfort when an unknown concern for the buyer was made simple by their agent. On one beautiful day not long ago, I came down my ladder to deliver the news to an anxious buyer that the roof was in need of immediate replacement. I knew that no matter how calmly or sweetly I explained the situation, there would be concern. After my explanation, the buyer was nearly in tears, but thankfully her agent was on site to reassure her fears. The buyer got real happy, real fast as her agent explained that the contract stipulated that the seller would replace the roof. Had the agent not been present, the buyer would have been a wreck during the rest of the inspection, and may have walked away from a home and deal that was ultimately good. Thankfully, she didn’t, and she proudly owns that home today.

Do yourselves a favor, be with your buyer for every stage of the buying process, even something as routine as a home inspection. Don’t leave YOUR transaction in the hands of someone else! The last and final role of the agent at the home inspection is to participate in the inspection wrap up and report review. During this period, the inspector will go over every detail of the inspection report with the buyer line by line. If the buyer has any questions about a particular system or defect, the inspector can go with the buyer and agent directly to that item in the home. The inspector can then point out, describe, or demonstrate. This is exactly what needs to be done for a full and complete understanding of the thought and it’s impact on the real estate contract. This is where the agent comes in! With the agent observing and participating in this process, many good things happen. The agent has total clarity on every element of the report and any issues that may require attention. The agent can explain if any repair money is available in the real estate contract. There is never any confusion on which item, which section, or how many of a particular problem exists. Inspector, buyer, and agent see and hear exactly the same thing. Each can tell if the other has any point in contention or confusion. When you participate in every detail of the buying process, your buyer feels important and cared for, and you create great value for your services. Guess what? More deals closed! If you looking for a great way to spend quality time with your buyers, be in the best position to manage the information from the inspection, and greatly reduce the likelihood of a homebuyer blaming you for the risks of home ownership, plan on spending time with your buyer and the home inspector at your next home inspection. And, it’s even OK to do your nails!! HomePro Inspections is your best source for agent liability reduction and client peace of mind! Your client’s one stop for: Environmental Testing (mold, radon, water, lead paint, meth lab); Wind Mitigation Evaluations, Chinese Drywall Assessments, Insurance Inspections, Energy Audits, Home Inspections, Termite Reports, Construction Consultations, Infrared Moisture Instruction Investigations, and More! 904-268-8211 GoHomePro.com

HomePro Inspections is your go-to source for agent liability reduction and customer peace of mind! Infrared technology separates the professionals from the pretenders in the home inspection industry, and only HomePro utilizes infrared technology on every exclusive 5 Star Inspection™ Package. Call for your 5 Star Inspection today – 904-268-8211. Have Wally Conway speak at your office or for your favorite group! Wally is a speaker, writer, FREC instructor, host of HGTV’s “House Detective”, host of DIY Network’s “Finders Fixers”, and host of The Home and Garden radio show on WOKV AM 690 and 106.5 FM. And don’t forget to pick up Wally’s book, “Secrets of the Happy Home Inspector”, available at GoHomePro.com or Amazon.com. Book Wally for your next speaking event today!


VOLUME 4, ISSUE 12

Page 23

NOVEMBER STATISTICS Monthly Statistics Report 11/01/2011-11/30/2011 St. Augustine & St. Johns County Compiled on 12/08/2011 10/11 10/11

11/10 11/11

YTD 2011

YTD 201011

YTD 2010

Residential New Listings

264

0

255

3.52%

3,573

4,420

-19.16%

Sold Listings

168

-9.18%

186

-9.67%

2,168

1,931

12.27%

$35,090,879.00

0.29%

$35,565,436.00

-1.33%

$424,217,546.00

$383,638,329.00

10.57%

$208,874.28

9.79%

$191,212.02

9.23%

$195,672.30

$198,673.40

-1.51%

157

-2.41%

135

16.40%

155

147

5.19%

New Listings

58

3.57%

89

-34.83%

805

1,074

-25.04%

Sold Listings

17

6.25%

14

21.42%

185

146

26.71%

$1,388,650.00

45.82%

$704,400.00

97.13%

$18,645,857.00

$12,672,502.00

47.13%

$81,685.29

37.25%

$50,314.29

62.35%

$100,788.42

$86,797.96

16.11%

257

14.55%

214

19.91%

226

173

30.68%

New Listings

8

-33.33%

6

33.33%

156

139

12.23%

Sold Listings

1

0

3

-66.66%

29

24

20.83%

Vol. Sold Listings

$175,000.00

-76.02%

$1,860,000.00

-90.59%

$7,216,586.00

$11,353,500.00

-36.43%

Avg. Sell Price Avg. Day on Market

$175,000.00

-76.02%

$620,000.00

-71.77%

$248,847.79

$473,062.50

-47.39%

113

-85.78%

116

-2.30%

217

157

38.49%

Vol. Sold Listings Avg. Sell Price Avg. Day on Market Lots and Land

Vol. Sold Listings Avg. Sell Price Avg. Day on Market Commercial/Industrial

Multi-Family

New Listings

8

0

10

-20%

77

70

10%

Sold Listings

1

-80%

2

-50%

33

19

73.68%

Vol. Sold Listings

$82,000.00

-89.92%

$665,000.00

-87.66%

$6,494,800.00

$4,865,525.00

33.48%

Avg. Sell Price Avg. Day on Market

$82,000.00

-49.63%

$332,500.00

-75.33%

$196,812.12

$256,080.26

-23.14%

179

157.92%

0

N/A

155

144

7.80%

New Listings

405

1.75%

416

-2.64%

5,402

6,501

-16.90%

Sold Listings

187

-9.66%

205

-8.78%

2,415

2,120

13.91%

$36,736,529.00

-2.52%

$38,794,836.00

-5.30%

$456,574,789.00

$412,529,856.00

10.67%

$196,452.03

7.89%

$189,243.10

3.80%

$189,057.88

$194,589.55

-2.84%

166

0.40%

139

19.65%

161

149

8.05%

Total

Vol. Sold Listings Avg. Sell Price Avg. Day on Market Search Criteria

Date Start:

11/1/2011

Date End:

11/30/2011 All Information Deemed Reliable But Not Guaranteed


JANUARY 2012 PREVIEW

Page 24 ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS®

2nd

CLOSED FOR NEW YEARS

4th

COMMERCIAL COMMITTEE

8:30AM

TECHNOLOGY COMMITTEE

9:30AM

CONVERSATIONAL SPANISH

5:00PM

EDUCATION COMMITTEE

9:00AM

RPAC COMMITTEE

12:00PM

DEAF AWARNESS CLASS

4:00PM

11th

AFFILIATE COMMITTEE

9:00AM

13th

AFTER THE CONTRACT

9-4:009M

16th

CLOSED IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th

MLS TRAINING

1:00PM

18th

PUBLIC RELATIONS COMMITTEE

9:30AM

20th

BOARD ORIENTATION

9:00AM

24th

INNOVIA 2

1:30PM

27th

LISTING AGREEMENT

9:00AM

9th

1789 Lakeside Avenue St. Augustine, FL. 32084 Phone: 904-829-8738 Fax: 904-823-9512

CONTACT INFORMATION B O A R D

W E B S I T E :

S T J O H N S R E A L T O R S . C O M

Board Office Staff Victor J. Raymos, RCE ae@stjohnsrealtors.org

IMPORTANT CONTACT INFORMATION

Association Executive Professional Standards Sharon Lainhart member@stjohnsrealtors.org

FloridaRealtors– www.floridarealtors.org

Membership and Finance

Tech Hotline— 407-587-1450

Lise Hays education@stjohnsrealtors.org

Legal Hotline— 407-438-1409

Education /Membership/MLS Newsletter/Website/ SUPRA

FR Event Registration— 800-669-4327 FR Orlando—407-438-1400

Just like the Board of REALTORS® is your Board, this is YOUR newsletter! We can’t do this without you!

FR Tallahassee—850-224-1400 RPAC—850-224-1400 support@floridarealtors.org

National Association of REALTORS— www.realtor.org 1-800-874-6500 NAR Member Benefits Program— 800-NAR-5233 www.REALTOR.org/RealtorBenefits

REALTOR.COM— 800-878-4166 INNOVIA (MLS) Support— 800-334-0831 FORMSimplicity— 407-587-1450 SUPRA Support—877-699-6787


BORForward December 2011 Newsletter