THE CELEBRITY LOOK THAT
SCREAMS AUTHORITY PAGE 4
Vol. 2 Issue 1
HOW DEAL MAKERS APPROACH RAPID BUSINESS GROWTH PAGE 8
The Personality Driven Architect Behind
THE BIGGEST TRANSFORMATION For Entrepreneurs, Authors And Experts (and how you can cash in on his approach)
YOUR 4TH QUARTER COMEBACK MARKETING PLAN
HE DICKS +NA FT
CEO of Celebrity Expert Marketing
2 - Celebrity Expert Marketing
“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” -David Ogilvy Advertising Legend
My story is fun to tell. Especially for those with no prior context. It’s the story of a boy from the suburbs trying to take on the music industry’s toughest market. In hip-hop, the stars don’t see the radio or MTV or a magazine feature as the end goal. And neither did I.
hey see it as a starting block. A foot on the inside. A way to have the entire world recognize your name. Then they put their foot on the pedal and take that ride as far as the roads will let them. When the roads come to a stop, they build new ones and continue to build their celebrity status to build their empire. Their music and their name are marketing tools to get to the next destination. The Celebrity Expert® is no different. Replace music with website, retirement system or dental chair. The real power isn’t in the delivery of goods, but the personality attached to it. In becoming the man with the magic powers people travel through villages to get a glimpse of. The Celebrity Expert® demonstrates his magical powers everywhere. In the mail. On the web. In magazines and newspapers, both as an advertiser and contributor. In books and reports. On the radio and TV. CD and DVD. And his raving fans simply cannot get enough. In fact, they want more, an encore of sorts. They bring in friends and family, spreading the gospel. And the legend grows. The Celebrity Expert® is now in demand, but also in control. Control of his business and his life. From his work to how he plays. Today we are inviting you to see behind the scenes, inside our studio and to sit front row. Over the pages that follow we are going to introduce you to our suite of Personality Driven Marketing Programs that today’s Celebrity Experts® are using to build their legend. Please enjoy and I look forward to helping you make this transformation in your life and business, and maybe even sharing some old tracks from iTunes with you (maybe not).
Greg Rollett CEO, Celebrity Expert Marketing
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“I’ve run several businesses and had experience dealing with many people in marketing. You consistently exceed my expectations on every level. The quality of the copy that you write, your willingness to always do more than is expected, you speed of delivery and your appreciation and understanding of marketing is quite remarkable. With relatively limited interaction you just ‘get it.’ I have been (quite frankly) astonished with what you’ve been able to achieve in such a short space of time and the results that have been delivered. Seriously, as the founder of a rapidly growing company, I can’t tell you how good it is to know I’ve got you on my team. It’s what leading entrepreneurial coach Dan Sullivan calls ‘an unfair advantage.’” -Stefan Wissenbach CEO, Magic Future CXM Client
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BRANDING BY CXM
Engineering Your Opening Scene The trailers have been playing for months. The commercials seem to be airing every other minute on Prime Time TV. Promotions are popping up everywhere from billboards to 7-Eleven Slurpee cups.
ickets for opening night have been sold out for days and you cannot wait to claim your seat. About 20 rows back. Just a little off-centered. The previews wrap-up and the lights darken. What are your expectations at this point for what is about to happen next?
That is the scene that is playing into the minds of your prospects when they are waiting on something from you. A proposal. A package. Information. Videos. Case studies.
When you are attracting the best in the world, you want to show up like the best in the world. From the way it’s delivered to what it’s delivered in. From the look, feel, color and smell of the paper to the subtle ways to let the recipient know that there is no one in the world that they would rather do business with.
They know that the prospect is ready with their popcorn in hand, playing the role of critic. How you show up in that moment is the difference between a Blockbuster weekend and being berated on Rotten Tomatoes, or in your case, Yelp, Facebook, Twitter, Google or worse - nowhere.
BRANDING BY CXM: PERSONALITY GIVE YOUR STYLE AND EXPERTISE LOGOS
Celebrity Experts® engineer their opening scenes
Branding by CXM is designed to do 2 things,
Get attention. Close deals. From our Shock And Awe Packages to letterhead, branding and design work, your opening scene will be engineered to fit your core personality to make your opening NEW CLIENT scene something to talk about. WELCOME KITS
SHOCK AND AWE PACKAGE
PERSONALITY DRIVEN REFERRAL PROGRAM
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SAMPLES FROM OUR EXPANSIVE LIBRARY OF BRANDING CAMPAIGNS CUSTOM BUILT FOR CXM CLIENTS
AUDIO & VIDEO BASED ON CORE STORY
MANIFESTOS BASED ON CORE STORY
CORE STORY CREATION AND SCRIPTING
DRIVEN BRAND PACKAGES THAT THE UNVEILING THEY DESERVE
“Your story is your brand. How you tell your story has a direct relationship to the growth of your business.” -Nick Nanton Partner, CXM
Emmy Award Winning Director Nick Nanton
Contact CXM today at 800.980.1626, or visit www.celebrityexpertmarketing.com/branding
PERSONALITY DRIVEN EXPERT SERVICE CATALOG NEWSLETTER
MONTHLY MARKETING TOUCHES
to schedule your complimentary Opening Scene Production Session with one of our Marketing Agents today. CORE STORY DRIVEN EMAIL SEQUENCES & AUTORESPONDER
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SALES LETTERS AND TESTIMONIALS USING MEDIA CREDENTIALS TO POSITION OUR CLIENTS AS CELEBRITY EXPERTS®
UNIQUE AND HIGH-CONVERTING INVITATIONS TO CLIENT’S EVENTS
PERSONALITY-DRIVEN CLIENT NEWSLETTERS
SHOCK & AWE KITS TO SURPRISE AND DELIGHT OUR CLIENTS AND OUR CLIENTS’ CLIENTS
SPECIAL REPORTS TELLING OUR CLIENTS’ SUCCESS STORIES
“Today’s Celebrity Expert® knows that the money is in the follow up. To provide value, information and resources so you are seen as the only solution when they are ready to act.” -Greg Rollett
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COMEBACK BY CXM
Does Your Marketing Play All 4 Quarters? We give up too fast. We lose interest in the chase. Just cut right to the big finale. We use DVR’s and highlight shows to get to the ending, the final score without any care for the full 60 minutes that gave us the final score.
or most businesses today, their marketing is missing the plays that get them to the end of the game. They spend time, money and attention to fill the seats, sing the National Anthem and create excitement for the game. They might even bring in their kicker to set up the ball on the tee. And then they fast-forward to the final score.
And usually the score is not in their favor. For every lead that comes into your business, you are doing hard work and investing good money to get them interested in what you have to offer. And if they do not immediately take action and lay down a credit card, they are always forgotten about as a new lead or prospect comes knocking.
You skipped the game that the prospect needed to play. In marketing this means teaching them. Showing them your magic powers in action. If you are the best Quarterback in the league, we want to show highlights: videos, audios, special reports, emails, case studies, sales letters, packages, newsletters, media appearances and anything and everything else you have in your playbook. You need time to develop your story. To tell it and build it’s legend. Celebrity Experts® know that in order to be seen as the only person that can help their prospect get their desired result, he needs to educate, inform and constantly communicate with his community. The Celebrity Expert® knows that this system is the difference between having 50 RSVP’s to an event and
all 50 showing up, as they were finessed and reminded to show up. It is the difference between 30 of the 50 booking appointments on the spot and another 5-7 booking appointments in the next week due to proper followup. Another 3-4 over the next few weeks that are being dripped on via email, postcards and newsletters. It’s closing everyone you can at the meeting and forgetting about those that do not sign on the dotted line. Celebrity Experts® massage the relationships so those that are not ready to sign begin to buy into your philosophy over time, getting your newsletters, postcards, emails, articles, books, sales letters and more until they are ready to get off the bench and into the game.
The hidden opportunity of all businesses lie in the unconverted. Those sitting on the sidelines waiting for their chance to play. How you get them into the game is the difference between squeaking out a victory and dominating your market from the first minute till the last. Comeback by CXM has been designed to play in the sidelines. To resurrect the fans who are no longer coming to the stadium but watching at home, or no longer watching at all. To re-engage, reactivate and motivate them to wear your colors and lace up for the game. To set up your complimentary Comeback Session with one of our CXM Marketing Agents, call 800.980.1626 or visit www.celebrityexpertmarketing.com/comeback today.
8 - Celebrity Expert Marketing
“If you don’t GROWTH BY CXM Don Draper. Jerry McGuire. have a good Ari Gold. David Ogilvy. Donald Trump. Steve Forbes ground Each with a swagger of their own, each a organization, deal maker. Someone that clients trusted to get the job done - at any cost. the message isn’t going to H get through, especially on a cold wintry night in January.”
aving an agent that can partner with you to showcase the opportunities, create a blueprint to capitalize and then execute from start to deployment to conversion and ultimately pay day, is rare. It’s rare that over the course of the careers of Greg, Jack and Nick - they have combined to market and sell over $1 Billion worth of products and services, for ourselves and our clients, through nearly every known media outlet available - infomercials and commercials, radio, road shows, magazines, trade shows and events, direct mail, email, Joint Ventures, teleseminars and webinars. The goal is not to use the flashiest marketing channel, but those that will deliver the biggest results, the biggest payday and the fastest rate of growth, while being calculated, critical and testing every step of the way. In Growth by CXM, our team will look into creating new, from scratch lead generation channels and execute on the creation, delivery, follow up and sales system, leaving no piece to chance and every opportunity for success.
These lead generation channels can be established for existing product lines, or new ones. For entry into new markets or verticals. To establish new authority or to continue to dominate a market. With our Growth by CXM program, you will comforted to know that you have a partner you can trust to deliver proven Personality Driven Lead Generation Copy, place the media for you, nurture the leads, deliver value to all leads and bring them in ready, excited and motivated to do business with you.
Steve Forbes with the CXM Team
Growth by CXM is a very limited and exclusive program. To see if you qualify for an initial Discovery Session, please visit www.celebrityexpertmarketing.com/growth or call 800.980.1626 to request your application by mail.
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LEAD-GENERATING ADS THAT BUILD AFFINITY AND TRUST FOR OUR CLIENTS
A THREE-TIERED DIRECT MAIL CAMPAIGN DESIGNED FOR NEW LEAD GENERATION
MAGAZINE ADS THAT SHOWCASE OUR CLIENTS’ UNIQUE SKILLS AND OFFERS
“We put the right offer in front of the right market with the right media so you attract the right clients who are ready and willing to do business with you.” -Greg Rollett
SPECIAL REPORTS, NEWSPAPER ADS AND CUSTOMIZED DIRECT MAILERS TRIED AND TESTED TO ESTABLISH OUR CLIENTS AS THE AUTHORITY IN THEIR MARKETS
FOLLOW UP PROGRAMS TO NURTURE AND MOTIVATE CLIENT LEADS
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The need for content creation has exploded in our industry—no matter how much we have, we continue to need more. Thank goodness we found Greg and his team at Celebrity Expert Marketing. It’s a great feeling to know that they “get” us, can write in our voice, and deliver systematically what we need to nurture our leads. For us, it’s more than good business-it’s peace of mind.” Monica Luedecke President, Hotze Enterprises CXM Client
There is no better personality driven copywriter than Greg Rollett. When I show up to an event, everyone knows who I am, they know my story and they are excited to talk to me. Then when I leave events, Greg has written letters and campaigns that continue the excitement after they leave. The way he puts it all together is incredible and I’m sure glad he’s on my side and not with my competition.” Richard Seppala The ROI Guy CXM Client
“Greg is one of the most talented, creative, out of the box thinkers I have ever met. Not only is he extremely good at what he does, he has become our cheerleader and wants everyone to know why they should work with our firm. Anything we ask of him, he does and exceeds our expectations. Greg and his creative team have completely rebranded our firm, us as advisors, and have allowed us to become ‘celebrities’ in a very tasteful, well thought out way” You need to plug in to the genius of DNA & Celebrity Expert Marketing. If you think you are at the top of your game, I guarantee you they create a new level of excellence you didn’t know existed.” Jennifer Calandra CXM Client
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THE CXM DIFFERENCE When I first got started in marketing, I didn’t know it was marketing. I just thought that’s what everyone did. Staying up through all hours of the night talking to customers and fans, emailing venues, partners and promoters, making phone calls, running ads, designing posters, postcards and flyers, or arranging our set list to ensure we had the right mix and flow of songs to get old fans to sing along and bring everyone else by the merch table as we finished the final encore.
ow I see what we did then was actually special. And it’s something business owners need more than ever. They need a partner in their marketing efforts. Not a one-shot copywriter or a $5 logo maker. They need someone that understands the bigger picture. That marketing is about building something special that everyone wants to be a part of. And it puts you right at the center.
Heck, maybe you even have this employee on your team now.
You are looking at living proof right here in the piece you hold in your hands. A business based on a personality. Leveraging media, credibility, social proof, real world examples and building my own legend in the process.
CXM was designed from the ground up from the Agency that has worked with over 1,900 experts from around the world. We were able to see, test and implement a system that was engineered just for the personality driven entrepreneur. We are not a Fortune 100 Marketing Agency. And we don’t want to be. We want to work with the boots on the ground entrepreneur who is making a difference in the lives of his clients and needs a partner who can elevate their positioning to help more lives. In the process, everyone wins.
It’s this type of thinking that allows me to talk about marketing, business building and becoming a Celebrity Expert® in the biggest media outlets in the world. From appearing on ABC, NBC, CBS and FOX to writing and contributing to articles and stories in the Huffington Post, USA Today, The Wall Street Journal, Mashable, Inc, Fast Company and countless others. And it is what has opened the doors to work with, speak with and collaborate on projects with living legends such as Steve Forbes, Brian Tracy, Michael Gerber, Tom Hopkins, Dan Kennedy, Jack Canfield and others. Today, you get to take my experience, my knowledge and my expertise and insert it into your own business. And to do it for less than the cost of bringing in a dripping wet college graduate that learned some marketing principles, but has never spent a dime of someone else’s money, lived with the results of not properly executing and not having to face the music when the livelihood of a business is on the line. One that you have to babysit, train and experiment with on your own dime.
Greg with Dan Kennedy & Nick Nanton
Greg with Brian Tracy
Either way, the fastest path I know to success is by surrounding yourself with the experts, the leaders and the ones who are also on the fast track to success. It’s even better if those people can do all the heavy lifting for you.
We love our clients. We enjoy their company and their conversation. Heck, we even enjoy sitting around a bar enjoying a cocktail planning out the next path towards world domination. If you are looking for a partner to help you become the Celebrity Expert® in your marketplace, I encourage you to visit and explore our website www.celebrityexpertmarketing.com/difference or call 800.980.1626 to request a call with me or one of my top Marketing Agents to plan our first of many enlightening conversations and to get you into the CXM package that is right for you, your personality and your lifestyle.
Greg with James Malinchak
Greg with Michael E. Gerber
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YOU’VE SEEN IT ALL. LITERALLY. THIS IS CXM.
t’s what we live and breathe. Marketing. Sales. Personality. Impact. Results. It’s what you’ll find me and anyone on my team talking about in the hallways, at events, on the phone, in the CD payers of our cars, running through our minds from sunup to well past sun down.
The CXM style of marketing has helped countless clients, as well as our own programs to succeed where others have failed. And now I want to transfer this power of marketing to you. To become an asset in your company. To position you as the absolute Celebrity Expert® in your market and let you focus on what you do best – being a leader and Marketing is what has created the lifestyle that delivering the level of products and services that fuels us to get up every morning. It gives us the your own clients and customers deserve. energy to wake up in morning and break through an intense CrossFit workout after spending I look forward to becoming your partner. Your asset. the evening in our Board Room mapping out a Your secret weapon. Your Marketing Architect. potential million dollar promotion. Welcome to CXM.
AS SEEN ON
800.980.1626 520 N. Orlando Ave #2, Winter Park, FL 32789 www.CelebrityExpertMarketing.com