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Logo design development


Initial list of logos based on a list of values.

values: label does not ruthlessly promote their artists in order to make money from their identity (exploitation) label houses a large amount of sample based music, seen as musical resampling and recycling Music is generally bass heavy, hybridisations of genres of music - e.g. Dub and garage.

Logo development


Initial design ideas for logo name: Subcycle


Subcycle logo, not working. Don’t want to take this logo name any further because it seems to have a set image which I’m not enjoying experimenting with. visuals exhausted. Time to move on.

“subcycle” hand drawn idea development.


Using simple shape combinations and type, overcoming the problem with the word alias, decision to abreviate to ALS. further development will be to spell alias, as aliius.

Typeface is irrelevant

Logo reads: Adidas...

shape aspect is working, too abstract to be a logo.

simpler, effective.

strongest resolution, still unfocused, unclear logo name. Initial digitised design ideas for logo name: Alius. Image/shape is currently not working


Typefaces/ Helvetica/ Avant Garde &custom amendments

Letters too spaced apart, too much space in the word too much detail taken away

Slight kern.

strong, legible logo counter removed and “I� extended.

this dos not workillegible custom shapes

Alius alius alius alius alius Alius.

ALIUS logo developmental. Typographic solutions


experimenting with some custom typefaces: pur type seems to be working more effectively than a mix of type and shapes.

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BAL/ Orator std slanted. works well but looks generic.

Alius RECORDS

Type treatments for logo name: Alias

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RECORDS Facet std. This typeface works. Cleancut and chunky. has an urban feel suited to the label Alius logo type treatments


developmental sketches based on Facet typeface beginning to pick apart type legibility, in order to make the logo more recognisable.

Beginning to define a clear problem with the letter forms and letter spacing.

Alius logo amendments


Typeface: Facet std. the typeface is not legible enough in its original format.

Counter, unneccessary contributes to overall legibilty.

alius Diagonal cut in the counters look unneccessary.

Legibility problem is here.

Cuts removed, creates a more substantial letter form. Problem; not legibile as an “a�

Counter removed Letter form now appears too fat.

creates a more aparant lower case a.

Flattened off diagonal cut - less space between letters and giving a uniformity to the overall form weight.

Alius logo amendments

Further amendments were made to the form of the letter S and L in regards to line weight and symettry but produced no better result.


Scale

A good logo needs to work at various scales, large and very small.

suitability to scale and format


Simple shapes: Circle/Triangle/square. 1 colour, various shades.

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01.Too many shapes, feels cluttered. 02.Simple. effective, but too big, takes up too much space.

ALIUS Logo shape/ tint treatments.

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03.This is working. The shape compliments the logo & Letterforms. 04.The lightest triangle is appealing, the darker shades interfere with how the logo is read.


The logo in context

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An example of the alius logo in a product context. More of this to come (much more) in a product focused e publication.

“Alius” as a product


Product development coming soon


logo development