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Chimi-Changa’s was a taco truck trying to enter the fast food market and needed a corporate identity and a branding strategy. The target market decided upon was males ages 18-24. The major component in this campaign is a “mascot”, the changa man. All copy is meant to be spoken in his voice, with a slight Mexican accent.

Copywriter: Nina Altadonna


large space print ad


small space print ad


billboards


bus shelter ads


actual truck


Why jump on the Changa chain? You’re the boss

We know you’ve always wanted to be the big-kahuna! Now’s your chance—Changa style! Become a part of the Chimi-Changa family and create a successful, growing cash business that lets you build your own fortune! Owning a Changa Instead you’re guaranteed a great window view and front row parking.

Anyone can Changa We know you have some Changa in you, regardless of who you are! Whether you’re retired, raising a family, degree-less or simply unable to make a good taco Chimi-Changa’s doesn’t mind! We’ll teach you what you need to know and support you and your truck as if it were our own.

franchising boklet

Work when you want Full-time, part-time, at Changa’s it’s your time! Your income starts as soon as your engine does. Chimi-Changa’s is targeting a new generation of hungry customers on and off the street. We’re hitting them hard with great food that’s fresh, fast and on wheels.

It’s your money! Chimi-Changa’s offers endless opportunities only limited to the number of trucks you want to operate. Truck vending requires no overhead and few employees (if any). It’s your money, your truck, your success.


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Chimi-Cha-What?

Changa Choices

What’s Goin’ On?

Get a hold of us

Wanna be a Changa-teer?

Start Your Own Changa

2010 Chimi-Chnaga’s Franchise Corporation. All Rights Reserved. Privacy Policy Terms of Use

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Chimi-Cha-What?

Changa Choices

What’s Goin’ On?

Wanna be a Changa-teer?

Need an Answer?

What on earth is a Chimichanga? ! If you must know, it’s a deep-fried burrito dish perfectly prepared with a choice of meat, veggies and zesty spices. It is then rolled, wrapped and served with love — ready to be covered in cheese and enjoyed.

A “Chimi-Changa’s” is a traveling kitchen of Mexican-styled food cooking up delect able dishes, including chimichanga’s, at your convenience and on you’re street. The original chain of Changa’s began in 2009 by Mar tina and Julian Herrera, who have been spreading Changa-fever wherever their wheels t ake them.

Chimi-Changa’s promises freshness with every bite and quality service with every mile.

Get a hold of us

Start Your Own Changa

2010 Chimi-Chnaga’s Franchise Corporation. All Rights Reserved. Privacy Policy Terms of Use

search

Chimi-Cha-What?

Changa Choices

What’s Goin’ On?

Wanna be a Changa-teer?

Need an Answer?

Can’t Get Enough

Although we have wheels, Chimi-changa’s enjoys a break too. Therefore

Sunday – Wednesday Location: 1234 Abbot Street East Lansing, MI 48823

Thursday – Saturday Location: The steering wheel is in your hands!

VOTE for our weekend locations here and Changa’s will come to you! Also, follow us on Twitter or FB to get up-to-date locations and Changa news.

send my vote!

Get a hold of us

Start Your Own Changa

2010 20 010 01 10 C Chimi-Chnaga’s Franchise Corporation. All Rights Reserved. Privacy Policy Terms of Use

additional webpages


search

Chimi-Cha-What?

Changa Choices

Wanna be a Changa-teer?

What’s Goin’ On?

Need an Answer?

Promo

Can’t Get Enough

Viral Fresh Lines News

CHANGA WITH CHILDREN See what happens when of the Changa-man with a room full of children?

Get a hold of us

Start Your Own Changa

2010 Chimi-Chnaga’s Franchise Corporation. All Rights Reserved. Privacy Policy Terms of Use

search

Chimi-Cha-What?

Changa Choices

What’s Goin’ On?

Wanna be a Changa-teer?

Need an Answer?

Promo

Can’t Get Enough

Viral Fresh Lines News

send ‘em to me!

Your eyes are like the stars, both so close and so far from my heart.

u Get a hold of us

Start Your Ow SO Own Changa

2010 Chimi-Chnaga’s Franchise Corporation. Alll R Rig Rights i Reserved. erved. rved rv veed ed Privacy Policy Terms of Use

additional webpages


VRYGOOD

bueno box


Chimi-Changa's