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MetroGroup Acquisition of Proficient Data Talking Points Draft #2 – 9/19/06


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We believe that our two companies are a terrific fit for one another because our core businesses are very complementary, but we both currently serve clients in each other’s area of expertise (provide an example).

Proficient Data was founded in 1991 and has offices in suburban Chicago and Milwaukee. They are best known for their ability to manage, produce and distribute millions of sensitive, business-critical print and electronic documents to millions of consumers each year. They offer the latest technology, process innovations, and a highly professional staff of more than 120.

Proficient Data has grown steadily by reacting to the demands of its impressive client list. In recent years, it has made major investments in information technology, electronic document hosting and delivery, disaster recovery and business continuity systems, and audit controls for data privacy.

The transaction represents an important milestone for MetroGroup because it furthers our goal of growing the transaction mail side of our business. At the same time, Proficient brings with it a number of important acquisition-focused direct mail clients, which adds to our already strong direct mail business. Because of our size and approach, we will be able to serve Proficient’s clients very well.

The acquisition also provides MetroGroup the ability to further penetrate the credit union, insurance and utility markets, sectors in which Proficient Data has been very active and that MetroGroup is extremely well-equipped to serve.

We’re also very fortunate to have Jim Russell and the other members of Proficient’s management team join our ranks. Jim is a leader and real expert in the transaction mail business, and he will serve as the President of that division of the company. A postacquisition integration plan will commence shortly, but we do not anticipate any other significant changes in management.

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MetroGroup announced today/this week that it has acquired Proficient Data, a leader in transaction document management, production and mailing services for more than 15 years.

o [If asked if layoffs or facilities closures are planned]: In the coming weeks, teams led by individuals from both companies will meet and recommend the best way to integrate our two organizations.

MetroGroup Acquires Proficient Data Talking Points Page !2

The acquisition furthers MetroGroup’s plan to enhance our long-term position as one of the nation’s leading providers of direct mail production, printing, statement processing, packaging and fulfillment solutions. We will continue to pursue opportunities that provide our clients with additional advantages and services while adding to the company’s capabilities and increasing its market share.

Metrogroup acquisition talking points  
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