In 2014, the city of La Paz was named one of the Seven New Urban Wonders of the World by the New7Wonders Foundation. This global distinction came after a long and hard-fought campaign spearheaded by the city government and local citizens. It remains a badge of honour for us, as well as a central theme of the city’s efforts to bolster tourism. This award is both a boon to, and result of, La Paz’s emergence onto the world stage.