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Above the fold How Canadian Tire’s diverse set of offerings continues to lead the retail pack By Michael J. Pallerino


n 1922, brothers John William (J.W.) and Alfred Jackson (A.J.) Billes purchased the Hamilton Tire and Garage Ltd. in Toronto’s Riv-

erdale neighborhood for $1,800. With Canada’s automotive market booming, the Billes Brothers were looking to get in on the action, eventually calling their company Canadian Tire Corporation (CTC) because the name “sounded big.”

Initially offering one-year guarantees on tires in a time when blowouts were common, the Canadian Tire name started to grow in the stature they envisioned. You can fast-forward the company’s steady and ominous rise to include going public in 1944, expanding beyond automotive parts into camping and outdoor leisure items, ownership disputes and myriad subsidiaries that define the extensive reach it has today. Today, the Canadian Tire family of companies operates some 1,700 retail locations, including its namesake banner Canadian Tire Retail (CTR), which features Living, Fixing, Playing, Automotive and



Profile for BOC design Inc

CCR Dec 20  

CCR Dec 20