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editor’s note

What’s the name of that beer again?

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“Sure, I’d love to sample a couple of styles.” She asked and I complied. One. Two. Three. Now wait a minute. No. 2 grabbed my attention. “What’s the name of that beer again?” It’s a question I ask a lot. This time, I was looking for a quick break with my brother and sister-in-law after a day of visiting my father in Western Pennsylvania. We decided to stop by a cool-looking restaurant that boasted a sign that said, “Drink local” – the international code for craft beer here. Tucked away just outside the outlet malls in Mercer, Pennsylvania, TimberCreek Tap & Table, a locally owned and family operated brewpub specializing in a family friendly casual dining and award-winning handcrafted beer. The beer is the creation of Jacob Vorisek, who, after getting his start as a home brewer, became a founding member of the Meadville Brewing Society. Educated through the Siebel Institute of Technology, Vorisek has been brewing professionally with TimberCreek since it opened in 2012. The beer at TimberCreek is worth your time. Fully Loaded IPA. Black Bear Porter. Liberty Blonde. Werkzeug Stadt. The Monk Handle, a rotating Belgian Tap, and the Hop Addict Series, as well as seasonal handles. These are the beers that entice the shoppers from Pennsylvania, New York, Ohio, Canada and all points in between looking for taxfree shopping, and good food and drinks. Add to it a recently awarded casino license 15 miles down the road and you have the makings for an even bigger hot spot for TimberCreek and its neighbors. The Liberty Blonde is my new craft beer passion. Smooth, light and filled with taste, it inspired me to put it into song, so to speak. And there’s more. TimberCreek’s inviting atmosphere, includes a see-through floor that gives you a glimpse into the brewing ops down below. All of TimberCreek’s beers are handcrafted on site from original recipes. Vorisek works with a 10bbl (310gallon) system, using four fermenters and four Brite Tanks. Most of its beers take a full day to brew, one to two weeks to ferment, and at least 30 days to condition for before they are ready to drink. The award-winning selections are currently available throughout Erie, Crawford and Mercer counties. That the Liberty Blonde left me wanting to pack my personals and move back North is what the power of good craft beer should do. It is why I love what we are doing with CBAM. We love your stories. We love your passion. We love your desire to want to be the best brewmasters and marketers in the craft universe. And we love your beer. Until I meet up with my favorite new craft beer passion, I’ll be on the lookout. The beauty is that I get to keep knocking them back – one taste at a time.

Michael J. Pallerino

That the Liberty Blonde left me wanting to pack my personals and move back North is what the power of good craft beer should do. It is why I love what we are doing with CBAM.

CRAFT BRAND AND MARKETING

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