DESTINATIONS:: ____who?_______4-5 ___cultural design______8-15 ____a friend for life____18 â€“ 27 __face the type________30-39 _____pack it like you mean it__42-49 _everybody please vj____50-51 ___not just another design magazine____52-65 _______a night that lights up__68-75 __blind design______78-85
CULTURAL A visual representation of an electronic composition by Alva Noto and classical composer Ryuichi Sakamoto.
This started out very analytically, translating the piece into numbers and waveforms using a spectrogram app. I was inspired by the deep frequencies of the composition, and how they, and music itself, in fact physically both effects and affects our bodies. I also recorded my own heartbeat while listening to it, as a direct visual translation. Additionally, there is an overlay of cymatics, translating the compositions frequencies through water. These very analytical shapes were then warped into a more felt one. It was my impression that the piece in ways embraced you, allowing you to create an unique room, as it as the same time left you almost no shelter at all. And that it in many ways are a bit disturbing. This contrast might be reflected upon the two collaborating artists; the very electronic feel of Noto, and the more classical warmth of Sakamoto. I therefore made the poster two-sided, allowing it to present two different impacts.
FRIEND FOR LIFE 18
–the creation of a mascot
The Mascot Project was the first big assignment at Westerdals; a huge challenge and also carrier of great fruits. ELLIOT â€“my mascot,I based on the art of origami, and as a square piece of paper, would be able to unfold an refold into different shapes. The physical image of an idea. The celebration of paper & print. And more than anything: UNFOLDING POSSIBILITIES.
MAKE YOUR OWN 21
contradictions/ L O V E light in fire you gave me, I swallowed it burns my insides. drank a lot of water. happy. we.
THE TYPE a
This assignement had no precice rules or boundries, except for creating a font. So I decided to make just a few. And based and created a typeface on a 33 degree angle. Why 33? 11 representing the feminine and intuitive.
22 as the masculine and constructive
33 as the number of perfection. Thus AN D R O was born. Not saying it is actually perfect, though.
No 1 – 4
PACK IT LIKE YOU MEAN IT. Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health
Honesty & quality; the product itself on focus
All chosen materials come from re-cycable sources, the packaging itself is identical on every product, but color-labelled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers. Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality. Exclusive, clean and honest.
Made in collaboration with: Silje NylĂ¸kken& Madeleine Skjelland Eriksen
Made in collaboration with: Ole Martin Volle & Kari Live RĂ¸nningen
Picture a rythm, and flip-flow with the go.
NOT JUST ANOTHER DESIGN MAGAZINE To make a magazine for graphic designers, featuring graphic designer, can be a challenge. Knowing how picky graphic designers in fact can be. And this magazine was, according to the brief, supposed to fulfill their needs.
[RV] Re:view Magazine is a magazine focusing (in this first issue) on possibilities/ responsibilities in graphic design. Fictionally, it was imagined to come out in 4 yearly issues, each featuring a new subject, of rather serious content, wrapped in its more playful and conceptual card-deck based form. RV was meant to be a trigger to new thinking, as a broadener of perspectives, which are reflected in both content and form. Thus the format was chosen in order to be able to create several possible combinations, as well as to encourage reader interactivity. This issue had 33 cards, each symbolically representing the 33 signers of the First Things First Manifesto of 2000.
DETAIL: Cut-out on the binding edge.
next 2 pages)) DETAIL: “Hidden combination”
i wanna look dandy. i am dandy. i would like to have a candy. no. candies are too sweet. but maybe a spohisticated candy. like lemon-mint. savory and icy, with just a hint of sweet. i think i’ll go for the lemon-mint. i’ll suck it and i’ll chew it and i’ll swallow the whole damn thing. i’ll transform it into poop. lemon-mint poop.
A NIGHT THAT LIGHTS UP.
Contribution to competition for â€œOslo Kulturnatt 2011â€?; cultural event.
Based on the technique of the photographic Lambda printing, to allow masking of a backlit expression, leaving the event to come out during nighttime, which it actually is. There is additionally thought cut outs on the programnme to imitate this effect.
BLIND DESIGN Package design for CHANEL Égoıste perfume, aimed at the blind and poor sighted, as well as other people.
First focus was form and functionality, texture and usability. Secondly, Chanel, of elegant B/W, the notes of the perfume, leaving it confident, edgy and with a woody citrus. The Egoist would stand strong and bombastic on the shelves.
Taking a double stand on the shelf. putting them up every other will also make a visual impact that differenciates.
Easy to grip assymetrical shape, for recognition and function.
Inlay card with braille.
Ergonomically shaped bottle, for easy grip and recognition with perfect fit in the stand.
Wooden base that may function as a stand in the bathroom.