Page 1


1st Edition - Volume 1 - December 2010 © 2002-2010 Elite Lighting Logo & Icons created by Honorio “Bong” Rivera Art Direction & Layout by Michael Matunry Copywriter by Edgar Gutierrez


TABLE OF CONTENT

Identity Guidelines Elite Lighting Maxilume Architectural Lighting Elite LED Lighting Oracle Lighting Fusion Lighting Logo Applications Icon Guidelines Lamp Type Compact Fluorescent( CFL) Metal Halide Incandescent Low Voltage Halogen T5 Linear Fluorescent T8 Linear Fluorescent General Proudly Assembled in America Same Day Shipping Wet Location Compliance UL Listed ETL Certification Energy Star

3 15 28 41 61 73 79 81 82 84 86 88 90 92 95 96 98 100 103 104 106 108


California Title 24 City of New York Approved Dark Sky Friendly Manufacturer Powered by Advance Lutron Hi-Lume Dimming Warranty 2 Year Warranty 5 Year Warranty Feature Pulse Start Self Diagnostic Full Rotation 360째 Nail To Go - Ready To Install New Clip Design New & Improved Bar Hangers Air Shut Available IC Rated Lamp Feature HID Lamp Included Xenon Lamp Included Lamp Included Lamp Not Included

110 112 114 117 118 120 123 124 126 129 130 132 134 136 138 140 142 144 147 148 150 152 154

Undercabinet Fluorescent Lighting Housing Type Retrofit Kit Construction Type Low Voltage Retrofit Kit Included Fluorescent High Bays Cool Beam Sonic Beam Shield Beam Hydro Beam Packaging & Labeling Air-Shut California Title 24 - Inside Label Air-Shut - Inside Label Air-Shut - Outside Label Retrofit Packaging Elements Index Color Palettes

156 159 160 162 164 167 168 170 172 174 177 178 180 182 184 187 188


Elite Lighting Logo Primary Color Clear Space and Minimum Size Primary Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clear Space and Minimum Size Secondary Logo

5 6 7 8 9 10 11 12 13 14

ELITE LIGHTING IDENTITY GUIDELINES


Elite Lighting

LOGO + BRAND

Elite Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Elite Lighting, and it must appear in every Elite Lighting communication. The logo is a key brand asset, and must be respected whenever it is used.

Elite “e� icon

Elite Wordmark

Elite Lighting Logo

Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

website tagline (optional)

Elite Lighting : Logo, Brand & Icon Guidelines

5


LOGO + BRAND

Elite Lighting

Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with red or yellow. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

Black

6

Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Elite Lighting

LOGO + BRAND

Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

full width

full height

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right. 0.3”

Elite Lighting : Logo, Brand & Icon Guidelines

7


LOGO + BRAND

Elite Lighting

Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.

Elite Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color Elite Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

8

Elite Lighting : Logo, Brand & Icon Guidelines


Elite Lighting

LOGO + BRAND

Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Elite Lighting applications adds greatly to a cohesive visual style.

Bauhaus Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Elite Lighting : Logo, Brand & Icon Guidelines

9


LOGO + BRAND

Elite Lighting

Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white. The reversed out logo should only be used in the event that: â&#x20AC;˘ Red or yellow is the only color available â&#x20AC;˘ The logo needs to be placed over dark colors, including photographs

10

Elite Lighting : Logo, Brand & Icon Guidelines


Elite Lighting

LOGO + BRAND

Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

DO NOT rearrange the element of logo

DO NOT distort or stretch the logo

DO NOT retype set the logo

DO NOT change the logo orientation

DO NOT outline the logo

DO NOT change the color of logo

DO NOT use as a motif of graphic design element

DO NOT use with insufficient color contrast

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

Elite Lighting : Logo, Brand & Icon Guidelines

11


LOGO + BRAND

Elite Lighting

Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.

Black

12

Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Elite Lighting

LOGO + BRAND

Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

full width

Website tagline minimum font size is 3px, all in caps with 50px kerning. full height

0.3â&#x20AC;?

Elite Lighting : Logo, Brand & Icon Guidelines

13


LOGO + BRAND

Elite Lighting

Secondary Logo These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible. When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark. This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.

Black

Grayscale

Reversed out (white)

14

Elite Lighting : Logo, Brand & Icon Guidelines


Maxilume Architectural Lighting Logo Primary Logo Clear Space and Minimum Size Primary Logo Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clear Space and Minimum Size Alternate Use of Logo as an Icon Alternate Logo: Maxilume LED

17 18 19 20 21 22 23 24 25 26 27

MAXILUME IDENTITY GUIDELINES

Elite Lighting : Logo, Brand & Icon Guidelines


Maxilume Architectural Lighting

LOGO + BRAND

Maxilume Achitectural Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Maxilume Architectural Lighting, and it must appear in every Maxilume Architectural Lighting communication.

Maxilume Wordmark

Maxilume Logo

The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

website tagline (optional)

Elite Lighting : Logo, Brand & Icon Guidelines

17


LOGO + BRAND

Maxilume Architectural Lighting

Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with red or black. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

18

Elite Lighting : Logo, Brand & Icon Guidelines

Black

Grayscale

Reversed out (white)


Maxilume Architectural Lighting

LOGO + BRAND

Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

full width full height

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.2’’ in height, as shown in the right.

0.2”

Elite Lighting : Logo, Brand & Icon Guidelines

19


LOGO + BRAND

Maxilume Architectural Lighting

Primary Logo Color Palette Color is a key component of the visual identity. If the primary logo color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Maxilume Architectural Lighting. The colors of the primary logo palette can be used for text, color fields, backgrounds, rules and other graphic devices.

20

Elite Lighting : Logo, Brand & Icon Guidelines

Maxilume Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color Maxilume Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color


Maxilume Architectural Lighting

LOGO + BRAND

Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Maxilume Architectural Lighting applications adds greatly to a cohesive visual style.

Arial Black Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Elite Lighting : Logo, Brand & Icon Guidelines

21


LOGO + BRAND

Maxilume Architectural Lighting

Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white. The reversed out logo should only be used in the event that: â&#x20AC;˘ Red or black is the only color available â&#x20AC;˘ The logo needs to be placed over dark colors, including photographs

22

Elite Lighting : Logo, Brand & Icon Guidelines


Maxilume Architectural Lighting

LOGO + BRAND

Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

DO NOT rearrange the element of logo, unless the logo is used as an icon.

DO NOT distort or stretch the logo

DO NOT retype set the logo

DO NOT change the logo orientation

DO NOT outline the logo

DO NOT change the color of logo, unless the logo is used as an icon.

DO NOT use as a motif of graphic design element

DO NOT use with insufficient color contrast

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form. If using the logo as an icon, refer to section: Alternate Use of Logo as an Icon .

Elite Lighting : Logo, Brand & Icon Guidelines

23


LOGO + BRAND

Maxilume Architectural Lighting

Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Maxilume Arcitectural Lighting primary logo.

Black

24

Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Maxilume Architectural Lighting

LOGO + BRAND

Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

full width

Website tagline minimum font size is 3px, all in caps with 200px kerning.

full height

0.2â&#x20AC;?

Elite Lighting : Logo, Brand & Icon Guidelines

25


LOGO + BRAND

Maxilume Architectural Lighting

Alternate Use of Logo as an Icon There are instances where the logo can be used as an icon to identify lamp type color. In these cases only the word “MAXILUME” can be use and any other text or tagline must be removed. When using the logo as an icon, the color palettes shown here will represent each lamp type accordingly. These color palettes must only be used for each specific lamp type.

Maxilume Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Logo as an icon - “Generic” Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U

The generic icon can be used in conjunction with other lamp type color palettes.

Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U

Icon for LED Lamp Types

26

Elite Lighting : Logo, Brand & Icon Guidelines


Maxilume Architectural Lighting

LOGO + BRAND

Alternate Use of Logo as an Icon Fluorescent Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 35 #BEC923 No Pantone Color

Icon for Compact Fluorescent (CFL) Lamp Type Incandescent Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #F7941E No Pantone Color

Icon for Incandescent Lamp Type Low Voltage Yellow CMYK - 0, 24, 94, 0 RGB - 255, 196, 37 #FFC425 No Pantone Color

Icon for Low Voltage Halogen Lamp Type Metal Halide Purple CMYK - 72, 89, 9, 1 RGB - 104, 64, 141 #68408D No Pantone Color

Icon for Metal Halide/CMH/HID Lamp Type Elite Lighting : Logo, Brand & Icon Guidelines

27


LOGO + BRAND

Maxilume Architectural Lighting

Alternate Logo: Maxilume LED These alternate logos can be used to emphasize green products with LED and Compact Fluorescent light sources in marketing and promotional material such as flyers, posters, banners, e-mail marketing (e-blast) and others. However, if it to be used in catalog books, it can only be implemented in the LED light source section. These alternative logos should be used sparingly. The primary logo ( black and red) is preferred and should be used whenever possible.

28

Elite Lighting : Logo, Brand & Icon Guidelines

Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color


Elite ED Lighting Logo Primary Logo Clearspace and Minimum size Primary Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clearspace and Minimum size Secondary Logo

31 32 33 34 35 36 37 38 39 40

ELITE LED IDENTITY GUIDELINES


Elite LED Lighting

LOGO + BRAND

Elite LED Lighting Logo leaf icon

The logo is a unique piece of artwork that has been designed specifically for Elite LED Lighting, and it must appear in every Elite LED Lighting communication. The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

Elite â&#x20AC;&#x153;eâ&#x20AC;? icon

Elite Wordmark

Elite LED Logo

website tagline (optional)

Elite Lighting : Logo, Brand & Icon Guidelines

31


LOGO + BRAND

Elite LED Lighting

Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with blue or green. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

Black

32

Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Elite LED Lighting

LOGO + BRAND

Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

full width

full height

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right. 0.3”

Elite Lighting : Logo, Brand & Icon Guidelines

33


LOGO + BRAND

Elite LED Lighting

Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite LED Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices. Wherever possible the logo should be printed using the PANTONE速 color standards or the logo may be reproduced using the four-color process, as indicated on the right.

The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE速 is a registered trademark of Pantone, Inc.

34

Elite Lighting : Logo, Brand & Icon Guidelines

Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color


Elite LED Lighting

LOGO + BRAND

Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Elite LED Lighting applications adds greatly to a cohesive visual style.

Bauhaus Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Elite Lighting : Logo, Brand & Icon Guidelines

35


LOGO + BRAND

Elite LED Lighting

Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white and black. The reversed out logo should only be used in the event that: â&#x20AC;˘ blue or green is the only color available â&#x20AC;˘ the logo needs to be placed over dark colors, including photographs

36

Elite Lighting : Logo, Brand & Icon Guidelines


Elite LED Lighting

LOGO + BRAND

Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

LED LIGHTING DO NOT rearrange the element of logo

DO NOT distort or stretch the logo

DO NOT retype set the logo

DO NOT change the logo orientation

DO NOT outline the logo

DO NOT change the color of logo

DO NOT use as a motif of graphic design element

DO NOT use with insufficient color contrast

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

Elite Lighting : Logo, Brand & Icon Guidelines

37


LOGO + BRAND

Elite LED Lighting

Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Elite LED Lighting primary logo.

Black

38

Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Elite LED Lighting

LOGO + BRAND

Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

full width

Website tagline minimum font size is 3px, all in caps with 20px kerning. full height

0.3â&#x20AC;?

Elite Lighting : Logo, Brand & Icon Guidelines

39


LOGO + BRAND

Elite LED Lighting

Secondary Logo These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible. When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark. This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Black

Grayscale

Reversed out (white)

40

Elite Lighting : Logo, Brand & Icon Guidelines


Oracle Lighting Logo Primary Logo Clear Space and Minimum Size Primary Color Palette Typography Background Control Logo Misuse Primary Color with Website Tagline Clear Space and Minimum Size Alternate Logo: Oracle Fluorescent Clear Space and Minimum Size Alternate Logo: Oracle Fluorescent w/ Website Tagline Clear Space and Minimum Size Alternate Logo: Oracle HID Clear Space and Minimum Size Alternate Logo: Oracle HID w/ Website Tagline Clear Space and Minimum Size Alternate Logo: Energy Efficiency Products

43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

ORACLE LIGHTING IDENTITY GUIDELINES


Oracle Lighting

LOGO + BRAND

Oracle Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Oracle Lighting, and it must appear in every Oracle Lighting communication.

Oracle Wordmark

Oracle Logo

The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

website tagline (optional)

Elite Lighting : Logo, Brand & Icon Guidelines

43


LOGO + BRAND

Oracle Lighting

Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the alternative logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with red or blue. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.

Black

Grayscale

Reversed out (white)

44

Elite Lighting : Logo, Brand & Icon Guidelines


Oracle Lighting

LOGO + BRAND

Clear and minimum size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

full width

full height

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.

0.25”

Elite Lighting : Logo, Brand & Icon Guidelines

45


LOGO + BRAND

Oracle Lighting

Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Oracle Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices. Wherever possible the logo should be printed using the PANTONE速 color standards or the logo may be reproduced using the four-color process, as indicated on the right.

The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE速 is a registered trademark of Pantone, Inc.

46

Elite Lighting : Logo, Brand & Icon Guidelines

Oracle Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 Pantone Red 032C Oracle Blue CMYK - 100, 78, 0, 54 RGB - 0, 36, 93 #00245D Pantone 2767M Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color


Oracle Lighting

LOGO + BRAND

Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Oracle Lighting applications adds greatly to a cohesive visual style.

Square 721 BT Bold Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Elite Lighting : Logo, Brand & Icon Guidelines

47


LOGO + BRAND

Oracle Lighting

Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white and black. The reversed out logo should only be used in the event that: â&#x20AC;˘ red or blue is the only color available â&#x20AC;˘ the logo needs to be placed over dark colors, including photographs

48

Elite Lighting : Logo, Brand & Icon Guidelines


Oracle Lighting

LOGO + BRAND

Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

LIGHTING DO NOT rearrange the element of logo

DO NOT distort or stretch the logo

DO NOT retype set the logo

DO NOT change the logo orientation

DO NOT outline the logo

DO NOT change the color of logo

DO NOT use as a motif of graphic design element

DO NOT use with insufficient color contrast

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

Elite Lighting : Logo, Brand & Icon Guidelines

49


LOGO + BRAND

Oracle Lighting

Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Oracle Lighting primary logo.

Black

50

Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Oracle Lighting

LOGO + BRAND

Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

full width

Website tagline minimum font size is 3.5px, all in caps with 200px kerning.

full height

0.25â&#x20AC;?

Elite Lighting : Logo, Brand & Icon Guidelines

51


LOGO + BRAND

Oracle Lighting

Alternative Logo: Oracle Fluorescent These alternate logos can be used to emphasize Fluorescent light sources in Oracle product lines. These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.

Black

Grayscale

Reversed out (white)

52

Elite Lighting : Logo, Brand & Icon Guidelines


Oracle Lighting

LOGO + BRAND

Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

full width

full height

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.

0.25”

Elite Lighting : Logo, Brand & Icon Guidelines

53


LOGO + BRAND

Oracle Lighting

Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Black

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Grayscale

Reversed out (white)


Oracle Lighting

LOGO + BRAND

Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

full width

Website tagline minimum font size is 3px, all in caps with 200px kerning.

full height

0.25â&#x20AC;?

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LOGO + BRAND

Oracle Lighting

Alternate Logo: Oracle HID These alternate logos can be used to emphasize HID light sources in Oracle outdoor product lines. These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.

Black

Grayscale

Reversed out (white)

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Elite Lighting : Logo, Brand & Icon Guidelines


Oracle Lighting

LOGO + BRAND

Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

full width

full height

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.

0.25”

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LOGO + BRAND

Oracle Lighting

Alternate Logo: Oracle HID with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Black

58

Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Oracle Lighting

LOGO + BRAND

Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

full width

Website tagline minimum font size is 3px, all in caps with 200px kerning.

full height

0.25â&#x20AC;?

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LOGO + BRAND

Oracle Lighting

Alternate Logo: Energy Efficiency Products These alternate logos can be used to emphasize energy efficient products with LED and Compact Fluorescent light sources in marketing and promotional material found in the Oracle Lighting product line. However, these alternate logos are not to be used on the packaging design. These alternate logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible. This logo is to follow the same standard for clear space and minimum size, background control, logo misuse as in the primary logo and primary logo with website tagline.

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Oracle Light Green CMYK - 50, 0, 100, 25 RGB - 109, 157, 49 #6D9D31 No Pantone Color Oracle Green CMYK - 75, 0, 100, 59 RGB - 40, 144, 59 #28903B No Pantone Color


Fusion Lighting Logo Primary Logo Clear Space and Minimum Size Primary Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clear Space and Minimum Size

63 64 65 66 67 68 69 70 71

FUSION LIGHTING IDENTITY GUIDELINES


Fusion Lighting

LOGO + BRAND

Fusion Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Fusion Lighting, and it must appear in every Fusion Lighting communication.

Fusion â&#x20AC;&#x153;Oâ&#x20AC;? icon

Fusion Wordmark

Fusion Lighting Logo

The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.

website tagline (optional)

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LOGO + BRAND

Fusion Lighting

Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with orange and gray The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited. Black

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Grayscale

Reversed out (white)


Fusion Lighting

LOGO + BRAND

Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:

full width

full height

The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “n” in the “fusion” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.

0.3”

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LOGO + BRAND

Fusion Lighting

Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Elite Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices. Wherever possible the logo should be printed using the PANTONE速 color standards or the logo may be reproduced using the four-color process, as indicated on the right.

The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE速 is a registered trademark of Pantone, Inc.

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Fusion Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 Pantone Orange 021 Fusion Gray CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 Pantone Cool Gray 11 Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color


Fusion Lighting

LOGO + BRAND

Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Fusion Lighting applications adds greatly to a cohesive visual style.

Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Arial Black Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

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LOGO + BRAND

Fusion Lighting

Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast. Refer to the Color Variations section for more information.

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Color with white outline The reversed out logo should only be used if the background is orange, other than that SHOULD use reversed out (white)


Fusion Lighting

LOGO + BRAND

Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.

by MAXILUME DO NOT rearrange the element of logo

DO NOT distort or stretch the logo

DO NOT retype set the logo

DO NOT change the logo orientation

DO NOT outline the logo

DO NOT change the color of logo

DO NOT use as a motif of graphic design element

DO NOT use the logo with color background

Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.

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LOGO + BRAND

Fusion Lighting

Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the primary logo.

Black

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Elite Lighting : Logo, Brand & Icon Guidelines

Grayscale

Reversed out (white)


Fusion Lighting

LOGO + BRAND

Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:

full width

Website tagline minimum font size is 3.5px, all in caps with 100px kerning.

full height

0.3â&#x20AC;?

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Elite Lighting : Logo, Brand & Icon Guidelines


All Logos Together Clear Space and Minimum Size All Logos Together with Website Tagline Clear Space and Minimum Size

74 75 76 77

IDENTITY APPLICATION


LOGO + BRAND

All Logo Applications

All Logos Together

Positioning: If all logos are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting. The positions must stay in the same order, regardless of what logos are used.

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Elite Lighting : Logo, Brand & Icon Guidelines


All Logo Applications

LOGO + BRAND

Clear Space and Minimum Size

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows: The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.

0.3” 0.25” 0.2”

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.

Elite Lighting : Logo, Brand & Icon Guidelines

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LOGO + BRAND

All Logo Applications

All Logos Together with Website Tagline

Positioning: If all logos with website tagline are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting. The positions must stay in the same order, regardless of what logos are used.

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Elite Lighting : Logo, Brand & Icon Guidelines


All Logo Applications

LOGO + BRAND

Clear Space and Minimum Size

Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows: The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.

0.3” 0.25” 0.2”

Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.

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Lamp Type General Compliance Manufacturer Warranty Feature Lamp Feature Housing Type Fluorescent High Bays Packaging & Labeling

81 95 103 117 123 129 147 159 167 177

ICON GUIDELINES


Compact Fluorescent( CFL) Metal Halide Incandescent Low Voltage Halogen T5 Linear Fluorescent T8 Linear Fluorescent

82 84 86 88 90 92

LAMP TYPES


ICON

Lamp Type

Compact Fluorescent (CFL) Color Variations

Primary Color Palette Fluorescent Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 35 #BEC923 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

82

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Type

ICON

Compact Fluorescent (CFL) Description, Application & Disclaimer Description: The icon represents Compact Fluorescent (CFL) lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Compact Fluorescent light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Compact Fluorescent section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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ICON

Lamp Type

Metal Halide Color Variations

Primary Color Palette Metal Halide Purple CMYK - 72, 89, 9, 1 RGB - 104, 64, 141 #68408D No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

84

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Type

ICON

Metal Halide Description, Application & Disclaimer Description: The icon represents Metal Halide lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Metal Halide light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Metal Halide section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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85


ICON

Lamp Type

Incandescent Color Variations

Primary Color Palette Incandescent Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #F7941E No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

86

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Type

ICON

Incandescent Description, Application & Disclaimer Description: The icon represents Incandescent lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Incandescent light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Incandescent section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

87


ICON

Lamp Type

Low Voltage Halogen Color Variations

Primary Color Palette Low Voltage Yellow CMYK - 0, 24, 94, 0 RGB - 255, 196, 37 #FFC425 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

88

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Type

ICON

Low Voltage Halogen Description, Application & Disclaimer Description: The icon represents Low Voltage Halogen lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Low Voltage Halogen light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Low Voltage Halogen section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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ICON

Lamp Type

T5 Linear Fluorescent Color Variations

Primary Color Palette

Color

Black

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

90

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Type

ICON

T5 Linear Fluorescent Typography

Description, Application & Disclaimer

Square 721 BT Bold Extended abcdefghijklmnopqrst uvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents T5 Linear Fluorescent lamp type. Application: For use only: • Oracle Fluorescent Series • Elite Undercabinet Series Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

91


ICON

Lamp Type

T8 Linear Fluorescent Color Variations

Primary Color Palette

Color

Black

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

92

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Type

ICON

T8 Linear Fluorescent Typography

Description, Application & Disclaimer

Square 721 BT Bold Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents T8 Linear Fluorescent lamp type. Application: For use only: • Oracle Fluorescent Series • Elite Undercabinet Series Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

93


Proudly Assembled in America Same Day Shipping Wet Location

96 98 100

GENERAL


ICON

General

Proudly Assembled in America Color Variations

Primary Color Palette

Color

Black

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Assembled in US Blue CMYK - 100, 100, 0, 20 RGB - 38, 36, 123 #26247B No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

96

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


General

ICON

Proudly Assembled in America Typography

Description, Application & Disclaimer

Myriad Pro - Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures that are assembled in America.

Myriad Pro - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: Should be in every visual communication of products that meet this requirement. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

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ICON

General

Same day Shipping Color Variations

Primary Color Palette Same Day Shipping Blue CMYK - 73, 27, 1, 11 RGB - 47, 138, 190 #2F8ABE No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

98

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


General

ICON

Same day Shipping Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents the availability for same day shipping of a product.

Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: Should be in every visual communication of products that meet this requirement. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

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ICON

General

Wet Location Color Variations

Primary Color Palette

Color

Black

Wet Location Dark Blue CMYK - 100, 100, 0, 0 RGB - 46, 49, 146 #2E3192 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Wet Location Light Blue CMYK - 50, 0, 10, 0 RGB - 116, 206, 226 #74CEE2 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

100

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


General

ICON

Wet Location Typography

Description, Application & Disclaimer

Arial Black Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents wet location approved trims.

Century Gothic Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: Wet Location only with lens trims or approved open trims. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

101


UL Listed ETL Certification Energy Star California Title 24 City of New York Approved Dark Sky Friendly

104 106 108 110 112 114

COMPLIANCE


ICON

Compliance

UL Listed Type of UL Listed Compliance

Primary Color Palette UL Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

UL Mark

UL Mark for US

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

UL Mark for US and Canada

104

Elite Lighting : Logo, Brand & Icon Guidelines


Compliance

ICON

UL Listed Description, Application & Disclaimer For more information about UL compliance logo

Description: The icon represents UL Listed Compliance.

Marks and Labels http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/

Application: Should be used based on listing of the product. The icon also has to follow which type of UL Listing.

Marks and Labels > Downloadable UL Marks http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/mark/art/ Marks and Labels > Promotion & Advertising Guidelines http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/promotional/ Product Certification General Guidelines and Rules http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/promotional/mark2/

Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. UL速 is a registered trademarks of Underwriters Laboratories Inc.

Elite Lighting : Logo, Brand & Icon Guidelines

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ICON

Compliance

ETL Certification Color Variations

Primary Color Palette

ETL Certification

ETL Certification for US

ETL Intertek Blue CMYK - 100, 72, 0, 32 RGB - 0, 62, 126 #00519C Pantone 281

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

ETL Intertek Red CMYK - 0, 91, 76, 0 RGB - 239, 62, 66 #EF3E42 Pantone 185

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

ETL Certification for US and Canada

106

Elite Lighting : Logo, Brand & Icon Guidelines


Compliance

ICON

ETL Certification Description, Application & Disclaimer For more information about UL compliance logo

Description: The icon represents ETL Certification.

Marks > Downloadable ETL Marks http://www.intertek.com/marks/etl/

Application: Should be used based on listing of the product. The icon also has to follow which type of ETL Listing. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. ETL, C-ETL, C-ETL-US and Intertek are registered trademarks of Intertek Testing Services

Elite Lighting : Logo, Brand & Icon Guidelines

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Compliance

ICON

Energy Star Color Variations

Primary Color Palette Energy Star Blue CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #0099FF No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

108

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Compliance

ICON

Energy Star Description, Application & Disclaimer For more information about Energy Star Compliance Logo download https://www.energystar.gov/index. cfm?c=news.logo

Description: The icon represents Energy Star Compliance. Application: Should be used only on products that have been approved under the Energy Star program. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. ENERGY STAR is a registered trademark of United States Environmental Protection Agency.

Elite Lighting : Logo, Brand & Icon Guidelines

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ICON

Compliance

California Title 24 Color Variations

Primary Color Palette

Color

Special Use

Grayscale / Monochromatic

Reversed out (white)

Title 24 Darker Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Title 24 Lighter Blue CMYK - 90, 45, 0, 0 RGB - 0, 122, 193 #007AC1 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Title 24 Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 36 #BEC923 No Pantone Color

75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Title 24 Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 No Pantone Color

110

Elite Lighting : Logo, Brand & Icon Guidelines


Compliance

ICON

California Title 24 Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents California Title 24 Compliance.

Brush Script Std Mdium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~! @#$%^&*()_+{}|:”<>?

Application: Should be used with products that comply with California Title 24 High Efficiency requirements. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

111


ICON

Compliance

City of New York Approved Color Variations

Primary Color Palette Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

112

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Compliance

ICON

City of New York Approved Typography

Description, Application & Disclaimer

Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;â&#x20AC;&#x2122;,./ ~! @#$%^&*()_+{}|:â&#x20AC;?<>?

Description: The icon represents City of New York Approved. Application: Should be used only for approved Exit and Emergency Lighting. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

113


ICON

Compliance

Dark Sky Friendly Color Variations

Primary Color Palette Dark Sky Blue CMYK - 80, 41, 30, 4 RGB - 53, 124, 150 #357C96 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

114

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Compliance

ICON

Dark Sky Friendly Typography

Description, Application & Disclaimer

Present Black Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures that meet Dark Sky Compliance. Application: For use only: • Oracle Outdoor fixtures that meet this requirement Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

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Powered by Advance Lutron Hi-Lume Dimming

118 120

MANUFACTURER


ICON

Manufacturer

Powered by Advance Transformer Color Variations

Primary Color Palette

Color

Black

Advance Blue CMYK - 79, 31, 0, 0 RGB - 0, 144, 208 #0090D0 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Advance Gray CMYK - 37, 33, 33, 0 RGB - 166, 160, 169 #A6A09F No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

118

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Manufacturer

ICON

Powered by Advance Transformer Description, Application & Disclaimer Description: The icon represents products that use Advance Transformers. Application: For use only: â&#x20AC;˘ Products that use Advance Transformer Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. Advance is registered trademarks of Philips Lighting Electronics

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ICON

Manufacturer

Lutron Hi-Lume Dimming Color Variations

Primary Color Palette Lutron Blue CMYK - 79, 33, 0, 0 RGB - 0, 142, 211 #008ED3 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

120

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Manufacturer

ICON

Lutron Hi-Lume Dimming Description, Application & Disclaimer Description: The icon represents products that use Lutron Hi-Lume Dimming ballast. Application: For use only: â&#x20AC;˘ Products that use Lutron Hi-Lume Dimming ballast Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. Lutron and Hi-Lume are trademarks of Lutron Electronics Co., Inc

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2 Year Warranty 5 Year Warranty

124 126

WARRANTY


ICON

Warranty

2 Year Warranty Color Variations

Primary Color Palette

Color

Black

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Warranty Green CMYK - 83, 6, 97, 1 RGB - 0, 165, 77 #00A54D No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

124

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Warranty

ICON

2 Year Warranty Typography

Description, Application & Disclaimer

Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents 2 year warranty.

Palatino Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Products that have minimum 2 years warranty Icon color can be red or green depends on the product image. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

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ICON

Warranty

5 Year Warranty Color Variations

Primary Color Palette Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Black

Reversed out (white)

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

126

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Warranty

ICON

5 Year Warranty Typography

Description, Application & Disclaimer

Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents 5 years warranty.

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Select Oracle Fluorescent High Bays Icon color only black or white. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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Pulse Start Self Diagnostic Full Rotation 360째 Nail To Go - Ready To Install New Clip Design New & Improved Bar Hangers IC Rated Air Shut Available

130 132 134 136 138 140 142 144

FEATURE


Feature

ICON

Pulse Start Color Variations

Primary Color Palette

Black

Color

80% Black CMYK - 0, 0, 0, 80 RGB - 88, 89, 91 #58595B No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Pulse Start Green CMYK - 100, 0, 50, 0 RGB - 0, 169, 157 #00A99D No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

130

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

Pulse Start Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents a specific type of ballast. Application: For use only: • Oracle Outdoor products that use this ballast Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

131


ICON

Feature

Self Diagnostic Color Variations

Primary Color Palette Self Diagnostic Green CMYK - 75, 0, 100, 25 RGB - 40, 144, 59 #28903B No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

132

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

Self Diagnostic Typography

Description, Application & Disclaimer

Helvetica Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixture with Self Diagnostic technology.

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Exit & Emergency Lighting Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

133


ICON

Feature

Full Rotation 360째 Color Variations

Primary Color Palette

Color

Black

Full Rotation Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

45% Black CMYK - 0, 0, 0, 45 RGB - 157, 159, 162 #9D9FA2 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

134

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

Full Rotation 360° Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures with 360° rotation capability. Application: For use only: • Elite LED Linia Cove Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

135


ICON

Feature

Nail to Go - Ready to Install Color Variations

Primary Color Palette Nail To Go Blue CMYK - 88, 53, 0, 0 RGB - 73, 113, 187 #0071BB No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

136

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

Nail to Go - Ready to Install Typography

Description, Application & Disclaimer

Myriad Pro Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;â&#x20AC;&#x2122;,./ ~!@#$%^&*()_+{}|:â&#x20AC;?<>?

Description: The icon represents housings that include pre-installed nails. Application: Should be used on housings that include nails on bar hangers. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

137


ICON

Feature

New Clip Design Color Variations

Primary Color Palette Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

138

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

New Clip Design Typography

Description, Application & Disclaimer

Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents trims that have integrated a new clip design.

Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Select Residential trims Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

139


ICON

Feature

New & Improved Bar Hangers Color Variations

Primary Color Palette Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Color

Grayscale / Monochromatic

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

140

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

New & Improved Bar Hangers Typography

Description, Application & Disclaimer Description: The icon represents Elite housing with new and improved bar hangers features. Application: For use only: â&#x20AC;˘ Elite Residential Housing Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

141


ICON

Feature

IC Rated Color Variations

Primary Color Palette Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

142

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

IC Rated Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents IC Rated Housing. Application: For use only: • Any housing that can be in direct contact with insulation Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

143


ICON

Feature

Air Shut Available Color Variations

Primary Color Palette Airshut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

144

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Feature

ICON

Air Shut Available Typography

Description, Application & Disclaimer

Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures with Air Shut features.

Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Elite Residential Housing Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

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HID Lamp Included Xenon Lamp Included Lamp Included Lamp Not Included Undercabinet Fluorescent Lighting

148 150 152 154 156

LAMP FEATURE


ICON

Lamp Feature

HID lamp Included Color Variations

Primary Color Palette 60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

148

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Feature

ICON

HID Lamp Included Typography

Description, Application & Disclaimer

Helvetica Neue Lt Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures that come with the HID lamp. Application: For use only: • Oracle Outdoor lighting products Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

149


ICON

Lamp Feature

Xenon Lamp Included Color Variations

Primary Color Palette

Color

Black

Grayscale / Monochromatic

150

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Xenon Green CMYK - 60, 0, 100, 0 RGB - 114, 191, 68 #72BF44 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Xenon Tinted Green CMYK - 16, 0, 32, 0 RGB - 216, 233, 189 #D8E9BD No Pantone Color

75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color


Lamp Feature

ICON

Xenon Lamp Included Typography

Description, Application & Disclaimer

Bauhaus Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures that come with the Xenon lamp.

Helvetica Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Undercabinet Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

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ICON

Lamp Feature

Lamp Included Color Variations

Primary Color Palette

Color

Black

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

152

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Feature

ICON

Lamp Included Typography

Description, Application & Disclaimer

Myriad Pro Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures that comes with the Fluorescent lamp. Application: For use only: • Undercabinet Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

153


ICON

Lamp Feature

Lamp Not Included Color Variations

Primary Color Palette

Color

Black

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

154

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Lamp Feature

ICON

Lamp Not Included Typography

Description, Application & Disclaimer

Myriad Pro Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixtures that do not come with the Fluorescent lamp. Application: For use only: • Undercabinet Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

155


ICON

Lamp Feature

Undercabinet Fluorescent Lighting Color Variations

Primary Color Palette

Color

Black

Grayscale / Monochromatic

156

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines

Undercabinet Blue CMYK - 58, 17, 0, 46 RGB - 59, 110, 143 #3B6E8F No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Undercabinet Green CMYK - 22, 0, 100, 0 RGB - 190, 201, 35 #BEC923 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Undercabinet Yellow CMYK - 11, 23, 95, 2 RGB - 224, 186, 45 #E0BA2D No Pantone Color

75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

40% Black CMYK - 0, 0, 0, 40 RGB - 167, 169, 172 #A7A9AC No Pantone Color

60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color


Lamp Feature

ICON

Undercabinet Fluorescent Lighting Typography

Description, Application & Disclaimer

Helvetica Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents undercabinet fluorescent fixtures that come with US made ballast. Application: For use only: • Undercabinet Fluorescent Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

157


Retrofit Kit Construction Type Low Voltage Retrofit Kit Included

160 162 164

HOUSING TYPE


Housing Type

ICON

Retrofit Kit Color Variations

Primary Color Palette

Incandescent

Metal Halide (HID)

60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

20% Black CMYK - 0, 0, 0, 20 RGB - 209, 211, 212 #D1D3D4 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Compact Fluorescent (CFL)

160

Elite Lighting : Logo, Brand & Icon Guidelines


Housing Type

ICON

Retrofit Kit Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents Retrofit Kit fixtures for various lamp types. Application: For use only: • Maxilume Retrofit Kit based on lamp type Icon color only black or white. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

161


ICON

Housing Type

Construction Type Color Variations

New Construction

Primary Color Palette

Remodel

60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

35% Black CMYK - 0, 0, 0, 35 RGB - 166, 166, 166 #A6A6A6 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

162

Elite Lighting : Logo, Brand & Icon Guidelines


Housing Type

ICON

Construction Type Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents the type of construction that the luminaire will be used for.

Myriad Pro - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Maxilume luminaires designed for Remodel or New Construction application Icon color only black or white. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

163


ICON

Housing Type

Low Voltage Retrofit Kit Included Color Variations

Color

Primary Color Palette

Grayscale / Monochromatic

Retrofit Kit Blue CMYK - 92, 59, 7, 0 RGB - 0, 104, 168 #0068A8 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Retrofit Kit Yellow CMYK - 1, 18, 63, 0 RGB - 253, 209, 117 #FDD175 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

164

Elite Lighting : Logo, Brand & Icon Guidelines


Housing Type

ICON

Low Voltage Retrofit Kit Included Typography

Description, Application & Disclaimer

Helvetica Neue Lt Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents Elite Low Voltage Retrofit Kit fixtures. Application: For use only: • Elite Low Voltage Retrofit Kit Use grayscale variation only when color reproduction is limited. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

165


Cool Beam Sonic Beam Shield Beam Hydro Beam

168 170 172 174

FLUORESCENT HIGH BAYS


ICON

Fluorescent High Bays

Cool Beam Color Variations

Primary Color Palette High Bay Cyan CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #00AEEF No Pantone Color

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

168

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Fluorescent High Bays

ICON

Cool Beam Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents Oracle Fluorescent Series Cool Beam Luminaires.

Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Oracle Fluorescent Series Cool Beam Luminaires Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

169


Fluorescent High Bays

ICON

Sonic Beam Color Variations

Primary Color Palette

Color

Black

High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

170

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Fluorescent High Bays

ICON

Sonic Beam Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents Oracle Fluorescent Series Sonic Beam Luminaires.

Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Oracle Fluorescent Series Sonic Beam Luminaires Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

171


ICON

Fluorescent High Bays

Shield Beam Color Variations

Color

Primary Color Palette

Grayscale / Monochromatic

High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

45% Black CMYK - 0, 0, 0, 45 RGB - 157, 159, 162 #9D9FA2 No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

172

Elite Lighting : Logo, Brand & Icon Guidelines


Fluorescent High Bays

ICON

Shield Beam Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents Oracle Fluorescent Series Shield Beam Luminaires.

Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Oracle Fluorescent Series Shield Beam Luminaires Use grayscale variation only when color reproduction is limited. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

173


ICON

Fluorescent High Bays

Hydro Beam Color Variations

Primary Color Palette

Color

Black

High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

High Bay Cyan CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #00AEEF No Pantone Color

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

174

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Fluorescent High Bays

ICON

Hydro Beam Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents Oracle Fluorescent Series Hydro Beam Luminaires.

Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Oracle Fluorescent Series Hydro Beam Luminaires Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

175


Air-Shut California Title 24 - Inside Label Air-Shut - Inside Label Air-Shut - Outside Label Retrofit Packaging Elements

178 180 182 184

PACKAGING AND LABELING


ICON

Packaging & Labeling

Air-Shut with California Title 24 - Inside Label Color Variations

Primary Color Palette Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

178

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Packaging & Labeling

ICON

Air-Shut with California Title 24 - Inside Label Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixture with Air-Shut features and Title 24 Compliant.

Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Elite Residential Housing - Inside Label Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

179


ICON

Packaging & Labeling

Air-Shut - Inside Label Color Variations

Primary Color Palette Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

180

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines


Packaging & Labeling

ICON

Air-Shut - Inside Label Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icon represents fixture with Air-Shut features.

Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Application: For use only: • Elite Residential Housing - Inside Label Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

181


ICON

Packaging & Labeling

Air-Shut - Outside Label Color Variations

Primary Color Palette Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C

Color

Black

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Grayscale / Monochromatic

182

Reversed out (white)

Elite Lighting : Logo, Brand & Icon Guidelines

CMYK - 0, 0, 0, 47 RGB - 136, 136, 136 #888888 No Pantone Color


Packaging & Labeling

ICON

Air-Shut - Outside Label Typography Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description, Application & Disclaimer Description: The icon represents fixtures with Air-Shut features. Application: For use only: • Elite Residential Housing - Outside Label Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

183


Packaging & Labeling

ICON

Retrofit Packaging Elements Color Variations

Primary Color Palette

Life 50,000 Hours

Dimmable

LED Retrofit Aperture

Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Elite LED 6” Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color

75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

Elite LED 5” Blue CMYK - 100, 31, 8, 38 RGB - 0, 93, 135 #005D87 No Pantone Color Elite LED 4” Green CMYK - 65, 25, 100, 8 RGB - 102, 144, 611 #66903D No Pantone Color

184

Elite Lighting : Logo, Brand & Icon Guidelines


Packaging & Labeling

ICON

Retrofit Packaging Elements Typography

Description, Application & Disclaimer

Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?

Description: The icons represents apertures, life span and dimmable features for Elite LED luminaires. Application: For use only: • All Elite LED luminaires that it may apply to Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.

Elite Lighting : Logo, Brand & Icon Guidelines

185


Color Palettes

188

INDEX


INDEX

188

Color Palettes

Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

80% Black CMYK - 0, 0, 0, 80 RGB - 88, 89, 91 #58595B No Pantone Color

Advance Gray CMYK - 37, 33, 33, 0 RGB - 166, 160, 169 #A6A09F No Pantone Color

Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Maxilume Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color

75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color

35% Black CMYK - 0, 0, 0, 35 RGB - 166, 166, 166 #A6A6A6 No Pantone Color

City of New York Red CMYK - 100, 72, 0, 32 RGB - 0, 62, 126 #00519C Pantone 281

White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Fusion Gray CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 Pantone Cool Gray 11

20% Black CMYK - 0, 0, 0, 20 RGB - 209, 211, 212 #D1D3D4 No Pantone Color

Elite Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color

ETL Intertek Red CMYK - 0, 91, 76, 0 RGB - 239, 62, 66 #EF3E42 Pantone 185

45% Black CMYK - 0, 0, 0, 45 RGB - 157, 159, 162 #9D9FA2 No Pantone Color

Maxilume Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Elite Lighting : Logo, Brand & Icon Guidelines


Color Palettes

INDEX

Oracle Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 Pantone Red 032C

Incandescent Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #F7941E No Pantone Color

Retrofit Kit Yellow CMYK - 1, 18, 63, 0 RGB - 253, 209, 117 #FDD175 No Pantone Color

Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U

UL Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color

Undercabinet Yellow CMYK - 11, 23, 95, 2 RGB - 224, 186, 45 #E0BA2D No Pantone Color

Xenon Tinted Green CMYK - 16, 0, 32, 0 RGB - 216, 233, 189 #D8E9BD No Pantone Color

Full Rotation Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color

Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C

Elite Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Fluorescent Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 35 #BEC923 No Pantone Color

Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color

Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 No Pantone Color

Low Voltage Yellow CMYK - 0, 24, 94, 0 RGB - 255, 196, 37 #FFC425 No Pantone Color

Title 24 Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 36 #BEC923 No Pantone Color

Xenon Green CMYK - 60, 0, 100, 0 RGB - 114, 191, 68 #72BF44 No Pantone Color

Fusion Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 Pantone Orange 021

Title 24 Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color

Undercabinet Green CMYK - 22, 0, 100, 0 RGB - 190, 201, 35 #BEC923 No Pantone Color

Pulse Start Green CMYK - 100, 0, 50, 0 RGB - 0, 169, 157 #00A99D No Pantone Color

Elite Lighting : Logo, Brand & Icon Guidelines

189


INDEX

190

Color Palettes

Oracle Light Green CMYK - 50, 0, 100, 25 RGB - 109, 157, 49 #6D9D31 No Pantone Color

Oracle Blue CMYK - 100, 78, 0, 54 RGB - 0, 36, 93 #00245D Pantone 2767M

High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color

Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U

Elite LED 4” Green CMYK - 65, 25, 100, 8 RGB - 102, 144, 611 #66903D No Pantone Color

ETL Intertek Blue CMYK - 100, 72, 0, 32 RGB - 0, 62, 126 #00519C Pantone 281

Elite LED 6” Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color

Retrofit Kit Blue CMYK - 92, 59, 7, 0 RGB - 0, 104, 168 #0068A8 No Pantone Color

Warranty Green CMYK - 83, 6, 97, 1 RGB - 0, 165, 77 #00A54D No Pantone Color

Elite LED 5” Blue CMYK - 100, 31, 8, 38 RGB - 0, 93, 135 #005D87 No Pantone Color

Title 24 Darker Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color

Same Day Shipping Blue CMYK - 73, 27, 1, 11 RGB - 47, 138, 190 #2F8ABE No Pantone Color

Self Diagnostic Green CMYK - 75, 0, 100, 25 RGB - 40, 144, 59 #28903B No Pantone Color

Undercabinet Blue CMYK - 58, 17, 0, 46 RGB - 59, 110, 143 #3B6E8F No Pantone Color

Title 24 Lighter Blue CMYK - 90, 45, 0, 0 RGB - 0, 122, 193 #007AC1 No Pantone Color

Lutron Blue CMYK - 79, 33, 0, 0 RGB - 0, 142, 211 #008ED3 No Pantone Color

Oracle Green CMYK - 75, 0, 100, 59 RGB - 40, 144, 59 #28903B No Pantone Color

Dark Sky Blue CMYK - 80, 41, 30, 4 RGB - 53, 124, 150 #357C96 No Pantone Color

Nail To Go Blue CMYK - 88, 53, 0, 0 RGB - 73, 113, 187 #0071BB No Pantone Color

Advance Blue CMYK - 79, 31, 0, 0 RGB - 0, 144, 208 #0090D0 No Pantone Color

Elite Lighting : Logo, Brand & Icon Guidelines


Color Palettes

Energy Star Blue CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #0099FF No Pantone Color

Wet Location Dark Blue CMYK - 100, 100, 0, 0 RGB - 46, 49, 146 #2E3192 No Pantone Color

High Bay Cyan CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #00AEEF No Pantone Color

Assembled in US Blue CMYK - 100, 100, 0, 20 RGB - 38, 36, 123 #26247B No Pantone Color

Wet Location Light Blue CMYK - 50, 0, 10, 0 RGB - 116, 206, 226 #74CEE2 No Pantone Color

Metal Halide Purple CMYK - 72, 89, 9, 1 RGB - 104, 64, 141 #68408D No Pantone Color

Elite Lighting : Logo, Brand & Icon Guidelines

INDEX

191


Elite Lighting: Logo + Brand & Icon Guidelines  

Elite Lighting: Logo + Brand & Icon Guidelines

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