INTRODUCE US we believe a good brand isnâ€™t just sell stuďŹ€, a good brand must tell simple story of their vision, inspiring, and persuade their audience. Especially a skate brand. 02
Who we are? we’re just a regular young adult male who love skateboarding more than just a hobby or a sport. Now we’re going to speak our mind, so it won’t take very long.
“...IF FUN IS YOUR ENDGAME, SKATEBOARDING BECOMES SIMPLE...”
That words is came from one of the best skate ﬁlmer I ever know and I personaly agree with him. Back to 5 years ago skateboarding is the most coolest thing I've ever seen... requires courage, must have a good looking style, wear shoes, jeans, branded tee, snapback etc. even when you just want to skate around the neighborhood. When I was started ska ng.. I have a dream, I want to be a professional skateboarder from Bogor. Because back to that day there is no pro from my hometown, so I want to be the ﬁrst. As me goes by I realize to be a pro is not easy as I thought. Must be able to do various combo trick or par cipate in various na onal skate compe on. And then also skateboarding become BORING. But today I realize the essence of skateboarding. Skateboarding isn’t just about you, skateboarding is about where you skate or with whom you skate. Skateboarding is about homies, build connec on, checkspot, and ﬁlming. No need to be a pro, no need to do combo trick, just do no comply it will be look cool as long as you done it with all your heart. Skateboarding is simple, FOR FUN! text : mahdi
mahdi albart - taildrop taken by afnan
mahdi - salad. photo by jerry sarkem
SOMETIMES WHEN WE STUCK OF EVERYTHING, SCHOOL, WORK, R E L AT I O N S H I P W H AT E V E R T H AT S H I T. W H E N W E LO S E O U R C O N F I D E N C E , S K AT E B O A R D I N G BECAME A PERFECT ESCAPE. S K AT E B O A R D I N G H A S E V O LV E D T O OUR NEEDS.
LET THE DAMN KIDS SKATE top mengkies photo by nanay mn bo om mengkies - tailslide photo by daru ďŹ rman
mahdi - frontside nosegrind. photo by jerry sarkem
layout & design mahdi albart words mahdi albart
afnan - impossible. taken by mahdi
Skateboarding, Art and Youth Cuture