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CLUXURY, H IBEAUTY NA and FASHION INSIGHTS – Q3 2016

A REPORT ON LUXURY AND FAST FASHION’S MOST VALUABLE INFLUENCERS

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES

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his report looks at more than 400 KOL’s in China, for the first time, in a highly quantitative way using deep analysis of Mentions, Likes, Reposts, Sentiment and Engagements. It doesn’t rely on hearsay and rumor – it relies on data. Bomoda and R3 are collaborating in China to give transparency to the world of Social and E-Commerce. While this is a new partnership, our collective management teams have years of history in the Middle Kingdom. Our goal is simple – improved insights will lead to better business decisions and results. To produce this report, we didn’t rely on prior wisdom or a consumer survey – we spent countless hours analyzing several thousand Key Opinion Leaders (“KOLs”) talking about or being discussed in tandem with 25 of China’s leading luxury, fashion and beauty brands. This painstaking analysis looked at mentions, reports, likes, reads, sentiment, purchase intent and total engagement - to form an overall picture of the strongest brands and the strongest opinion leaders. We hope you enjoy the first of our regular reports.

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES

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DETAILED APPROACH As keen observers of the Chinese social media marketplace and China’s luxury and fast fashion industries, Bomoda has viewed and participated in the evolving and dynamic interplay between the two. There has been much discussion of late in the market’s more competitive current state regarding the efficacy of KOLs. Naysayers claim that KOLs are overhyped and overpaid, merely attracting eyeballs and not sales. While we agree that there is some validity to this position, we also believe KOLs are, and will continue to be, an integral component to the Chinese consumer journey. Many KOLs are indeed inefficient, but this is more a matter of misaligned and mismanaged expectations than a lack of relevance. For every one celebrity who commands large sums to promote a brand’s products but fails to generate the expected results, there is an unheralded and unpaid fashion blogger generating the necessary engagement and positive sentiment to affect sales. In the attached analysis we seek to unlock for the month of July 2016 who exactly were the most valuable content creators and celebrities leveraged by or captured wearing the 25 representative brands in our report. Here, we sought to bring to the study more than the typically cited popularity and engagement metrics. Instead, while incorporating popularity and engagement as signs of impact, we also layered in the quality of the engagement, the feelings it elicited in a blogger or celebrities’ followers, and whether the content motivated the consumer to look to buy the brand or product associated with the content. Each day, Bomoda churns through and analyzes 4 million public accounts on WeChat. We follow nearly 60,000 Weibo accounts deemed influential based on size and engagement of the account’s following, as well as listen to mentions of those 60,000 accounts by all other Weibo accounts. The daily outcomes of the exercises we undertake for our clients include the private creation of a series of metrics tied to popularity, engagement, authenticity, sentiment and purchase intent. Shorthand analysis such as this public report is imperfect and does not reflect the deeper insights we generate for our clients. For instance, we do not correlate social media activity to the purchase data we capture on Alibaba and Jingdong. And, KOL impact fluctuates markedly month-to-month. However we hope you find it valuable in your endeavors.

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES

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BOMODA ANALYZED 25 BELLWETHER LUXURY AND FAST FASHION BRANDS IN CHINA: Burberry

Bvlgari

Dior

Estée Lauder

Hollister

Louis Vuitton

Salvatore Ferragamo

Kate Spade

Marc Jacobs

Stella McCartney

Cartier

Chanel

Givenchy

Kenzo

Gucci

Lancôme

Michael Kors

Tiffany & Co.

Olay

Coach

H&M

Loewe

Omega

Tory Burch

Zara

OUR LIST IS DIVIDED INTO 4 DISTINCT GROUPS OF 100, AS EACH OFFER UNIQUE CHARACTERISTICS: 1 WeChat Bloggers (those creating content on WeChat via a public account associated with the 25 brands in the study)

2 WeChat Celebrities (those cited by a public WeChat account in connection with one of the 25 brands in the study)

3 Weibo Bloggers (those creating content on Weibo associated with the 25 brands in the study)

4 Weibo Celebrities (those cited by all Weibo accounts in connection with one of the 25 brands in the study)

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES

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SCOPING AND SCORING FOR WECHAT:

Notable KOLS BLOGGER KOLS Gogoboi

We conducted a preliminary screen of the contents from 4MM public accounts on WeChat to extract those that had mentioned the 25 brands We then carried out a counterfeit analysis based on the aggregate textual materials by which we parsed out the WeChat content related to counterfeit goods advertisements We then dissected the remaining aggregate data by individual KOLs (blogger or celebrity) while generating measures of popularity, engagement and sentiment for each

Intro: A titan on WeChat (he ranked 7th on the platform), Gogoboi failed to register in the top 25 on Weibo

Finally, we developed an expansive weighting system that takes into consideration various derivative variables, including the quality of engagement, level of interest and rate of participation among the WeChat accounts’ reader base

Top 3 associated brands on WeChat: Louis Vuitton, Marc Jacobs, Bvlgari No mentions of the 25 brands by Gogoboi’s Weibo account Unique Approach: Who else this month would recommend outfits by color matching clothing and bags with characters in Pokemon?

SCOPING AND SCORING FOR WEIBO: 她刊 Similarly, we applied a preliminary screening process to the contents generated by 60,000 Weibo accounts to identify those that had mentioned the 25 brands

Intro: The female focused @她刊 publishes articles demonstrating a masterful range of insights from celebrity fashion styles and popular TV dramas to reality shows and beauty product recommendations.

We then conducted a content analysis by which we parsed out the Weibo posts related to counterfeit goods advertisements

Top 3 associated brands on WeChat: Dior, Givenchy, Gucci

We then dissected the remaining aggregate data by individual KOLs while generating measures of popularity, engagement, sentiment and intent to purchase for each from across the entirety of Sina Weibo Like WeChat, the weighting system for Weibo KOLs takes into account various derived metrics, such as the quality of engagement, rate of engagement, as well as loyalty and advocacy among the follower base

No mentions of the 25 brands by its Weibo account, which was established in January 2015, and largely focuses on promoting its WeChat account.

Unique Approach: Not content to simply cover the wedding ceremony of Lin, Xin Ru and Huo, Jian, the account eschewed the typical wedding fare for deeper looks into the bride’s daily handbag selections Also, the account subtly shifted a Chanel article from Gisele Bundchen’s natural nude makeup style and her video of beauty tips to an introduction of Chanel’s liquid foundation

IMPROVING THE EFFECTIVENESS

& EFFICIENCY OF MARKETERS & THEIR AGENCIES

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化妆师 MK-雷韵祺

Intro: @化妆师MK-雷韵祺 expertly makes designer skincare and makeup recommendations (and increasingly apparel as well) without encouraging the reader to break the bank or simply buy the obvious

Notable KOLS CELEBRITY KOLS Huo, Jian Hua & Lin, Xin Ru

Intro: The super-couple married on July 31, 2016 at the Bvlgari Resort in Bali. The wedding, featuring such brands as Bvlgari and Salvatore Ferragamo, was the dominant topic overall for the month

Top 3 associated brands on WeChat: Zara, H&M, Estee Lauder Top 2 associated brands on Weibo: Chanel, Estee Lauder Unique Approach: She is supremely active and positive in interacting with her followers, hosting raffle events and inviting followers to share their post-usage feedbacks of their beauty products.

Top 4 associated brands on Weibo: Bvlgari, Dior, Lancome, Estee Lauder Top 3 associated brands on WeChat: Bvlgari, Tiffany, Estee Lauder

包先生 Intro: Handbags, handbags, and more handbags to 1.8mm followers Top 3 associated brands on Weibo: Loewe, Louis Vuitton, Coach Top 3 associated brands on WeChat: Louis Vuitton, Dior, Givenchy

Unique Approach: Trusted for his taste and curation. Expertly weaves together photos and street snaps of handbags of a broad range of styles across season and color and price Recently, the blogger has been expanding into the shoes category with a new account created under the name @鞋先生

Unique Approach: Celebrity Synergy. Topics ranged from their wedding details to hotel selections and skincare products recommendations. Nearly all of the influential fashion media and fashion bloggers that had mentioned the celebrities, namely @海报网, @世界时装之苑, @gogoboi and @吉良先生, wrote in detail about the ceremony Interestingly, while WeChat content trended toward descriptions of items and places, Weibo centered on the evolution of their relationship, from a 10-year friendship to a life-long companionship, elevating overall sentiment

Xu, Wei Zhou

Intro: The Chinese epitome of “小鲜肉” (“fresh meat”), he made his debut as the leading character in a popular online drama, Addiction (上瘾), in January 2016

手边巴黎 Intro: Represented by Huayi Brothers, she singularly sits at the cultural intersection of fashion, lifestyle and travel

Top 3 associated brands on Weibo: H&M, Louis Vuitton, Dior

Top 3 associated brands on Weibo: Gucci, Stella McCartney, Coach

Top 3 associated brands on WeChat: H&M, Louis Vuitton, Stella McCartney

Top 3 associated brands on WeChat: Gucci, Bvlgari, Chanel

Unique Approach: Expanding out of travel, @手边巴黎 (‘Paris at hand’) is now impacting her followers through the advocacy of a fashionable harmony of travel and lifestyle Making the mundane exotic, she recently introduced shopping sites in Paris Charles de Gaulle Airport by describing the ‘unique romantic’ vibe of this airport. Bvlgari and Chanel were beneficiaries of this post

Unique Approach: Coinciding with his Asia tour, the endorsement for H&M’s recently launched luxury activewear line gained the second highest number of engagements of all celebrities, bested only by Lu, Han, despite a relatively low number of mentions (~300). The combination of promotional (10% off and free shipping) and raffle content created a high level of purchase intent amongst his user base

IMPROVING THE EFFECTIVENESS

& EFFICIENCY OF MARKETERS & THEIR AGENCIES

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Kendall Jenner

Intro: An Internet personality (“网红”) Kardashian clan member, supermodel, and fashion trendsetter Top 3 associated brands on Weibo: Givenchy, Estee Lauder, Louis Vuitton

Top 3 associated brands on WeChat: Gucci, Louis Vuitton, Dior Unique Approach: Jenner’s street-style is favored by Chinese female millennials to a greater degree than any current Western personality. This wave aligned her closely on Weibo and WeChat with “now” trends such as slip dresses, crop tops, activewear and slippers

Gao, Yuan Yuan

Intro: The “Goddess” (“女神”) ranked as the 7th most influential celebrity on WeChat but only 36th on Weibo Top 3 associated brands on Weibo: Olay, Michael Kors, Dior Top 3 associated brands on WeChat: Gucci, Dior, Bvlgari

Unique Approach: Venturing into the business sphere, Gao quickly established her personal fashion brand, Yuan Yang (“圆漾“), whose shoe line has been frequently recommended in the context of the glove shoe trend Her street fashion exerts a great level of influence among Chinese consumers. As a result, a majority of discussions around her were outfit and style recommendations from influential fashion media and bloggers, such as @时尚芭莎 and @AnnyStyleonTop, especially on WeChat. For this reason, a significant proportion of Gao-driven posts on Weibo were advertisements from Daigous promoting products featured in her various street-style images.

Oh Se-Hun

Intro: The K-Popper and his band EXO proved that Korea was only a prelude to their China prominence. Despite virtually no official brand collaborations to his name, he still vastly outperformed other celebrities on Weibo in the eyes of fashion fans Top 3 associated brands on Weibo: Dior, Givenchy, Cartier

Top 3 associated brands on WeChat: Zara, H&M, Louis Vuitton Unique Approach: An adoring fan base: At Dior's new store opening event in Seoul, Korean-focused accounts and his dedicated fans flooded social media with images of his appearance Frequently spotted in Givenchy, his street style photos captured by media accounts and fans generated a practice amongst his followers of purchasing Givenchy products as gifts to the singer Frequently fantasized as a couple along with former EXO member, Lu, Han, fans were energized to see Oh Se-Hun and Lu, Han wearing matching Cartier LOVE bracelets in their street style photos.

Brands Ranked by Overall Performance and Association With: RANK

WECHAT_BLOGGERS

WECHAT_CELEBRITIES

WEIBO_BLOGGERS

WEIBO_CELEBRITIES

OVERALL

1

Gucci

Gucci

Chanel

Dior

1 Dior

2

Dior

Bvlgari

Dior

Cartier

2 Gucci

3

Louis Vuitton

Dior

Gucci

Bvlgari

3 Chanel

4

Givenchy

Louis Vuitton

Givenchy

Gucci

4 Louis Vuitton

5

Chanel

Chanel

Zara

Estée Lauder

5 Givenchy

6

Burberry

Givenchy

Estée Lauder

Chanel

6 Estée Lauder

7

Zara

Estée Lauder

Burberry

Lancôme

7 Lancôme

8

Lancôme

Lancôme

Louis Vuitton

Louis Vuitton

8 Bvlgari

9

H&M

Cartier

Lancôme

Givenchy

9 Burberry

10

Marc Jacobs

Burberry

Olay

Burberry

10 Zara

11

Stella McCartney

Marc Jacobs

Stella McCartney

Loewe

11 H&M

12

Bvlgari

Zara

H&M

Olay

12 Marc Jacobs

13

Estée Lauder

Stella McCartney

Kenzo

Coach

13 Cartier

14

Loewe

Tiffany & Co.

Marc Jacobs

H&M

14 Stella McCartney

15

Salvatore Ferragamo

H&M

Michael Kors

Michael Kors

15 Loewe

16

Kenzo

Coach

Bvlgari

Marc Jacobs

16 Coach

17

Tiffany & Co.

Salvatore Ferragamo

Loewe

Kenzo

17 Kenzo

18

Coach

Tory Burch

Salvatore Ferragamo

Tiffany & Co.

18 Olay

19

Cartier

Michael Kors

Coach

Stella McCartney

19 Michael Kors

20

Michael Kors

Kenzo

Kate Spade

Zara

20 Tiffany & Co.

21

Tory Burch

Olay

Cartier

Salvatore Ferragamo

21 Salvatore Ferragamo

22

Kate Spade

Loewe

Tiffany & Co.

Omega

22 Tory Burch

23

Olay

Omega

Tory Burch

Kate Spade

23 Kate Spade

24

Omega

Hollister

Hollister

Tory Burch

24 Omega

25

Hollister

Kate Spade

Omega

Hollister

25 Hollister

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES

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TOP 100 WECHAT BLOGGERS BLOGGER

TOP 3 BRANDS MENTIONED BY BLOGGER

RANK

MENTIONS (0 - 100)

LIKES (0 - 100)

READS (0 - 100)

READS/ MENTION (0 - 100)

AVG. SENTIMENT (0 - 100)

OVERALL WEIGHTED SCORE

BLOGGER

Gucci, Chanel, Dior

1

50

15

100

82

81

73

芭伶小姐

Zara, H&M, Estée Lauder

2

66

8

95

59

71

67

美妆师Lisa

Louis Vuitton, Cartier, Dior

3

58

8

83

59

61

60

COSMO时髦办

Dior, Givenchy, Gucci

4

29

10

56

78

78

56

半糖

吉良先生

Gucci, Marc Jacobs, Cartier

5

33

100

41

50

67

53

包先生

Louis Vuitton, Dior, Givenchy

6

22

2

45

86

71

52

gogoboi

Louis Vuitton, Marc Jacobs, Bvlgari

7

18

12

40

93

63

51

灵魂有香气的女子

石榴婆报告

Stella McCartney, Gucci, Givenchy

8

22

7

45

86

56

49

格知GUECHI

63

90

48

FashionWeek 化妆师MK雷韵祺 商务范 她刊

深夜发媸

TOP 3 BRANDS MENTIONED BY BLOGGER

RANK

MENTIONS (0 - 100)

LIKES (0 - 100)

READS (0 - 100)

READS/ MENTION (0 - 100)

AVG. SENTIMENT (0 - 100)

OVERALL WEIGHTED SCORE

Gucci, Tory Burch, Stella McCartney

51

14

11

6

17

82

26

Dior, Lancôme, Givenchy

52

25

1

10

17

71

26

Zara, Gucci, Stella McCartney

53

39

3

10

10

64

26

Dior, Omega, Estée Lauder

54

22

1

11

20

66

25

麦子熟了

Louis Vuitton, Bvlgari, Loewe

55

8

2

7

35

65

25

Fakeshion

Gucci, Chanel, Dior

56

27

2

6

9

79

25

Gucci, Burberry, Louis Vuitton

57

16

2

8

19

74

25

Lancôme, Gucci, H&M

58

4

1

4

32

75

25

haruru

Lancôme, Louis Vuitton, Bvlgari

59

47

1

5

4

65

25

孙小yo

Estée Lauder, Dior, Salvatore Ferragamo

60

6

4

3

18

89

25

Tory Burch

61

2

1

1

21

93

25

9

24

9

36

Louis Vuitton, Gucci, Stella McCartney

10

29

5

47

66

68

48

卡娃微卡

Gucci, Chanel, Dior

11

6

5

15

100

82

47

sugarandspice

刘小葵

Kenzo, Loewe, Dior

12

22

24

30

58

75

44

时尚伪侦探

Givenchy, Dior, Burberry

62

8

2

6

28

71

25

Estée Lauder, Dior, Louis Vuitton

13

87

4

23

11

78

42

MyStyle

Michael Kors, Coach, Kate Spade

63

8

1

6

31

66

24

黎贝卡的异想世界

全球时尚

Gucci, Louis Vuitton, Dior

Givenchy, Gucci, Omega

14

10

4

19

79

66

40

尤马马

Dior, Givenchy, Olay

64

10

1

3

13

89

24

Bvlgari, Louis Vuitton, Lancôme

15

4

1

8

78

86

40

服饰搭配

Cartier, Lancôme, Givenchy

65

8

1

4

19

81

24

鞋饰力研究包房

Salvatore Ferragamo, Gucci, Kenzo

16

16

12

24

63

65

39

服装培训

Burberry, Dior, Zara

66

27

1

2

3

84

24

大饼穿搭札记

Gucci, Salvatore Ferragamo, Loewe

17

20

11

24

50

74

38

Dipsy迪西

Bvlgari, Salvatore Ferragamo, H&M

67

8

1

3

16

85

23

Bvlgari, H&M, Louis Vuitton

18

2

2

5

86

74

38

伪少年K先生

Coach, Bvlgari, Loewe

68

6

1

4

26

73

23

Coach, Givenchy, Louis Vuitton

19

20

3

23

49

78

38

Fashion盲视

Michael Kors, Lancôme

69

4

1

3

27

75

23

Burberry, Dior, Louis Vuitton

70

8

1

4

22

76

23

H&M, Zara, Lancôme

71

6

1

3

15

87

23

Chanel, Zara, H&M

72

10

2

5

19

75

23

Zara, H&M, Stella McCartney

73

12

1

3

10

87

23

Dior, Estée Lauder

74

6

2

4

26

71

23

Zara, Chanel, Estée Lauder

75

24

1

5

8

74

23

Dior, Gucci, Stella McCartney

76

24

2

5

9

72

23

SOFRESHTOWEAR 时尚女装搭配

阿滋楠 潮人

Gucci, Givenchy, Stella McCartney

20

35

5

29

34

73

38

张小媛的美丽分享

挑款师

Gucci, Dior, Chanel

21

100

1

3

1

83

38

放肆Max

反裤衩阵地

Coach, Gucci, H&M

22

4

3

9

88

60

37

优里娜

Gucci, Givenchy, Loewe

23

8

9

14

72

61

36

教你学会女装搭配

Louis Vuitton, Givenchy, Dior

24

37

4

28

31

64

35

诳美妄想

原来是西门大嫂

Zara, Burberry, Gucci

25

24

5

22

39

71

35

小世界穿搭札记

手边巴黎

Gucci, Bvlgari, Chanel

26

14

5

15

44

82

34

Lady美人日记

气质范

Stella McCartney, Tory Burch, Tiffany

27

14

2

14

42

85

34

时尚时刻

女神范儿

Gucci, Marc Jacobs, Stella McCartney

28

31

4

24

32

67

34

明天穿什么

H&M, Zara, Estée Lauder

29

10

3

14

58

67

34

私席Seaty

Louis Vuitton, Dior, Estée Lauder

30

54

3

19

14

71

34

Fashionucking

花花酱

Marc Jacobs, Gucci

31

4

2

8

83

45

33

穿衣潮搭配

女神来这儿

Gucci, Bvlgari, Dior

32

8

3

8

38

93

32

大E妈

AnnyStyleOnTop

江南BoyNam

IF

女神进化论 气质女人

Cartier, Bvlgari, Dior

77

14

2

6

17

70

23

Estée Lauder, Dior, Louis Vuitton

78

22

1

1

2

86

22

Louis Vuitton, Dior, Givenchy

79

12

1

5

16

72

22

Gucci, Zara, Dior

80

8

1

5

25

64

22

Louis Vuitton, Gucci, Givenchy

81

22

1

1

1

85

22

Kate Spade, Michael Kors, Dior

82

4

1

3

26

69

22

妖精边儿

Gucci, H&M, Chanel

33

10

13

10

42

77

32

美伢姐姐Makiyo

Dior, Givenchy

83

6

3

1

7

92

22

时尚临风

Dior, Gucci, Stella McCartney

34

18

1

10

24

96

31

WoW姐说

Lancôme, Burberry, Dior

84

10

1

5

19

69

22

Louis Vuitton, Dior, Gucci

85

29

1

1

2

76

22

Dior, Gucci, Givenchy

86

29

1

2

3

73

22

叔式生活

Burberry, Gucci, Coach

35

2

2

3

62

69

31

iFASHION

Instagram

Dior, Burberry, H&M

36

24

4

19

32

61

30

服装设计师

摩尔小姐

Louis Vuitton, Gucci, Dior

37

12

4

11

37

76

30

于小戈

作势

Gucci, Dior, Louis Vuitton

38

25

5

16

26

70

30

SaraSAra蕾蕾酱

Dior, Cartier

39

6

2

5

32

96

30

chillboi

苜小苜MUMU

Marc Jacobs, Gucci, Chanel

40

16

7

11

27

80

29

奢侈品牌

雌和尚

Gucci, Bvlgari, Louis Vuitton

41

18

4

12

27

75

29

BoobooCandy

Dior, Gucci, Givenchy

42

14

2

14

40

61

29

月之海

Gucci, Salvatore Ferragamo, Chanel

43

14

2

8

25

83

28

vivianxu1105

BeautyAddicted美上瘾

她读

Style-Notes時装笔记

Givenchy, Dior, H&M

87

12

1

6

18

66

22

Chanel

88

2

1

1

20

78

21

Louis Vuitton, Chanel, Kenzo

89

12

1

6

20

61

21

Gucci, Louis Vuitton, Givenchy

90

16

1

4

9

73

21

Gucci, Marc Jacobs, Chanel

91

8

2

3

16

73

21

Dior, Burberry, Gucci

92

6

1

2

14

78

21

Michael Kors, Salvatore Ferragamo, Tory Burch 93

8

1

4

16

71

21

Michael Kors, Coach, Estée Lauder

44

50

1

3

3

81

28

时尚资料馆

Dior

94

2

1

1

4

95

21

Burberry, Dior, Givenchy

45

4

1

4

39

80

28

时尚潮女范

Chanel, Louis Vuitton, Givenchy

95

10

1

1

3

88

21

时尚林黛玉

Gucci, Kate Spade

46

2

6

2

43

77

28

TEN2Style

bethebeauty

Tory Burch, Zara

47

4

2

5

48

66

27

徐峰立

穿衣搭配 丹尼尔先生

Gucci, Burberry, Givenchy

48

43

1

5

5

81

27

Rebecca姚姚

杜绍斐

Bvlgari, Louis Vuitton

49

6

1

6

38

72

27

穿衣有范

MWM

Coach, Salvatore Ferragamo, Gucci

50

22

2

13

25

62

27

FashionDay

我们的街拍时刻

Givenchy, H&M, Stella McCartney

96

10

2

2

7

81

21

Dior, Gucci, H&M

97

4

2

3

29

58

21

Dior

98

2

2

2

26

65

21

Dior, Gucci

99

4

1

1

9

86

21

100

16

1

2

4

78

20

Gucci, Kenzo, Louis Vuitton


TOP 100 WECHAT CELEBRITIES CELEBRITY

TOP 3 BRANDS ASSOCIATED WITH CELEBRITY

RANK

MENTIONS (0 - 100)

LIKES (0 - 100)

READS (0 - 100)

READS/ MENTION (0 - 100)

AVG. SENTIMENT (0 - 100)

OVERALL WEIGHTED SCORE

CELEBRITY

TOP 3 BRANDS ASSOCIATED WITH CELEBRITY

RANK

MENTIONS (0 - 100)

LIKES (0 - 100)

READS (0 - 100)

READS/ MENTION (0 - 100)

AVG. SENTIMENT (0 - 100)

OVERALL WEIGHTED SCORE

Huo, Jian Hua

Bvlgari, Tiffany, Estée Lauder

1

71

91

94

18

60

66

Karlie Kloss

Gucci, Louis Vuitton, Dior

51

8

7

19

35

67

27

Fan, Bing Bing

Gucci, Bvlgari, Louis Vuitton

2

72

62

100

19

61

63

Blake Lively

Gucci, Stella McCartney, Givenchy

52

9

10

19

30

68

27

Yang, Mi

Bvlgari, Gucci, Dior

3

67

57

100

21

65

63

Fernanda Ly

Louis Vuitton, Gucci, Dior

53

1

3

4

64

64

27

Liu, Wen

Dior, Gucci, Louis Vuitton

4

45

100

85

26

63

61

Hu, Xing Er

Stella McCartney, Salvatore Ferragamo, Dior 54

2

6

7

51

70

27

Lin, Xin Ru

Bvlgari, Estée Lauder, Tiffany

5

73

50

89

17

61

59

Alexa Chung

Louis Vuitton, Dior, Gucci

55

16

9

21

18

66

26

Liu, Shi Shi

Bvlgari, Gucci, Dior

6

52

46

70

19

64

51

Li, Xiao Lu

Estée Lauder, Chanel, Lancôme

56

20

5

27

18

56

26

Gucci, Dior, Bvlgari

7

41

70

64

22

62

50

Park Shin-hye

Dior, Gucci, Tiffany

57

10

8

18

27

66

26

Gucci, Dior, Givenchy

8

52

40

73

19

59

49

Song, Qian

Gucci, Stella McCartney, Dior

58

13

10

21

22

62

26

Emma Roberts

Gucci, Salvatore Ferragamo, Dior

59

9

7

18

28

66

26

Gucci, Marc Jacobs, Olay

60

17

13

21

17

59

26

1

1

1

55

69

25

Gao, Yuan Yuan Angelababy

9

43

67

56

18

64

48

Taylor Swift

Dior, Gucci, Louis Vuitton

10

36

45

66

25

68

48

Zhang, Zi Yi

Kendall Jenner

Gucci, Louis Vuitton, Dior

11

34

45

68

27

65

47

Lee Soo-hyuk

Burberry, Louis Vuitton, Coach

61

Miranda Kerr

Louis Vuitton, Dior, Gucci

12

22

72

47

29

69

45

Jack Guinness

Burberry

62

1

1

1

67

57

25

Gucci, Dior, Givenchy

13

28

45

60

30

63

44

Jing, Bo Ran

Louis Vuitton, Gucci, Dior

63

10

11

18

26

62

25

Estée Lauder, Lancôme, H&M

64

14

6

24

23

57

25

Gucci, Chanel, Dior

65

4

8

13

42

60

25

Gucci, Tiffany, Salvatore Ferragamo

66

1

1

3

45

76

25

Zara, Gucci, Givenchy

67

1

1

2

68

54

25

Liu, Tao

Gigi Hadid Song, Jia Hu, Ge

Bvlgari, Estée Lauder, Givenchy

Gucci, Dior, Louis Vuitton

14

31

42

54

24

67

43

William Chan

Bvlgari, Cartier, Louis Vuitton

15

41

31

55

18

60

42

Ou Yang, Na Na

Gucci, Dior, Givenchy

16

21

37

46

29

64

39

Kim, SoHyun

Estée Lauder, Louis Vuitton, Gucci

17

21

54

41

27

58

39

Kim Jong-in (Kai)

Hilary Rhoda

Dior, Tiffany, Estée Lauder

18

1

1

2

100

83

37

Jin, Da Chuan

Gucci, Coach, Loewe

68

1

5

3

43

75

25

Chiara Ferragni

Gucci, Dior, Louis Vuitton

19

20

33

38

26

68

36

Jiang, Shu Ying

Gucci, Dior, Givenchy

69

14

8

21

20

61

25

Rihanna Sun, Li

Gucci, Louis Vuitton, Dior

20

17

57

32

25

59

36

Selena Gomez

Louis Vuitton, Gucci, Dior

70

6

7

15

35

62

25

Dior, Chanel, Gucci

21

9

56

23

37

65

36

Sandara Park

Gucci, Stella McCartney, Dior

71

1

1

2

57

63

25

Chen, Yan Xi

Cartier, Salvatore Ferragamo, Bvlgari

22

28

28

39

19

64

36

Zhou, Dong Yu

Lancôme, Louis Vuitton, Coach

72

10

4

15

20

73

25

Eddie Peng

Bvlgari, Cartier, Gucci

23

7

52

21

43

62

35

Zhang, Xin Yi

Bvlgari, Cartier, Gucci

73

9

7

17

26

63

25

Chen, Xiao

Cartier, Salvatore Ferragamo, Bvlgari

24

29

23

38

18

64

35

Alicia Vikander

Chanel, Louis Vuitton, Marc Jacobs

74

2

4

4

36

77

25

Xu, Xi Di Yao, Chen

Victoria Beckham Zhou, Xun

Gucci, Louis Vuitton, Dior

25

21

27

38

24

65

35

Zheng, Shuang

Gucci, Dior, Zara

75

5

4

14

39

60

24

Bvlgari, Chanel, Dior

26

26

21

37

20

68

35

Di Li, Re Ba

Michael Kors, Louis Vuitton, Kenzo

76

5

9

12

33

64

24

Dior, Givenchy, Burberry

77

9

14

15

22

62

24

Gucci, Givenchy, Dior

78

1

2

4

51

62

24

Dior, Stella McCartney, Gucci

79

7

8

14

26

65

24

Gucci, Dior, Chanel

80

10

6

16

24

62

24

Louis Vuitton, Burberry, Gucci

27

45

21

34

11

55

34

Yang, Yang

Wang, Kai

Gucci, Dior, Estée Lauder

28

8

52

22

38

61

34

Jung, Young-Hwa

Tang, Yan

Gucci, Louis Vuitton, Dior

29

18

23

37

29

63

34

Wang, Luo Dan

Zhao, Wei

Bvlgari, Lancôme, Louis Vuitton

30

36

22

34

13

60

34

Lin, Yun

Gucci, Givenchy, Marc Jacobs

31

7

51

20

41

58

33

Go Joon-hee

Dior, Gucci, Louis Vuitton

81

9

5

14

21

69

24

Louis Vuitton, Gucci, Dior

32

16

29

30

26

65

33

Zhang, Han

Gucci, Louis Vuitton, Dior

82

2

4

7

52

54

24

Rosie Huntington-Whiteley Dior, Louis Vuitton, Gucci

David Beckham

Xi, Meng Yao Kate Moss Yuan, Shan Shan

Gucci, Louis Vuitton, Marc Jacobs

33

13

25

31

34

62

32

Huang, Xiao Ming

Gucci, Dior, Cartier

34

23

21

34

20

62

32

Red Velvet

Shu, Qi

Bvlgari, Zara, Gucci

35

23

21

32

19

63

32

Dior, Marc Jacobs, Gucci

36

18

17

30

23

70

32

Olivia Palermo

83

9

5

15

23

65

24

Givenchy, Marc Jacobs, Burberry

84

1

1

3

47

66

24

Li, Bing Bing

Dior, Gucci, Louis Vuitton

85

14

7

16

16

63

24

Li, Yi Feng

Gucci, Louis Vuitton, Dior

86

9

9

16

25

58

23

Givenchy, Louis Vuitton, Tiffany

87

10

4

14

19

67

23

Coach, Gucci, Burberry

88

3

6

8

34

65

23

Dior, Gucci, Zara

89

2

3

5

33

72

23

Chanel, Estée Lauder, Coach

90

8

9

12

21

65

23

Louis Vuitton, Stella McCartney, Gucci

91

3

9

6

40

58

23

Burberry, Bvlgari, Gucci

37

18

22

32

25

62

32

Jessica Jung

Ethan Juan

Louis Vuitton, Bvlgari, Dior

38

28

25

29

14

60

31

Chloe Grace Moretz

Li, Yu Chun

Gucci, Givenchy, Louis Vuitton

39

19

23

29

21

64

31

Wang, Ou

Bella Hadid

Gucci, Coach, Givenchy

40

10

19

25

35

65

30

Johnny Depp

Zhao, Li Ying

Dior, Gucci, Estée Lauder

41

12

15

31

35

59

30

Zhang, Tian Ai

Kris Wu

Gucci, Chanel, Louis Vuitton

42

26

20

29

15

57

30

Choi Seung-hyun

Marc Jacobs, Burberry, Louis Vuitton

92

1

4

4

49

57

23

Gu Li, Na Zha

Gucci, Lancôme, Burberry

43

13

21

22

23

70

29

Fernando Alonso

Michael Kors, Dior, Cartier

93

1

1

1

36

75

23

Liu, Yi Fei

Dior, Gucci, Louis Vuitton

44

17

17

29

23

60

29

Cara Delevingne

Chanel, Givenchy, Dior

94

6

7

11

26

64

23

Yang, Du

Lancôme

45

1

1

1

60

82

29

Wonder Girls

Tiffany, Givenchy, Zara

95

1

1

2

43

66

23

Louis Vuitton, Zara, Stella McCartney

96

11

4

14

19

63

23

Gucci, Dior, Givenchy

97

9

10

10

16

68

23

Wang, Fei

Gucci, Dior, Chanel

46

11

16

25

31

61

29

Lim, Yoona

Ni, Ni

Dior, Gucci, Louis Vuitton

47

15

15

25

23

63

28

Gong Hyo-jin

Jun Ji-hyun

Gucci, Dior, Louis Vuitton

48

21

12

26

17

62

28

Yuan, Hong

Bvlgari, Cartier, Dior

98

7

5

12

23

65

23

Lancôme, Gucci, Estée Lauder

49

21

9

23

15

69

28

Tiffany Hwang

Tiffany, Gucci, Givenchy

99

2

1

3

34

72

22

Lancôme, Cartier, Dior

50

22

19

25

15

58

28

Wang, Zi Wen

Dior, Gucci, Burberry

100

5

5

10

29

63

22

Hannah Quinlivan

Song Hye-kyo Lu, Han


TOP 100 WEIBO BLOGGERS BLOGGER

TOP 3 BRANDS MENTIONED BY BLOGGER

RANK

AVG. SENTIMENT (0 - 100)

REPOSTS/ MENTION (0 - 100)

COMMENTS/ MENTION (0 - 100)

TOTAL ENGAGEMENTS/ FOLLOWER (X 103) (0 - 100)

PURCHASE INTENT % (0 - 100)

RESCALED WEIGHTED SCORE (0 - 100)

BLOGGER

Dior, Chanel, Givenchy

1

54

3

4

48

18

71

小树幸福

Gucci, Dior, Chanel

2

61

8

15

18

9

70

张可可就是三三子

彩妆资讯羊咩咩

Dior, Chanel, Givenchy

3

56

4

1

15

16

57

妙琳Yukiki

我们的街拍时刻

Cartier, Givenchy, Gucci

4

69

4

8

22

4

52

love思妤

Kevin凯文老师

Janicekidd FashionModels

TOP 3 BRANDS MENTIONED BY BLOGGER

RANK

AVG. SENTIMENT (0 - 100)

REPOSTS/ MENTION (0 - 100)

COMMENTS/ MENTION (0 - 100)

TOTAL ENGAGEMENTS/ FOLLOWER (X 103) (0 - 100)

PURCHASE INTENT % (0 - 100)

RESCALED WEIGHTED SCORE (0 - 100)

Zara

51

96

17

32

3

49

15

H&M, Estée Lauder

52

80

6

15

13

11

15

Chanel, Lancôme, Estée Lauder

53

76

7

19

5

9

15

Lancôme, Estée Lauder

54

75

8

15

5

25

15

Estée Lauder

5

52

2

5

1

24

50

优里娜

Gucci

55

74

18

49

3

10

15

StarStyleFashion

Burberry, Dior, Gucci

6

64

1

5

11

7

44

Fashion-Planet

Chanel, Dior, Gucci

56

68

2

-

2

-

15

无羽的天使小盆友

Lancôme, Bvlgari, Dior

7

84

18

44

21

7

43

Princeblogboy

Dior, Burberry, Givenchy

57

55

1

1

1

6

15

Fashion_BangZ

Chanel, Dior, Givenchy

8

55

2

2

14

6

43

潼Avril

Zara, Kate Spade

58

53

1

19

7

34

15

29

41

7

41

奇奇肉丸子

Lancôme, Estée Lauder, Olay

59

90

3

7

4

5

14

5

4

41

GiGi-cherry

Olay, Lancôme, Kate Spade

60

89

5

12

5

2

14

6

4

39

衣鱼911

Lancôme, Olay

61

80

6

13

22

1

14

3

38

小海豚1212

5

37

迪诺阳

3

35

2

32

伪少年K先生

9

82

14

Chrison克里森

Dior, Louis Vuitton, Bvlgari

10

66

18

41

全球潮流街拍

Dior, Louis Vuitton, Chanel

11

71

9

4

Louis Vuitton, Burberry, Dior

12

82

12

20

Gucci, Dior, Marc Jacobs

13

55

3

19

Ed蔚 私服街拍 悠然米拉

Louis Vuitton, Zara, Michael Kors

Chanel, Dior, Givenchy

14

60

1

2

Gucci, Stella McCartney, Coach

15

85

12

31

吉良先生

Chanel, Louis Vuitton, Dior

16

59

8

15

Bags包先生

Loewe, Louis Vuitton, Coach

17

53

2

8

Fakeshion

Chanel, Dior, Gucci

18

63

16

12

全球时尚

Dior, Gucci, H&M

19

62

7

2

Chris_Tang

Bvlgari, Louis Vuitton, Chanel

20

75

12

23

Dipsy迪西

Chanel, Gucci, Dior

21

58

22

20

Lancôme, Olay

22

80

14

26

Lancôme, Estée Lauder

23

80

14

36

Chanel, Dior

24

57

17

62

Lancôme, Olay

25

78

19

53

Givenchy, Chanel, Louis Vuitton

26

56

1

1

Tiffany

27

89

41

76

Lancôme, Olay, Estée Lauder

28

84

7

17

手边巴黎urruolan

刘小懒 玫瑰MM 美少女Lisa酱

jj423 小象王国 玉米酱罐头 口袋娃娃喵喵 明星爱街拍 阿泓泓

C-Oli 粉鱼乖乖

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LOOK宇宙时髦中心 FashionGossipGirl YunyUnyuN_

Givenchy, Burberry, Marc Jacob

29

66

2

11

Givenchy, Estée Lauder

30

58

18

20

Salvatore Ferragamo, Estée Lauder, Givenchy 31

58

1

1

32

83

12

12

Dior, Olay, Lancôme Lancôme, Olay

33

76

17

43

Louis Vuitton, Chanel, Gucci

34

60

18

3

Burberry, Gucci, Michael Kors

35

55

1

1

Estée Lauder, Lancôme

36

83

12

30

Givenchy, Lancôme

37

79

11

29

Gucci, Dior

38

63

26

37

Kenzo, Estée Lauder

39

50

16

48

44 10 5 10 10 4 15 2 40 3 13 8 7 3 5 16 1 38 2 9 6 5 2 6 6 4 10

TheFashionBloggers

Olay, Lancôme

62

78

15

21

5

3

14

Chanel

63

73

11

21

3

100

14

Gucci, Chanel, Stella McCartney

64

63

1

1

4

10

14

65

58

1

1

1

-

14

我们所知道的他们的生活 Chanel, Stella McCartney, H&M

4

31

Luv_DC

Chanel, Dior, Coach

66

53

3

6

1

3

14

21

31

VK大魔王

Dior, Chanel

67

51

28

13

15

25

14

9

30

阿花花酱

Estée Lauder, Chanel

68

49

25

1

2

72

14

8

29

杜予瑄

Estée Lauder, Olay, Lancôme

69

83

6

15

6

3

13

9

28

Love优闲

Olay, Estée Lauder

70

81

8

20

4

7

13

7

27

努力不矫情的刘Cc

Olay

71

81

13

20

100

2

13

Lancôme, Olay

72

80

7

15

8

3

13

Lancôme, Givenchy, Estée Lauder

73

75

7

9

7

15

13

Chanel, Estée Lauder

74

66

9

10

23

19

13

3

23

IVY芬芳小宇宙

17

23

周若雪Patty

11

23

化妆师MK

5

22

-JoyceLemon-

Givenchy

75

62

17

38

10

7

13

5

22

SE7ENCLUB

Givenchy, Michael Kors

76

61

12

9

9

20

13

2

21

潮人徐峰立

-

21

haruru

2

21

大Mia的时尚账号

8

21

FASHION发现

Chanel, Dior, Louis Vuitton

77

60

3

2

1

4

13

Chanel, Stella McCartney, Kate Spade

78

59

1

2

2

9

13

Dior, Zara, Gucci

79

52

1

1

2

9

13

Chanel, Zara, Stella McCartney

80

N/A

1

-

1

-

13

Lancôme, Olay

81

94

5

12

4

-

12

Lancôme, Estée Lauder

82

91

7

18

4

3

12

3

21

光Aucifer

30

20

Dolly王丛丛

22

20

sweet糖果雨依

Olay

83

90

4

10

5

19

12

8

20

文允熹

Lancôme, Olay

84

88

7

10

3

2

12

25

20

稳稳-Athena

Lancôme, Olay

85

80

5

13

6

8

12

-

19

lisa_jiang婷婷

Olay, Lancôme

86

79

9

17

7

2

12

2

19

韩韩Luckycup

Olay, Marc Jacobs

87

77

7

12

6

1

12

1

19

我是你伊凡姐姐

Olay

88

76

13

27

28

5

12

Olay, Bvlgari, Estée Lauder

89

69

6

4

2

19

12

Zara, Hollister, Givenchy

90

62

-

2

32

10

12

Estée Lauder

91

60

28

29

22

11

12

11

19

刘小宛

Estée Lauder

40

70

26

67

4

11

18

我的名字叫莉莉安Lilian

Chanel, Dior, Burberry

41

55

5

7

5

18

18

卵母细胞

8

18

Twice-Chic

Givenchy, Louis Vuitton, Gucci

92

60

1

1

21

5

12

-

18

Qemmanu

Dior, Zara, Chanel

93

50

1

1

40

-

12

Zara, H&M, Gucci

42

54

1

7

85

Stella McCartney, Zara, Kate Spade

43

N/A

2

-

13

3

17

亲亲新新-陈大奔儿

Lancôme

94

N/A

16

31

4

-

12

12

17

白晓萌_小布

Lancôme

95

N/A

5

13

5

-

12

Estée Lauder, Olay, Lancôme

96

90

2

3

2

3

11

Olay

97

82

12

24

14

-

11

Dior, Marc Jacobs, Chanel

44

76

1

1

18

Zara

45

65

30

34

100

Lancôme

46

N/A

11

20

4

-

17

狮女王小C

悅小舞

Lancôme, Olay

47

79

4

10

26

3

16

迷糊乔-Michelle

Lilytiti0816

Olay, Lancôme

48

78

12

30

5

25

16

cafesnow

Lancôme, Olay

98

78

6

10

7

5

11

关昕圆滚滚

Dior, Chanel

49

75

7

39

6

8

16

mimako

Olay, Estée Lauder

99

78

8

13

8

3

11

Louis Vuitton, Givenchy

50

54

27

20

13

20

16

福娃有约

Olay

100

77

17

23

4

2

11

小安会一直一直很幸福

艾薇Daily


TOP 100 WEIBO CELEBRITIES CELEBRITY

TOP 3 BRANDS ASSOCIATED WITH CELEBRITY

RANK

AVG. SENTIMENT (0 - 100)

REPOSTS/ MENTION (0 - 100)

COMMENTS/ MENTION (0 - 100)

TOTAL ENGAGEMENTS (0 - 100)

PURCHASE INTENT % (0 - 100)

RESCALED OVERALL WEIGHTED SCORE (0 - 100)

CELEBRITY

TOP 3 BRANDS ASSOCIATED WITH CELEBRITY

RANK

AVG. SENTIMENT (0 - 100)

REPOSTS/ MENTION (0 - 100)

COMMENTS/ MENTION (0 - 100)

TOTAL ENGAGEMENTS (0 - 100)

PURCHASE INTENT % (0 - 100)

RESCALED OVERALL WEIGHTED SCORE (0 - 100)

Lu, Han

Cartier, Givenchy, Lancôme

1

78

26

5

1,000

4

100

Liu, Shi Shi

Lancôme, Bvlgari, Chanel

51

68

3

5

6

6

5

Kris Wu

Bvlgari, Burberry, Gucci

2

78

4

2

57

5

20

Wang, Zi Wen

Kenzo, Gucci, Marc Jacobs

52

57

5

6

7

5

5

Lin, Xin Ru

Bvlgari, Dior, Lancôme

3

79

5

7

61

3

19

Lim, Yoona

Dior, Louis Vuitton, Guicci

53

60

10

4

9

2

5

H&M, Louis Vuitton, Dior

4

78

89

22

133

14

17

Kiko Mizuhara

Chanel, Dior, Gucci

54

60

1

2

2

17

5

Dior, Gucci, Bvlgari

5

72

4

3

48

2

17

Ma, Si Chun

Cartier, Michael Kors, Chanel

55

66

8

8

3

8

5

Bvlgari, Dior, Estée Lauder

6

66

4

6

44

4

15

Xi, Meng Yao

Salvatore Ferragamo, Dior, Michael Kors 56

73

25

9

6

3

5

Li, Yu Chun

Gucci, Givenchy, Marc Jacobs

7

71

4

2

37

7

15

Yang, Zi Shan

Marc Jacobs, Givenchy, Stella McCartney 57

45

14

29

4

3

5

Wang, Kai

Estée Lauder, Dior, Lancôme

8

84

15

9

48

9

12

Huang, Jin Yu

H&M, Olay, Tiffany

58

65

12

10

3

12

5

Oh Se-Hun

Dior, Givenchy, Cartier

11

Bigbang

69

2

1

2

11

5

Xu, Wei Zhou Liu, Yi Fei Huo, Jian Hua

Liu, Wen Li, Yi Feng

9

69

32

7

67

3

Estée Lauder, Chanel, Louis Vuitton

10

68

4

3

26

9

11

Selena Gomez

Olay, Gucci, Dior

11

82

13

4

38

6

10

Dou, Xiao

Gucci, Kenzo, Michael Kors

12

77

6

3

27

10

10

Shu, Qi

Wang, Luo Dan

H&M, Dior, Michael Kors

13

77

57

21

48

3

10

Yuan, Shan Shan

Han, Dong Jun

Louis Vuitton, Givenchy

14

84

90

100

4

7

10

Chanel, Dior, Gucci

15

73

3

3

15

3

9

Fan, Bing Bing

Lancôme, Dior, Louis Vuitton

16

67

2

3

13

6

9

Gu Li, Na Zha

Li, Bing Bing

Dior, Gucci, Stella McCartney

17

75

7

9

17

4

8

Wang, Ou

Zhang, Yi Xing

Burberry, Dior, Givenchy

18

65

3

2

14

6

8

JJ Lin

Jing, Bo Ran

Louis Vuitton, Dior, Gucci

19

84

5

5

14

5

8

Ma, Tian Yu

Song, Qian

Dior, Estée Lauder, Gucci

20

66

9

6

15

4

7

Karen Mok

Burberry, Dior, Estée Lauder

21

79

6

6

14

3

7

Zhang, Zi Lin

Louis Vuitton, Coach, Givenchy

22

75

6

9

15

5

7

Guo, Xue Fu

Dior, Kenzo, Burberry

23

72

48

14

7

44

7

Li, Fei Er

Tan, Song Yun

Marc Jacobs, Gucci, Cartier

24

81

34

73

2

2

7

TFBOYS

Dior, Givenchy, Estée Lauder

25

65

12

2

16

54

Dior, Bvlgari, Gucci

26

55

100

39

11

8

Yang, Mi

Chen, Xiao

Huang, Xuan Tang, Yan Wu, Lei

Baekhyun

Dior, Estée Lauder, Givenchy

59

Louis Vuitton, Zara, Stella McCartney

60

69

33

12

6

3

5

Dior, Omega, Givenchy

61

84

12

12

1

5

5

Bvlgari, Louis Vuitton, Dior

62

86

1

1

1

0

5

Marc Jacobs, Michael Kors, Burberry

63

69

3

16

5

3

5

Song, Jia

Gucci, Marc Jacobs, Kenzo

64

67

1

1

1

6

5

Wang, Jun Kai

Givenchy, Estée Lauder, Dior

65

44

6

2

6

20

5

Gucci, Chanel, Dior

66

75

1

5

2

26

5

Stella McCartney, Givenchy

67

85

40

10

1

3

5

Givenchy, Estée Lauder, Dior

68

59

1

1

1

37

5

Dior, Salvatore Ferragamo, Chanel

69

77

2

1

1

33

5

Olay, Gucci, Dior

70

85

3

2

1

100

5

Dior, Chanel, Salvatore Ferragamo

71

55

17

28

3

0

5

Coach

72

68

1

1

1

58

5

Cartier, Olay, Marc Jacobs

73

100

3

6

1

0

5

Anika Bozic

Dior, Chanel, Louis Vuitton

74

59

26

13

6

8

4

7

Kim, SoHyun

Tiffany, Salvatore Ferragamo

75

60

5

42

2

4

4

7

Qin, Shu Pei

Burberry, Marc Jacobs, Chanel

76

71

11

14

2

5

4

Marc Jacobs, Gucci, Chanel

27

74

22

64

7

4

7

Zheng, Shuang

Chanel, Dior, Louis Vuitton

77

62

1

2

2

5

4

Gucci, Dior, Bvlgari

28

86

62

35

9

4

7

Miranda Kerr

Givenchy, Louis Vuitton, Chanel

78

52

3

3

2

7

4

Aline Weber

Dior

29

88

44

43

1

6

7

Ni, Ni

Dior, Gucci, Michael Kors

79

71

4

2

2

6

4

Chen, Yan Xi

Chanel, Dior, Bvlgari

30

47

3

2

10

0

7

Taylor Swift

Louis Vuitton, Burberry, Gucci

80

66

10

6

2

7

4

Tang, Yi Xin Jung, Young-Hwa

Estée Lauder, Lancôme, Dior

31

N/A

1

1

2

0

7

Bella Hadid

Dior, Givenchy, Chanel

81

68

6

4

3

6

4

Zhou, Xun

Chanel, Dior, Bvlgari

32

63

6

7

9

3

6

Johnny Depp

Dior, Chanel, Lancôme

82

61

11

4

3

6

4

Ethan Juan

Dior, Chanel, Tiffany

33

68

21

8

19

9

6

Song Joong-ki

Olay, Michael Kors, Dior

34

83

8

6

9

4

6

Kendall Jenner

Estée Lauder, Lancôme, Dior

35

52

1

3

6

3

6

Ariel Lin

Dior, Coach, Gucci

36

60

23

6

17

6

6

Chen, Xue Dong

Bvlgari, Dior, Chanel

37

70

6

4

8

6

6

Kristen Stewart

Louis Vuitton, Cartier, Bvlgari

38

70

15

24

6

3

6

Suzy

Chanel, Givenchy, Louis Vuitton

39

64

11

6

14

4

6

Liu, Hao Ran

Hannah Quinlivan

Gao, Yuan Yuan Jolin Tsai William Chan Rihanna Zhang, Tian Ai G-Dragon

Dior, Chanel, Givenchy

83

47

4

2

2

9

4

Givenchy, Estée Lauder, Louis Vuitton

84

63

3

3

3

7

4

Buberry, Gucci, Coach

85

59

18

15

2

2

4

Dior, Tiffany, Louis Vuitton

86

80

10

5

2

3

4

Chanel, Cartier, Stella McCartney

87

63

3

2

2

5

4

Dior, Chanel, Burberry

88

69

4

2

2

5

4

Dior, Chanel, Cartier

89

62

5

13

2

5

4

Chanel, Louis Vuitton, Dior

90

62

18

11

2

2

4

Gucci, Dior, Coach

91

56

3

10

1

3

4

Dior, Kenzo, Bvlgari

40

64

51

25

9

15

6

Emma Roberts

Han, Geng

Estée Lauder, Lancôme, Gucci

41

78

55

20

4

5

6

Jiang, Jin Fu

Angelababy

Dior, Givenchy, Gucci

42

73

2

3

6

3

6

Jessica Jung

Chanel, Dior, Omega

92

64

8

4

2

8

4

Li, Xiao Lu

Dior, Chanel, Gucci

43

57

1

1

1

5

6

Karlie Kloss

Stella McCartney, Dior, Kate Spade

93

69

3

1

2

6

4

Yang, Yang

Louis Vuitton, Dior, Chanel

44

72

7

10

7

6

6

Chiara Ferragni

Dior, Chanel, Gucci

94

60

1

1

1

8

4

Ou, Hao

Olay, Louis Vuitton, Gucci

45

61

54

36

2

5

6

Feng, Jian Yu

Louis Vuitton, Dior, H&M

95

62

25

5

3

7

4

Li, Qin

Marc Jacobs, Olay, Zara

46

74

10

65

5

4

6

Gigi Hadid

Dior, Chanel, Tory Burch

96

44

2

3

1

3

4

Gucci, Coach, Kate Spade

47

57

1

1

1

28

6

Liu, Tao

Dior, Bvlgari, Cartier

97

61

1

1

1

11

4

Jin, Chen

Louis Vuitton, Gucci

48

76

39

33

1

3

6

98

69

5

3

1

11

4

Li, Chen

Estée Lauder, Lancôme, Dior

49

64

1

1

4

0

6

Song Hye-kyo

99

79

4

3

2

5

4

Chanel, Louis Vuitton, Givenchy

50

74

53

3

10

1

5

Charlize Theron

100

74

11

2

2

2

4

Choi Seung-hyun

David Beckham

Wang, Yuan

Rosie Huntington-Whiteley Bvlgari, Burberry, Gucci Dior, Chanel, Zara Dior, H&M


ABOUT R3 & bomoda is a leader in global, regional and local consulting on Best Practice in measuring and improving marketing effectiveness and efficiency. We work with nine of the world’s top twenty marketers including Pfizer, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark. For more information, visit www.rthree.com , or contact Sabrina Lee at sabrina@rthree.com or +8610 5900 9037

is a global analytics company providing international brands with the intelligence needed to better understand their Chinese consumer. Leveraging data collected and analyzed from China’s leading digital platforms, Bomoda empowers clients with unique insights delivered via a proprietary SaaS analytics application, as well as via custom reports targeted to specific market needs. For more information, visit www.bomoda.com, or contact brian.buchwald@bomoda.com.

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES

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