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State your problems and wishes Perhaps you already have a clear design brief, and you’ve even thought of some solutions for yourself. Still, it’s of great value to go back to the core and tell us your problems and wishes. When you explain them to us in great detail, it’s more likely we can truly understand your pains and start seeking for the best possible design solutions.

It’s tempting to want it all As we tell you about all the possibilities in the digital domain, it’s tempting to say everything should be included in your interactive product. However, bear in mind that you want your message to your customer to be crystal clear and adding more and more functionalities often makes this initial message only fuzzier. In our experience over the years we’ve seen that simplicity forms the basis for successful communication.

Think for your customer Along the way you’ll probably notice design follows some universal rules, but personal taste also plays a role. When deciding on colors, fonts and other design elements, try to think what your customer would like to see, rather than deciding merely upon your own taste. User centered design is an important aspect when creating an interactive product.

Focus on content creation Having initial content such as images and texts makes it able for us to decide upon page composition, user flow etc. But we also know it’s often hard to come up with texts and visuals before having seen how the interactive product will look. Therefore content and design should be carried out as parallel tasks, meaning you should start with content creation right from the start as well.

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It takes a leader to decide Deciding on content, functionalities and design concepts is not an easy task. But it will already be such a relief if it’s clear in your organisation who decides. Is it you? Is it someone else in a different department? Is it a whole board? As long as decisions are made within a reasonable amount of time all is fine, so dare to take the lead in the decision making process.

Work in feedback rounds Clear internal communication is a must to make any project a success, especially when it comes to your feedback on our design proposals. Rather than sending several mails with your feedback, we recommend to work with you in feedback rounds. You collect all the feedback from your decision makers, and send it as one batch to us. This allows us to index, manage and implement your feedback properly.

There will be complexities Design projects involve innovation, and innovation demands an open mind towards uncertainty. As much as we can plan and use our past experience, it’s likely we will come across unforeseen complexities. So do expect difficulties along the way, and let’s tackle them as a team. Nobody said it was easy!

It’s a work in progress We offer aftercare for all our products, which means we’ll keep your interactive product up-to-date and we’ll optimize it as you see fit. During the initial design process it could happen that you’re unsure about certain design or usability details. We advise you to just put the product out there for a while, have it used by your customers, and evaluate after a while which things should be optimized through our aftercare program.

– The Booreiland team All content Š 2013 Booreiland

The Perfect Project  

How to get the most out of an interactive project collaboration with your client.

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