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o her 5.3 million followers, Song of Style is and has been the leading insider on all things beauty, style, travel, and lifestyle. From capturing and curating behindthe-scenes footage to shooting epic street style montage videos to garnering more than 800,000 views on how to make celery juice, Song has been inviting the world in on her life from the get-go and we cannot help, but get comfortable. When Song wasn’t sitting front row at New York Fashion Week, the influencer was out promoting and launching 2016’s must-have bestselling book Capture Your Style – a modern-day bible for inspiring influencers and Instagram users looking to up their photography game. The book alone landed Song on the coveted New York Times Bestsellers list. Soon thereafter, the influencer turned author’s first book became the stepping stone for her second work World of Style – taking readers on a memorable global journey. Now, she has one more notch on her belt of accomplishments – designer of a fashion line. Just earlier this year, the budding mogul launched her clothing brand, Song of Style, with millennialinfluencer-one-stop shop, Revolve. Since 2008, Song has been on a roll.
In Los Angeles, Song and her creative team work to create versatile and functioning pieces for the working woman who travels. “She’s in board meetings, getting shit done and knows how to chill, enjoys going to galleries, and loves to live life to the fullest wearing clothes that don’t restrict her.” Song is a woman about her work, putting words and ideas into action. Throughout her Instagrams -- @aimeesong and @Songofstyle – Song displays her pieces fully as a living, working spokeswoman. Who better to bring the looks to life on the street than the designer herself ? As she is often reminded by fans and followers of her intriguing and inviting influential lifestyle, Song has found inspiration for her collection through women from pop culture to distant lands. “My travels and the women I meet inspire me the most. When I’m designing, I’m thinking about a narrative. Who are the women wearing our clothes, what is she doing? In pop culture, I love strong female characters that are unapologetic such as Samantha Jones from Sex and the City, Fallon Carrington from Dynasty, etc. My favorite fashion eras are the 70’s and 80’s.” The most inspiring place Song has come across in recent times? “Tokyo, Japan. I love how so many of the women dress for themselves not for other people.” Journeying across different regions, one is sure to notice and appreciate different styles and even beauty routines. With social media, we are connected more than ever. Looking forward to future Song of Style collections, Song and her team note and highlight, “We’re defining more of our aesthetics and will be expanding to other categories.”
“Be authentic and have passion. Remember why you started.”
Born and raised in Los Angeles, Aimee – pronounced as Ah-Mee – started her first venture into the digital world as a blogger. Fast forward a decade later, Song has evolved from blogger to influencer to author to designer and entrepreneur and shows no signs of stopping. The journey to establishing the Song of Style brand, drawing Song into the world of fashion, began from pure fascination. “I didn’t have a lot of money growing up so it was always fun people watching on the weekends on Melrose Ave and watching runway shows on Fashion TV. I was also really obsessed with how confident people looked when they were dressed well.” Well dressed, well versed and confident, Song depicts the modern-day millennial working woman and the style and philosophy of her latest Song of Style venture reflect just that.
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The leading social entrepreneur hopes every woman remembers to be authentic and to have passion. “My favorite quote by Diane von Furstenberg is, ‘Be the woman you want to be.’ My advice to anyone looking to be a part of this industry or break into others would be: to be authentic and have passion. Remember why you started.”