insights
insights
The Anatomy of a Perfect Landing Page Nobody wants a landing page with a high exit rate. And if you’ve put a lot of time into making your web page as cool as your craft beer, well, that’s not good. Here’s the thing – there’s more to a high-converting landing page than just its looks. Relying on your page’s aesthetics alone isn’t going to cut. If you want to create a landing page that’s going to give your visitors what they want, here’s seven tips worth writing down:
» 1. Use compelling copy Just because your copy reads well doesn’t mean it’s compelling. Truth be told, compelling copy features psychological elements embedded into it like social validation. These elements are often what compels your audience to take action. » 2. Have a call-to-action As a general rule, your call-to-actions should be in areas where you’ve provided massive value to your readers. If your customers want to engage with you, make it easy. Adding a floating CTA also works. » 3. Make your relevance apparent Those who arrive on landing pages often have a goal in mind, so be relevant from the get-go. Don’t make them start clicking around looking for things. Address their questions and concerns early on. » 4. No distractions Use one type of call-to-action per landing page. You don’t want your audience to get confused or distracted. Never ask your audience to
Book Rec The Innovation Code: The Creative Power of Constructive Conflict By Jeff DeGraff, Staney DeGraff In their new book, “The Innovation Code – The Creative Power of Constructive Conflict,” Jeff and Staney DeGraff talk about the importance of clashing. Innovation, they write, happens when you bring people with contrasting perspectives and complementary areas of expertise together in one room. We innovate best with people who challenge us, not people who agree with us. It sounds like a recipe for chaos and confusion. But thanks to a simple framework the DeGraffs
share, buy or contact you all at the same time. Be careful not to distract your visitors from your main goal.
» 5. Carefully crafted headlines Your headlines must be clear, concise, relevant and punchy. These characteristics will ensure (somewhat) that your audience will continue reading the copy on your landing page. » 6. Add testimonials Adding testimonials builds credibility. What makes it so effective is the fact that testimonials are not sales pitches. They come across as unbiased. To make the testimonials more credible, add your client’s profile picture and a short bio about who they are. » 7. Use images or videos that are relevant to the copy Countless case studies show that images and videos boost conversion rates. Images and videos help create a clearer mental picture of the ideas you want to convey. Source: Source Bug Media
introduce, you will see how different kinds of thinkers and leaders can create constructive conflict in any organization. This positive tension produces ingenious solutions that go far beyond “the best of both worlds.” Drawing on their work with nearly half of the Fortune 500 companies, they help you harness the creative energy that arises from opposing viewpoints. They identify four contrasting styles of innovator – the Artist, the Engineer, the Athlete, and the Sage – and include exercises and assessments for building, managing, and embracing the dynamic discord of a team that contains all four. You can also figure out where you fit on the continuum of innovator archetypes. By following these simple steps, you will get breakthrough innovations that are both good for you and your customers.
CRAFT BRAND AND MARKETING
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