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rheem racing Program Guide

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WELC ME to the New Degree of Comfort

For 23 years before NASCAR® was founded in 1948, Rheem was at the forefront of innovation in water,

heat and air technology. And, recently, we’ve been busier than ever. Focused on creating comfortable living and working environments,

we’ve brought new thinking to traditional solutions that are reinventing the very definition of comfort. Our new Rheem comfort-engineered products are more

and deliver award-winning

energy efficient

reliable performance year in and year out. So

much so, that if the rough and tumble world of auto racing had invented durable heating, cooling and water heating products, it’s likely they’d have labeled them “Rheem.” Like today’s most successful and sophisticated racing teams, Rheem combines

over 85 years of experience and real-world savvy to make fans around the world smile with enjoyment. brain power, advanced technology and attractive styling with

VICT RY LANE Built on a Tradition of Quality

most trusted brands, has earned its reputation by remaining true to our commitment to high quality, reliability, customer service and continuous innovation. Rheem, one of the world’s

By focusing on operational excellence in every part of our business, Rheem customers can be sure that our objective is to have every Rheem product and service in Victory Lane—every time. That’s why Rheem championship caliber racing teams and drivers whose preparation,

and determination


to be the best reflect the same core values of our employees, distributors, contractors, builders and suppliers. World renowned Rheem Quality is who we are, what we do and the only way we do things. Is there any other way to be consistently in Victory Lane?

RHEEM RACING TEAM Rheem Racing programs connect with millions of home and business owners who appreciate competitive excellence and the enduring result of talent honed into greatness by hard work and determination. Rheem supports racing programs at every level of the NASCAR circuit, including the NASCAR Sprint Cup, Nationwide and Camping World Truck Series, as well as developmental racers appearing at NASCAR-affiliated Home Tracks and in the ARCA racing series. Rheem is committed to “Quality at Every Level.�


w RK

Rheem believes that collaborating with strong partners delivers winning results. Our racing partnerships with

Richard Childress Racing

(RCR) and


Harvick Inc. (KHI) rest on a foundation of integrity and a history of performance. RCR and KHI are dynamic leaders in the racing world who consistently produce winning teams and results – much like Rheem and our

business partners. RCR and KHI are vibrant businesses, guided by strong and involved

care about people and have developed organizations that know no other way than giving their all, including giving back through the Childress Institute

owners who

for Pediatric Trauma at Wake Forest University Baptist Medical Center and the Kevin Harvick Foundation, dedicated to positively

enriching the lives of children.

WINNING TEAMS Rheem became an RCR associate sponsor in 2007, winning its very first race with Kevin Harvick driving the No. 29 car to victory lane at the Daytona 500. Today, Rheem is a primary and associate sponsor of RCR’s NASCAR Sprint Cup Series No. 29 Chevrolet. Rheem joined KHI as a primary sponsor of the No. 33 Rheem Chevrolet in the NASCAR Nationwide Series in 2008, and has increased its involvement with KHI each year.

Kevin Harvick, No. 29 Sprint Cup Car Kevin Harvick is one of the top drivers in NASCAR today. In 2001, he was tapped by Richard Childress Racing (RCR) to replace Dale Earnhardt in the NASCAR Sprint Cup Series. He’s been racing the No. 29 Chevrolet for RCR ever since. In 2011, Rheem joined Budweiser® and Jimmy John’s Gourmet Sandwiches® as co-primary sponsors of RCR’s No. 29 car. Harvick will drive the No. 29 Rheem Tankless Chevrolet Impala on Sunday, June 26 at Infineon Raceway in Sonoma, California; Sunday, September 4, at Atlanta Motor Speedway; and on Sunday, November 6 at Texas Motor Speedway. •

Harvick captured his fourth Chase for the NASCAR Sprint Cup Series berth and enjoyed his best overall season in 2010 by finishing third in the final NASCAR Sprint Cup Series standings

He led the 2010 NASCAR Sprint Cup Series point standings for 20 weeks

Harvick won the Budweiser Shootout races at Daytona International Speedway in 2009 and 2010; he also won the 2007 Daytona 500

Kevin Harvick, No. 33 Nationwide Car Kevin Harvick is a two-time NASCAR Nationwide Series Champion (2006 & 2001). He spearheads the No. 33 NASCAR Nationwide Series team, the flagship team for his company, Kevin Harvick, Inc. (KHI), which he co-owns with wife, DeLana Harvick. The No. 33 Rheem Chevrolet Impala will run under the Rheem colors in 34 NASCAR Nationwide Series races in 2011 sporting multiple Rheem paint schemes touting the company’s heating, cooling, water heating and swimming pool and spa heating products. •

In 2009, Harvick was named the NASCAR Nationwide Series driver of the decade

In 2006, Harvick won his second NASCAR Nationwide Series Championship. That season he recorded nine victories, 23 top-five and 32 top-ten finishes, with an average finish of 4.6

Harvick became the first driver ever to be named Sprint Cup Rookie of the Year in the same season that he earned the Nationwide Series driver championship

Harvick became the first driver in NASCAR history to run full-time on both the Nationwide and Sprint Cup circuits – a total of 70 races – in one season (2001)

Kevin getting into the racing spirit in California, 1982

Clint Bowyer, No. 33 Nationwide Car Clint Bowyer is sharing driving duties of the No. 33 Rheem Chevrolet Impala in the 2011 Nationwide Series season with Kevin Harvick, Austin Dillon and Scott Speed. Bowyer, the 2008 NASCAR Nationwide Series champion, will make nine starts in KHI’s No. 33 this year. Bowyer, who in 2010 qualified for his third Chase for the NASCAR Sprint Cup, also drives the No. 33 Cheerios®/Hamburger Helper® car for Richard Childress Racing (RCR) in the NASCAR Sprint Cup Series. •

• •

Bowyer has already started off strong in 2011 with a second-place finish in the famed black and red Rheem No. 33 at Daytona International Speedway in February; Bowyer finished just 0.007 seconds behind winner Tony Stewart who was driving KHI’s No. 4 Oreo Chevrolet. In 2010, Bowyer competed in 13 events in the NASCAR Nationwide Series where he

collected one pole, one top-five and six top-ten finishes.

Bowyer first came to RCR in 2004 after being discovered by Richard Childress in 2003; Bowyer and Harvick have been NASCAR teammates since 2004 when they shared driving duties in RCR’s Nationwide Series No. 21 car.

Clint in his hometown of Emporia, Kansas, 1982

Paul Menard, No. 33 Nationwide Car Paul Menard will drive 7 of 12 Nationwide Series races for KHI this season in the yellow and black Menards®-Rheem No. 33 Chevrolet Impala, while Kevin Harvick, Clint Bowyer, Austin Dillon and Max Papis will take the wheel in the remaining five races. Menard also races the No. 27 Menards Chevrolet Impala for Richard Childress Racing (RCR) in the NASCAR Sprint Cup Series. Rheem is a co-primary sponsor of the No. 27 Menards Chevrolet for races at New Hampshire Motor Speedway in Loudon, NH and Martinsville Speedway in Virginia this season. •

In the 2010 NASCAR Nationwide Series, Menard completed the season with four top-five and 19 top-ten finishes, placing him fifth in the season-ending point standings.

His first Nationwide Series victory came in his home state of Wisconsin at The Milwaukee Mile in June 2006. That year, Menard earned one win, 10 top-fives and 16 top-tens.

Menard won his first career Nationwide Series pole at Kansas Speedway in 2004.

Paul’s racing career started at age eight winning the Wisconsin Briggs Junior Championship. His first year of NASCAR Sprint Cup competition was in 2003.

“KHI Specialists” Austin Dillon, the grandson of team owner Richard Childress and son of Mike Dillon, former NASCAR Nationwide Series driver, is a rising star in NASCAR. The 21-year-old Dillon will drive three races in the NASCAR Nationwide Series this year for the No. 33 Rheem Chevrolet. At age 19,

Scott Speed won the Red Bull Driver Search contest, which

was aimed at putting a United States-born driver into Formula One racing. Over the next nine years, Speed continued growing his career; he drove full-time in the NASCAR Sprint Cup Series throughout 2009 and 2010. Speed joins KHI to drive the No. 33 Rheem Chevrolet in three NASCAR Nationwide Series. Italian-born Massimiliano

(Max) Papis is one of the most versatile drivers

in the world. In 1996, after a successful Formula One career in Europe, Max debuted in the United States. In 2010, he finished second in the Rheem No. 33 in one of the most exciting Nationwide Series finishes ever seen at Montreal’s famed Circuit Gilles Villeneuve road course. The son-in-law to famed Brazilian driver and two-time world F1 champion, Emerson Fittipaldi, the driver also participates in select NASCAR Sprint Cup and Camping World Truck Series races, as well as the Rolex 24 at Daytona.

Cale Gale, No. 2 Camping World Truck Rheem is a primary sponsor of 26-year-old Cale Gale in the NASCAR Camping World Truck Series. Named after legendary NASCAR driver Cale Yarborough, Gale drives the Rheem Chevrolet Silverado for KHI. Rheem is also the primary sponsor of Gale’s No. 83 Rheem Chevrolet Super Late Model car. •

Gale recorded a 6.8 average starting position and 3.5 average finish in six 2006 ARCA races.

He made a combined 27 NASCAR Nationwide and Camping World Truck Series starts from 2006 to 2008 for KHI; his 11th Nationwide start at Daytona in 2008 was his first for Rheem.

Gale won his first pole at Bristol (Tenn.) Motor Speedway in August 2008 and went on to score his career best Nationwide finish of fourth in the Rheem No. 33 Chevrolet.

He represented Rheem in 2009 in the NASCAR Canadian Tire Series and worked as an ARCA crew chief in 2010 for Richard Childress Racing.

Gale will also compete for Rheem in the 2011 ARCA Series

Cale at home in Mobile, 1988

Richard Childress President and CEO, RCR

Kevin Harvick Co-Owner and CEO, KHI

DeLana Harvick Co-Owner, KHI

innovative vision “Doing what you love and loving what you do” describes what motivates

Richard Childress and DeLana and Kevin Harvick. From their humble beginnings to today’s successes, these entrepreneurs are dedicated to doing things right and achieving operational excellence throughout their organizations. The challenges met and championships celebrated serve as the foundation of their visions for continued growth and their ability to innovate to meet the demands of a changing world.

Richard Childress Racing •

RCR has 196 victories in NASCAR competition; two Daytona 500 and two Brickyard 400 (Indianapolis) wins

Childress was named The Sporting News Owner of the Year in 2001, 2006 and 2010

Rheem became a RCR Sprint Cup sponsor of the No. 29 Chevrolet driven by Kevin Harvick and won its first race, the 2007 Daytona 500

Childress is the first team owner to win championships at every level of NASCAR competition

RCR’s first NASCAR Sprint Cup Series victory came in 1983 at Riverside (CA) International Speedway

Childress was a NASCAR driver from 1969-1981 and was replaced by Dale Earnhardt in 1981

Childress purchased his first race car, a 1947 Plymouth, for $20 at age 17

Kevin Harvick, Inc. •

Harvick scored his first win in the Rheem No. 33 Chevrolet at Las Vegas in 2010

KHI won their second Truck Series championship and Harvick won his first Nationwide race in KHI-owned equipment at Bristol in 2009

Rheem joined KHI as a primary Nationwide sponsor and KHI expanded its Truck Series program to two full-time entries in 2008

KHI and Ron Hornaday won the NASCAR Truck Series driver and owner championships in 2007 and KHI expanded to two full-time Nationwide teams

KHI fielded their first full-time entry into the Nationwide Series and Tony Stewart recorded KHI’s first Nationwide win at Daytona in 2005

In 2002, Harvick scored KHI’s first Truck Series victory at Phoenix International Raceway, becoming the fifth driver in history to win a race in all three of NASCAR’s premier divisions.

KHI started operations in a friend’s garage in 2001 and Harvick competed and finished second in KHI’s first Truck Series event at Richmond (Va.) International Raceway

Program Management Team The talented, creative team responsible for activating the Rheem Racing program works daily behind the scenes to ensure that fans and thousands of Rheem guests experience the best that Rheem

has to offer. This group of marketing, media and hospitality experts coordinate the thousands of details it takes to create a truly unique and memorable “Rheem VIP Racing Experience� throughout the racing season each year.

THE driving


Sue Karli Corporate Motorsports Program Manager, Rheem Manufacturing Company Sue serves as the primary liaison between Rheem, KHI and RCR, overseeing the Rheem Racing program, hospitality and events related to the program.

Amy Stein Director of Sponsor Relations, Kevin Harvick Inc. Amy is the primary sponsor relations contact with Rheem management and part of the activation team to develop and fulfill program objectives. She also hosts VIP Rheem guests at track. Lisa Cox Director of Partnership Marketing / Communications, Richard Childress Racing Lisa manages partnership marketing and team public relations staff. She is accountable for working with partners and overseeing all day-to-day sponsor activities.

Alicia Deal Account Director, Kevin Harvick Inc.

Alicia serves as the daily program operations contact with the Rheem program management and works to fulfill program activation needs. She plans and executes VIP hospitality events and conducts on-site management of the Rheem program.

Jeff Patterson Senior Manager, Partnership Marketing, Richard Childress Racing Jeff ensures that RCR services / obligations for Rheem are fulfilled and facilitates the activation of sponsors’ programs (approvals, scheduling of appearances, credentials, tours, etc.)

Tiffany Breaux Director of Public Relations, Kevin Harvick Inc. Tiffany manages the public relations initiatives and the public relations team for KHI. She additionally serves as the PR representative for the No. 33 Rheem team in the NASCAR Nationwide Series.



No. 29 Sprint Cup Series Team SHOP & ROAD CREW Gil Martin Crew Chief Phil Gould Car Chief Jeremy Bullins Engineer Matt Swiderski 2nd Engineer

Dustin Stanley Shock Specialist Cameron Brown Engine Turner Thomas Costello Mechanic #1 Clint Almquist Mechanic #2

Mike Scearce Mechanic #3 Rob Lopes Tire Specialist Billy O’Dea Spotter

PIT CREW Kyle Turner Front Tire Changer JD Holcomb Front Tire Carrier

Eric Wilson Jackman Bob Dowens Rear Tire Carrier

Zach Price Rear Tire Changer Mike Morrison Gas Man

SUPPORT CREW Mark Williams Hauler Driver

Barry Sheppard Hauler Driver

Mike Scearce Windshield

Gil Martin, No. 29 Rheem Tankless Chevrolet crew chief in the Sprint Cup Series, is a respected industry veteran who led Kevin Harvick and the No. 29 team to three wins, 16 top-five and 26 top-ten finishes in 2010.


L VE to win” Jimmy Conners

No. 33 Nationwide Series Team SHOP & ROAD CREW David Hyder Crew Chief Mark Durgin Car Chief Wayne Smith Shock Specialist

Clint Jennings Engineer Bret Recher Fuel Man / Mechanic Ben Bowden Mechanic

David Gates Mechanic / Tire Specialist Glen Wheeler Mechanic / Interior

PIT CREW Billy O’Dea Spotter Kyle Turner Front Tire Changer

JD Holcomb Front Tire Carrier Zac Price Rear Tire Changer

Bob Dowens Rear Tire Carrier Eric WIlson Jackman

SUPPORT CREW Kirk George Hauler Driver

David Hyder is crew chief for the Rheem No. 33 in the NASCAR Nationwide Series. Hyder served as car chief for Kyle Petty in 1999 then moved to crew chief at BAM Racing, Wood Brothers Racing and Bill Davis Racing before joining Kevin Harvick Inc. (KHI) in 2010.

2011 Rheem Racing



Sprint Cup Series DATE Please visit for extended and up-to-date 2011 Rheem Racing Program schedules.

Jun 26 Jul 17 Sep 4 Oct 30 Nov 6


Sonoma Loudon, NH Atlanta Martinsville Texas


Harvick (29) Menard Harvick (29) Menard Harvick (29)

Camping World Truck & ARCA Series DATE


Apr 22 Jun 17 Jul 16 Oct 1 Oct 7 Oct 15 Oct 29

Nashville Michigan (ARCA) Iowa (ARCA) Kentucky Kansas (ARCA) Las Vegas Martinsville


Gale Gale Gale Gale Gale Gale Gale

Nationwide Series DATE


Feb 19 Feb 26 Mar 5 Mar 19 Mar 26 Apr 8 Apr 16 Apr 23 Apr 29 May 6 May 14 May 22 May 28 Jun 4 Jun 18 Jun 25 Jul 1 Jul 8 Jul 17 Jul 23 Jul 30 Aug 6 Aug 13 Aug 20 Aug 26

Daytona Phoenix Las Vegas Bristol Fontana, CA Texas Talladega Nashville Richmond Darlington Dover Iowa Charlotte Chicagoland Michigan Road America (WI) Daytona Kentucky Loudon, NH Nashville Indianapolis Iowa Watkins Glen Montreal Bristol


Bowyer Harvick Harvick Harvick Harvick Menard Bowyer Dillon Menard Bowyer Bowyer Speed Harvick Harvick Menard Papis Bowyer Harvick Harvick Dillon Dillon Menard Menard Speed Bowyer



Sep 3 Sep 9 Sep 17 Oct 1 Oct 8 Oct 14 Nov 5 Nov 12 Nov 19

Atlanta Richmond Chicagoland Dover Iowa Charlotte Texas Phoenix Miami-Homestead


Harvick Harvick Menard Bowyer Menard Menard Harvick Bowyer Bowyer


PLATINUM White-Rodgers

Pacesetter Steel

Roll Coaters

GOLD Copeland

Diamond Watts

Emerson SMC



SILVER Kenco Plastics Allegan Tube

Lockjoint Tube Quimmbasicos



“Home Track Racers” Rheem sponsors three up-and-coming drivers in NASCAR’s Home Tracks program, which strives to bring emerging NASCAR talent to local race tracks. In addition to driving in the NASCAR Camping World Truck and ARCA Series for Kevin Harvick Inc. (KHI), Cale

Gale also drives the No. 83 Rheem Chevrolet

Super Late Model Car. Recently, Gale put the Rheem No. 83 on the pole at Pensacola’s famed Snowball Derby while setting a new track qualifying record of 16:33 seconds.

Spencer Davis began racing in October 2005—at the age of 6. Since 2005, Davis has collected more than 300 victories and championships across the U.S. This year, Spencer is driving the No. 29 Rheem Chevrolet in the 2011 Super Truck Series and has notched two wins.

Brandon Jones began racing formally in 2010, and has already scored back-to-back victories and an impressive third-place finish in the 2011 100-lap feature at Lanier National Speedway. This year, Jones is racing the 2011 Super Truck Series season driving the No. 33 Rheem Chevrolet.


Y UR ENGINES Rheem Extreme Racing Challenge

Put your thumb to the metal with the “Rheem Extreme Racing Challenge,” an iPad®, iPhone® and iPod Touch® racing game app that puts you in the driver’s seat behind your favorite Rheem racing kart. In addition to choosing one of four kart designs, you can race solo or against other karts. You can further customize the game by your level of expertise and the addition of obstacles and pit stops throughout the course. The result: a fast-paced, challenging game that racing fans and adventurous gamers will enjoy. Visit for the latest updates! Rheem Extreme Racing Challenge Features •

The “Racing Updates” tab on the game’s home screen gives timely information

The “Charity” tab provides information on the Kevin Harvick Foundation, which supports programs that positively enrich the lives of children throughout the U.S.

The “Learn More” tab helps users find out more about Rheem’s complete line of efficient high-quality heating, cooling and water heating products, the Kevin Harvick Foundation and game credits.

“Happy’s E-Shop” lets users shop for apparel, hats and other Rheem Racingbranded items. “Happy” is Kevin Harvick’s iconic fireball logo found on his website.


Air & Water Racer

Inspired by Rheem’s reliable line of Heating and Cooling products

Sun Runner

Represents efficient Rheem Solar Water Heaters

Hot Water Heaven

Signifies the benefits of using Rheem for all your Water Heating needs

Wave Rider

Designed with Rheem Pool & Spa equipment in mind


Integrated Home

COMF RT Warm in the winter, cool in the summer and

enough hot water year round

– this is the basis of the experiences Rheem strives to provide for our customers. And, we try to supply this comfort in the most efficient methods possible through

reliable, innovative product offerings. Rheem takes comfort to a new level by integrating air, heat and water technologies within the home, creating “The New Degree of Comfort”. We are constantly looking for ways to leverage our expertise and prove that being comfortable doesn’t have to be boring. So get ready for an unprecedented era of

all new Rheem products that are

in a word, hot. It’s the future of comfort technology, and it’s going to be cool.

Denotes Major Rheem Global Facilities


Gr wth IN 2011 & BEYOND

global scale. But as we continue to expand our reach, we remain true to our roots in local, responsive service. With state-of-the-art manufacturing,

With operations around the world, Rheem delivers comfort solutions on a

unprecedented investment in R&D and a focus on customer feedback, we’re

performance and efficiency every day. The words “quality,” “reliability” and “service” are all said differently on every improving product

continent, but there’s only one way to say them in every language — “Rheem.”

ready to learn

m re?

Visit us online for exciting details on the Rheem Racing Program. From race results to

contests, there is always something new. And, you can even join the Rheem Team for up to date info on the Rheem Racing Program , Kevin Harvick, and innovative Rheem Products! Rheem Manufacturing Corporate Office 1100 Abernathy Road, NE, Suite 1400, Atlanta, GA 30328

Š2011 Rheem Manufacturing Company The stylized no. 29 and the RCR checkered flag logo are trademarks of RCR Enterprises, LLC. All trademarks and the likeness of the no. 29 race car are used under license from their owners. The name, likeness, signature of Kevin Harvick and the Kevin Harvick, Incorporated logo are registered trademarks of Kevin Harvick, Incorporated and are used under license from Kevin Harvick, Incorporated. The stylized No. 33 and No. 2 and images of the No. 33 race car and No. 2 race truck used with permission from Kevin Harvick, Inc.


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