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the jour ney pa rt 1

up in the north bo om er a ng fa l l / w in t er c ol l e c t ion 2 o12


< Lilly Oxford Shirt Br채nninge Jacket Document Tweed Blazer Uppsala Pleated Skirt Publish Quilted Jacket Fiction Moleskin Coat Karl Denim


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t he jou r n e y pa rt 1

up in the north We look to the north. Over the majestic mountains and open plains. Here, in the quiet and stillness, we get the full range of autumnal colours; the burnt tones, shades of blue, dusty pink, grey, soft beige and calm navy. We mix curiosity with exclusive quality and different compositions to get something that is new yet timeless. We select material that falls beautifully and has a wonderful texture. Create a well-dressed, Scandinavian mix of feminine and stricter masculine. Allows us to be inspired by the 1940s, 1970s, and craftsmanship from yesterday. Close to nature but still urban. The focus is on patterns and new interpretations of denim. Fall 2012 is here. We pause and revel in all this before continuing the journey.

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Vince Flanell Blazer Sammy Slacks Vindoga O-neck Sweater Wool Shopper Bag

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Isabelle Jersey Dress L채rling Scarf

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Fรฅrรถ Melton Parka Garva Rollerneck

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the footwear Shoes can make all the difference. Tone down your style or make it more elegant. For us, the perfect shoes have an updated, timeless feel. They are made by showing consideration to the environment and are designed to last. Both now and for many seasons in the future. See more shoes at www.boomerangstore.com

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Sollerรถ Shoe

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Arkiv Jersey Blazer Margot Jersey Skirt Orion Rollerneck Referat Duffle Coat

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We want to create your favourite denims. The kind you cannot, or donâ&#x20AC;&#x2122;t want to, live without. Therefore, for a long time we have concentrated on quality, tested different washes and sketched new models. We have focused on the seams, metal buttons and the small details. Explored textures, waxed surfaces and just the right shades of blue. The result is a timeless yet modern denim collection. Designed to be a major part of your wardrobe, but at the same time, designed with the greatest possible consideration given to nature. Short and sweet, your favourite jeans. Both this fall and for a long time to come.

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Resine Cardigan Emiliy Denim Locksmith Henley Karl Denim

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Calamity Voile Shirt Elsa Denim

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Durk Jaquard Sweater New Down Jacket Karl Denim

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Love Story Denim Favo Sweater

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Nils b.d Old School Shirt Karl Denim Document Tweed Blazer Alwilda Blouse Juliette Wool Crepe Skirt

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the accessories Thin belts in rich colours, beautiful wallets, belts in brushed suede leather. Weekend bags so stylish that you want to travel every weekend, along with subdued, designed iPhone cases. In Fall 2012, the fashion is in the details. See more accessories at www.boomerangstore.com

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Leather Shoulder Bag

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Locksmith Henley Vince Flanell Blazer Studio Sweater L채rling Scarf Fajans Boyfriend Trouser

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Kjell Tailored b.d. Shirt Archie Tweed Blazer Appendix Slipover Citrin Tie Oscar Cord Trouser Leather Shoulder Bag

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Alexandra Melange Down Jacket Wind Jaquard Sweater

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Fรฅrรถ Melton Parka Garva Roll Neck Sweater Oscar Denim Bjuggรถ Shoe

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the shirts Stripes, checks, solids. Burnt shades of fall. Indigo. Classic, blue tones. Comfortable material and care in every stitch. The shirt continues to be our signature garment. Timeless and well-designed, it lets your personality shine through. See more shirts at www.boomerangstore.com

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Kenneth Lambswool Sweater Vince Cord Blazer Sammy Cord Slacks Stamp Rib Scarf

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Resine Cardigan

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Seagull Moleskin Coat Article Jaquard Cardigan Ylva Dress

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the knits Knits have a natural place in fall fashion. Warming, beautiful and exclusive. Merino, recycled cotton and washed wool. Braided effects, coarse stitches and nice polo-neck collars. See more knits at www.boomerangstore.com

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Orkan Fishermans Roll Neck Sweater Vesta Printed Silk Dress

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the boomerang effect – because there is only one earth Nobody can do everything. But everybody can do something. That is the philosophy behind the Boomerang Effect, which involves us making use of clothes and materials in different ways to ensure that we do not waste the Earth’s resources. Some of the returned clothes we receive are cut up and used for furniture in our Boomerang Home concept. The left-over fabrics from the factories are used in the attractive everyday items for the Boomerang Effect Collection, and the very best clothes are “freshened up” and sold once more as Boomerang Vintage. In this way, we can give the clothes a new lease of life, and you can put together a style that is uniquely your own. You can also return your old Boomerang clothes to any of our stores. By way of a thank you, we will give you a 10% discount on a new item. And you will be contributing to a sustainable future. At the end of the day, this is the only Earth we have. So let’s look after it together.


Photographer Carl Bengtsson/Skarp Agent | Stylist Ursula Wรฅngander/Link Details | Hair & Make-Up Tony Lundstrรถm/Mikas Art Direction & production Anders Lindgren/Pharmacy Sthlm | Copywriter Emilia Molin/Me and You | Print & Prepress TMG Sthlm Paper Munken Polar/Arctic Paper | Models Oscar S/Marion Vain, Rianne H/ Wilma Wakker


www.boomerangstore.com See the entire collection and pick out your favourites in our web shop. Donâ&#x20AC;&#x2122;t forget to sign up for our newsletter to receive information about sales, news and special offers.

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Boomerang Fall Winter 2012 (English)  

Boomerang Fall Winter 2012 (English)

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