Page 1

09 VOLUME ONE A KIT OF PA RTS

BOONDOCKWALKER


Welcome

to BOONDOCKWALKER, a strategic brand, communications and design consultancy.


Our passion is helping our clients identify their distinctive culture and values, connect with their audiences — and create powerful customer experiences.

Walk the walk™ .


Our team has exhaustive experience in translating a client’s brand story into something more — a valuable brand asset. Beyond strategists, designers, writers or visionaries, we’re consumers. Like most, our buying decisions are influenced by trust and emotion. We can help you create both.

We like to think growing a brand is surprisingly simple. Not easy, but simple. Great brands are built, over time, with patience and vision.


This is where Boondock Walker comes in. We’re here to guide your brand to clarity. Think of us as your strategic thought partner, design visioneer, and staunch advocate. Our team will dig deep to uncover what separates you from the competition in the minds and hearts of your customers. As champions of your brand, we work closely with you to tell your story, reinforce your value in the marketplace and develop a strategy to communicate that distinctive value — each and every day. Here’s our promise: Your brand, developed strategically, over time and built on a foundation of quality and integrity, will set your company apart­— for good.

Walk the walk™ .


The Guided Brand A great brand evolves from a great strategy, one that defines the core cultural, experiential and emotional components of your organization. GUIDEŽ is Boondock Walker’s interdisciplinary approach to developing solutions to complex challenges, while also uncovering new opportunities for growth. GUIDE provides a working framework for expansive thinking and effective long-term brand development solutions.

G AT H E R

Brand Audit & Analysis

U N D E R S TA N D

Brand Platform Development

IDENTIFY

Brand Strategy & Experience Design

DESIGN

Design & Development of Brand Tactics

EXECUTE

Brand Marketing & Management


T R U S T, VA L U E + R E F E R

|

OBJECTIVES

MEMORIZE + PREFER

|

R E C O G N I Z E + A R T I C U L AT E

BRAND EXPERIENCE TACTICS & TOUCHPOINTs

sponsorships

research

word-of-mouth

direct mail

THE

sales collateral

incentives

PROSPECT EXPERIENCE

public relations

trade shows & exhibits environment

case studies

direct field sales

THE

packaging

advertising

SALES EXPERIENCE

events web site digital media

kiosk / in-store display

loyalty programs

customer service THE

product performance newsletters & publications

CLIENT EXPERIENCE

conflict resolution client satisfaction efforts

Walk the walk™ .


1>

2>

3>

4>


9 PRINT COLLATERAL >> COMM UN I CAT E

1 MidTown Cleveland Inc: Identity System + Brochure 2 Oswald Companies: Print Advertising

5>

3 Westfield Bank: Sales Collateral 4 Oswald Companies: Sales Collateral 5 Benesch Friedlander: Capabilities Booklet 6 Park City Diner: Print Collateral 7 My Midtown: Recruitment Brochure

6>

7>

Walk the walk™ .


1>

3>

2>

4>


11 INTERACTIVE >> MOT I VAT E

5>

1 Petco: Instore Kiosk 2 Johnsonite: Balanced Choice Calculator 3 IngenuityFest: Media Toolkit 4 Azrock: Web Site 6>

5 Tarkett: Web Site 6 Tarkett: RoomVu¯ e Visualizer 7 Colorado Pure Distilling: Web Site 8 Selective Mutism Group : Web Site

7>

8>

Walk the walk™ .


<1

<2


13 PUBLISHING DESIGN >> COMM UN I CAT E

<3

4>

1 Organic Spa Magazine 2 Your Teen Magazine 3 Hear/say Music Magazine 4 NCAA Women’s Final Four Wrap-up Book

Walk the walk™ .


1>

2>


15 PACKAGING >> DIFFE REN T I AT E

1 Culinary Innovations + Williams Sonoma 2 Colorado Pure Distilling: Private Label Vodka >

3 Mode Organic

3

4 ThoughtWorks

4>

Walk the walkâ&#x201E;˘ .


1>

<2


17 ENVIRONMENTS <3

>> RA D I AT E

1 Kaiser Permanente: Response|Ability Health Care Advisory Event 2 Rocky River Brewing Company: Interior Design & Branding 3 FUTURE Center for Design and Tech Transfer at Cleveland Institute of Art: Branded Environments*

Walk the walkâ&#x201E;˘ .


19 IDENTITY >> VA L I DAT E

Walk the walk™ .


Forging Ahead: What You Can Expect Partnership > Clients trust us with their brands because of our partner-first philosophy. We are committed to building long-term success. And weâ&#x20AC;&#x2122;re selective about who we work for â&#x20AC;&#x201D; because we expect to develop deep relationships based on open, honest communication. We stake our reputation on helping build brands ready to perform, made for the long haul. Communication > We listen and observe a whole lot more than we talk. Our mission is to fully understand your company while becoming effective interpreters of your business goals. Expertise > Our brand development team is equipped to provide essential skills, from research and brand strategy to message development, design, project management and implementation. And our GUIDE methodology ensures the right questions are asked and comprehensive strategies are deployed â&#x20AC;&#x201D; all to serve your branding objectives, growth goals, and target markets. Boondock Walker provides the branding expertise and communication insight to put your brand on the map.


Mark A. Nead 216 431-9301 x.12 mnead@boondockwalker.com Brian Willse 216 431-9301 x.14 bwillse@boondockwalker.com

3635 Perkins Avenue, Suite 6a Cleveland, Ohio 44114 p 216 431-9301 f 216 431-9331 www.boondockwalker.com


BOONDOCKWALKER www.boondockwalker.com


Tools, Tactics & Touchpoints  

An overview of Boondock Walker, and a portfolio of the unique touchpoints we've designed for

Advertisement
Read more
Read more
Similar to
Popular now
Just for you