Old school
Survey shows why traditional marketing still works Your customers are out there—COVID-19 or not. So you have to keep in touch with them. According to The Manifest's "7 Digital Marketing Tips for Small Businesses in 2020," 63% of small businesses use traditional marketing to facilitate a personal connection with their clients. While some might think traditional marketing techniques may be a thing of the past, most small businesses, surprisingly, still use items like print marketing such as direct mail, flyers or banners. Here are some numbers to keep in mind:
63% still use print marketing 76% believe their digital marketing efforts are effective
56% plan to use more website marketing 32% plan to use video marketing 54% plan to use email marketing **Hyperlink to survey above: https://themanifest.com/digital-marketing/small-business-digital-marketing
They said it... “ We’re keeping our fingers crossed. The people we get that are coming in are very encouraging. They tell us they can’t wait to come in and have a beer, but we don’t know about the rest of them. I think the question that we’re all holding our breath for is what does public feel is appropriate right now? Just because restaurants can get to 50-percent capacity doesn’t mean the public is comfortable.” — 192 Brewing owner Derek Wychoff on the “make or break” environment for today’s craft breweries “ All of our revenue streams are drying up, we’ve gotta find new ways of bringing in revenue. A lot from Philadelphia and the surrounding boroughs, but most of our orders, I would say, are in a radius of 50 miles from here.” — Jim Cain, owner of Vault Brewing Company, on how on some Pennsylvania breweries are tapping into new revenue streams like statewide shipping “ As the craft beer scene in Nashville continues to grow, I think it is exceptional that we are still honoring the history of beer-making here. Every new marker that we install just adds to the richness of our understanding of early life in Middle Tennessee and the integral part that brewing had in it.” — Metro Historical Commission historic preservationist Jessica Reeves on why it is important that the community is honoring brewing’s past
CRAFT BRAND AND MARKETING
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