CCR Issue 9

Page 32

THE BIRD IS THE WORD Chicken Guy! — the brainchild of American celebrity chef Guy Fieri and renowned restaurateur Robert Earl — is a 1,800-square-foot concept designed to strike the perfect balance between the edgy side of Fieri’s acclaimed personality (balanced, of course, with Disney’s family-friendly guidelines), and his colorful and playful side. Chicken Guy! is defined by its friendly chicken character and vibrant color palette, which are on-brand with Disney’s environmental personality, while nostalgic references to Fieri’s acclaimed brand—like the Camaro-inspired booth seating to his showcase his “Diners, Drive-ins and Dives” show—can be found throughout the restaurant.

Chicken Guy! Disney Springs grand opening. api(+) designer Kayla Nelson, Guy Fieri and api(+) VP + Director of Design Tom Henken.

The environment embodies partner and TV Star Guy Fieri’s edgy and colorful personality as well as the high quality of food.