Logo design development
Initial list of logos based on a list of values.
values: label does not ruthlessly promote their artists in order to make money from their identity (exploitation) label houses a large amount of sample based music, seen as musical resampling and recycling Music is generally bass heavy, hybridisations of genres of music - e.g. Dub and garage.
Initial design ideas for logo name: Subcycle
Subcycle logo, not working. Don’t want to take this logo name any further because it seems to have a set image which I’m not enjoying experimenting with. visuals exhausted. Time to move on.
“subcycle” hand drawn idea development.
Using simple shape combinations and type, overcoming the problem with the word alias, decision to abreviate to ALS. further development will be to spell alias, as aliius.
Typeface is irrelevant
Logo reads: Adidas...
shape aspect is working, too abstract to be a logo.
strongest resolution, still unfocused, unclear logo name. Initial digitised design ideas for logo name: Alius. Image/shape is currently not working
Typefaces/ Helvetica/ Avant Garde &custom amendments
Letters too spaced apart, too much space in the word too much detail taken away
strong, legible logo counter removed and â€œIâ€? extended.
this dos not workillegible custom shapes
Alius alius alius alius alius Alius.
ALIUS logo developmental. Typographic solutions
experimenting with some custom typefaces: pur type seems to be working more effectively than a mix of type and shapes.
BAL/ Orator std slanted. works well but looks generic.
Type treatments for logo name: Alias
RECORDS Facet std. This typeface works. Cleancut and chunky. has an urban feel suited to the label Alius logo type treatments
developmental sketches based on Facet typeface beginning to pick apart type legibility, in order to make the logo more recognisable.
Beginning to define a clear problem with the letter forms and letter spacing.
Alius logo amendments
Typeface: Facet std. the typeface is not legible enough in its original format.
Counter, unneccessary contributes to overall legibilty.
alius Diagonal cut in the counters look unneccessary.
Legibility problem is here.
Cuts removed, creates a more substantial letter form. Problem; not legibile as an â€œaâ€?
Counter removed Letter form now appears too fat.
creates a more aparant lower case a.
Flattened off diagonal cut - less space between letters and giving a uniformity to the overall form weight.
Alius logo amendments
Further amendments were made to the form of the letter S and L in regards to line weight and symettry but produced no better result.
A good logo needs to work at various scales, large and very small.
suitability to scale and format
Simple shapes: Circle/Triangle/square. 1 colour, various shades.
01.Too many shapes, feels cluttered. 02.Simple. effective, but too big, takes up too much space.
ALIUS Logo shape/ tint treatments.
03.This is working. The shape compliments the logo & Letterforms. 04.The lightest triangle is appealing, the darker shades interfere with how the logo is read.
The logo in context
An example of the alius logo in a product context. More of this to come (much more) in a product focused e publication.
“Alius” as a product
Product development coming soon