ALTERNATIVE

By Joan Lao

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JOAN LAO EN SU BÚSQUEDA INCESANTE POR ENCONTRAR UN MUEBLE MAS HUMANO, MAS SOSTENIBLE Y MAS RACIONAL, PROPONE UNA SERIE DE PIEZAS QUE ALTERNATIVE MUESTRA EN ESTE CATÁLOGO PARA SATISFACER LAS NECESIDADES DE UN AMUEBLAMIENTO MAS EMOCIONAL Y HUMANO.

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WHENEVER I SIT WITH A BOWL OF SOUP BEFORE ME, LISTENING TO THE MURMUR THAT PENETRATES LIKE THE FAR-OFF SHRILL OF AN INSECT, LOST IN CONTEMPLATION OF FLAVORS TO COME, I FEEL AS IF I WERE BEING DRAWN INTO A TRANCE. THE EXPERIENCE MUST BE SOMETHING LIKE THAT OF THE TEA MASTER WHO, AT THE SOUND OF THE KETTLE, IS TAKEN FROM HIMSELF AS IF UPON THE SIGH OF THE WIND IN THE LEGENDARY PINES OF ONOE.

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I WOULD REPEAT THAT THIS IS BY NO MEANS TRUE ONLY OF YOUTHFUL OR HANDSOME ACTORS. AN ORDINARY MAN’S LIPS WILL NOT ORDINARILY ATTRACT US; AND YET ON THE NO STAGE, THE DEEP RED GLOW AND THE MOIST SHEEN THAT COME OVER THEM GIVE A TEXTURE FAR MORE SENSUAL THAN THE PAINTED LIPS OF A WOMAN.

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AND SURELY YOU HAVE SEEN, IN THE DARKNESS OF THE INNERMOST ROOMS OF THESE HUGE BUILDINGS, TO WHICH SUNLIGHT NEVER PENETRATES, HOW THE GOLD LEAF OF A SLIDING DOOR OR SCREEN WILL PICK UP A DISTANT GLIMMER FROM THE GARDEN, THEN SUDDENLY SEND FORTH AN ETHEREAL GLOW, A FAINT GOLDEN LIGHT CAST INTO THE ENVELOPING DARKNESS, LIKE THE GLOW UPON THE HORIZON AT SUNSET.

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AND SO IT HAS COME TO BE THAT THE BEAUTY OF A JAPANESE ROOM DEPENDS ON A VARIATION OF SHADOWS, HEAVY SHADOWS AGAINST LIGHT SHADOWS, IT HAS NOTHING ELSE. WESTERNERS ARE AMAZED AT THE SIMPLICITY OF JAPANESE ROOMS, PERCEIVING IN THEM NO MORE THAN ASHEN WALLS BEREFT OF ORNAMENT.

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EL DISEÑADOR JOAN LAO HA CREADO PARA EL GRUPO MOBILFRESNO LA NUEVA MARCA DE MOBILIARIO ALTERNATIVE. ESTA UNIÓN SURGE DE LA NECESIDAD QUE TIENE LA INDUSTRIA DEL MUEBLE DE GENERAR CONCEPTOS MÁS ACTUALES Y NECESARIOS PARA LA SOCIEDAD DE HOY EN DÍA A TRAVÉS DEL DISEÑO. ALTERNATIVE ES LA ALTERNATIVA AL PRODUCTO QUE HASTA AHORA SE ENCUENTRA EN EL MERCADO. UNA VENTANA HACIA EL FUTURO QUE BUSCA FÓRMULAS DIFERENTES TENIENDO EN CUENTA LAS EMOCIONES, PREOCUPÁNDOSE POR EL MEDIO AMBIENTE Y POR UNA PRODUCCIÓN SOSTENIBLE, DONDE EL DISEÑO REALMENTE AYUDE A OBTENER UNA MEJOR CALIDAD DE VIDA. THE DESIGNER JOAN LAO HAS MADE FOR MOBILFRESNO GROUP THE NEW FURNITURE BRAND CALLED ALTERNATIVE. THIS ASSOCIATION ARISES FROM THE NEED THAT THE FURNITURE INDUSTRY HAS OF GENERATING MORE UP-TO-DATE AND NECESSARY CONCEPTS FOR TODAY’S SOCIETY THROUGH DESIGN.ALTERNATIVE IS THE ALTERNATIVE TO PRESENT FURNITURE MARKET PRODUCTS. A WINDOW TO THE FUTURE THAT SEEKS DIFFERENT FORMULAS TAKING EMOTIONS INTO CONSIDERATION AND WORRIES ABOUT THE ENVIRONMENT AND FOR A SUSTAINABLE PRODUCTION, WHERE DESIGN REALLY HELPS TO ACQUIRE A BETTER LIFE QUALITY.

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