A new kind of green
After months and months of testing, environmentally friendly manufacturer Footprint knew that its biodegradable six-pack ring for beverage cans was something special. And while it is easy for marketers to slap the phrase “game changer” onto new products, there is something to be said for a plastic-free, fiber-based, eco-friendly solution to beverage packaging and distribution, especially today. The plastics littering our environment is more than troubling. For example, of the top 10 kinds of trash found in the ocean during the International Coastal Cleanup, beverage bottles and containers, plastic straws, take out boxes, plastic bags, and food wrappers and containers, all made the list. Nearly all of them were made of plastic. And since research shows that less than 9 percent of all plastic is recycled, much of it gets washed into the sea (there is nine million tons reportedly dumped there annually). The cries are being heard. Scores of global organizations, government agencies and countries worldwide are clamoring for solutions, which is why Footprint’s new packaging is so enticing. Right now, the company is working with AC Golden’s Colorado Native brand on introducing the six-pack ring. For your records, the rings, constructive from post-industrial recycled fiber, are 100 percent bio-based, recyclable and compostable in commercial composting facilities. The new fiber materials will help free users deciding which bin to toss them into, as either works. Unlike plastic, where if it is mostly handled incorrectly, the plastic ends up as a contaminate in the waste stream and potentially in the environment. To ensure that the new rings met the performance standards of AC Golden, an incubator brewery within Coors Brewing Company, Footprint conducted and built custom-testing procedures and apparatus to demonstrate their durability. The pieces were tested under extreme conditions which exposed them to a high humidity environment for 24 hours before conducting standard transit testing. So, where does that leave craft beer brewers? For starters, it gives you options. It enables you to show your customers that your brand is conscious of all things environmental. In the race to help save the environment, every step counts. In the issues ahead, we will continue to provide content that applauds the industry’s efforts to go green. That means we want to hear from you. What are you doing? How is it helping? Share your story with us so we can share with the rest of our community. Together, we will embrace the new kind of green.
Michael J. Pallerino
The plastics littering our environment is more than troubling. For example, of the top 10 kinds of trash found in the ocean during the International Coastal Cleanup, beverage bottles and containers, plastic straws, take out boxes, plastic bags, and food wrappers and containers, all made the list. Nearly all of them were made of plastic.
CRAFT BRAND AND MARKETING