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My Music Magazine Survey Analysing My Results


The questions I asked in my survey were consistently aimed Towards music and gigs that people enjoy. I wanted to know about the audience’s preferences on what music magazines feature and how my magazine could provide these needs to the target audience. My target audience are predominantly males between the ages of 13 and 19. This is because the genre of my magazine is rock and the majority of females that took part in my survey did not have a great deal of interest in this genre. This was something I had to think about when deciding what to feature in my magazine. I asked questions on; the genre of music people listen to, their age, gender, what music magazine they like, their favourite band/artist, how they purchase music, what festivals they have attended, how they view music videos, their favourite feature in a magazine and a list of features which will encourage them to purchase a music magazine. Here are the results of my survey‌


Gender Of My Audience

female 44% Male 56%

These results were asked from 25 people


Age Of My Audience 19 16%

13 4%

14 8% 15 8%

18 20%

16 32% 17 12%

These results were asked from 25 people


What Genre of Music They Listen To Dance 12%

Alternative 12%

Metal 20%

Rock/Indie 24%

Pop 20%

DnB 12%

These results were asked from 25 people


Music Magazines They Like NME 15%

Other 34%

Kerrang! 24%

RAVE 6% Q 3% Mojo 0%

Metal Hammer 12%

MixMag 6%

These results were asked from 25 people


Their Favourite Band/Artist Paramore 4% Nirvana 7% Other 30%

Foo Fighters 8% Kings Of Leon 11%

c Prodigy 8% Incubus 8% Michael Jackson 4%

Artic Monkeys 4% Robbie Williams 8% Lady Gaga 8%

These results were asked from 25 people


How My Audience Purchases Their music Friends 15%

illegal Downloads 36%

HMV/Music Stores 32%

Itunes 17%

These results were asked from 25 people


Festivals They Attend Glastonbury 12%

V Fest 12%

None 40%

Dance Island 8% T4 8% Redding 8%

Latitude 4%

Download 8%

These results were asked from 25 people


How Audience Views Music Videos Other 12% TV/ Music Channels 37%

YouTube 51%

These results were asked from 25 people


Their Favourite Feature In A Music Magazine Other 23%

Gigs/Festival Information 27%

Images 29%

Competitions 3%

Band Reviews 18%

These results were asked from 25 people


What Would Encourage My Audience To Purchase A Music Magazine? News on Local Bands/Gigs 15%

Other 6%

Shop Vouchers 23%

Free Itune Downloads 26% Lower Price 13% Posters 17%

These results were asked from 25 people


Conclusion From my results, I can now determine what style and features my target audience would like to see in my music magazine. I have found out that; Their most popular genre is rock, they attend Glastonbury festivals and would appreciate a free ITune download with their magazine as opposed to a poster etc. I can conclude that the results have shown a big interest in other medias such as the internet and TV. This is also something to think about when producing my magazine, perhaps I will include websites that list local gigs/festivals so the information is easily accessed for the reader. Another important element in my magazine is that the readers value images, so I will include many photos from the band I will use as my USP and tie in the style throughout the Magazine. With this information I have created a mood board of what brands/ stores my audience purchases from and their favourite performers. This illustrates what my readers want to see and is something that I aim to incorporate into my magazine.


magazine survey