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S C A N D I N AV I A N S I N C E 1 976

The Boomerang Fall Issue I N T R O D U C I N G T H E FA L L / W I N T E R C O L L E C T I O N 2 0 1 5


< S K I P P Y C O AT S U N D LY R O L L E R N E C K B E R N T F O L D U P PA N T S L A X N E S H O R T C O AT I N N A F R E E C A B L E S W E AT E R D O R O T E A F L A N N E L PA N T S


FALLING FOR FALL The autumn breeze sweeps in and ruffles the stillness of the summer. The color of the sea deepens and the leaves darkens. The time has come for reflection, to clear our minds â&#x20AC;&#x201C; close to the sea where the view is endless. This season we look up to our Scandinavian neighbors, Greenland, Iceland and Lofoten. We find inspiration in the islanders traditional craftsmanship, the vibrant, beautiful and decorative patterns. The hues harmonize with the nature â&#x20AC;&#x201C; earthy, neutral and shifting shades of blue. We find warmth in the well-selected materials; merino wool, organic cotton and washed wool. We pick up old favorites and refine the silhouettes. When the wind hardens we let it take us with it, and fall for the most poetic of seasons.


D O G TO OT H D O U B L E B R E A S T ED B L A ZER HOLMUDDEN CHECKED SCARF O L L E C A R G O PA N T S

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DOUGL AS STRUCTURE BL A ZER DIMBO SLIPOVER TA I L O R E D F I T S T R U C T U R E S H I R T K ARL DENIM

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L A X N E S H O R T C O AT E L S A S T R E T C H L E AT H E R 5 - P O C K E T

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PITEÅ PONCHO ELSA DENIM 5-POCKET

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DOUGL AS JERSEY BL A ZER K VA R S E B O I N TA R S I A S C A R F TA I L O R E D F I T B I G C H E C K S H I R T O L L E C A R G O PA N T S P O P PA C A B L E S W E AT E R MARIE OXFORD SHIRT ELSA DENIM 5-POCKET

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BYLE CREW NECK A X M A R T E N N I S S W E AT E R

FR I D H EM PA R K A ASTER CHEVRON SCARF G Y L L E M U LT I J A C Q U A R D S W E AT E R

PITEÅ PONCHO

L I LY O X F O R D S H I R T

P O P P A C A B L E S W E AT E R

E L S A S T R E T C H L E AT H E R 5 - P O C K E T

L E AT H E R B A G

BR ÄCKE INDIGO CHECK SHIRT

B O AT C U T D E N I M 5 - P O C K E T

GRY T EYEWE AR

P O P P A C A B L E S W E AT E R

E A S Y EL EG A N C E The peaceful autumn invites us to dress with an easy elegance. In this collection we see feminine silhouettes influenced by the tailored fit of menswear. We combine wide trousers with sporty sweaters in grey melange and cable-knitted classics. A neat parkas that resists both water and wind provides us with warmth. The colors palette is picked from the nature, intensified by decorative patterns – all in the highest quality for long lasting style. 12


BYLE CRE W NECK E L S A S T R E T C H L E AT H E R 5 - P O C K E T

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T R O P P Q U I LT E D J A C K E T G EORG TRIMFIT RUG BY TA I L O R E D F I T G I N G H A M C H E C K S H I R T SKEPPSVIK STRIPED KNIT TED TIE O L L E C A R G O PA N T S

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B R ÄCKE INDIG O CHECK SHIRT B O AT C U T D E N I M 5 - P O C K E T

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LU N N E D R A PY J ER S E Y D R E S S

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ELMO BASEBALL JACKET

LETTERMAN CARDIGAN TA I L O R E D F I T T W I L L C H E C K S H I R T

K V A R S E B O I N TA R S I A S C A R F

K A L I X P AT C H C R E W

H E R R L J U N G A I N TA R S I A H AT

G R A N Ö L E AT H E R G L O V E S

SPORTBAG

S T E V E S AT I N C H I N O S

BACK A WOOL CAP

A LOV I N G C O M EB AC K In this season’s collection for him, the vintage favorites makes a comeback. Inspired by timeless sports fashion, we wear rugby sweaters over flannel shirts combined with a pair of well-fitted chinos. Vibrant autumn shades highlighted by bright yellow and retro inspired prints. We pick up the classic collage sweaters, the baseball jacket and detailed accessories. The style is sporty yet sophisticated at the same time, perfectly dressed for the weekends. 18


ELM O BA SEBALL JACKE T K A L I X PAT C H C R E W O L L E C A R G O PA N T S

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G RY T E YE WE AR B R ÄCKE WHITE POPLIN SHIRT VA L Ö B I O W O O L T H R O W

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M AT T I L A C O AT L I LY O X F O R D S H I R T ELSA DENIM 5-POCKET

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IVO O - NECK JACQ UARD EDEBO HERRINGBONE SCARF TA I L O R E D F I T T W I L L C H E C K S H I R T S T E V E S AT I N C H I N O S G R A N Ö L E AT H E R G L O V E S

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S A LT V I K S A I L O R B L A Z E R

L A X N E S H O R T C O AT B I ELL A D OT PR I NTED SCAR F

LY C K E B O U C L É S K I R T L E AT H E R B E LT

LY C K E B O U C L É S K I R T B R A I D E D B E LT

D O ROTE A

E L S A E C R U V I N TA G E

LI N D RU M V- N ECK CAR D I G AN

FL A N N EL PA N TS

DENIM 5-POCKET

I N N A F R E E C A B L E S W E AT E R MELLBY WR AP CARDIGAN

HARMONIC HUES The fall collection for her is inspired by our Scandinavian heritage. Clean cuts, modern lines and earthy colours. We brighten up the shorter days with a soft toned look. Delicate materials from the nature; mohair and merino wool, contrasted with raw denim. We flirt with the masculine and the maritime. The pea coat inspired cardigan and the tailored wool coat are two of this season’s favorites.

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I N N A F R E E C A B L E S W E AT E R E L S A E C R U V I N TA G E D E N I M 5 - P O C K E T

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S A LT V I K K N I T T E D B L A Z E R MOSJÖ MOHAIR SCARF I D D E T- S H I R T G U L L I V E R PA D D E D C O AT D A L B Y O - N E C K S W E AT E R TA I L O R E D F I T P R I N T E D O X F O R D S H I R T

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F I C T I O N C O AT LU N D EN D OT T ED S I L K S C A R F Y D R A O - N E C K S W E AT E R TA I L O R E D F I T B L U E PA C K S H I R T OSCAR DENIM

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OSCAR DENIM

F I C T I O N C O AT

SUND BY SAILOR STRIPE TA I L O R E D F I T P R I N T E D O X F O R D S H I R T

TR I M FIT I N D I G O JACQ UAR D D OT S H I RT

E L A S T I C B A N D WA L L E T

K ARL DENIM

TA I L O R E D F I T B L U E P A C K S H I R T TA I L O R E D F I T I N D I G O P AT C H W O R K P R I N T S H I R T

C R A F T ED C L A S S I C S Our love for blue is infinite, endless in its hues and combinations. This year weâ&#x20AC;&#x2122;ve given a little extra for the craftsmanship of denim, characterizing raw vintage garments into modern ones. Tone-on-tone we combine the jeans with crisp shirts in indigo and sky blue. The lines are clean and the silhouettes sharp. The style is warm and personalized. The classic coat in a soft sand tone is a definite favorite this fall.

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M AT T I L A C O AT LU G N E T P O P L I N S H I RT K AT T V I K W I D E PA N T S

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DOUGL AS JERSEY BL A ZER K A L I X PAT C H C R E W S W E AT E R ASKÖ E YE WE AR

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LY C K B Y F E LT H AT R O N E R O L L E R N E C K O R G A N I C C O T T O N S W E AT E R MUNTE JERSEY SKIRT

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L U D D E N FA K E F U R R I S B O C R O P P E D R I B S W E AT E R D O R O T E A F L A N N E L PA N T S

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IT’S ALL ABOUT THE PANTS – This is the season of the trousers, the piece in your wardrobe that really defines the silhouette. With a loving passion and persistent, we have designed the pants for every occasion. Curiously, we’ve payed attention to every little detail to create the perfect fit. The models are many; high, low, straight, flared, washed or structured. One for all, and all for one.

D O R OT E A FL A N N EL PA N TS

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E L S A S T R E T C H L E AT H E R 5 - P O C K E T


K AT T V I K W I D E P A N T S

B O AT C U T D E N I M 5 - P O C K E T

E L S A E C R U V I N TA G E D E N I M 5 - P O C K E T

D IAN E S TR E TCH S L ACKS

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TA I L O R E D F I T WAV E P R I N T DOUGL AS STRUCTURE BL A ZER L A X N E S H O R T C O AT I D D E T- S H I R T

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MOSJÖ MOHAIR SCARF M AT T I L A C O AT

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GRY T EYEWE AR

MOSJÖ MOHAIR SCARF K A R E B Y V - N E C K S W E AT E R

MOSJÖ MOHAIR SCARF

J U L I A C O AT E D S U P E R

D E G E R B Y D E C O R I B S W E AT E R

S L I M PA N TS

ROS EN H I LL PR I NTED TO P

B R A I D E D B E LT

R I C K A R U M D OW N PA R K A

KINNE KNITTED KIMONO

F R O M TO P TO TO E When the temperature drops, the style rises a couple of degrees. We wrap delicate knitted scarfs and cardigans around us. Crisp white mixed with bright accent colours in vibrant pink. The materials we year to wear is the softest mohair and luxurious cashmere, the colors are both faded and radiant. Never have we’ve been so prepared for the cold. Welcome winter. 39


ALE X AND R A D OWN JACKE T

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ALSEN O -NECK TA I L O R E D F I T O V E R D Y E D C H E C K S H I R T B E R N T F O L D U P PA N T S

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I G LO O JAC K E T

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E L A S T I C C O T T O N B E LT

LOFSDALEN D OWN G LOVES

B E R G O - N E C K S W E AT E R

SKEPPSVIK STRIPED KNITTED TIE

L APPE FULL ZIP JACKET TA I L O R E D F I T C H E C K E D S H I R T

KENNY DOWN JACKET A L S E N O - N E C K S W E AT E R TA I L O R E D F I T O V E R D Y E D C H E C K S H I R T

G E O R G T R I M F I T R U G B Y S W E AT E R

D A L B Y O - N E C K S W E AT E R

B ER N T FO L D U P PA N TS

A L S E N O - N E C K S W E AT E R

A FUNCTIONAL FINISH Snow, frost and ice require protective materials. We focus on functional features with high-tech garments that withstand our Scandinavian climate. But of course, never without a sacrificing style. Padded pieces, knitted favourites accented with vivid colours and graphic expressions. This winter we choose the down jacket in a bright yellow â&#x20AC;&#x201C; winter warm and well dressed. 43


M A R K E R D U F F E L C O AT TA I L O R E D F I T P R I N T E D O X F O R D S H I R T DOUGL AS STRUCTURE BL AZER TUNA JERSEY PIQUE TIE G R A N Ö L E AT H E R G L O V E S

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KENNY D OWN JACKE T BERG O -NECK BERNT FOLD UP TROUSERS

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A SUSTAINABLE PHILOSOPHY – Our focus on quality and timelessness is not just about fashion and style. It also characterizes our philosophy about the natural cycle of things – to let pieces that are seemingly consumed live on in new forms. Each time you return a used Boomerang garment to one of our stores, you will receive a 10 percent reduction on a new garment. Your old garments are revitalised and labeled with a SSNC Good Environmental tag and re-sold as Boomerang Vintage. The garments that are not fit for re-sale are  broken down and recycled into furniture for our Boomerang Home line or reused in other ways, such as pocket linings in our chinos. You can read more about the Boomerang Effect on boomerangstore.se

THE BOOMER ANG EFFECT


S W E D E N & N O R WAY : B O O M E R A N G I N T E R N AT I O N A L A B , K R Ä F T R I K E T 1 6 A , 1 1 4 1 9 S T O C K H O L M , + 4 6 ( 0 ) 8 5 9 8 9 2 2 0 0 F I N L A N D : B O O M E R A N G F I N L A N D OY, I TÄ L A H D E N K AT U 2 3 A , 0 0 2 1 0 H E L S I N K I , +3 5 8 4 0 0 7 8 0 3 74 J A P A N : N O R D I C O C O . LT D . B U Z E N YA B L D G 2 F, 5 -1 - 9 S H I B A , M I N AT O - K U , T O K Y O , + 8 1 - 9 0 - 8 5 6 7- 3 3 5 3

T H I S P R I N T E D M AT T E R I S C E R T I F I E D B Y T H E S W E D I S H E C O - L A B E L S VA N E N C R E AT I V E D I R E C T O R A N D E R S L I N D G R E N / P H A R M A C Y S T H L M | P H O T O G R A P H E R K A L L E G U S TA F S S O N | S T Y L I S T U R S U L A WÅ N G A N D E R / L I N K D E TA I L S C O P Y W R I T E R A S T R I D H O L M | H A I R & M A K E - U P H E L E N E B O R G /A G E N T B A U E R | P R O D U C T I M A G E S B Y R E T U S C H E R I E T | P R I N T & P R E P R E S S T M G S T H L M M O D E L S B A R B A R A D/ S T O C K H O L M S G R U P P E N , B E R T H I L E / U N I Q U E M O D E L S T H E PA P E R M U N K E N P O L A R BY A R C T I C PA P E R , I S M A D E I N S W E D E N A N D H A S O N E O F T H E LOW E S T C O 2 FO OT P R I N T S I N EU R O P E


B O O M E R A N G S TO R E . S E V I E W T H E E N T I R E C O L L E C T I O N , P I C K YO U R FAV O R I T E I T E M S , G E T I N S P I R AT I O N , S P E C I A L O F F E R S A N D M U C H M O R E .

S C A N D I N AV I A N S I N C E 1976 BOOMER ANGSTORE. SE

Boomerang Fall & Winter 2015 (English)  
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