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Leadership

By Eric Johnson

Music and Beer CBAM looks at which came first – and why it matters

Photo by: Tim McLaughlin of Hapless Guitar Photography

Which came first, the music or the beer? It depends on who you are. The answer may differ by circumstances of the moment. We asked that question to our Chicagoland friends, a group of craft brew aficionados that includes brewery founders, musical artists and retail establishments known for supporting both. Separately interviewed, it was as if we were in the same room hoisting brews. Not so coincidentally, same

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CRAFT BRAND AND MARKETING

NOVEMBER/DECEMBER 2017

shared community. The collective answers were resounding. Beer and music are exceedingly intertwined, almost inseparable. Together, they enrich our lives. For Alan Cromwell, co-founder of Blue Island Beer Co., beer and music are life threads. Same for John Condron, a Chicago-based singer/songwriter/ producer and former co-owner of a pub renown for support of craft brewers. Likewise, Jeff Julian, co-founder of the indie rock band, The Vaudevileins.

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CBAM novdec17  
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