ABOVE THE FOLD How have you seen brands come together to share information and navigate the pandemic?
One of the silver linings of COVID has been the collaboration it has fostered, within the company and within the industry as a whole. I have had the opportunity to join my colleagues in design at a number of round-table Zoom meetings that included 70-plus major North American retail executives. The purpose of these calls is to share and exchange ideas as a collective with those experiencing the same retail challenges. From touchless technology to wayfinding and messaging, store preparations and best practices, we have developed a real sense of comradery as we navigate these challenging times in retail, together.
Give us a rundown of your market’s layout.
Across CTC, we operate approximately 1,700 retail locations. Of those, I oversee four banners—Mark’s, L’Equipeur (our Quebec/French Mark’s stores), SportChek and Atmosphere—which make up a total of nearly 600 stores in most provinces and territories. These banners are located in a variety of market types—from small rural locations, to sprawling suburban, to large, dense urban markets. These banners are also found in a variety of formats: from enclosed malls, to standalone stores, to power centers.
Is there a location that really shows how the brand interacts with the community and customers? One of your favorites?
In a little over a year, we have designed and launched new concepts for both SportChek and Mark’s banners, and much like with children, I can’t choose one over the other as my favorite. The Mark’s store in Calgary, Alberta was special because we were able to partner with local clothing designers to offer their products as part of our curated product assortment. This was a really special initiative that spoke to our history (Mark’s originated in Calgary back in 1977) and showcased our strong integration within the Calgary community. We changed the entire in-store experience from being a self-service
COMMERCIAL CONSTRUCTION & RENOVATION — DECEMBER 2020