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ตนแบบผูนําไทยทีม่ ีวิสัยทัศนและกลยุทธในการนํา หลักสูตรผูนํายุคใหมในระบอบประชาธิปไตย โดย มนูญ สรรคคุณากร

Leadership vs. Management • Leadership is an influence relationship among leaders and followers who intend real changes that reflect their shared purposes.

• Management is the attainment of organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling organizational resources.

Leader: Problem Solving & Decision Making •Problem Identification •Creativity and Alternative •Decide Based-on: Cost, Speed and Advert Consequence •Fact & Feeling •Priorities: Important VS Urgency •Strategic or Operation •Change Management •Participation Approached: Team VS Individual •Task VS People Oriented

CEO’s Core Behaviors: Leading People Caring work life balance Inspiring colleagues and team members

Developing and communicating vision/strategy

AMP Adv Mgt Prog.

Executive (20 – 25 yrs)


Modelling values/culture

Exec.. Dev .Prog.

General Management MDP Mgt. Dev .Prog.

Manager (12 – 16 yrs)

Supervisor (6 – 10 yrs)

BCD Bus. Concept Dev.



Abridged Bus.Concept.

Marketing Excellence and Leadership Negotiation Problem Solving & Decision Making

LDP 3 Facilitative Leadership

Investing in Training


Communication Presentation Coaching

Leading the Team

English Teamwork

LDP 1 Leading Yourself

SCG Values – CG – Ethics TQM-Operational Excellence Competency Based Development

Safety and Environment

Being a key change agent

TRM-Functional Training

Empowering Motivating, challenging, supporting

Promoting innovation

Lead 4. Being a role model

1. Leading your organization


People 3. Aligning your troops

2. Creating the path to the future

Support 6

SCG Leadership Model Leading your Organization


• Communicate the clarity of company direction focus on : SCG’ s Core Value, Code of Ethics, Good Corporate Governance, Corporate Social Responsibility.

Creating the path to the future

• Align organization to achieve its goals: High Value Product and Services Regional Market Leader Excellence Practices

Aligning your troops

• Align employees to organization structure and process. • Create information flow, employee motivation. • Support empowerment and collaboration.

Being a Role Model

• Be a SCG role model: Facilitators, Coaches, Inno leader.


ปรับปรุงโฉมหนาสาขาใหมทั่วประเทศ Present


Office building

Shop House

ออกแบบใหม เพือ่ สรางความพึ่งพอใจใหกับลูกคา

Low counter

High counter

โฉมหนา สาขาสนามบินสุวรรณภูมิ

การเปลีย่ นแปลง Change Management

ประสิทธิผล (Effectiveness) = ตนทุน (Quantity) x การยอมรับ (Acceptability)

The change journey of SCB





Building Business

Building Quality

Building People



No change can succeed without people Our people need to evolve together‌

คนทํางานดวย -หนึ่งสมอง Head -สองมือ Hands -และหัวใจ Heart ถา………ซือ้ ใจกันได

การสรางการยอมรับ (Acceptability) สื่อสาร มีสวนรวม Communication เชื่อใจกัน Trust ไดใจกัน Buy-in


Communication and Fairness

Leaders as Coach, Facilitator and Role Model

Career Advancement Empowerment

Quality of Work-Life Programs Recognition



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