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ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS速

VOLUME 5, ISSUE 4

BO R

FO RWA RD

APRIL 2012

INSIDE THIS ISSUE:

Officers & Directors

2

Calendar

3

REALTOR/Affiliate

4

New Members

5

May Events

6

Mediation Training

7

Builder Council News

8

Go Green

9

Tech Tip

10

WCR Golf Tournament

11

Move the Vote

12

S.A.F.E Article

13

Committee Updates

14-16

Discount Cards/Cook Books

18

Make it, Bake it, Sew it, Grow it Auction

19

Brokers License Course

20

Member Benefits

21

Wally Conway

22

Monthly Statistics

23

May Preview Staff Contact Information

24

BOR PUBLIC WEBSITE: www.stjohnsrealtors.com


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2012 ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS® AND MULTIPLE LISTING SERVICE, INC.BOARD OFFICERS & DIRECTORS BOARD OF REALTORS®

MULTIPLE LISTING SERVICE, INC.

Roy Barnes Jr., PRESIDENT St. Augustine Realty (O) 824-3331 / (F) 825-2685/ (C ) 669-1430 rbarnes4@bellsouth.net

Dirk Schroeder , PRESIDENT Century 21- St. Augustine Properties (O) 797-6000 (F) 797-7963/ (C ) 540-2360 c21staug@aol.com

Andrew Birchall, PRESIDENT-ELECT St. Augustine Realty (O) 824-3331 / (F) 825-2685/ (C ) 392-3362 andrewbirchall@bellsouth.net

Katherine Delaney , PRESIDENT- ELECT Watson Realty (US1) (O) 797-8600/ (F) 797-8606/ (C ) 669-2115 Kdelaney13@bellsouth.net

Winston Burrell - SECRETARY Coldwell Banker Premier Properties (O) 471-4204 / (F) 471-4216 / (C ) 669-6585 winston.burrell@coldwellbanker.com

Robert West – SECRETARY Coldwell Banker Premier Properties (O) 471-4204 / (F) 471-4216 / (C ) rob@thepremierproperties.com

Gene Johnson – TREASURER Watson Realty (US1) O) 797-8600 (F) 797-8606 (C ) 710-1090 teamjohnson@watsonrealtycorp.com

Ian Edmonson, P.A. - TREASURER Edmonson & Associates Real Estate, Inc. (O) 827-0722 (F) 638-4746 (C) 315-0997 ian@edmonsonassoc.com

DIRECTORS

814-2006

DIRECTORS

Roberta Odom (1) Re/Max 100 Realty (O) 461-9500 (F) 461-9501 (C ) 466-0114 propertybyberta@aol.com

Ron Barry (1)

Edward Paucek (1) Moses Creek Realty (C ) 669-6422 blackstargroup@comcast.net

Paula Silberberg (1) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C ) 687-8803 psilberberg@watsonrealtycorp.com

Bill Thew (1) Olde Carriage Realty (O) 824-4500 (F) 824-6866(C ) 347-6736 billthew@bellsouth.net Gayle Logan (2) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C) 669-2778 gmlogan@aug.com Judi Schuyler (2) Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-0788 judiseven@bellsouth.net Sean Hess (2) St. Augustine Team Realty (O) 825-0099 (F) 513-9264 (C ) 386-8327 sean@seanhess.com Chuck Pacetti , PAST-PRESIDENT Homestar Pacetti Realty (O) 827-0600 / (F) 819-9907 / (C ) 669-5000 chuckpacetti@comcast.net Dirk Schroeder , Ex-Officio Century 21- St. Augustine Properties (O) 797-6000 (F) 797-7963/ (C ) 540-2360 c21staug@aol.com Victor J. Raymos, Ex-officio (O) 829-8738 (F) 823-9512 (C) 505-220-8683 ae@stjohnsrealtors.org

St. Augustine Team Realty (O) 825-0099 (F) 513-9264 (C ) 501-2424 realestatebyron@aol.com

Gail Jones (2) St. Augustine Realty (O) 824-3331 / (F) 825-2685/ (C ) 501-7444 gjones4@bellsouth.net Phil Orrill (2) New World Realty ( C ) 377-1016 philorrill@comcast.net Ann King (2) Prudential Network Realty (O) 827-0722 (F) 638-4746 (C) 806-3865 ann.king@prunet.com Andrew Birchall, PAST PRESIDENT St. Augustine Realty (O) 824-3331 / (F) 825-2685/ (C ) 392-3362 andrewbirchall@bellsouth.net Roy Barnes Jr., Ex-Officio St. Augustine Realty (O) 824-3331 / (F) 825-2685/ (C ) 669-1430 rbarnes4@bellsouth.net Victor J. Raymos, Ex-officio (O) 829-8738 (F) 823-9512 (C) 505-2208683 ae@stjohnsrealtors.org


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VOLUME 5, ISSUE 4

APRIL 2012

SCHEDULE OF EVENTS

2nd—Education Committee 9am RPAC Committee 12pm 4th—Commercial Committee 8:30am Technology Committee 9:30am 6th—CLOSED IN OBSERVANCE OF GOOD FRIDAY 11th— Affiliate Committee 9am NEFAR 1pm 13th—Make it, Bake it, Sew it, Grow it Auction 11:30am 17th—Finance Committee 12pm MLS Training 1pm 18th—iPhone/iPad Group 9am Public Relations Committee 9:30am MLS Board 12pm 19th—PMN Leadership Excellence 3CE 8:30am Board Meeting 12pm 20th—FR/BAR-1 3CE 9am 24th—REALIST 1:30pm 27th—iCE Webinar “Identity Theft Protecting Your Consumer” 3CE 9am

Birthstone: Diamond Flower: Sweet Pea, Daisy Astrological Signs: Aries: March 21 - April 19, Taurus: April 20 - May 20

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REALTOR® SPOTLIGHT – JONATHAN MARTI N MARTIN REALT Y OF ST JOHNS COUNT Y Jonathan Martin is the Broker/Owner of Martin Realty. Jon started his real estate career in Pennsylvania as an investor at age 22. In order to become more knowledgeable, in 2004 Jon obtained his Real Estate Sales license in PA. In 2005 Jon and his family decided it was time to make a change for better weather. They picked St. Augustine for its beautiful beaches and small town feel. Jon attended the Florida Real Estate Institute soon after and began working with Coldwell Banker. In 2008, Jon decided to go back to Florida Real Estate Institute for his broker’s license. In 2008, Jon

opened Martin Realty. Martin Realty is a full service Real Estate Brokerage. You can visit their website at www.martin-realty.com. Jon is committed to his customers and can be reached day or night at 904-5402652. You can also reach his sales agents Larry Richards and Julia Almstead.

AFFILIATE SPOTLIGHT– TOM COATES COATES CONSTRUCTION Tom moved here from Tampa to use his new Masters degree and work with blind kids at the Florida School for the Blind. During his eight years working with blind children he started rehabbing homes “ on the side”. Business got so brisk, and he enjoyed it, so he got licensed as a State certified Contractor and realtor associate and has been building and selling homes in the community for 30 years.

many areas including the St. John Builders Council, Rotary, Sertoma, Board of Realtors, Habitat, Housing Partnership and the St. Augustine Historical Society. A licensed private pilot and enthusiastic motorcycle and boat owner, he enjoys our lovely community fully. He and his wife Kim live at the beach too. You can even hear him on his weekly radio show on 88.5, WFCF!

Coates Construction has built over 300 homes and remodeled hundreds. Tom has continued his interest in specialty homes, building ICF, geodesic domes, Ytong Block, HEBEL Block and Florida Cracker and historic reproduction structures. A State certified Energy Evaluator and a Licensed GREEN Builder are added “ pluses” in his credential list.

Tom can do home inspections, rebuild the home you just sold, advise the buyer on energy efficiency, add a room or groom them to build a new house on that lot they just bought……one-stop referral advice..

Mr. Coates is active in the community and a member , officer and Board member in

Call him… 904-669-9921 and welcome him to the Board.

Jonathan Martin jonathan@martin-realty.com

"Everyone who got where he is, has had to begin where he was."

Tom Coates tcoatesfl@aol.com


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FEBRUARY NEW MEMBERS DONIA D. CARR Join Date 02/01/2012

PRUDENTIAL NETWORK REALTY (Primary Board/Primary MLS)

JULIA ALMSTEAD Join Date 02/02/2012

MARTIN OF SJC, LLC (Primary Board/Primary MLS)

CECILIA R. FELICIANO Join Date 02/09/2012

Cecilia R. Feliciano,Spanish Instructor (Affiliate)

DOUGLAS M. SCARPONI Join Date 02/13/2012

WATSON REALTY CORP-US1 (Primary Board/Primary MLS)

DELINDA R. HEINRICH Join date 02/16/2012

PRUDENTIAL NETWORK REALTY (Primary Board/Primary MLS

TOM COATES Join Date: 02/17/2012

COATES CONSTRUCTION, INC. (Affiliate)

PATRICK C. SHAW Join Date 02/17/2012

WATSON REALTY CORP A1A South (Primary Board/Primary MLS)

TRUZON “TJ” PENNINGTON Join Date 02/27/2012

KELLER WILLIAMS - ATLANTIC (MLS Only)

JOLITA BRAZZANO Join Date 02/28/2012

ALICORN REALTY (Secondary BOR/Reciprocal MLS

ROBERTO PAREDES Join Date 02/29/2012

ERA DAVIS & LINN (MLS Only)


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MAY EVENTS IN ST. AUGUSTINE First Friday Art Walk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)829-0065 visit staugustinegalleries.com Art Association (1st Friday) Annual art exhibit for Florida Artist Group, multi-media artists 824-2310 staugustinegalleries.com (May 4) 17th Annual Gamble Rodgers Festival - Annual three-day celebration of the music, stories and dance that made Gamble Rogers famous. There will be six stages of continuous music with performances with a special Saturday night performance. Location: St. Johns County Fairgrounds Hours: Friday 6-10 p.m., Saturday 11 a.m. to 5 p.m. & 7 - 10 p.m. and Sunday 11 a.m. to 5 p.m. Concerts in the Plaza - (Every Thursday evening Apr-Sept) Free outdoor music; bring your folding chairs and relax while enjoying breezes off the Bayfront. 7pm-9pm (904) 825-1004 (May 10-13) THE PLAYERS CHAMPIONSHIP - THE PLAYERS Championship is recognized by PGA TOUR members as "their" championship tournament. Watch your favorite players at the newly-renovated Stadium Course at TPC at Sawgrass in Ponte Vedra Beach. (May 13) Mother's Day - The St. Augustine Historic Inns invite you to give Mom a special gift and sweep her off her feet to a bed & breakfast mid-week getaway. visit staugustineinns.com (May 20) The St. Augustine Beach Civic Association is sponsoring the 5th Annual "Taste of the Beach" to be held on Sunday, May 20, 2012 at the St. Augustine Pier and Pavilion from 1:00 pm to 6:00 pm. Our local restaurants within the beach community will be featured (May 25-27) 12th Annual San Sebastian Fine Art & Jazz Show. San Sebastian Winery features Florida's top multi-artists and renowned Jazz performers. (904)826-1594 sansebastianwinery.com


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ST. JOHNS BUILDERS COUNCIL

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www.stjohnsbuilderscouncil.com


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GO GREEN SPRING TIPS Inside Green Your Kitchen "Green Tips" are simple steps you can take today to green your clothing, your home, your transportation and more! Avoid excessively packaged foods. Buy bulk foods or products packaged in recyclable materials or reusable containers. Pack garbage-less lunches in reusable containers instead of plastic and paper. Compost! Instead of throwing your apple cores, egg shells, and other organic waste into a landfill, compost them. If you don’t have a yard, consider using an indoor worm bin. Eat a local diet. Grow your own food and support local farmers, natural food stores, and food co-ops. You’ll save money, eat quality foods, create local jobs, and increase farmlands. You’ll also reduce transportation costs from shipping food. Buy certified organic food. Organic farmers don’t use toxic pesticides or fertilizers. Buy Fair Trade Certified™ products such as coffee, tea, chocolate, bananas, mangoes, pineapples, and more. When you buy products carrying the Fair Trade Certified Ô label, you are helping to empower producers in developing communities and ensuring they receive a fair price for their labor. Start a dinner co-op with friends or neighbors. By taking turns preparing meals for several families at once, you can easily buy ingredients in bulk, eliminate waste, maximize your free time, and build community.

Outside Did You Know? Outdoor water use can account for up to 50% of total water use for a home during the summer months. Homes with automated irrigation systems are more likely to overuse outdoor water (i.e. wasted water running down sidewalk). Over irrigation can damage plants or make them unhealthy. Over-watered plants are more susceptible to disease and pest infestation. What You Can Do: Mulch - Mulch holds moisture in the soil and prevents evaporation from soil surface. Fine-textured mulches (pine straw, mini nuggets, shredded hardwood) are more effective in conserving moisture than coarsetextured mulch. Apply to as large an area under the plant as possible. Consider putting 2-3 sheets of newspaper under mulch for added water retention. Deep Watering - Shallow frequent watering encourages a weak root system and reduces plant tolerance of drought. Water Roots, not Leaves - Wetting the foliage encourages diseases and results in water loss through evaporation. Hand-water newly planted trees, shrubs, and thirstier plants. Again, deep watering is the best way to encourage strong root system and drought tolerance. Use Drip, Trickle or Soaker Hose - Drip irrigation uses 50% less water than conventional sprinkler irrigation and applies water slowly and directly to root system. Use the Timer and Install a Rain Sensor on Irrigation System - Rain Sensors are inexpensive extras that usually pay for themselves (in water savings) within 2 years. Adjust Irrigation Controller - according to change in seasons and rainfall. ·Depend on rainfall as main outdoor water source when possible.


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Technology Committee “Tech Tip” What Is Google Panda? According to Wikipedia Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. Google’s new Panda machinelearning algorithm, made possible by and named after engineer Navneet Panda, was then used to look for similarities between websites people found to be high quality and low quality. Google has updated the Panda 3.2 on 15 the January 2012. On February 27th, 2012, Google has announced update 3.3 of Panda tweaks to its search algorithms. The changes concern 40 updates to improve the quality of Google search results. Updates concern results freshness, link evaluation, relevant media results, language improvements, location-aware results, plus many more. What This Means To You The first reaction most have when they hear “Google Panda” is panic, but that should not be the case. In all honesty, the ones that are truly at risk are the users using blackhat SEO tactics and are cluttering the web without spammy websites. If you are posting useful and relevant content in a conversational tone then you will have nothing to worry. Google’s updated algorithms are there to make the web a better place as opposed to falsely penalizing users. Granted the system is not fool proof and some legitimate sites do end up getting penalized but that is not the norm.

Panda 3.3 Update Here’s what Google says about its latest Pandarelated change: Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web. Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable. Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal. There are a number of other changes that took places as well that can be found by checking out the Google Blog, but the major ones are above. Also for the more visual readers that we have, I have included a pretty cool infographic below that summarizes the Google Panda updates. The picture was rather large so I did not post it in its full size. But to see a larger version of the image, just click on the image. From there you can zoom in on the image and see it in its entirety. Copied from http://www.smallbusinesstechtips.com by Lise’ Hays


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NEWSLETTER TITLE

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MOVE THE VOTE At the General Meeting on February 17th, a newly created partnership between the St. Augustine and St. Johns County Board of Realtors and the St. Johns County Elections Office entitled “MOVE THE VOTE” was announced. Move the Vote is a new Voter Education Program that simply affords new and existing residents the opportunity to register to vote or update their address. With our mobile society, the Elections Office recognized that REALTOR’S are the principal group who interact with people on the move. Taking time to participate in this program is an excellent community service opportunity. Move the Vote is a VERY SIMPLE program to implement. As your Supervisor of Elections, I am asking Realtors, Title companies, and other participating members to provide a Move the Vote pamphlet to their clients moving into and around the county. A Move the Vote pamphlet has been developed and is readily available. Printed copies are available at the Elections Office, and the Board of Realtors Office. A pdf version will be made available for agents to print on their own through the Elections website at www.votesjc.com. This pdf version will also be provided on the Board of Realtors website. Please feel free to contact me if you have any questions, or would like the pdf emailed to you directly. I’m looking forward to working with you in creating a successful collaborative partnership.

Vicky C. Oakes St Johns County Supervisor of Elections 4455 Avenue A, Suite 101 St. Augustine, FL 32095 (O) 904.823.2238 (C) 904.599.6645 (F) 904.823.2249


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ANDREW WOOTEN S.A .F.E ARTICLE

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AFFILIATE COMMITTEE UPDATE We are going through one of the most unprecedented periods in American history. Our economy is global and life as we know it, has changed for all of us in the real estate market. 2012 has shown signs of increased property sales and great things to come. For those of us who live and work here this is no surprise. St. Augustine is always on the top ten lists of retirement communities. Our city is characterized by great weather, beautiful beaches and the charm of America’s Oldest City. The Affiliate Committee has remained strong and we have supported each other during the challenging times. As times continue to change we will adapt and continue to support our business partners. Our goal is to apply the special talents and resources of Realtors and Realtor Partners in support of education, networking and community events.

The General Membership Meeting will be held on April 13, 2012 at the board office. This is a lunch event so plan to arrive early for networking opportunities. The theme is Make it, Bake it, Grow it, Sew it. All proceeds are given to our Education Committee. This committee will grant scholarships at the end of the school year to qualified high school seniors. The Affiliate Committee meets the second Wednesday of each month at the St. Augustine Board of Realtors Office. All members are encouraged to attend our meetings. We welcome your feedback.

Seymoine Schmidt Affiliate/Realtor Committee Chair sschmidt@fbchomeloans.com

Seymoine Schmidt—Chair Pat Kane—Vice Chair

COMMERCIAL COMMITTEE UPDATE On March 7th the Commercial Committee had its first meeting of the New Year. The Committee meetings have a new format and a new agenda for 2012. The first portion of the meeting is dedicated to presenting a commercial listing to the assembled group. This opportunity to present is not only important to the Realtors who have made commercial real estate part of their practice, but also of value to residential realtors. How many times have you, as a residential realtor, had a customer who has inquired about current commercial opportunities in the area? Attending these meetings gives you some of the information you may need in answering those questions. The second portion of the meeting is dedicated to education. Our speaker in March was Marge Cirillo of the Florida Small Business Development Center. Ms. Cirillo shared

the purpose of the SBDA and what programs, loans and assistance are available to small business owners in St. Johns County. The presentation was highly informative and gave us all an excellent resource person and many information filled handouts. Our next meeting, April 4th, will have Madelyn Holz from COSTAR as our speaker. COSTAR is a commercial listing service. This will be an interesting and informative meeting, providing information as to how you can utilize their services to get your listings out to the commercial real estate community. Meetings are the first Wednesday of each month at 8:30 am. All Realtors are urged to attend. Vivian Browning— Chair Tony Bosco—Vice Chair

Vivian Browning Commercial Committee Chair


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EDUCATION COMMITTEE UPDATE The Education Committee is pleased to welcome Beth Ruggeri and Claire Funk to our group. Also, a big thank you goes out to Lacy Conner for continuing as our very efficient secretary. Make it, Bake it, Sew it, Grow it is quickly approaching. If you would like to donate any items, please deliver them by April 11, 2012 at our board office. The event is taking place in conjunction with our general membership meeting on April 13, 2012. All are encouraged to participate. The Scholarship Fund of 2012 is continuing to sell food discount cards to our local eateries. The cost of the cards is ten dollars each. The card is valid until 3/13/2013 and is reusable all year. This is great opportunity to save hundreds of dollars at our area restaurants. Stop by our board office or contact me, Ron Barry, at 904-501-2424 to purchase the discount card and start saving money today!

On April 1st all board members will be charged $450 for the annual maintenance fee. Just kidding, April Fools! Seriously, we do have classes planned for month of April which offer CE credits. On April 27th 2012 the board is offering an Identity Theft Webinar (3CE) at 9 AM. Learn how to effectively protect your identity!

Ron Barry

As the new Education Chairperson, I would like to encourage all members to attend the April 13, 2012 meeting. It's a great opportunity to network and meet new friends and affiliate members. If you haven't yet attended a general membership meeting this would be a great time to start! I hope to see you there! It is lots of fun and there will be prizes for all!

Education Committee Chair realestatebyron@aol.com

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact me at 904-501-2424.

TECHNOLOGY COMMITTEE UPDATE Free Sessions! The Technology Committee sponsored REBAR Camp on March 30th included four technology sessions relevant to Realtors. These included sessions on: Ipad & Tablets (Facilitator: John Taylor), Social Media (Facilitator: Marjorie Taylor) , Realtors Property Resource (Facilitator: Rob West) and Lead Generation/Lead Capture (Facilitator: Dave Hall). We hope every attendee enjoyed the camp and the after-hours mixer at the Grove. The Technology Committee is looking for additional members, it does not matter your level of technical knowledge, we need members with all levels of technological background. Believe it or not having all levels of knowledge enables us to provide a

more balanced approach to raising everyone's skill level. We are also constantly looking for technological subject areas. Our Board members desire additional information, and possibly a how-to-do instructional meeting. John Taylor

The Technology Committee meets the first Wednesday of the month at 09:00 am. For more information about the Committee, please attend one of our meetings or contact John Taylor at (904)669-7967.

Technology Committee Chair johntaylor@awesomerealestateinc.com


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PUBLIC RELATIONS COM MITTEE UPDATE

Bill Thew Public Relations Committee Chair

billthew@bellsouth.net

R PAC COMMITTEE UPDAT E We have had an exciting agenda as many activities have sprung forth in the RPAC Committee path. First; the Annual RPAC Valentine Gala took place on February 15th at the Shrine Club. The event was a challenge to put together as it always is but our great committee and volunteers created a great time had by all! I can’t thank all our Associates enough to express our deepest appreciation for their sponsorship, their tireless work, the great table decorations and of course attending and having a good time. The DJ nailed the tunes we like and the dancing was great fun. (Not to mention refreshments and food) If you missed this one we are sorry you did as we had a great time. The winning I-Pad ticket went to Sherry Meadows who always supports us even though she lives in the middle of the state. She has been to many functions in her role as Vice-President of Florida Realtors but never won anything! Go Girl!! We surpassed our Florida Realtors State goals thanks to all the sponsors supporters & attendees. We are the 1st. in our district and one of four in the whole state to do so!!!! My special thanks for the Table Sponsors as follows.

Alarion Bank = Penny James Coldwell Bankers Premier Properties = Stephen Cupolo Hasty Carpet = Dominic Mercurio Home & Lands Publications = Ken Yarborough Island Title Co. = Vickie Rianda Land Title Co. = Stephen Collins RE/MAX 100 Realty = Teresa Mercurio RMG Mortgage = Ron Gelinas St. Johns Builders Council = Leona Brown Watson Realty @ the Beach = Paula Silberberg Watson @ US1 = Dianne Pitman Much Thanks also goes to Lennar Homes who sponsored our trip to Tallahassee. With the help Lennar Homes provided we made a substantial impact on current legislation helping our Realtors. Political Quote for the Day:

Instead of giving a politician the keys to the city, it might be better to change the locks. RPAC Chairman, Edward Paucek

Ed Paucek RPAC Committee Chair blackstargroup@comcast.net


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Local Broker, REALTOR速 Selected by NE FL USGBC Chapter as Project Manager

The debut of a green MLS for St. Augustine and St. Johns County (FL) on Earth Day 2011 (the first in NE FL) was the icing on the cake for Jeannette Moore, GREEN, EcoBroker, Broker of Green Florida Properties. When the NE FL Chapter of USGBC received a grant for their new initiative, greening all the MLS systems in their 11 county area, Jeannette was recruited to get on board as their Project Manager. As the MLS systems go green, Jeannette will be teaching local licensees on promoting, using and marketing the new MLS green data fields as well as encouraging them to attain more knowledge and avoid green-washing with professional green certifications. Jeanette Moore-Broker/Owner Green Florida Properties Call or Text: 904-814-2600 Email: JM@GreenFLBroker.com

ANNUAL SUPRA KEY INVOICES WILL BE SENT TO EACH DR (BROKER)ON JUNE 1ST. PLEASE CHECK WITH YOUR BROKER TO SEE WHAT YOU OWE. REALTOR速 MEMBER SUPRA KEYCARD PAYMENTS ARE DUE I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 ND. I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 ND Y O U R K E Y SERVICE WILL BE MADE INACTIVE. TO REACTIVATE WILL REQUIRE PAYMENT OF A $50 LATE FEE AND THE ANNUAL PAYMENT. Drop off your payment at the Board office or you can pay over the phone, call 904-829-8738


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BROKER LICENSE COURSE

DID YOU KNOW.... The St. Augustine Board of REALTORS is hosting a Broker's license course! On May 14th thru the 20th / 8:30am - 5:30pm and May 21st thru the 23rd / 8:30am - 5:30pm and Highly recommended review on the 24th & 25th with testing on May 29th from 6pm - 9pm. This class is an FREI (Florida Real Estate Institute) course Please direct any questions and registrations to FREI at 1-800-638-7040.

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE Why wear your REALTOR® pin? Because three out of four consumers would choose to work with a REALTOR® rather than an agent who is not a member.* Simply wearing your pin lets everyone know that you’re a REALTOR®, a member of the National Association of REALTORS®. It makes a first impression that shows potential clients how knowledgeable and valuable you are to their real estate transaction. Proudly wear the pin and always place the REALTOR® logo on your materials. It’s a small thing, but it can make a big difference. Tell them. Show them. Wear your REALTOR® pin with pride.


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MEMBER BENEFITS

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Guess What Spring Means? by Wally Conway, Host of The Home and Garden Show, Saturdays 7 to 9 AM on WOKV AM690 and 106.5 FM, and President of HomePro Inspections 904-268-8211 WOKV AM690 and 106.5 Spring has sprung! I’ve advanced my clock, my orange tree is in bloom and I’ve completed my spring home care checks. Have you? Oh, you don’t have a spring home care check-list. No worries, here are the highlights of the spring care checks I do at my home.

Your water heater should be drained and flushed every spring to rid the system of sediment and scale in the tank. Gunk building up in your tank can smell bad, discolor the water, and clog pipes and fixtures. It also makes your water heater work harder to heat the water.

Since it’s been so darn nice out, let’s start on the outside working high to low. I learned that lesson the hard way a few years back… I cleaned all the pine straw, sticks and debris from around the perimeter of my home’s foundation BEFORE I blew the debris off the roof. Guess what I got do twice? Yep, clean the debris from around the foundation that I just blew off the roof.

Following the directions on your water heater will ensure the job is safe and complete. Remember to turn off the power to the water heater to avoid damaging the heating element. The hot water in the tank can be allowed to cool before draining, but being the frugal guy I am with my electric bill, I shower with the water rather than allow water that I’ve spent money to heat be drained into my yard.

With the debris blown from your roof and gutters, next it’s time to trim limbs and shrubs that are too close to your home. Nothing should touch your home except sunlight! And remember, when the wind blows the branches, they get closer to your home, and they do damage. Better to trim more rather than less. The lesson learned above plays here, too. Don’t bother cleaning up the debris around your home until you’re done creating more debris! Seems obvious, but I’d rather share the obvious than see you do the work twice, or worse yet, not it done. Back up to the gutters for a moment, getting them clean is only half the task. You’ve got to be sure that the downspouts discharge the water at least 5 feet away from your home. I see far too many homes with damage due to erosion under the slab or crawl space that was caused by the heavy discharge of water from the downspouts. If you can, it’s great to get that water into an area that can reduce your need for irrigation. Saves water and money! Whilst you’re trimming and cleaning around the perimeter of your home, it’s a great time to check to see if your windows could use a good caulking. Caulking keeps out water, air, and bugs! That helps to fight mold, pests, AND high electric bills. Lastly, on the outside, turn on your sprinklers to be sure that no water is spraying onto your home. The major source of wood rot and termites in our area is sprinklers wetting your home. You don’t like pizza without a drink, and termites don’t like dry wood. Alrighty, now to the inside. It’s faster and simpler on the inside. The big things I want you to accomplish relate to cool air and hot water. The most expensive items to replace as well as operate in your home are your heat pump and your water heater. Care in these areas saves replacement dollars as well as monthly money on your electric bill.

How does the water get from the tank into my yard? With a garden hose, it’s on the directions stuck onto the tank. Sorry to reference the directions again, but it is the safest and simplest way to solve most do-it-yourself problems. Lastly, it’s time to check out your heat pump. If you haven’t used it yet this year in cool mode, go do it! You don’t want to discover you need professional service when it’s 100 degrees outside. That’s when everyone else is discovering they need service, so you end up sweating while you wait for service. That’s not fun. Next, pull the filter out of your heat pump to be sure it’s clean. If not, change it! And while the filter is out, take a peak up inside the air-handler to be sure your coils are clean. If not, call for professional service. It’s darn difficult to get a dirty coil clean without removing it from the cabinet. That is definitely a job for a properly licensed professional. So there you have it, the spring home care checks that I do at my own home. Follow these simple tips and you are on your way to a home that is safe, efficient, and a source of pleasure and pride for the rest of the year! HomePro Inspections is your best source for agent liability reduction and client peace of mind! Your client’s one stop for: Environmental Testing (mold, radon, water, lead paint, meth lab); Wind Mitigation Evaluations, Chinese Drywall Assessments, Insurance Inspections, Energy Audits, Home Inspections, Termite Reports, Construction Consultations, Infrared Moisture Instruction Investigations, and More! 904-268-8211 GoHomePro.com

HomePro Inspections is your go-to source for agent liability reduction and customer peace of mind! Infrared technology separates the professionals from the pretenders in the home inspection industry, and only HomePro utilizes infrared technology on every exclusive 5 Star Inspection™ Package. Call for your 5 Star Inspection today – 904-268-8211. Have Wally Conway speak at your office or for your favorite group! Wally is a speaker, writer, FREC instructor, host of HGTV’s “House Detective”, host of DIY Network’s “Finders Fixers”, and host of The Home and Garden radio show on WOKV AM 690 and 106.5 FM. And don’t forget to pick up Wally’s book, “Secrets of the Happy Home Inspector”, available at GoHomePro.com or Amazon.com. Book Wally for your next speaking event today!


VOLUME 5, ISSUE 4

Page 23

MARCH STATISTICS Monthly Statistics Report 3/1-31/2012 St. Augustine & St. Johns Co. Compiled on April 4, 2012 Change From 3/1-31/2012 3/1-31/2012

YTD YTD - 2012

YTD - 2011

2011-12

Residential New Listings Sold Listings

378 210

372 203

1.61% 3.44%

1,116 550

1,048 533

6.48% 3.18%

$38,175,868.00

$42,314,465.00

-9.78%

$96,870,200.00

$101,111,264.00

-4.19%

$181,789.85

$208,445.64

-12.78%

$176,127.64

$189,702.18

-7.15%

153

172

-10.81%

169

157

8.27%

68 22

63 20

7.93% 10%

222 61

228 44

-2.63% 38.63%

$2,353,950.00

$1,745,700.00

34.84%

$4,762,800.00

$4,275,782.00

11.39%

$106,997.73

$87,285.00

22.58%

$78,078.69

$97,176.86

-19.65%

267

178

49.84%

310

181

71.04%

13 2

11 4

18.18% -50%

39 6

40 9

-2.50% -33.33%

Vol. Sold Listings

$675,000.00

$1,180,000.00

-42.79%

$1,680,550.00

$2,483,186.00

-32.32%

Avg. Sell Price

$337,500.00

$295,000.00

14.40%

$280,091.67

$275,909.56

1.51%

257

132

95.43%

285

154

85.03%

2 4

5 4

-60% 0

9 8

19 6

-52.63% 33.33%

Vol. Sold Listings

$628,500.00

$654,000.00

-3.89%

$1,173,900.00

$1,008,000.00

16.45%

Avg. Sell Price

$157,125.00

$163,500.00

-3.89%

$146,737.50

$168,000.00

-12.65%

317

164

93.58%

263

121

116.94%

462 238

452 231

2.21% 3.03%

1,387 625

1,336 592

3.82% 5.57%

$41,833,318.00

$45,894,165.00

-8.84%

$104,487,450.00

$108,878,232.00

-4.03%

$175,770.24

$198,676.04

-11.52%

$167,179.92

$183,915.93

-9.09%

167

171

-2.40%

185

158

17.41%

Vol. Sold Listings Avg. Sell Price Avg. Day on Market

Lots and Land New Listings Sold Listings Vol. Sold Listings Avg. Sell Price Avg. Day on Market

Commercial/Industrial New Listings Sold Listings

Avg. Day on Market

Multi-Family New Listings Sold Listings

Avg. Day on Market

Total New Listings Sold Listings Vol. Sold Listings Avg. Sell Price Avg. Day on Market Search Criteria Date Start: Date End:

3/1/2012 3/31/2012 ALL INFORMATION DEEMED RELIABLE BUT NOT GUARENTEED


MAY 2012 PREVIEW

Page 24 ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS®

1789 Lakeside Avenue St. Augustine, FL. 32084 Phone: 904-829-8738 Fax: 904-823-9512

CONTACT INFORMATION B O A R D

W E B S I T E :

S T J O H N S R E A L T O R S . C O M

Board Office Staff Victor J. Raymos, RCE ae@stjohnsrealtors.org Association Executive

1st

RPAC COMMITTEE

12:00PM

2nd

COMMERCIAL COMMITTEE

8:30AM

MASTER TRAINER

8:30AM

TECHNOLOGY COMMITTEE

9:30AM

4th

CODE OF ETHICS 3CE

9:00AM

7th

EDUCATION COMMITTEE

9:00AM

7th-13th

FREI SALES CLASS

830AM

9th

AFFILIATE COMMITTEE

9:00AM

11th

AFTER THE CONTRACT

9-4:00AM

14th-25th

FREI BROKER COURSE

8:30AM

15th

MLS TRAINING

1:00PM

16th

PUBLIC RELATIONS COMMITTEE

9:30AM

17th

LISTING AGREEMENT

9:00AM

18th

VACANT LAND CONTRACT

9:00AM

21st

FREI SALES TEST

6-9:00 PM

22nd

INNOVIA 2

1:30PM

FINANCE COMMITTEE

12:00PM

23rd

MLS BOARD MEETING

12:00PM

24th

BOARD MEETING

12:00PM

25th

BOARD ORIENTATION

9:00AM

28th

CLOSED IN OBSERVANCE OF MEMORIAL DAY

29th

FREI BROKER TEST

6-9:00PM

31st

iCE WEBINAR “CONFLICT RESOULTION FOR REALTORS ” 3CE

1:00PM

Professional Standards Sharon Lainhart member@stjohnsrealtors.org Membership and Finance

Lise Hays education@stjohnsrealtors.org MLS/Education /SUPRA/ Newsletter/Website/ Membership Linda McNett staff@stjohnsrealtors.org Membership/Website/SUPRA /Committee Support

Just like the Board of REALTORS® is your Board, this is YOUR newsletter! We can’t do this without you!

IMPORTANT CONTACT INFORMATION FloridaRealtors– www.floridarealtors.org Tech Hotline— 407-587-1450 Legal Hotline— 407-438-1409 FR Event Registration— 800-669-4327 FR Orlando—407-438-1400 FR Tallahassee—850-224-1400 RPAC—850-224-1400 support@floridarealtors.org

National Association of REALTORS— www.realtor.org 1-800-874-6500 NAR Member Benefits Program— 800-NAR-5233 www.REALTOR.org/RealtorBenefits

REALTOR.COM— 800-878-4166 INNOVIA (MLS) Support— 800-334-0831 FORMSimplicity— 407-587-1450 SUPRA Support—877-699-6787


April 2012 BOR Forward Newsletter