A BOBIT PUBLICATION : SEPTEMBER /OCTOBER 2011
MANAGING 10-50 COMPANY VEHICLES : WWW.BUSINESSFLEET.COM
BMW’S U.S. FLEET PLAN
VAN EVOLUTION MORE CHOICES, BETTER SPECS, NEW CUSTOMERS
STEPS TO AN EFFECTIVE
CELL PHONE POLICY
KIM FOREN, OWNER OF GERANIUM LAKE FLOWERS IN PORTLAND, ORE.
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BF0911cover.indd 992 BF0510ford.indd 2-3
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SAFER. At Ford Fleet we believe in taking safety to new heights. That's why active and passive safety technologies such as adaptive cruise control and collision warning with brake support, Safety Canopy System, AdvanceTrac with Roll Stability Control™ and SOS PostCrash Alert System™ have been developed to help provide an extra measure of protection for your employees in their Ford vehicles. And it doesn’t stop there. New technologies like BLIS (Blind Spot Information System) are available to help increase situational awareness and driver conﬁdence. Because nothing boosts conﬁdence like knowing your ﬂeet is well-protected. Ford Fleet. Get More. ®
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DEPARTMENTS 4 Exhaust Volkswagen’s 2012-MY Fleet Incentives
8 Road Signs ■ USDOT Seeks Federal
Distracted Driving Ban ■ Values to Drop for Fuel-Efficient Vehicles ■ Alt-Fuel Paradox: Inventory Growing, Usage Flat
28 Executive Showroom ■ 2012 Mercedes-Benz
C-Class ■ 2012 Toyota Prius v ■ 2012 Buick Regal
VOL. 12, NO. 5
14 Six Keys to an Effective Cell Phone Policy Just having a policy against distracted driving isn’t enough — your company could still be considered negligent if the policy isn’t enforced. Employee education and managerial support are vital steps toward preventing this dangerous practice.
18 Getting Into Vans The action in the commercial van market is getting hot and heavy. With pickup trucklike capabilities, improved fuel economy and white space for branding, new and updated van offerings are attracting a new breed of small business entrepreneurs.
26 BMW Expands U.S. Fleet Presence In 2010, BMW North America launched its Executive Preference Program as its official entry into the U.S. fleet market. Looking to sell up to 5,000 vehicles to U.S. fleets each year, BMW looks to 2012 and beyond.
36 Selector Index 39 WEX Index 40 Revving Up
ON THE COVER Kim Foren of Geranium Lake Flowers of Portland, Ore., had been running standard cargo vans but bought a Mercedes Sprinter because she wanted “something a little sexier, just a little bit cooler.” See Page 18 PHOTO BY ALAN WEINER
ON THE WEB For weekly updates, visit www.businessfleet.com
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2012-MY MANUFACTURERS’ NATIONAL FLEET INCENTIVES (UPDATED) STAFF PASSAT (GAS) $2,000
VOLKSWAGEN (703) 364-7900
PASSAT (TDI CLEAN DIESEL)
GOLF (GAS) $1,250 GOLF (TDI CLEAN DIESEL)
TOUAREG (GAS) EXCLUDES HYBRID $3,500
JETTA SEDAN (GAS) $1,250 JETTA SEDAN (TDI CLEAN DIESEL)
TOUAREG (TDI CLEAN DIESEL)
ROUTAN S $2,500
JETTA SPORTWAGEN (GAS) $1,500
ROUTAN SE $4,500
JETTA SPORTWAGEN (TDI CLEAN DIESEL) $500
ROUTAN SEL $5,000
SELECTED VEHICLES ONLY. CONTACT FLEET ACCOUNT REPRESENTATIVES FOR PROGRAM DETAILS AND RESTRICTIONS.
POLL : HOW WILL NEW FUEL ECONOMY STANDARDS AFFECT VEHICLE PRICES?
ith recent new CAFE standards and fuel economy standards for heavy-duty vehicles, Business Fleet’s sister publication, Automotive Fleet,
Cause a moderate increase in vehicle prices in the short and long term 36% Prices will not be affected in the short term or over the long run 0%
Other: 3% Cause a dramatic increase in vehicle prices in the short term, but not over the long run: 6%
Cause a moderate increase in vehicle prices in the short term, but not over the long run 12%
FLEET SAFETY TIP: DO NOT PASS!
rom the Iowa DOT’s Driver’s Manual, here are dangerous driving conditions when passing a vehicle on a two-lane road. Do not pass when: ■ Coming to the top of a hill ■ Going around a curve and your view along the highway is obstructed ■ Within 100 feet of a narrow bridge, viaduct or tunnel that has a sign posted to let you know it is there ■ Within 100 feet of an intersection
or railroad crossing ■ Must go off the pavement or onto the shoulder of the road in order to pass ■ Approaching a stopped school bus in your lane or the oncoming lane, or there is a school bus with its red or amber warning signal lights flashing or its stop arm out ■ So close to oncoming traffic it would be dangerous to try to make it around the vehicle you are passing
BE PART OF THE ONLINE CONVERSATION!
heck out www.businessfleet.com for daily news updates, editor Chris Brown’s Auto Focus blog and a digital edition of the magazine! 4
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Group Publisher Sherb Brown Executive Editor Chris Brown 310-533-2499 firstname.lastname@example.org Managing Editor/ Art Director Tariq Kamal 310-533-2470 email@example.com Assistant Editor Joanne M. Tucker 310-533-2490 firstname.lastname@example.org Production Director Kelly Bracken
surveyed online readers regarding the impact these standards may have on vehicle acquisition costs. The results:
Cause a dramatic increase in vehicle prices in the short and long term: 42%
Publisher Edward J. Bobit
eMedia and Print Production Manager Brian Peach 310-533-2548 email@example.com Great Lakes Sales Manager Robert Brown, Jr. 248-601-2005 firstname.lastname@example.org Sales Manager Eric Bearly 310-533-2579 email@example.com Sales & Marketing Coordinator Tracey Tremblay Business and Editorial Office Bobit Business Media 3520 Challenger St. Torrance, CA 90503 Phone: 310-533-2400 Fax: 310-533-2503 E-mail: info@ businessfleet.com Subscription Inquiries 888-239-2455 BobitPubs@Halldata.com
Chairman Edward J. Bobit President & CEO Ty F. Bobit Chief Financial Officer Richard E. Johnson Printed in U.S.A.
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