THE BSPC PROPERTY GUIDE • WWW.BSPC.CO.UK
A new look for BSPC BSPC, the Borders’ leading estate agency service since its conception 16 years ago, has re-branded in line with Scotland’s other regional SPCs to dovetail with the re-launch of the national portal, sspc.co.uk, which incorporates properties from all nine SPCs under one giant umbrella in order to achieve maximum coverage and exposure for clients’ homes. Not merely an exercise in aesthetics – although the new logo is cleaner and fresher looking, while the addition of the jaunty red triangular ‘roof’ is a reminder the service is entirely focused on maximising the sale of your most valuable and precious asset – it more importantly serves to provide an instantly recognisable local identity aligned to the national SPC Scotland group. Each of Scotland’s nine SPCs are made up of individual participating solicitor/estate agency firms – firms staffed by local experts with their fingers firmly on the pulse of the property market in their area who are in the best position to advise clients on all aspects of buying, selling and renting – who work together as a regional group to collaborate and share market information and maximise their combined strengths to provide a cohesive and cost effective property service that gets results.
“The bright and modern rebranding is being taken up by ourselves along with colleague organisations across the country, and we in Borders are pleased to be playing our part in developing the major new presence in estate agency in Scotland.” David Kilshaw, BSPC Chairman
WHEN YOU’RE BUYING OR SELLING PROPERT Y . . . IT HAS TO B BSPC By utilising their combined strength in this way, clients are assured of the best possible exposure and marketing of their property at both a local and national level, which is particularly important given today’s more transient population. This means when BSPC markets your property, it is automatically listed on bspc.co.uk and sspc.co.uk, therefore the eventual buyer of your home could come from any of the nine regions across Scotland – or overseas, as many ex-pats looking to move back home or purchase a property will use sspc.co.uk in their search, as it will offer literally thousands of homes for sale across the whole of Scotland. The new SPC Scotland national website portal is due to go live soon and the launch will be featured in a BSPC editorial so watch this space. Look out for the new SPC Scotland and BSPC branding across the Scottish Borders in our high street property offices, on the many member firms’ For Sale boards throughout the countryside, in our well known printed guide and online on www.bspc.co.uk and our social media channels.
WHY use a BSPC member firm to sell your home? Clients generally cite three reasons – security, reliability/reputation and results. Having a solicitor at the helm to look out for potential pitfalls, oversee the selling process and tie it up at the end is infinitely reassuring in today’s marketplace. As is knowing the people who are actually selling your home and being able to pop into a local office – not communicate solely with a voice at the end of a phone. The proliferation of fee-based online agents these days is a reminder that, in the main, you do get what you pay for and as your home is likely to be your most valuable financial asset, is it logical to hand it over to an unknown online agent who will merely list it and leave it to chance while pursuing the next fee? BSPC firms conveniently provide both estate agency and legal services under one roof, making it by far the easiest, fastest and most financially cost-effective way to market and sell a home in Borders region. And while the Internet is a key marketing tool, selling houses successfully – that is, without glitches and high stress levels to achieve the highest possible price in the shortest possible time frame – is and always has been, a people business, best undertaken by people you know, who know people who are looking for a home like yours. Selling houses is the property equivalent of a dating agency and although it only takes one buyer, finding that one buyer and negotiating the sale demands personal skills and attributes no online service can match.
Commenting on the new branding, BSPC chairman David Kilshaw enthused: “I am so pleased to see SPC Scotland is now launching its new branding and website in conjunction with BSPC and our many colleague SPC’s across the country. SPC Scotland has been very much the sleeping giant of the web based estate agency sites in Scotland, with thousands of Scottish properties for sale extending from the Borders and Dumfries and Galloway through the central belt, on into Perthshire, Ross and Cromarty and up into the Highlands. It really ought to be the first port of call for anyone genuinely looking for property in Scotland, and we at BSPC are delighted to be fully involved as founder members. The bright and modern rebranding is being taken up by ourselves along with colleague organisations across the country, and we in Borders are pleased to be playing our part in developing the major new presence in estate agency in Scotland. If your house is not featuring in SPC Scotland, are you really on the market? ”
Other reasons why it has to be BSPC, include: Given the complexity of selling nowadays - including Home Reports - you need advice from someone you can trust to tell it as it is - and not what they think you want to hear. BSPC firms only use reputable authorised local firms of chartered surveyors to carry out Home Reports, which ensures your property’s valuation is professionally assessed and more importantly, will meet the criteria set by lenders.
BSPC’s Exclusive Marketing Package Home owners who put their property on the market with a BSPC member firm, will receive an unrivalled six-month marketing package that includes all of the following:
• Advertising in print in the fortnightly BSPC Property Guide • Website advertising on www.bspc.co.uk • Mobile website listing • Property apps • Advertising on the UK portal www.onthemarket.com • Advertising on the nationwide www.sspc.co.uk website (Scottish Solicitors Property Centres) It’s an unbeatable six month property marketing package through the Borders’ largest estate agency network. An all-inclusive six month package from only £145.00, and a package that is exclusive to clients selling with a solicitor/estate agent member firm. And that’s in addition to property marketing provided by your solicitors own firm, such as for sale signs, photography, printed property schedules, window displays and PR opportunities - some of which include professionally written editorial features which may be free of charge.
smart when selling
THE BSPC PROPERTY GUIDE • WWW.BSPC.CO.UK
Key Products - In Print & Online BSPC’s two key products - The Property Guide and Website www.bspc.co.uk - are designed to maximise exposure for sellers and with 10,000 printed copies of the Property Guide delivered each fortnight and 30,000 online visitors each month to the website, it is easy to understand why BSPC is the first port of call for local buyers when searching for their next property.
The BSPC Property Guide Published fortnightly, the BSPC Property Guide is the only printed publication of its kind in the region - and the first go-to for house hunters. Available free from over 250 outlets throughout the Scottish Borders and beyond (via the Scotland-wide SPC network and mailing requests), the BSPC Property Guide’s user-friendly format leads potential buyers straight to the properties in their preferred price range, while full colour display advertising showcases the many hundreds of homes for sale. Each issue of the Property Guide also includes dedicated pages for land and commercial sales and properties for rent, as well as local area highlights, informative editorial and a trades directory, so if you’re new to the area or simply looking for a local joiner or plumber, the Property Guide has everything you need, including the house.
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www.bspc.co.uk The first choice for property viewers who like to let their fingers do the walking, the BSPC website is packed full of information for buyers and sellers alike. It is also the largest property portal in the region with a massive 30,000 visitors each month. Updated daily with new properties for sale and rent from local solicitor/estate agents, it features easy to use property search technology ensuring your visit and searches are seamless with any media browser. The website has a user-friendly format that allows you to search at leisure or pinpoint a specific property at the click of a mouse. There is also a dedicated mobile website for those who prefer to source property information via their phone. As with the BSPC Property Guide, advertising on www.bspc.co.uk is exclusive to clients selling with a solicitor/estate agent and it is a key element of the BSPC’s six month marketing package.
For these many reasons, if you’re thinking of selling your most valuable asset then speak to your local BSPC solicitor/estate agent who has the experience, the local knowledge and access to the most comprehensive property marketing package to ensure your house sale runs smoothly and is successful.